Collection book by Maarten Deroover

COLLECTION BOOK COLLECTION BOOK A/W 2011

ADVERTISING CAMPAIGN IN FRANCE p.11-14 GLOSSARY p.15

NEWS p.18 E-GO p.19 BROOKLYN N p.20 RAINBOW p.20 RADIANT p.21 RADIANT BOY p.21 MUSIC p.22 DARK p.22 FAST FOOD p.23 BEAUTÉ CACHÉE p.24 MAORI p.24 3D REQUIN p.25

BLACK ADDICT p.26 BLACK ADDICT GUILTY p.27 BLACK ADDICT REVOLT p.27 BLACK ADDICT BERLIN p.28 BLACK ADDICT ROCK p.28 BLACK ADDICT LION p.29 BLACKADDICTSEXYBLACKN p.29 BLACK ADDICT SEXY BLACK LONG p.30 TEMPTATION p.31 PLUME POÉSIE p.32 VELVET p.32

IBÉRIA p.33 BUSINESS p.34 GENTLEMEN p.35 RICH p.35 LORD H p.36 HO1 p.37 HO1 3P p.38 HO1 JUNE p.38 HO1 JULY p.39 HO1 AUGUST p.39 HO1 SEPTEMBER p.40 HO1 OCTOBER p.40

HO1 NOVEMBER p.41 HO1 DECEMBER p.41 SPORT p. 42 TECHNICOLOR SNOW C p.43 TECHNICOLOR SNOW S p.44 FREESTYLE p.45 NEVER OUT OF STOCK p.46 FIRST COTTON p.47/48 NATURE FREDY NEW p.49 FIRST COTTON 2P p.49 PURE COTTON p.49 SOFT MODAL p.50

SUPREME COTTON p.51 SILK 44 p.51 HARRO NEW p.52 HILARY p.52 PURE COTTON 2P p.52 ELEGANT COTTON p.53 ELEGANT STRIPES p.53 LORD H UNI p.54 HO1 ORIGINAL NEW p.55 HO1 COTON 2P p.55 HO1 PRINT MARKUS p.56 HO1 ORIGINAL CHEVRON p.56

E-GO p.80 BROOKLYN N p.81 MUSIC p.81 DARK p.82 RAINBOW p.82

BLACK ADDICT p.83 BLACK ADDICT BLACK ROMANCE p.84 BLACK ADDICT PETE p.84 BLACK ADDICT SEXY BLACK p.85

BUSINESS p.86 CHAMONIX p.87 MONSIEUR p.88 FROZEN p.88 GSTAAD p.89 K GSTAAD p.90 TRADE p.90 MORITZ p.91 AUTHENTIC p.91 K AUTHENTIC p.92

SHERLOCK / K SHERLOCK p.92 EDWARD p.93 K EDWARD p.94 HARRY p.94 SORBONNE N p.95 GILT p.95

SPORT p.96 GREEN p.97 TIGER p.97 K TIGER p.98 TECHNICOLOR SNOW p.98

PACKS p.100 TRIPLE PACK FIL D’ECOSSE ONE SIZE p.100 TRIPLE PACK COTTON ONE SIZE p.101 TRIPLE PACK LAINE MAJORITAIRE p.102 TRIPLE PACK COTTON MODAL ONE SIZE SANS COMPRESSION p.103

SOIE SUPER LIGHT ONE SIZE p.105 LAINE ONE SIZE p.105 LAINE COTTON ONE SIZE p.105 BIO BAMBOO ONE SIZE SANS COMPRESSION p.106 COTON MODAL ONE SIZE SANS COMPRESSION p.106 MILK BUSINESS p.106 BASICS p.104 MI BAS FIL D’ECOSSE BUSINESS FIL D’ECOSSE ONE SIZE p.104 ONE SIZE p.107 FIL D’ECOSSE MAJORITAIRE p.104 COTTON CACHEMIRE BUSINESS ONE SIZE p.104 MI BAS LAINE BUSINESS ONE SIZE p.107

