2013
Annual Report
Mission Statement and Vision
Vision
The Mizzou Alumni Association shall be the pre-eminent resource for the University.
Mission Statement
The Mizzou Alumni Association proudly supports the best interests and traditions of Missouri’s flagship university and its alumni worldwide. Lifelong relationships are the foundation of our support. These relationships are enhanced through advocacy, communication and volunteerism.
2013 Annual Report
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Letter From the Executive Director
MAA Traditions Bring About a Stronger Mizzou Family Traditions are an integral part of the Mizzou experience. Since 1853, the Mizzou Alumni Association has been working to preserve and promote some of our university’s greatest traditions. Events such as Tiger Walk and Homecoming are two of the association’s greatest programs. They’re also two of the university’s strongest traditions that help shape the student experience as well as keep alumni connected to our alma mater. To ensure the continuation of these traditions, the association launched the Mizzou Traditions Fund last year. Through the support of our alumni and members, more than $50,000 was raised in the fund’s inaugural year. We also celebrated another milestone this year as we once again reached a new membership record. MAA membership peaked at 42,178, reflecting an increase of nearly 19 percent since 2007. While we’ve always known that Mizzou alumni are passionate about the university, it is exciting to see more and more alumni look at membership in the alumni association as a comprehensive way to support all things Mizzou. Keep in mind that numbers cannot express the level of support provided by our dedicated volunteers and staff. Led by volunteer president Pamela Oberdiek, the events and programs listed in this calendar are a direct reflection of the commitment of more than 1,200 alumni volunteers worldwide. We are indebted to our members, alumni and volunteers; it is because of you that we are able to proudly continue our mission of connecting alumni, supporting the university, and preserving our great traditions.
For Mizzou,
Todd McCubbin, MEd ‘95 Executive Director, Mizzou Alumni Association
Mizzou Alumni Association
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2013 Governing Board
Jim Gwinner
Robin Wenneker
Tracey E. Mershon
Julie Gates
W. Dudley McCarter
Craig Politte
Sherri Gallick
Mark Bauer
Pam Oberdiek
Christine Chan
William Fialka
Alan Keller
Andrea Allison-Putman
Jill Brown
Gary Thompson
Matt Krueger
Walter L. Pfeffer II
Bruce McKinney
Ellie Miller
Sergio Piedra
AB ‘90, president **
BJ ’85, President-Elect ** JD ‘75 Vice President** BS Ed ’82, Treasurer**
1984 Business, Immediate Past President** BS BA ’78, Chair, Communications Committee** BS BA ‘85Chair, Diversity Committee ** BS ’82, Chair, Finance Committee** BGS ’89, Chair, Mizzou Legislative Network Committee** BS BE ’04, Chair, Membership & Marketing Committee**
BS BA ’91, In-State Representative: Large Chapter ** BS Ed ’99, In-State Representative: Small Chapter** BS BA ’93, Out-of-State Representative** MBA ‘69, Out-of-State Representative* BJ ‘06, MA ’08, International Representative ** Biochemistry, Student Representative* BS BA ‘78, At-Large Representative** AB ‘76At-Large Representative** BS BA ’74, At-Large Representative** BJ ‘93At-Large Representative**
Christina M. Hammers
BJ ‘90, MPA ‘96, JD ’03, Chair, Rules Committee**
Larry Frevert
BS CiE ’70, Chair, Schools & Colleges Committee**
2013 Annual Report
* Annual Member ** Life Member
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2013 Staff
Todd A. McCubbin
Cindy Frazier
Christy Pourney
David Roloff
Ann Carter
Ellen Davison
Anne Case-Halferty
Jayson Meyer
Barb Calvin
Linda Crane
Brandon Guthrie
M. Dianne Drainer
Carin Huffman Grinch
Robert Ross
Kyle Luetkemeyer
Ry Colman
Carol Huhman
Scott Reeter
Aly Friend
Stephanie Anderson
Carrie Lanham
Dan Szy
M Ed ‘95, Executive Director**
Coordinator, Membership & Marketing*
Program Assistant*
BA ‘08, MPA ‘11, Assistant Director, Alumni Relations* BS ‘86, Program Assistant, Alumni Relations**
BA ‘09 Graduate Assistant, MAA Student Programs*
Assistant Director, Alumni Relations*
Program Assistant, Student Programs & Athletic Events*
Fiscal Assistant*
BS ‘12, Coordinator of Student Programs*
BS HE ‘76, Senior Director, Constituent Relations*
BS Ed ‘91, MBA ‘07, Associate Executive Director**
BES ‘78, MA ‘85, Director, Membership & Marketing**
BJ ‘04, Program Assistant, Alumni Relations*
Director, Alumni Relations**
Executive Staff Assistant*
BA ‘77, MS ‘79, Advocacy Director**
M Ed ‘12, Coordinator, Affinity Relations* BJ ‘11, Coordinator of E-Engagement*
Director of Advertising & Corporate Sponsorships*
BS BA ‘08, MBA ‘10, Assistant Director, Alumni Relations*
Program Assistant*
Charlotte Burkett
Senior Data Entry Operator*
Mizzou Alumni Association
* Annual Member ** Life Member
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MAA Programs
Pride Points
Membership and marketing • Served a peak 44,195 members • Record life membership of 10,173 • Raised $95,500+ for Mizzou Traditions Fund • Completed Mizzou Legacy Walk, consisting of 2,576 pavers which supported MAA’s Student Scholarship Endowment.
