ISAF Sailing
Melbourne 7–14 December 2014 www.sailingworldcupmelbourne.com
Sponsorship overview 2014 “More than a sailing regatta, the ISAF Sailing World Cup brings Melbourne’s Port Phillip alive with a host of lifestyle and marine driven entertainment, with the backdrop of Olympic level sailing.”
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ISAF Sailing
Melbourne 7–14 December 2014 www.sailingworldcupmelbourne.com
The ISAF Sailing World Cup series is the Grand Slam of Olympic Sailing, featuring the world’s best sailors across 10 Olympic classes. H oste d in five (5) countries aroun d t h e wo r ld , (Ch in a, Australia, USA, S pain , France), the event was introduced by the Governing Body ISAF in 2009, to promote the sport of sailing on a global scale, annually. The ISAF Sailing World Cup – Melbourne, is operated by the Not-for-profit organisation, Yachting Victoria and is on average the largest annual dinghy class sailing regatta in the Southern Hemisphere.
The Melbourne leg boasts a long history of delivering world-class sailing events and highly successful corporate partnerships. This is Australia’s most important Olympic and youth class sailing event, and its ISAF Sailing World Cup status provides an ongoing platform for aspiring young sailors to compete in a world-class event, alongside their sailing heroes. The calibre of a sailing audience and the aspirational lifestyle image of sailing, is a marketing gift. Add to this the shore based visitors over an eight day period, our communications media strategy, carefully considered event packaging and what we are about to present, is a sponsorship or brand leveraging opportunity to parallel your vision, with ours.
“This is a prestige entertainment destination with an appeal and personality that stands out. The unique range of corporate events, both on and offshore, ticks the boxes of a range of marketing objectives delivered in a fresh and aspirational setting.” Bruce Griffiths OAM, Event Chairman
ISAF SAILING World Cup Melbourne Sponsorship Overview 2014
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EVENT SNAPSHOT
“A strong racing programme, growing sponsorship, high community involvement, and strong media profile, this is a summary of the successful recipe. And don’t forget the ‘sheer ambition.” Alan Henderson, Yachting Life, UK
DATE
LOCATION
OFFICIAL HOST
OFFICIAL PATRONS
7–14 December 2014
Melbourne
Yachting Victoria
John Bertrand AM Victor Kovalenko OAM
FORMAT • Over 530 competing yachts • 10 Olympic Classes • 13 Invited Youth Classes • Corporate Couta Boat Challenge • Extensive Hospitality Program
520 corporate guests. 703 registered participants. Over 5,000 visitors & spectators. 28 countries represented.
Extensive on-shore entertainment and spectator opportunities.
First leg of the prestigious ISAF Sailing World Cup Series.
Unique corporate hospitality program and staff/client entertainment platform.
Sail Melbourne has a 20 year history delivering world class sailing events. Southern Hemisphere’s largest annual Olympic Class regatta.
116,051 web visits in 2013.
Total Event Expenditure $2.0m.
39,660 during Event month from 164 countries.
Economic Impact to Victoria $2.5m.
Global Media Accreditations. National TV and print media coverage. Global sailing media coverage.
www.sailingworldcupmelbourne.com
Sailing lifestyle events including live music, fashion and on-water entertainment.
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PARTNERSHIP OPPORTUNITIES
The ISAF Sailing World Cup – Melbourne offers a range of partnership and exciting engagement initiatives, that will ensure continued growth of the event alongside positive results for sponsors and stakeholders. PRESENTING PARTNER Package from
$25,000
The presenting partner will receive overall naming rights of the ISAF Sailing World Cup – Melbourne, including associated rights and benefits befitting the title. Package from $25,000
CO-PRESENTING PARTNERS Packages from
$10,000
As the title suggests this package allows you to co-present the Event, via specific sponsorship/ownership of targeted Corporate Events held during the ISAF Sailing World Cup – Melbourne. For example ownership of the Corporate Couta Boat Challenge or ISAF Sailing World Cup Dinner. Packages from $10,000
CATEGORY PARTNERS Packages from
$5,000
Exclusive Category partners for Goods and Services utilised and marketed by the Event. This is an opportunity to showcase your brand as a participating sponsor and supporter of the ISAF Sailing World Cup – Melbourne. From event apparel, communications, timing partner, vehicles, pouring partners (Wine / Beer / Spirits), media distribution, professional services, insurances and entertainment; the ISAF Sailing World Cup – Melbourne will help you to showcase your products and services to an engaged and affluent audience. Packages from $5,000
RACING CLASS SPONSOR Packages from
$1,000
Link your brand to one of the exciting classes racing at the ISAF Sailing World Cup – Melbourne. Utilise key athletes to engage with your customers. Packages from $1,000
ISAF SAILING WORLDCUP Melbourne Sponsorship Overview 2014
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LEVERAGING & ENGAGEMENT
The ISAF Sailing World Cup – Melbourne offers a number of channels to leverage and maximise your partnership with this Victorian Major Event and Australia’s Olympic heroes.