NEW p.108 MI BAS LORD BUSINESS ONE SIZE p.108 SEPTEMBER BAMBOO BUSINESS ONE SIZE p.108 GENTLEMEN BUSINESS ONE SIZE p.108 CHAMONIX LAINE MÉLANGÉE BUSINESS ONE SIZE p.109 IBÉRIA TACTEL TEMPTATION ONE SIZE p.109 TIGER SPORT ONE SIZE p.109 BLACK ADDICT COLORS COTTON MODAL ONE SIZE p.110

HOMEWEAR COLLECTION

HO1 BICOLOR p.56 BLACKADDICTEXTRABLACKp.57 BLACK ADDICT MORE THAN BLACK p.58 BLACK ADDICT LIQUID SENSATION p.59 FOR MAN NEW p.60 PLUME II / 2P p.61 SPORT’N COLORS p.62 COLOR THERAPY COTON 3P p.62 PROMOTIONAL MATERIAL AND ADVERTISING CAMPAIGN p.63-78

INTIMATE APPAREL COLLECTION

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IMPORTANT MOMENTS p.3 OUR VALUES p.4 OUR IMAGE p.4 OUR OFFER p.5 OUR SEGMENTATION p.6 OUR DISTRIBUTION p.7 NEWS p.8-10

BLACK ADDICT ROMANCE FIL D’ECOSSE ONE SIZE p.110 BLACK ADDICT PETE FIL D’ECOSSE ONE SIZE p.110 RAINBOW COTON EGO ONE SIZE p.111 MUSIC COTON EGO ONE SIZE p.111 DARK COTON EGO ONE SIZE p. 111 SOCKS GIFT BOX ONE SIZE p.112

SOCKS COLLECTION

CONTENTS COLLECTION BOOK A/W 2011

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HOM 100% DESIGNED FOR MEN COLLECTION BOOK A/W 2011

important moments

1968 : birth of a revolutionary brand. Launch of the 1st soft-pouch briefs. 1970 : 1st mesh briefs. 1976 : 1st brief with no elastic waistband. 1984 : 1st jockstrap. 1986 : The brand is bought by the Swiss- German Triumph group. 1995â&#x20AC;&#x2030;: HOMSPORT. 1997 : HO1, the 1st briefs with horizontal opening. 2002 : Launch of 3001, the 1st lingerie line for men. 2009 : Launch of e.Go and Black Addict collections

CORPORATE

HOM 100% DESIGNED FOR MEN BOOK DE COLLECTION COLLECTION BOOK A/WA/H 2011 2011 our values The brand’s personality is built around 4 main pillars: – Masculinity – Style – Independence

style

Masculinity

– Difference

our image Among male consumers, HOM has an image of SPECIALIST of men’s underwear, at the same time MASCULINE, INNOVATIVE and TECHNICAL. The fact that the aesthetics, the cut, the shapes, the quality (combination of different materials) and the comfort of the products are widely recognized makes them UNIQUE.

Difference

Independence

Today HOM is more recognized by the highest purchasing power consumers over 35 year old. The assisted awareness of the brand is 63% and 84% of people who know the brand, actually buy it (HOM gets he best transfer rate of the market).

CORPORATE

HOM 100% DESIGNED FOR MEN COLLECTION BOOK A/W 2011 our offer In the Autumn/Winter 2011 season, the brand continues in its choice and wishes to consolidate the 2010 benefits with : - Fancy products that break the rules, play with messages, colors and unexpected patterns (e.Go). - The brand’s classic styles that ensure optimum comfort and support (HO1) - Simpler (Business) or bolder (Temptation) products - Products that enhance the body, mostly in black (Black Addict) - Products that combine style and technical properties (Sport)

SPORT

CHIC

A diversion from the Business collection, Temptation is much bolder, revealing the body with transparency effects (like the 3001 collection) or stronger details. It is the essential link between the Business and the Black Addict collections.

