Purposeful
elegance
Emotional
Rationality
Significant
Simplicity
Portfolio UI & UX Design
I’ m Sitong(Mio) Liu, an UI/UX designer based China. Apart from this,I am also interested in photography, video editing and illustration.
Prior to becoming a UI/UX designer, I was a new media marketer and was involved in marketing planning and execution, so I am familiar with the process from market research to product design and can work collaboratively on user and market research.
I always believe that ‘ Design makes life better’. I am committed to finding pain points through empathy, and trying to alleviate emotions by serving the crowd. Even if it is just a little glimmer and a touch of empathy.
PROFESSIONAL HISTORY
Design Consultant Fiture | 2021.11- Present - Designed and implemented on a smart mirror device; bulit UI library assets
Product Designer Oneplus | 2019.11- 2021.09 - Collaborated with other designers to create 4 mobile applications such as Theme Store, Shelf, Podcast and Quizzee
- Personally undertaked daily iterations of the product in Agile team as a designer, drew UI/UX solutions based on business models and design insights
UI Designer Tencent | Internship | 2019.05- 2019.10 - Designed a mobile application for SmartSales, a SaaS platform for new media marketing, deployed a MVP within 4 months
Web Designer SeedTrainingGroup | 2018.08- 2019.04 - Created, re fi ned and tested prototypes for the onboarding, home, community;
- Crafted 3 0 + digital and print materials for social impact campaigns
ACADEMIC HISTORY Monash University
Master of Design, 2018
Jinan University
Bachelor of Arts, 2012
OxygenOS Shelf
Background When you are using mobile phone, a swipe to the left on the home screen will usually result in a new page, the shelf. Many companies choose to add a lot of widgets and applications to the small shelf, resulting in the shelf looks similar from one as to another In the past version, we received a lot of negative feedbacks from users about the shelf
Process Oneplus is a company with a strong focus on user experience, and we have had many conversations with users during the design process to gain a deeper understanding of their needs
Identifying points of opportunity for improvement Product Positioning
& Planning Product positionin Market and user requirements planning
User interviews In-depth interview User co-creation
Concept
idea
Research &
opportunity
Opportunity Point Analysis
9 Weeks
Product concept and development path Product Opportunity Point Workshop Conducting OS12 cocreation workshops with the team to discuss user scenarios and product concepts
Key page deepening and idea verification
Refine
Iteratio Usability testing
Defining the visual programme
Business Plan Increase Shelf's Usage rate in the system, enhance activity and make users sticky
Business goals
information boards
Product positioning
Easy USe customizable, high-frequency
App Product closure
Transferring Data Quick start
Shelf
Information collation Quick search
System
Users
Product Features
App
System
Customize
-Quick launch of App
-Content distribution
-Third party customization
-System data visualisation
-Data search
-Information collation
-Free card size expansion
-Background can be customized
-Third party API
Research 1. Desktop research: analysis of the current situation of the industry, user characteristics, development trends, etc.
