Tradition, Purpose & Growth Annual Report 2011-2012
Letter from the Executive Director The past year has been one filled with much celebration. Last fall, we honored our past at the Homecoming Centennial and just weeks later, we made a commitment to our future by becoming the newest member of the Southeastern Conference. These changes have resulted in the beginning of a new era at Mizzou, one that is re-energizing our 270,000 alumni worldwide.
Misson Statement The Mizzou Alumni Association proudly supports the best interests and traditions of Missouri’s flagship university and its alumni worldwide. Lifelong relationships are the foundation of our support. These relationships are enhanced through advocacy, communication and volunteerism.
Homecoming holds a special place in the hearts of alumni like you. As you know, Mizzou is recognized as having one of the oldest Homecoming traditions and alumni have been coming home since 1911. The Homecoming Centennial resulted in more than a victory on the football field. Service to our campus and community is annually an important part of our Homecoming festivities and last year we hosted our inaugural day of service and the nation’s largest multi-day blood drive. Just weeks after the Homecoming Centennial, the university had even more cause to celebrate as we accepted an invitation to join the Southeastern Conference. In addition to being the nation’s premiere athletic conference, the SEC has an 80-year tradition of academic excellence. Mizzou is a great fit for the league and the move has re-energized alumni. Volunteer numbers are booming at your alumni association. Since announcing our move to the SEC, alumni have organized or redeveloped 26 new alumni organizations. From Minneapolis to Birmingham and Portland to Jacksonville, volunteers have been hosting new activities to keep alumni connected to the university we love. The theme of alumni support continued, as well. Last year we achieved a new membership record of 44,415. Thank you for your membership in the Mizzou Alumni Association. We are committed to our mission of connecting alumni, supporting the university, and preserving our great traditions and your support makes this possible. For Mizzou,
Todd McCubbin, MEd ‘95 Executive Director, Mizzou Alumni Association
Board of Directors
Mizzou Alumni Association Staff
Pam M. Oberdiek, Business ‘84, President**
Larry Frevert, BS CiE ‘70, Chair, Schools & Colleges Committee**
Todd McCubbin, MEd ‘95, Executive Director**
Carol Huhman, Administrative Assistant, Fiscal*
Jim Gwinner, BA ‘90, President-Elect**
Lesa McCartney, BSN ‘77, MS “97, In-State Representative, Small Chapter*
Carrie Bien, BA, BJ ‘09, MPA ‘12, Coordinator, Student Programs*
Carrie Lanham, BS HES ‘76, Senior Director, Alumni Relations*
Tracey Mershon, BJ ‘85, Vice President**
Robin Wenneker, BS BA ‘91, In-State Representative, Large Chapter**
Charlotte Burkett, Senior Data Records Operator, Membership*
Andrew Lorenz, MA ‘12 Graduate Assistant, Student Programs*
Barb Calvin, Senior Program Assistant, Alumni Relations
Abby Larson, Coordinator, Membership & Marketing*
Ann Carter, Receptionist & Program Assistant, Administration*
Jayson Meyer, Director, Alumni Relations**
Ry Colman, BJ ‘11, Coordinator, E-Engagement*
Ashley Moore, BA ‘06, MEd ‘12, Assistant Director, Alumni Relations
Linda Crane, Executive Staff Assistant*
Carmen Rowe, Program Assistant, Student Programs & Athletic Events*
Ellen Davison, BJ ‘08 Program Assistant, Alumni Relations*
Christy Pourney, BA ‘04, Program Assistant, Membership & Marketing*
M. Dianne Drainer, BA ‘77, MS ‘79, Advocacy Director*
Scott Reeter, Director, Advertising & Sponsorships*
Cindy Frazier, BS Ed ‘91, MBA ‘07 Associate Executive Director**
David Roloff, BES ‘78, MA ‘85, Director, Membership & Marketing**
Carin Huffman Grinch, BA ‘00 Assistant Director, Alumni Relations**
Robert Ross, MEd ‘12 Coordinator, Alumni Relations*