Black Addict Sport

For consumers seeking ultimate simplicity and comfort. Products that symbolise the brand since their launch in 1997. With its support panel that ensures comfort and support in all circumstances and its patented horizontal opening, the HO1 collection has been attracting more and more fans since its launch reaching the one million pieces mark in 2008.

For consumers seeking elegance, simplicity, discreet details. The Business Collection is designed to reassure men in their daily life. Business

Products that are original above all. Their mission is to assert the masculinity by twisting the established codes by using unexpected colors or patterns, or using messages as means of expressing political, sexual or spiritual choices: Ego, as territory of expression in movement.

Temptation

HO1

E.Go

SPORT Collection

For urban consumers, definitely trendy, who care about their seduction power, who enjoy going out and being seen. Products that sculpt the body beautifully in a deep black colour. Launched in Winter 09, this collection is relevant to the « fashion » points of sale.

For a large range of consumers who care about their appearance and are concerned about combining fashion and technical properties. Technical yet stylish : shapes that enhance the body combined with strong colours contrasting with wide waistbands. All the Sports lines sold by the brand are the best sell-out ranges.

CORPORATE

HOM 100% DESIGNED FOR MEN BOOK DE COLLECTION COLLECTION BOOK A/WA/H 2011 2011 Types of products in men’s underwear that consumers look for: daring Middle and top of the range

refined Middle and top of the range

technical Middle and top of the range

invisible Middle and top of the range

modern Middle of the range

active Middle of the range

non-specific basics Bottom of the range

classics Bottom of the range

fashion Bottom and middle of the range

The objectives of this segmentation:

• To propose a more targeted range that is easier to understand by the consumer on the points of sale. •To improve sell-out : to sell better with a brand’s message that is more credible because more targeted. • To better manage stocks in shops and warehouses. • To generate quality growth in accordance with the brand’s image.

100% of the offer available on the market is classified and described below by consumers together with the price that each consumer group expects to pay. Source: u&a externe risc 2004-structure of offer and segmentation according to age.

Department stores Galeries Lafayette Haussmann

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HOM 100% DESIGNED FOR MEN COLLECTION BOOK A/W 2011

TAIWAN HANKYU STORE

our distribution

All around the world, HOM is distributed in the retail and the most prestigious department stores worldwide such as : Inno, Printemps, Coin, Galeries Lafayette, Selfridges, Corte Ingles and Karstadt. In most of these locations HOM presents itself in an urban and masculine environment, with its new shop in shop concept. HOM is also very appreciated by specialized retailers as well as menâ&#x20AC;&#x2122;s fashion stores. In Asia, HOM has successfully launched its own stores. Department stores PRINTEMPS Haussmann

Launching of the brand at COIN

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NEWS COLLECTION BOOK A/W 2011 HOM winter collection 2010 at COIN

In July 2010, HOM entered into partnership with the famous COIN group of leading Italian shops, which represents very major progress in the development of our brand on the international market. The first stage of this collaboration saw the opening of an HOM sales area in 5 shops belonging to the group, located respectively in Milan, Bologne, Florence, Rome and Naples.

INTERNATIONAL PUBLIC RELATIONS STRATEGY In September 2011 a network of European press agencies was set up, which will be operational as from the launching of the Spring/Summer 2011 collection. We have a COMMON Public Relations strategy for all countries which aims to: •optimise HOM’s presence in the local media by capitalising on product information, so that the brand is talked about at corporate level •put forward themes developed in the collections which the press can take up on and easily develop (eg: saga HO1, Young Designers collection in the autumn/winter 2011 collection etc...) • convey a single message • get the brand involved in major events which will boost its image and strengthen its reputation amongst consumers •start using Facebook, a new communication tool, with the aim of creating a buzz around the information Switzerland will be managed partly by the German and Italian agencies.

CORPORATE

NEWS COLLECTION BOOK A/W 2011 HOM lAUNCHES ITS FAN PAGE ON FACEBOOK

Very dynamic shops in Asia:

HOM is distributed in numerous Asian countries (China, Hong Kong, Japan, Macau, Singapore, Taiwan and Thailand) in 441 sales outlets in 2010.