Alumni network • Held 1,467 events with total attendance of almost 150,000 • MAA reached a record number of Mizzou Advocates that grew to 4,556 • Increased the number of active chapters achieving Capstone or Columns status to 43
Communications
• Sent 7,327,833 e-mails and mailed 157,469 pieces to alumni, providing information about activities, programs and promotions
• Distributed MIZZOU magazine quarterly to approximately 202,131 households • Sent @MIZZOU, the university’s electronic newsletter, to all alumni with registered e-mail addresses, an average circulation of 119,701
Tiger walk
Student scholarships and programs
• Completed the Mizzou Legacy Walk campaign. The project generated more than $985,000 with proceeds benefitting the MAA scholarship program.
• Awarded more than $362,450 to 268 incoming & current students • Served 5,800 students as True Tiger members • Honored 2012 Coach John Kadlec, as Homecoming grand marshal. In addition to coaching, Kadlec has managed the Tiger Scholarship Fund and served as a special assistant to the athletic director. He was the color commentator on the Tiger Radio Network. • Joined a record 6,500+ freshman as well as hundreds from campus and community at Tiger Walk • Attracted a record-breaking crowd of 1,400 at the 15th annual Senior Sendoff • Engaged more than 400 students in the tradition of
Mizzou Magazine
2013 Annual Report
whitewashing the Rock M at Memorial Stadium
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MAA Programs
Pride Points Leadership and engagement • Engaged 1,348 volunteers around the globe to actively support the university, association, chapters and organizations
• Presented staff recognition award for alumni relations excellence to Donald Barnes, Director of Equipment Operations for Intercollegiate Athletics. His behind Mizzou Alumni Association
the scenes leadership lead the forefront for the athletic department’s initiative to redesign all athletic uniforms. His dedication to the fans allow for spirit items, merchandise and
University support and community service
• The 101st Homecoming celebration is in the books. In addition to posting a 33-10 win over the Wildcats, the Homecoming celebration included impressive figures in blood donations, service projects, and attendance. • Units of blood collected in the Homecoming Blood Drive: 5,105 • Meals worth of food donated to the Food Bank for Central & Northeast Missouri: 107,986 • Volunteers and alumni organizations who participated in the Day of Service: 305 and 21 • People in attendance at the inaugural Homecoming concert: 5,000 • Alumni and fans who attended the Homecoming Parade presented by CenturyLink: 20,000
decorations to be transportted on the athletic’s trucks to be present at MAA Tiger Tailgates across the country for the past six football seasons. • Presented inaugural Spirit of Martha award to the Honorable Mary R. Russell, JD ‘83. of the Missouri Supreme Court, for how she exemplifies the spirit of leadership shown by the Griffiths Leadership Society’s founder and her work in breaking down gender barriers and promoting it to women. • Awarded the Tiger Pride and Mizzou G.O.L.D awards, a program to honor the outstanding volunteer service of alumni, to Ritchie Davis, BS Ag ‘78 (MO) and Bill Newham, BS Ag ‘71, M Ed ‘78 (Regional), winners of the Tiger Pride Award; Justin Diller, BS BA ‘05 (MO) and Mallory Trenor, BJ ‘08 (Regional), winners of the Mizzou G.O.L.D. Award