Stephanie Heffernan, BS BA ‘08, MBA ‘10, Coordinator, Alumni Relations*
Travis Sewell, Program Assistant, Constituent Relations*
Dudley McCarter, JD ‘75, Treasurer** Randy Wright, BGS ‘87, MA “02, Immediate Past President** Ben Terrill, BJ “96, Chair, Communications Committee** Andrea Allison-Putman, BS BA ‘85 Chair, Diversity Committee** Greg Bailey, BS BA ‘96 Chair, Finance Committee** Ellie Miller, BS BE ‘04 Chair, Membership & Marketing Committee** Wally Pfeffer, BGS ‘89, Chair, Mizzou Legislative Network Committee** Christina Hammers, BJ ‘90, MPA ‘96, JD ‘03, Chair, Rules Committee**
Craig Politte, BS BA ‘93, Out-of-State Representative* Sherri Gallick, BS Ed ‘82, Out-of-State Representative** Zach Parolin, Journalism Student Representative* Christine Chan, BJ ‘06, MA ‘08, International Representative* Ted Ayres, JD ‘72, At-Large Representative** Bruce McKinney, BS BA ‘72, At-Large Representative* Ben Bradley, BJ ‘97, At-Large Representative* Sergio Piedra, BJ ‘93, At-Large Representative* * Annual Member ** Life Member
Promote a Culture of Passionate Advocates Engagement
Number of events & activities: 1,305 Total attendance:172,026 Mizzou Homecoming Participants: 87,934 Athletic Programs Participants: 23,810 Reunion Programs Participants: 712 True Tiger Program Participants: 4,637 Tourin’ Tiger Participants: 256 Griffiths Leadership Society Participants: 330 Programming Awards Won: 4
Communication
Emails Sent: 4,580,432 Mailings: 156,738 Facebook Fans: 4,752 Twitter Followers: 4,028 LinkedIn Members: 10,414 Unique Web Users: 252,701 Website Page Views: 1,023,004 MIZZOU Magazine Circulation: 191,486
Enrich the Student Experience Awarded $362,550 in student scholarships to 268 incoming and current students. $180,450 in chapter scholarships $125,000 in Red Graham scholarships $50,000 in True Sons & Daughters Legacy Scholarships $5,000 in True Tiger Scholarships $2,000 Entsminger Scholarship Served a peak 5,950 students as members of True Tigers, the student chapter of MAA. Attracted 6,000 Mizzou freshmen and volunteers to the 2011 Tiger Walk. Distributed 2,400 BEAT T-shirts. Attracted 187 participants—students and alumni—at the annual True Tiger Networking Event.
Mizzou Homecoming Centennial Mizzou is recognized as the birthplace of the Homecoming tradition in 1911. This year marked the 100th anniversary of the first Homecoming celebration at the University of Missouri. To preside over the festivities, former MU Athletic Director Chester L. Brewer will serve as the 2011 Homecoming Grand Marshal. Brewer, who passed away in 1953, will be represented by members of his family. Brewer worked in a variety of positions during his time at Mizzou. He served as athletic director and, at different times, coached football, basketball, baseball, and track. During his reign as athletic director, Brewer was responsible for improvements to Rollins Field as well as the construction of Memorial Stadium in 1926 and Brewer Fieldhouse in 1930. One of his most notable achievements, however, began early during his time at Mizzou when he organized the first homecoming celebration. After meeting on a neutral site for twenty years, the Missouri-Kansas rivalry was renewed when the football game was played for the first time on a college campus in 1911. To add excitement to the game, Brewer invited alumni to “come home.” As part of the game’s festivities, a parade and spirit rally took place. He also organized a gathering of former letter winners which led to the creation of the M Men’s Club, known today as the Varsity M Association. On Nov. 25, 1911 a record crowd of 9,000 fans packed Rollins Field. Although the Tigers and Jayhawks tied 3-3, something much greater happened that day – the birth of a new tradition. Each year, thousands of alumni and friends come home to celebrate the tradition of Mizzou Homecoming. Join the Mizzou Alumni Association on Oct. 15 as we celebrate the Mizzou Homecoming Centennial.