2. User research: Selct typical target users to conduct structured interviews
3. User co-creation: handing over low-fidelity cards to users for collage Difficult to trigger
Heavy Interface
Impractical features
-cannot find the shelf Due to the existence of the google feed
-Data presentation is not friendly
-The data provided in the previous version is not useful
content Missing
Fragmented sense
Can’t be customised
-Shelf widget updates cannot sync to app
-Background cannot be modified
-Lack of widgets such as photos, music playback, etc
Basic Information
Name
Gender
Age
Occupation
Nationality
User habits
-Whether to use shelf
-Which features are used/not used
-Preferences
Behavioural Modes
-What data to focus on
-Customary path for finding files
-What data to look for when buying a mobile phone
-Priorities for data or application use
-Whether customise Launcher
Devices
Average Use hours
-Male preference for business and technology information apps
-Female preference for documentary, photo app
-Users have not yet developed regular search habits, most will search after open App
-Users are wary of privacy leakage and it is difficult to authorize APP data
3 Stars
Motivation Mobile Data
News/Motto
5 Stars
Satisfaction
2-4h
Less than 2
4 Stars
Preferences
Photo
3.5 Stars
Frequency 4-5h More than 5
Notes
User perceptions of privacy
The instrumental nature of mobile phones
Ideation ② NEED TO DO？
①WHO G
amer
Search for information
Check Message
Businessman Write down notes
Student
Can't find the app
Check news
Complex figures
Shelf is difficult to use
Confusing documents
⑦ THINK
Shelf is difficult to use
Provide information "I want"
⑥ HEAR I hear Samsung's Shelf has more features
③ SEE
Complex information architecture
Want to search quickly
Want to customise widget sizes
④ SAY
What games have been released？
I can't even switch the order of some Widgets
⑤ DO Finding information from a pile of emails ooking back and forth in the folder
L
Set a reminder
Where‘s my delivery？
Write a note
What is Alice's number？ Search in Phones Check the news Check the Album
I need put it down
Concept Map
Heat map for concept hypothesis testing
Excitement Performance Basic
Provide me with the information I need
Resize
Decoration Oneplus Style Background change
Personalization
No custom advertising No invasion of privacy
open API
Data visualisation
Actions will not be recorded
Privacy
Write note
Convenience
Co-creation
Basic features: Customers expect these features and take them for granted.
Performance features: Give a proportionate increase in customer satisfaction.
Excitement features: Yield a disproportionate increase in customer delight. If the product don’t have these features, customers might aware
Usability testing We gave the low-fidelity card model to users for usability testing, looking at two main areas.
1. Interaction Design
-Usability of the three interactions drop down, quick swipe, and sidebar
-Whether the user could understand how to change the size of the card
-Whether card floats and reversals caused difficulties in comprehension
-Whether card deletion and movement meet user expectations
2. Visual representation.
-Whether the user can understand the meaning of the card
-Whether the card layout leads to reduced readability
-Icon recognition
Easy Use, customizable, high-frequency
New Shelf, new self
Scenes
Users can customize the content and layout of the cards according to their needs and shorten the path to view such information. Interaction
Swipe is simple to trigger and has high usage rate, which is one of the best paths to improve efficiency and form user memory points and operational dependency Strategy
The combination of scout and quick access tools helps to improve efficiency and form path dependence, and at the same time increasing user reach and touch points
Scout
Search
Preset word
Search
Mes
New Scout for local apps, local app content, settings
etc., shortens the path for users to find local content
and improves usage efficiency.
Recent Apps
History Search
Solve the problem that users can't find local content, Messenger
shorten the path for users to find local content,
improve the efficiency of users' use. Message
Messenger
OOS meeting note
Linda Wang Recent Contacts
Recent Apps
Mesak
Messie
Messy
Notes Weather
Camera
Gallery
Note
Ed
12/7 Send onboarding message to teams
Recent Contacts
Messenger
Arisa
Bale
Abeni
Richard
Ed
New Message New Message on Messenger
I
n ormation Card f
YUNDA p r e YUNDA ex eee r e e r Y re e Ap r e es s [
If the user authorises, we can read specific messages or emails to automatically help the user with travel or delivery issues
Alternatively, emails can be sent to shelf and the card can be generated automatically
(Mainland China version only)
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Customise New useful features, countdown day, player, digital health...all the highlights at a glance!
You can also freely combine different card layouts and set background images to create your own Shelf
Never Settle
Life is Sweet Rainy 67°, London
Sunny 78°, Tbilisi Search
Camera
Camera
Camera
Gallery
Note
Gallery
Note
GB
Rainy 67°, London
Search
Weather
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“Never forget those memories of your life that made you both cry and laugh.” said Jacob, “ Life is from the inside out when you shift on...