BRAND ASSOCIATION Leverage the strong brand association with the ISAF Sailing World Cup, sailing as a whole, the Olympics and other event partners, including the Victorian State Government.
BRAND EXPOSURE Showcase your brand to a highly targeted audience at a local, national and international level, utilising event media coverage, event branding and marketing collateral.
PR & PROMOTIONS Use the event to assist with the development of creative PR and promotional activities to maximise your brand. e.g consumer competitions and use of event images or our logo in your marketing campaigns.
EXPERIENTIAL Bring your brand to the forefront through our engaging marine driven events program and on-site display spaces.
DIRECT MARKETING Market your brand through Yachting Victoria’s member database of 23,000 Victorian yacht club members, an active competitor database of over 1500 records and a stakeholder database of over 500 records.
B2B Develop new business opportunities by networking with team sponsors, event guests and stakeholders (the sailing community) and competitors.
CLIENT ENTERTAINMENT / INCENTIVE Entertain existing & prospective clients in an exclusive environment, both on and off the water. Utilise the event to incentivise your staff or clients with a unique hospitality offering and team building activities.
www.sailingworldcupmelbourne.com
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AUDIENCE
PROFILE
The ISAF Sailing World Cup – Melbourne (Sail Melbourne) attracts a diverse target audience. Olympic Class Competitors The ISAF Sailing World Cup – Melbourne regatta attracts Australia’s Olympic heroes and the best Olympic aspirants from around the world, as they compete to qualify for selection at the 2016 Rio Olympics. The profile and ranking of the event and the competitors guarantees widespread media coverage.
Invited Class Competitors Running parallel to the ISAF Sailing World Cup event, Sail Melbourne has a proud tradition of hosting youth and feeder classes, allowing kids to sail alongside their Olympic heroes. Although primarily Victorian and Australian residents, there is increasing International visitation every year.
Spectators This interested sailing audience, including accompanying parents and families of competitors, represent the top AB demographic with the majority over 40.
Sailing Lifestyle Aspirants Sailing is an Australian pastime that evokes beautiful images in the minds of sailors and non-sailors alike. Therein lies the opportunity to leverage this backdrop of Olympic sailing at iconic yacht club and shore side venues, to engage with your customers or internal team in a unique and aspirational atmosphere.
Competitor DEMOGRAPHICS
Overall 53% people came from outside Victoria.
$200.00 average daily expenditure per overseas competitor. $175.00 average daily expenditure per interstate competitor.
International visitors average stay of 14 nights. Interstate visitors average stay of eight (8) nights.
69% Male participants. 31% Female participants.
ISAF SAILING WORLDCUP Melbourne Sponsorship Overview 2014
58% of competitors over the age of 18 years. 85% of competitors are under the age of 30 years.
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ISAF Sailing
Melbourne 7–14 December 2014 www.sailingworldcupmelbourne.com
www.sailingworldcupmelbourne.com www.sailingworldcup.com.au
ISAF Sailing
Melbourne 7–14 December 2014 www.sailingworldcupmelbourne.com
With a guaranteed future supported by Local and State Government and the rich history of Sail Melbourne, the ISAF Sailing World Cup – Melbourne is a permanent fixture on the Victorian Events Calendar. For more information on how your brand can get involved with the ISAF Sailing World Cup – Melbourne contact Event Managers, New Tack Events.
THANK YOU
Jav Greaves
Mark Turnbull
sailingworldcupmelbourne.com
EVENT COMMERCIAL MANAGER
EVENT DIRECTOR
Yachting Victoria
jav@newtack.com.au
mark@newtack.com.au
www.sailingworldcupmelbourne.com
+61 3 9004 4688
+61 3 9004 4688
2/77 Beach Road
+61 413 704 409
+61 414 470 066
Sandringham VIC 3191
www.sailingworldcupmelbourne.com