HOM is creating its fan page on Facebook: facebook.com/hom.underwear on which Internet users will discover and rediscover our collections , thanks to 2 inter-active applications, HOM collection and Speed dating. They will also be able to follow our news via the Special Offers and evenements sections. Soon fans will have the possibility of rapidly finding the nearest retailer selling the brand, wherever they live, thanks to the Store locator. An English version of the fan page will be on-line very soon.

SOGO HONG-KONG

HOM shop HARBOUR CITY, TST, HONG-KONG

CORPORATE

NEWS BOOK DE COLLECTION COLLECTION BOOK A/WA/H 2011 2011 A NEW SIGNATURE FOR THE BRAND HOM LAUNCHES ITS NEW YOUNG DESIGNERS COLLECTION

100% designed for men: A new signature for new men. A made-to-measure signature. The world is changing, men are moving. HOM accompanies them and chooses to be 100% supportive of men’s masculinity, whatever their generation. 100% design : HOM is a creative and innovative brand which has always been inspired by the times and by fashion trends. Today, it responds to new men’s expectations regarding underwear, above all by commiting itself to style and the quality of its fabrics. Men can therefore optimise their masculinity and seductiveness 100% without any hangs-up. 100% international : French brand with international scope, HOM chooses to express itself in English to be understood by everybody, in every country. Style is universal. 100% expert : HOM has always been men’s spokesperson all over the world. The brand knows them intimately, knows how they feel about their physical appearance. It is their indisputable expert and specialist, with 5 ranges from the most luxurious to the most extravagant.

SPECIFIC PACKAGING e.Go YOUNG DESIGNERS

For its autumn/winter 2011 collection, e.Go are giving young graphical designers a chance! To promote the brand’s cherished « art to wear » concept, eGo is launching the Young Designers collection which has been completely designed by the students at the ECV school in Aix en Provence. Models with unconventional prints for those who want real extravagance to wear every day.

CORPORATE

ADVERTISING CAMPAIGN IN FRANCE BOOK DE COLLECTION COLLECTION BOOK A/WA/H 2011 2011 VISUALS VERY POSITIVE RESULTS FOLLOWING A TEST WITH MEN AND WOMEN WHO ARE ALL PURCHASERS OR LOVE THE BRAND: THE CAMPAIGN: • Creates the desire to purchase the brand • Immediately wins people over using humour • Unites men and women because it reveals the feminine side of men, proof that the brand knows how to evolve with the times • Is friendly and ‘in’ with the consumer • Is very different to campaigns produced by the competition

DE LETTRES

3 visuals released from September through to November: hom.com facebook.com/hom.underwear

BLACK ADDICT

hom.com facebook.com/hom.underwear

A FEMMES

SPORT

D’ACTION

hom.com facebook.com/hom.underwear

CORPORATE

ADVERTISING CAMPAIGN IN FRANCE BOOK DE COLLECTION COLLECTION BOOK A/WA/H 2011 2011 2 x 2 visuals released especially for December

BLACK ADDICT

DE LA SITUATION

hom.com facebook.com/hom.underwear

DE LA SITUATION

hom.com facebook.com/hom.underwear

BLACK ADDICT

SUR-

BLACK ADDICT

SUR-

hom.com facebook.com/hom.underwear

THE CONTEXT

THE AIMS

In September, October, November and December 2011, HOM is taking the floor again with a major communication campaign.

• Develop your turnover • Get trade going in the shops • Welcome new consumers • Strengthen the brand’s visibility in the shops • Communicate on the new segmentation of HOM

THE MESSAGE

THE TARGETS

The message is built around 3 of the brand’s basic values: – humour – difference – getting rid of hang‐ups

Urban men/women with average or high income, aged between 25 and 55.