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CyberPunk 2077 Twin Mirror Echoes of Elusive Age 11S
00:00:02 45 mins
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1.97 GB Data Usage
86
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Elegant
WLB
“Never forget those memories of your life that made you both cry and laugh.” said Jacob, “ Life is from the inside out when you shift on...
Gaming
72%
72%
85 %
Storage Usage
6428 45 mins
1.97 GB
urist list
Sunscreen lotion
Charger
Data Usage
Shot on OnePlus If Anyone's Sleepy YUI
Glasses
rmber 27 4:10 PM
5%
age Usage
178
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72%
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Less is more
There are now even w
Luckin Coffee App
International Version
Optimization
Product Position Luckin Coffee is a typical representative company of new retail coffee in China, aims to becoming the leading high quality coffee brand and specialized coffee services provider. Luckin Coffee works hard in bringing new and better coffee experience to the customers, promoting coffee culture and development in China.
In 2020, Luckin will become the smart retail platform that best understands how young people live in China, and through improved business efficiency, effective reach and accurate product selection, it will become a high-viscosity platform for young people to eat, drink and play.
Luckin is expected to launch an overseas brand in 2020,
Offline Retail Stores
and existing apps need to be restructured to support
Omnifull-channel customer flow
business expansion while ensuring a smooth user experience.
traffic system Unmanned Retail Network
E-commerce Channel
Heuristic Evaluation From the perspective of product optimisation and based on actual user experience, we propose the following improvements
Home Overseas users tend to prefer a cleaner home page that does not require the use of large promotional ads. Moreover, telling users in advance about the coffee shop they are locating can greatly increase the efficiency of their purchases
Menu The voucher purchase process is unique and does not come into play in the coffee purchase process
Luckin Pop The coffee app does not need to provide the user with a channel to purchase electronic products, which can cause confusion to the user
Cart The shopping cart distinguishes between food and coffee shopping lists, which in our opinion is unnecessary
Home
Thinking Hat What is the future positioning of Home in the international version How to make good use of the traffic on the home page without affecting the user experience in the main usage scenarios? Current issues
1. Banner Banner interactions different, some are clickable and some are no The scan button on the banner can easily be touched by mistake
2. The core function are What is the current click-through rate of each of the 6 sections of the main action ribbon How are these 6 functions currently prioritised How many clicks are there on this area to go to the menu, and how many clicks are there directly from the Tab to the menu The Coffee Wallet does not show the number of vouchers the user currently has
Menu Thinking Hat The international version of design system are not exactly the same as those in China, so they are more suited to foreign habits and facilitate English expansion.
Current issues
1. Banner The top Banner has a CTA button, but it is not clickable
2. The core function are The status of 'Pick up' and 'Delivery' is not clea Customisation options should be more detailed for different restaurant group Promo often appears alone, not during the product shopping proces Product customisation options are generally listed in the table below
3. Tone of Voice
No uniform tone of voice
On this basis, we have come to the following conclusions
Opportunities for Luckin and consumer meet
Expanding + enriching the cultural attributes ofLuckin
②
③
Attitude towards coffee products,
Coffee Consumption Scenario,
The difference in digital
and coffee files
and Usage Process
experience
①
In response to the distinctive foreign attitude
Due to the multilingual environment, the
The app process is mostly a single line, with
towards coffee drinking, the product can be
international version of the app ui mostly
no support for the process, and the
focused on Coffee single product lines,
uses a list format instead of chips, to
marketing approach is much more simple.
roasting methods, milk, fair trade certificated
facilitate the expansion of English
Users like to focus one thing on one page.
Narrow the scope and use a single-line shopping process
The process of buying vouchers
Luckin
Menu
Details
+Select the store
+Coupon
Confirm Order
Cart
Select the Payment methods
International App
0
First time use
Onboarding
Select Store
Menu
Greetings,
List
Presented in list
brand exposure
Map
1
Select a Store 1. List
2. Map
+ Opening hours
+Opening Status
2
Details
Menu optimize
Remove the Add to Cart（Users will choose their preferred method of production）
1.