• Awarded more than $12,425 to support 18 programs focusing on diversity which reached nearly 4,000 individuals • Engaged 13,030 members through the Mizzou Legislative Network • Awarded $31,000 in Richard Wallace Research Incentive Grants to 19 MU faculty members
Mizzou Alumni Association
Homecoming Royalty
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MAA Programs
Revenues and Expenditures
Mizzou Alumni Association
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MAA Programs
Snapshot: Who belongs to the Mizzou Alumni Association? By College/School
By Affiliation Alumni
85.70%
Agriculture, Food and Natural Resources
18.09%
Students
13.55%
Arts & Science
172.89%
Non-graduate friends
4.30%
Business
20.14%
Education
14.55%
Engineering
16.59%
Health Professions
23.81%
Health Management & Informatics
16.93%
HES
13.47%
Journalism
18.10%
Law
18.22%
Medicine
20.35%
Natural Resources
11.45%
By Location Missouri
58.99%
Out of state
40.57%
International
0.44%
By Gender Male
56.01%
Nursing
20.88%
Female
43.99%
Social Work
8.04%
Veterinary Medicine
22.44%
By Decade of First Graduation
Total Alumni Assocation Members
1930s
0.09%
1940s
1.79%
1950s
7.02%
1960s
12.66%
1970s
18.01%
1980s
14.44%
1990s
9.82%
Total Living Graduates
2000s
8.33%
2010s
12.34%
242,023
44,195 Total Living Alumni
271,273
2013 Annual Report
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MAA Programs
Schools and College Organizations
Percent of Graduate Members Arts & Science
17.59%
Education
15.94%
Business
15.84%
Journalism
9.82%
Agriculture
9.15%
Engineering
9.01%
HES
4.10%
Law
3.76%
Medicine
3.31%
Nursing
2.80%
Health Professions
2.52%
Veterinary Medicine
2.29%
Natural Resources
1.77%
Social Work
0.77%
MAA Average
6.63%
Cornell Hall
2013 Annual Report
Reynolds Journalism Institute
University of Missouri
Lafferre Hall
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MAA Programs
Top 10 Chapters - By Percentage of Members
1. Bates
55.90%
2. Buchanan
30.00%
3. Adair
27.86%
4. Twin Cities Tigers
26.55%
5. Chicago
26.47%
6. Greater Peoria
26.25%
7. Webster
26.09%
8. Boone
25.22%
9. Audrain
23.63%
10. Memphis
22.83%
Twin Cities Tigers Chapter
Bates County Chapter
Mizzou Alumni Association
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MAA Programs
Top 10 Chapters - By Number of Members
Top 5 in-state chapters by number of members 1. St. Louis
5,532
2. Boone
5,433
3. Kansas City
5,006
4. St. Charles
1,310
5. Greater Ozarks
836
Top 5 out-of-state chapters by number of members 1. Chicago
1,584
2. Dallas/ Ft. Worth
770
3. Washington, D.C.
613
4. Rocky Mountain Tigers
589
5. LA/OC County
548 St. Louis Mizzou Alumni Chapter
DFW Tigers Event
2013 Annual Report
Chicago Tigers Service Project
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Awards
CASE Awards
District Awards
National Awards
2013 - CASE District VI Awards
2013 CASE Circle of Excellence
• Gold Medal: Creative Use of Technology and New Media (alumni websites): www.mizzou.com • Gold Medal: New Program Initiatives: True Sons and Daughters Legacy Program • Gold Medal: Best In Social Media: Mizzou Alumni
• Silver Award - (Mizzou Mutts) Alumni Relations Programs New Program Initiatives • Bronze Award - (Stand Up fo Mizzou) Advocacy Campaigns
Association • Silver Medal: Creative Use of Technology and New Media: Online Graduate Exit Survey • Silver Medal: Collaborative Programs: Stand Up For Mizzou • Bronze Medal: Regular Alumni Program: Centennial Homecoming
125 Reynolds Alumni Center Columbia, MO, 65211-2100
(573) 882-6611 | (800) 372-6822
www.mizzou.com
www.facebook.com/MizzouAlumniAssociation twitter.com/MizzouAlumni
Mizzou Alumni Association
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