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ADVERTISING CAMPAIGN IN FRANCE COLLECTION BOOK A/W 2011

THE PLAN FOR PRESS MEDIUMS IMAGE OBJECTIVE • Powerful medium of natural coverage • Target medium par excellence • High quality image medium • Repetitive medium (both by number of adverts and by doubling audiences and taking the campaign mediums up again) – September: posters outside Parisian tube stations and press – October: press – November: press – December: posters inside Parisian tube stations and press

CORPORATE

ADVERTISING CAMPAIGN IN FRANCE COLLECTION BOOK A/W 2011 THE PLAN FOR DISPLAY MEDIUMS TRADE OBJECTIVE

FROM 8 TO 15 SEPTEMBER

• Trade medium par excellence • Repetitive media (one poster can be seen several times) – External display (« Métropole Etoiles » network, Paris, France): • Makes it possible to provide a judicious alternative to Decaux street furniture, and offers double visibility: users of the RATP and pedestrians/ drivers 2011. • Back-lit network which increases visibility of the adverts during the period concerned – Internal display (« Massifs Quais » network, Paris, France): • Enables the communication of publicity by privatising the platforms for the exclusive, localised use of the brand • 9 stations strategically selected according to the sales outlets which distribute the HOM brand and the number of customers (selection of the largest viewer crossroads in the capital) FROM 29 NOVEMBER TO 6 DECEMBER

Bamboo Artificial material obtained from bamboo shoots. Bamboo gives a silky aspect, has antibacterial properties and is 4 times more absorbing than cotton. It is a natural source which is quickly renewed without chemicals. Cashmere Cashmere is a luxurious animal fiber, resulting from the long and silky wool of the goats from the Kashmir province. Caviar or bird’s eye weave Fabric that looks like caviar eggs, obtained from the particular weaving of two yarns of different colours Combed cotton Selection of the longer cottons fibers that make the fabric finer and more resistant. Elastane Term consisting of the words “elastic and polyurethane “, generic name indicating yarns with high elasticity. Stretches out up to 3 times its length due to traction, it quickly takes back its initial shape when the traction stops being applied.

CORPORATE

LEXIQUE COLLECTION BOOK A/W 2011 Flocking It is a process of finishing, that consists of placing short textile fibers called “ flock “ on to a surface coated with adhesive, giving the aspect and the touch of plain velvet or velvet with pattern. All over print Fabric which was entirely printed during its production Placed print Fabric that’s been printed in a specific place during its production, in a way that the same design is always in the same place on all finished goods Interlock Plain weave without back, with yarn overlapping on both sides Jacquard Fabrics with very varied weaved designs, the use of different yarns enhances the design. Production is long and expensive, but the weaved design is more resistant than the printed one. Jersey Knitting realized with a jersey weave, light and supple, with a different face and back

Milk fiber Fiber obtained from the casein (main protein of the milk): it allows the skin to breathe and humidity to be absorbed, it possesses natural antibacterial agents and moisturizing properties

Mercerized Treatment of the fiber bringing shine and resistance to the cotton, obtained from a caustic soda treatment

End and end or pick and pick It is a kind of poplin, which distinguishes itself by the use of yarns of different colours for the warp and weft. It gives fabrics a very specific mixed effect

Microfiber Fibers and yarns in polyester or polyamide. Microfiber is finer than the finest silk yarn. It is an extremely light fiber, softly close fitting and providing unequalled comfort.

Fil d’ecosse Yarn of twisted cotton, which has been mercerized. Extremely resistant quality yarn

Micromodal® Even finer and softer than the MODAL, this fiber gives the sensation of skin on skin. The micromodal is approximately 40 times thinner than a human hair