Cart
Select the Payment methods
3
4
Details
v
1. Sa e the customisation
v
options you ha e selecte
2. Change the options buttons to list
Help users to quickly select historical drinks
Confirm Order
s
d
from
2.
3. Content level optimisation to reflect the coffee making process
Payment
5
Voucher
10:30
10:30
10:30
Find Luckin Express
Market Square
Greeting
High-fidelity It is more common to have a first level menu at the top and a lower level to display the product, with the menu screen clicked on to enter the product details screen.
1. the first page scrolls up to enter the menu and the current shop will be topped
2. the top section allows users to go back and re-select the restaurant
3. the menu section allows you to quickly enter the ordering process
The United States has a relatively strong emphasis on food attitudes, so many apps have some exposure to food selection concepts.
1. showcasing how the coffee is roasted more than the award
2. the product is Fairtrade compliant
3. display of calorie information
4. plant milk or decaffeinated options
Store Seletction Record customisation
Good Morning
️
Start your day with a cup of luckin!
Frequent
Featured
Classic
Market Square
Frequent
Featured
Classic
Hazelnut Latte Hazelnut Latte
Luckin Express Near You
Market Square
Rich full-bodied espresso blended with creamy steamed milk and hazelnut syrup. Calories : 60-100
Rich full-bodied espresso blended with creamy steamed milk and hazelnut syrup.
Production
Introduction
Hot
Temperature
Bay Meadows
Less sugar
Sweetness
Hazelnut Latte Rich full-bodied espresso blended with creamy steamed milk and hazelnut syrup.
Valley Country Market Roaster Andrea Latuadda
Hazelnut Latte
Malibu
Rich full-bodied espresso blended with creamy steamed milk and hazelnut syrup.
MENU
MENU
Buy
Brent twood Town Center
Product Name
Description
Calories
Hazelnut Latte Rich full-bodied espresso blended with creamy steamed milk and hazelnut syrup. Calories : 60-100
Hot
Temperature
Customisation options
Sweetness
Less sugar
Hazelnut Latte Rich full-bodied espresso blended with creamy steamed milk and hazelnut syrup. Calories : 60-100
Champion Barista
We developed this espresso blend for our café. This is a pleasant, consistent espresso – enjoyable without being demanding, plump with unremarkable complexity.
Andrea Latuadda
Certification
Hot
Temperature
Sweetness
3 times IFAC brista champion
Our coffees are Fair Trade Certified
Less sugar
Normal Sugar
Roaster Andrea Latuadda We developed this espresso blend for our café. This is a pleasant, consistent espresso – enjoyable without being Less Sugar demanding, plump with unremarkable complexity.
Buy
$ 3.00
We developed this espresso blend for our café. This is a pleasant, consistent espresso – enjoyable without being demanding, plump with unremarkable complexity.
Buy
No$ Sugar 3.00
$ 3.00
Select an activity
Hint for buying
High-fidelity
10:30
10:30
Details
10:30
10:30
All Deals
My Coffee Wallet Coupons
Semantic distinction between Coupon and Voucher, separating voucher purchases from the coffee buying process
Limited Offering
20 cups
Vouchers
for only $30
3 cups
for only $6
No Coupon in your wallet.