Celebrating a Century of Coming Home Homecoming by the Numbers
Homecoming Food Drive: 63,500 pounds of food collected
Day of Service: 350 volunteers 20 geographic alumni chapters
Blood Drive: 5,264 units of blood donated
Campus Decorations: 30,000 attended
Homecoming Parade Presented by CenturyLink: 35,000 attended
Romp, Chomp & Stomp Tailgate Presented by Bud Light: 3,200 attended
Royalty: Zach Parolin, King Kam Phillips, Queen
Final Score: Mizzou defeated Iowa State 52-17
Awards & Recognition
Volunteer Leader of the Year Awards
Dr. Richard Wallace Faculty Incentive Grants
Faculty Alumni Awards
Mizzou G.O.L.D. Awards
56th Annual Distinguished Service Award:
Graduates of the First Decade
Dr. Amy DeClue Veterinary Medicine & Surgery
Edwin S. Turner, BS Ag ‘62, Chief Executive Officer, EST Enterprises
Dr. Amanda Hinnant Magazine Journalism
Tricia Zimmer Ferguson, BS BA ‘03 College of Business Recent Alumni Advisory Board
52nd Annual Distinguished Faculty Award:
Dr. Wendy Reinke Educational, School & Counseling Psychology Cherie Sampson Art Dr. Fred Wininger Veterinary Medicine & Surgery
Betty Houchin Winfield, Curators Professor of Journalism
Griffiths Leadership Society for Women Spirit of Martha Award
Dr. Lindsay Taliaferro Health Sciences
Jane Williams, BS Social Work ‘76, MS Social Work ‘77
Dr. Michael Marlo English
Henry S Geyer Award
Dr. Tony Zars Biological Sciences Dr. Kevin Cummings Biomedical Sciences Dr. Leah Cohn Veterinary Medicine & Surgery Dr. Maya Gibson Music Dr. Sonja Stanis Parks, Recreation & Tourism Dr. Stephen Karian English
Susan Combs, BS ‘01, MizzouNYC Alumni Chapter
Public Service Award
Mizzou Pride Awards John Grace, BS ‘58, MS ‘63 Buchanan County Mizzou Alumni Chapter Christy Neikirk, BJ ‘74, Tigers of the Corn Alumni Chapter
Rep. Chris Kelly Private Citizen Award Gary Forsee
MAA Staff Recognition Award for Alumni Relations Don Barnes, Director of Equipment Operations, Mizzou Athletics
Mizzou Legacy Awards Dick Dickinson, BJ ‘54 Oregon Trail Tigers Alumni Chapter C.W. Manford, BS BA ‘67, Kansas City Alumni Chapter
School & College Organizations School and college alumni organizations are the academic-based arm of the Mizzou Alumni Association. These organizations connect alumni through their shared campus experience. Congratulations to the 13 school and college alumni organizations who achieved Honors recognition in 2011-12. Arts & Science Alumni Organization Ag Alumni Organization Business Alumni Organization College of Education Alumni Organization
Human Environmental Sciences Alumni Organization
Alumni Chapters
28 - Chapters - Capstone Status Adair County Alumni Chapter
Kansas City Alumni Chapter
Audrain County Alumni Chapter
Memphis/Mid-South Alumni Chapter
Bates County Mizzou Club Boone County Alumni Chapter
New York Alumni Chapter
Natural Resources Alumni Organization
Buchanan County Alumni Chapter
Ozarks Black & Gold Alumni Chapter
Nursing Alumni Organization
Callaway County Alumni Chapter
Rocky Mountain Tigers
Medical Alumni Organization
Central Iowa Chapter
Southeast MO Black & Gold Alumni Chapter
Engineering Alumni Organization
Social Work Alumni Organization
Health Professions Alumni Organization
Veterinary Medicine Alumni Organization
Health Management & Informatics Alumni Organization
Chicago Alumni Chapter Cole County Alumni Chapter Dallas/Ft. Worth Alumni Chapter Greater Ozarks Alumni Chapter Greater Peoria Alumni Chapter
Affinity Organizations For a number of alumni, belonging to a campus club, sport, or organization was among their best experience at MU. Affinity organizations of the Mizzou Alumni Association connect these alumni based on this shared experience. Congratulations to the three affinity organizations who were recognized in 2011-12. Army ROTC Alumni Association Marching Mizzou Alumni Band Varsity M Organization
Houston Texas Tigers Indiana Mizzou Crew
Southwest MO Alumni Chapter St. Louis Gateway Tigers Tigers of the Corn Tornado Alley Tigers Tulsa Alumni Chapter Valley of the Sun Alumni Chapter Washington, D.C. Alumni Chapter
5 Chapters - Columns Status LA/Orange County Alumni Chapter
Lincoln County Alumni Chapter
Memphis/Mid-South Alumni Chapter
Portland Alumni Chapter
San Diego Alumni Chapter
Develop & Energize Quality Leadership New this Year Launched Stand Up for Mizzou Campaign, a grassroots campaign to engage advocates of the University of Missouri in the legislative process.
A record high twenty-six new or redeveloping alumni chapters were established.
