LON film don fest MENA2012
Middle East & North Africa
SPONSOR PROPOSAL
Welcome to the London MENA Film Festival 2012. The festival aims to promote the vast artistic and cultural landscape that is Middle East & North African cinema.
Kensington Bloomsbury Kilburn Mayfair Paddington October + November
LMFF 2011/2012 AT A GLANCE
2011
LMFF LAUNCHES
The only London based film festival dedicated to showcasing films from and about MENA.
+500 Attended*
6
386*
Films
Diverse age range 60 / 40 Female / Male tilt*
3870
Launch partners and an army of fantastic volunteers
4
People completed the LMFF Questionnaire
Events
4
Days
85% of Festival & Event attendees to have higher education*
visitors to our website
13,760
LMFF2012 OCT 25-NOV 2
16
Substantial Report & Events Program
Middle East & North Africa
8
Partners confirmed including the FT & Respected and renowned Chatham House advisory board
Page views **
LON film don fest MENA2012
4
Scheduled films including UK premiers
* Data attributed to LMFF Launch Questionnaire Data (384/506 participated) October, 2011 ** Unique visitors and page views (1st October 2011 – 1st April 2012).
www.menafilmfest.com
2
About Us
Mission&Vision LMFF FAMILY
LMFF
The , the only Film Festival in the capital dedicated to showcasing films from and about MENA, was founded by three friends, Yasmin El Derby, Kieran Brunwin and Mohsin Lahkim, who share a passion for film and the region. They decided to create the Festival because there were few opportunities to see films from the region, when they were growing up in London. ‘’We took a ‘walk first’ strategy and in October 2011, with the help of four launch partners and an army of fantastic volunteers, we organised a mini edition of the festival. It turned out to be a huge success, with every event well attended. This gave the team vital hands on experience, key operations insight and, more importantly, the impetus to launch LMFF 2012.’’
Yasmin El Derby - Festival Director
-Yasmin El Derby, LMFF Festival Director
Mission
”What once began as an idea, will continue as a tradition” Actor Nadim Sawalha
Our is to be the go to place for Middle Eastern and North African cinema in London. By promoting MENA film in London we aim to reach audiences who might not otherwise get the opportunity to see this cinema, thus encouraging cross-cultural dialogue and understanding. Mohsin Lakhim - Development
Vision
is to give film-makers from the region and its Diaspora a much needed multiOur function platform to showcase their talents here in the capital. We feel passionately about connecting the Diaspora not only to people in the MENA region, but also to each other – creating a culture of inclusivity and avoiding one of difference. Funds Utilisation - 100% of all sponsorship funds will be allocated to the costs of running the festival. All profits from this event are distributed back into the organisation to fund future festivals.
Kieran Brunwim - Technical
LON film don fest MENA2012
Middle East & North Africa
www.menafilmfest.com
Rise of Gulf Cinema - LMFF Launch Event, 2011
3
Venue& Partners Build on our 2012 partnerships to promote your organisation through the festival to the widest possible international audience.
Leighton House, Kensington
Tricycle Theatre, Kilburn
FestivalFriends
Films are sourced throughout the region and across the globe by our highly selective programming team, advisory board, lead by Festival Director Yasmin El Derby. We are proud to say that we are an independent body without direct government affiliation, and this is reflected in our approach both in our programming and commercial practice.
LON film don fest MENA2012
Middle East & North Africa
www.menafilmfest.com
4
Events& Partners LIFE IN MENA 2012 Discussion. Event Date: October 30 (TBC) Venue: Chatham House, SW1 Speakers: TBC
In association with our knowledge partner Chatham House, we are pleased to present our Life in MENA events. Join Chatham House members and delegates from around the region to discuss:
Art Meets Business - MENA Networking. Event Date: November 7 Venue: Bury House, SW1 Speakers: TBC
• What are the implications of the recent uprisings and the future therein? • How will the relationships between all those involved in the commercial sector, governments, news agencies, technology and the arts - change as a result?
In conjunction with the Middle East Association we present an “At Home” reception, a networking event for MEA members, alongside directors, producers, actors and business people in the MENA Film industry. This a great opportunity to learn more about the MEA, its network, and the MENA film industry with the aim to connect those
who represent the industry and those who wish to invest, creating relationships to benefit the regions artistic landscape and the investors’ portfolio.
www. chathamhouse.org
www.the-mea.co.uk
For advertising, branding and delegate options, please refer to page 6 of the pack, for further information, please contact: Mohsin Lahkim, Head of Partnerships, contact details on the final page
LON film don fest MENA2012
Middle East & North Africa
In association with the Frontline Club, an evening of cinema and Exploring Change debate will take place. The Frontline Club is Debate. the London hub for a Event Date: October 29 diverse group of people Venue: Frontline Club, W2 united by their passion Speakers: Zeina Khodr, Tarek for the best quality Osman TBC journalism. It is home to over 200 talks and screenings a year. With its elegant restaurant serving the best of British cuisine and members’ bar, Front line is an unique place to discuss, debate and be inspired.
www.frontlineclub.com www.menafilmfest.com
5
Branding& Hospitality On-site | On-Literature | On-line Opportunities: • Company logo in festival promotional trailer & before screenings • Recognition in media ads & exhibit space • Company logo on t-shirts, banners & posters Festival Platforms: Events, Screenings, Gala’s, Parties & workshops • Recognition in Print Ad Campaign • Company logo on Press Release, Programme, Flyer & Posters • Ad in Partner Publications, Festival Guides, Special Event Invitations & Company Literature Distribution • Company logo presence on website • FestIval partners profile on website (Lead Sponsor) dedicated page and animation • Brand platforms: E-Newsletters, e-vites, digital festival & event guide
Hospitality | Speaking
Rageh Omar, speaking at Nour 2011
Sponsors are cordially invited to the following: • • • • •
Opening Night Gala V&A or Leighton House Museam Opening Night Screening @ Tricycle theatre* Closing Night Screening @ Leighton House Museum* Closing Night Party @ Momo Resto Group access @ all screenings *Key Note Speaking opportunity
Leighton House Museum
LON film don fest MENA2012
Middle East & North Africa
www.menafilmfest.com
Tricycle Theatre
6
LMFF Launch Gallery
LON film don fest MENA2012
Middle East & North Africa
www.menafilmfest.com
7
For more information please contact:
Sponsorship Contact
Mohsin Lahkim Director of Development +44(0)79 6233 8056 mohsin@menafilmfest.com All correspondence to be sent to: London MENA Film Festival Golden House, 30 Bloomsbury Street, London, WC1B 3QJ
LON film don fest MENA2012
Middle East & North Africa