Check out these deals
Confirm orders
8 cups
for only $15
Deal Details
Check out Your Order
Buy 10 Get 10 Free 20 Coffee Vouchers + 50% off coupon Staring from $30
Make your own deal
3forcups
only $6
$3.0 voucher * 4 $3.2 voucher * 1
Buy 2 Get 1 Free 3 Cups of Coffee + 50% off coupon Staring from $6
But 5 Get 3 Free 8 Cups of Coffee + 50% off coupon Staring from $15
Freebies
Buy 2 Get 1 Free
2
3 Coffee vouchers and a 50% off coupon included
Expires on : 02/29/2020
Offer period : 01/20/2020 - 02/29/2020
Select Voucher Value
3 cups
for only $6
Buy 2 Get 1 Free Staring from $6
13 cups
20 cups
for only $24
for only $30
Buy 10 Get 10 Free
15 cups
for only $27
Staring from $30
View All Deals
13 Cups of Coffee + 50% off coupon Staring from $24
Buy 9 Get 6 Free 3 Cups of Coffee + 50% off coupon Staring from $27
Make Your Own Deal
Personalized your own deal
MENU
Freebies You Will Get
$3.0 Drink Voucher
$3.0
$ 16.20
Total Coffee Drink Coupon
50 %
OFF
Add payment method
Check Out
Terms and Conditions
Buy
$ 6.00
Gifts
Coffee Drink Coupon
OFF
10:30
$3.0
$ 16.77 + $ 0.43
Sub Total + Tax
How to Redeem
50
50 %
Snack Coupon
OFF
WALLET
%
$3.0
$3.0 Drink Voucher
$3.0
Limited Offering
Buy 8 Get 5 Free
$ 16.20
$3.0 Drink Voucher
All Deals Limited Offering
20 cups
for only $30
3 cups
for only $6
8 cups
for only $15
Buy 10 Get 10 Free 20 Coffee Vouchers + 50% off coupon Staring from $30
Buy 2 Get 1 Free 3 Cups of Coffee + 50% off coupon Staring from $6
But 5 Get 3 Free 8 Cups of Coffee + 50% off coupon Staring from $15
$ 16.20
Key visual details
Elegant color
Reducing the dividing line
Use white space or light colours for the
Increase the white space on the page to
background of the page and use colour
make the page more integral
to emphasise key actions
Using graphic design fonts and
Use the circle as the original shape of
patterns
the icon
The use of graphic design to reflect the
The circle, an important brand element
elegance of coffee
of Luckin, is used several times on the button to deepen the brand impression
Large rounded corners
Micro-animation
Use large rounded corners for a more
Surprise your users with micro-
visually friendly look
animations
SmartSell
Sales Account Management Tool for Social Scenarios
Sales Leads Funnel Analysis
MVP version
In Total
Watch Video
Action Analysis
17,888
Potential Leads
Prospect Leeds
Heatmap
Remain Rate
Background Today, the demographic dividend is over, and the dominance of the traffic market has shifted from social products to content products.
In China, content channels such as Tiktok, Bilibili, RED, and WeChat Official Accounts are growing rapidly. People no longer blindly pursue increments, but focus on stock operations. This provides merchants with the ability to refine traffic acquisition and operation. Therefore, the concept of refined operation and private domain traffic came into being, and it has become the most popular means of increasing sales.
WeChat (Tencent) matrix has become the preferred platform for merchants due to its advantages of one billion social traffic and business closed-loop capabilities. Smartsell push came into being.
Conversion Personal brand building
User channelization
App
For sharing, fission and
Used for communication and Memories operation
realization
Service
Operation
Wechat Matrix Content operation, refined operation
For fission, sharing and
Wechat Official
Wechat Group
personalization
Referral Traffic
Community operation
BJ Fogg’s behavior model
Internal Motivation:
External Motivation: CTA
Purchase = Motivation + Ability + Trigger
Optimize puchase methods
Improve usage experience
Information Layout
CTA
Learn Product
Gain Value
Trust
Brand + Model + Parameters
Advertorial Article
Talk to sales
Buyer Reviews
Preorder
After-sales service
Tutorial
Try it free
Product Introduction
Decision
making
Add to cart
Discount
Mental model
Actions
Basic Recognization
Value Related
Create the demand
Value Judgement
Build
Trust +
Browse details to
build
stimulate transfer
trust and decide
whether
to
buy
User Journey Official Accounts and Apps Mainly to obtain communication data, customer behavior data, customer tags
WeChat groups and personal accounts are mainly for potential customer training, using the herd effect and personalization to promote each other into orders. But it may cause data breakage.