Conducted research and developed a black alumni engagement plan. The inaugural Fire Side Chat was held on April 30 with 35 alumni and students in attendance.
A record-breaking crowd of 170 alumni volunteers attended Mizzou Leaders Weekend on September 16, 2011.
Volunteer Engagement Total Affiliated Groups: 110
Affinity Organizations: 3
Capstone Chapters: 28
Number of Volunteers:1,255
Columns Chapters: 6
Staff Visits:161
Spirit Chapters: 58
Mizzou Advocates: 3,082
School/College Organizations:15
Before heading to Columbia, students from the Atlanta chapter gathered for a student sendoff on August 11. Twenty-six alumni chapters hosted student sendoff events in 2011.
Association Membership
Association Membership
Snapshot: Who Belongs to the Mizzou Alumni Association?
For the sixth consecutive year, MAA reached a record membership number with a peak membership of 44,415. The record membership number reflects an increase of 5.3% from 2011 and 25.2% increase in the last five years. MAA life membership is now available for staff with the option of payment by payroll deduction.
Membership — 42,179 Penetration (members/addressable grads) - 17.40% MU Undergraduate Donor Participation — .80% New Annual Members — 10,511 New Life Members — 483
By Member Type
Annual — 14,180 Life —9,255 Senior — 5,950 Student (peak) - 5,586 Recent Graduate — 7,664 Faculty/Staff — 770
By Affiliation: Alumni………………….……..85.1% Students……………………..…10 % Non-Graduate Friends………..4.4% By Location: Missouri…….……………….….58.3% Out-of-State…………………....40.7% International……………………….1% By Decade of First Graduation: 1930s and earlier…………….…..0.1% 1940s……………………………..2.1% 1950s……………………………..7.5% 1960s………………...………….12.8% 1970s………………………...….18.2% 1980s……………………….…...14.6% 1990s………………………...…...9.9% 2000s………………………….….8.9% 2010s…………………………....10.2%
By School or College: Arts & Science……………..…..19.9% Business………………..…….....15.6% Education…………………........14.7% Journalism…………………..…...9.5% Agriculture…………………..…….9% Engineering………………...…...8.8% Human & Environmental Sciences…………………….…....3.9% Nursing………………….….…...3.7% Health Professions……….….…..3.3% Law……………………….….......3.2% Medicine……………….…..….....2.8% Veterinary Medicine………..…...1.9% Natural Resources………..…..…1.9% Social Work……………...……...0.8% Health Management & Informatics………………….….0.65% Retention: Alumni……………………..……..73% Students…………………..…….38.2% Combined………………..……..68.9%
Members by Gender
45%
55%
Totals: Total alumni association members Total living graduates Total graduates in Missouri Total living alumni Total students at Mizzou
Maximized Opportunities for Stability & Growth Mizzou Legacy Walk The Mizzou Legacy Walk was created in 2006 as part of the association’s sesquicentennial celebration and dedicated during Homecoming 2007. The walk has included 11 brick installations, two marriage proposals, and an estimated 3,412 pounds of g ranite. MAA is in the final phase of the program which aims to be completed by Homecoming 2012.
The Mizzou Alumni Association is a 501(c) 3 organization operated with a budget of $3,926,500 in 2011-12. Expenses totaled $3,786,500.
MAA Revenues Membership Membership Dues/Gifts Dues/Gifts Advertising Advertising & & Sponsorships Sponsorships Affinities& Affinities & Merchandise Merchandise Endowments & & Endowments Investments Investments
Events Events &&Programs Programs
Mizzou Traditions Fund The Traditions Fund was created to ensure the continuation of traditions that make Mizzou a unique and special experience. Gifts to the Traditions Fund ensure the continuation of activities such as Tiger Walk and Mizzou Homecoming. Last year, support to the Mizzou Traditions Fund totaled $75,445.
MAA Expenditures General General Administration Administration Marketing Marketing
MAA Corporate Partners MAA was pleased to work with the following corporate partners in 2011-12: Columbia Missourian Kaplan Test Prep Liberty Mutual Missouri Wine
Bud Light CenturyLink Columbia Convention & Visitors Bureau
Chapters& & Chapters Organizations Organizations Salary & &Benefits Benefits Salary Student Scholarships Student & Support & Scholarships Programs
Making Mizzou Stronger
123 Reynolds Alumni Center Columbia, MO 65211 800-372-6822 www.mizzou.com
Proudly supporting the best interests and traditions of Missouri’s flagship university.