Modal ® Modal is a fiber extracted from wooden cellulose, a natural raw material. It is soft, supple and silky, for a high comfort. It remains supple and soft even after several washes. Modal is particularly absorbent and breathing Polyamide Synthetic fibers obtained by processing an oil by-product. Very good resistance and easy maintenance Sensitive ® The sensitive is a microfiber material in very comfortable stretch polyamide with breathing properties and which dries quickly. It is particularly adapted to underwear Silk Continuous yarn obtained after unwinding the cocoon made by a butterfly larva. Uncrushable and light, silk yarn is white and very brilliant. It is 3 times more resistant than wool. Great softness. Shine. It gives incomparable fabrics that look beautiful and hang well. Supima® Most qualitative, resistant and finest cotton of the world, obtained exclusively from American cotton Pima, a cotton with extremely long fibers. Viscose Artificial material obtained from regenerated cellulose. The viscose has a silky, gleaming aspect and accepts bright colours which do not deteriorate. It distinguishes itself as it hangs beautifully thanks to the density of the material (superior to cotton). Its touch is fluid and natural

INTIMATE APPAREL COLLECTION

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011

INTIMATE APPAREL COLLECTION

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011

TREND UNION – GENERAL TRENDS – WINTER 2011 The man of winter 2011 will be multi-faceted. In the city, he will be seduced by the eternal chic of the business man : shirt blue will be coordinated with city grey. He will also appreciate the secret look of a modern Sherlock Holmes, walking in London’s streets and wearing warmer colours like burgundy, purple and orange associated with grey. With global warning, we are missing real winters and mountains and forests appeal to us. Men need to isolate themselves from the urban crowd into country wooden chalets. They will wear homewear in the tones of grey and beige, associated with soft flannel checks. Fur, sheepskin and jacquard jumpers will be the must-haves of this ready-to-wear season. For example, during Chanel’s last winter fashion show, models were walking on ice.

Some other men will adopt a Rock and Roll look with black and silver colours. They will also wear futuristic fabrics inspired by liquids. Sportswear will be an explosion of bright colours as seen on ski runs. Coloured padded jackets will be the key style of the winter. Finally, the youngest will be nostalgic of their childhood and will appreciate references to their years of freedom and fun.

NEW

New

INTIMATE APPAREL COLLECTION

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011

NEW

THE NEW casual

COLLECTION

New

INTIMATE APPAREL COLLECTION

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011

e.Go

E-Go : PLAY YOUR LIFE The new generation predicted by trends offices has freed itself from the pressures of the past to be more creative and innovative. The e.Go man is more optimistic than ever, has no inhibitions and is slightly narcissistic. For e.Go, fashion is here to break rules, play with colours, messages and bold patterns. It’s a real field of expression in movement. The main theme of the e.Go collection is still « art to wear » and wanting to have fun. Boxer shorts will have coloured and playful designs, as a rainbow or music headphones. This season, the e.Go collection pays homage to Jean-Michel Basquiat, major painter and graffiti artist of the 80’s, pioneer of the underground sphere of influence. On the occasion of the 50th anniversary of his birth, an exhibition will be dedicated to him at the end of 2010 in Paris.

e.Go gives a chance to young designers! To promote even further the concept of « art to wear », e.Go launches this season the Young Designers collection, entirely drawn by young students of the ECV school of Aix en Provence. They have designed with their own sensibility very original e.Go products which will bear their artist’s signature. Boxer shorts become real artistic territories of expression! This operation will be supported by a wide press and Internet coverage. The major part of the collection is made with cotton and cotton stretch, always with ultra-soft belts. Novelty : woven boxer shorts with original prints.

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 COLOURS

SHAPES

M014 (K9) black combination

COMPOSITION

SIZES

94% Cotton 6% Elastane

EU: 3 - 7 FR: 2 - 6 US: XS-XL

PRICES

M008 (B9) blue/dark combination

• Stretch cotton low waist maxi. • A really new and visual style with fluorescent colours, very trendy this season, to be really close to fashion with e.Go. • Ideal to be coordinated in shops with all seasonal e.Go lines.