Nurturing Leads
Wechat group
Sales Wechat
Potential Leads
Content Share
Friends
Qualified Leads
Working Leads
Community
Community
Revitalize
Social fission
operation
Activity/Promotion
Social fission
Social fission
Sales Leads
Add leads tag
recommend
Revenue
Hot leads
Content share
Memory
Friends
Content Share
recommend
Social fission
Content share
Wechat Official
App
Follow the official
Activity
Online Activity
Promotion
Pre-sales advice
Read the content
Multiple visits to products
Social fission
Order/After-sale service
Core Function
Director
Create Content
Sales
Create Content
Release
Check the data
Receive
Customers
Share
Check the data
Save Data
Check the content
Follow-up
Share Fission
Create content: background style, content and visibility, testimonials, related products, related articles, corporate information, sales tags, voice/picture/video multimedia display
Share content: share with friends (mini program), share with friends (poster)
Received content: WeChat messages/moments articles (mini program thumbnails, poster content, business cards in articles, business cards in products)
Attract Leads
View content: Click on the message/long press to identify the QR code, open the App to view the content details, business card folder, switch multiple business cards to view
Sharing content: Sharing of small programs, sharing of business card posters, personal recommendation: "Recommends B for you"
Design Concept
Lead the prospect customers to talk with sales Journey
Access the Product via social media
Get to know the sales
Contact with Sales
Attract cutomers to read
Record customers’ interests
Design
Make connection with company and sales
Concern
Mio
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Cars.com
Shopping for a Used Car?
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Service
Design Concept
Let sales know more about customers Journey
Quick view of customers
Get to know the sales
Contact with Sales
Understand user preferences
User authorization information
Design
Analyze users through data
Concern
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2019-07-07
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2019-07-03 C
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上海 嘉兴 杭州 苏州 青岛 北京 天津
Design Concept
Help Sales Create Articles Faster Journey
Data anaylze
Create a link with personal cards
Generate a poster or link
Help Sales create a new media link fast
Design
Attract customers
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Audi A3, S3 Review: Fast and Flawed 2019-06-21
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买车第一步：请确认家庭的经济能力，不能一 下子把钱都用来买车，就算贷款买车，也要考 虑每月工资与还款的能力。为了买车后，不影 响你家庭的整体的生活质量，一般根据你的家 庭的近三年的平均的收入 况，一般拿出三年 家庭的 ，但是不超过你家庭固定资产值的 Save ，按照这样的 况，一般不发生重大改变 发朋友圈 海报分享 转发好友 不会影响你的家庭生活品质。
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买车第二步，买车以前你要熟悉汽车品牌，确 定购买品牌。根据第一步你的购买能力，一般 就定下了你的能够在买车上花多少钱，然后根 据买车软件筛选功能，就能大概定下来你能买 那几个品牌的车子。在这几个品牌的车子中， 对于家庭用车最重要的是安全，其次是经济适 用，因为汽车的安全承载着你一家人的生命， 所以安全是重重之中。
买车第三步，买车前你先问问自己买车是用来
Audi A3, S3 Review: Fast and Flawed
Recommend
U I L IO
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U I L IO
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Fluid The inspiration comes from the original world view and the spirit of fluid itself.
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illustraion
Theme Design
Year Description
2020 Drew 6 different mobile themes for the theme shop, designed key pages and icon packs
9:27
09
30
10:00 Friday, Dec 17
1
Tue, 21 Jul
Sunny 19
7 May
28 1
illustraion
System Illustratin
Year Description
2020 Illustration of an empty page for os12, e.g. an empty page for mobile phones is a story about "meeting" XD
illustraion
Temple
Year Description
2018 I was the Only illustrator and designer for a Gamejam competition, this work won “the art finalist award”
Thank You Please feel free to contact with me
m7odesign@outlook.com