LOW WAIST MAXI 10106855 (02118) M009 (G5) green/light combination

INTIMATE APPAREL COLLECTION

BROOKLYN N

E.Go NEW CASUAL/E.Go

New

Delivery in shops : beginning of july

RAINBOW 94% Cotton 6% Elastane

EU : 3 - 7 FR : 2 - 6 US : XS - XL

M014 (K9) black combination

Delivery in shops : beginning of july MAXI 10106856 (02119)

• A colourful rainbow placed print on a stretch cotton normal waist maxi. • A very soft waistband with rainbow logos. • A fun style for e.Go consumers.

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 COLOURS

M023 (M9) multi-colour

Low Waist Hipster 10106857 (02120)

COMPOSITION

SIZES

Low waist hipster/ Mini 94% Cotton 6% Elastane

EU : 3 - 7 FR : 2 - 6 US : XS - XL

PRICES

Short 100% Cotton

MINI 10107274 (02165)

Delivery in shops : beginning of july SHORT 10107275 (02166)

• A line in cotton stretch for the hipster and mini and in 100% cotton for the woven boxer shorts. • E.Go pays homage to Jean- Michel Basquiat. This artist, who died at the age of 27, is a major painter and graffiti artist of the 80’s, he is a pioneer of the underground sphere of influence. He is nicknamed “Radiant Child”, and he is known for its graffitis in Brooklyn as well as its neoexpressionist intense and energetic paintings. On the occasion of the 50th anniversary of his birth, an exhibition will be dedicated to him at the end of 2010 in Paris. • A « patch» print inspired by Jean- Michel Basquiat’s childish outlined drawings. • « art to wear » styles with original looks.

RADIANT BOY 94% Cotton 6% Elastane

EU : 3 - 7 FR : 2 - 6 US : XS - XL

M013 (Z9) grey combination

Delivery in shops : beginning of july MAXI 10106858 (02121)

• A cotton stretch normal waist maxi coordinated with the Radiant line. • An all over print of degraded texts enhanced by a transfer inspired by the art of Jean-Michel Basquiat. • A real « art to wear » style.

INTIMATE APPAREL COLLECTION

SHAPES

New

RADIANT

E.Go NEW CASUAL/E.Go

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 SHAPES

COLOURS

M023 (M9) multi-colour

COMPOSITION

SIZES

Maxi 85% Polyamide 15% Elastane

EU : 3 - 7 FR : 2 - 6 US : XS - XL

PRICES

Short 100% Cotton

Delivery in shops : beginning of july MAXI 10106859 (02122)

• A stretch polyamide maxi and a 100% cotton woven boxer shorts. • Big headphones all over print on white ground. Bright colours thanks to stretch polyamide fabric. • A very soft waistband with rainbow logos. • An original style for our e.Go consumer.

SHORT 10107276 (02167)

DARK

M023 (M9) multi-colour

Low waist hipster / Low waist maxi 85% Polyamide 15% Elastane

EU : 3 - 7 FR : 2 - 6 US : XS - XL

New

MAXI + HIPSTER

Short 100% Cotton

SHORT Low Waist MAXI 10106861 (02124)

Low Waist Hipster 10106860 (02123)

M023 (M9) multi-colour

Delivery in shops : beginning of july

INTIMATE APPAREL COLLECTION

MUSIC

E.Go NEW CASUAL/E.Go

• A stretch polyamide low waist hipster and low waist maxi. A 100% cotton woven boxer shorts. • A dark print enhanced by red and orangy, inspired by American popular districts. • A coordinated printed e.Go belt. • A very e.Go trendy line.

SHORT 10107277 (02168)

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 SHAPES

COLOURS

M022 (V9) violet/dark combination

Low Waist Hipster 10106862 (02125) M022 (V9) violet/dark combination

SIZES

Low Waist Hipster 94% Cotton 6% Elastane

EU : 3 - 7 FR : 2 - 6 US : XS - XL

PRICES

T-Shirt 100% Cotton

• Designed by Angèle Capelle and Trashytoy. • These 2 students have worked on Japanese style drawings, inspired by mangas, with a touch of humour. We can see a very graphic « hot dog » as well as a whole fast food menu on the boxer shorts! • The t-shirt is in 100% cotton, to avoid a too skinny fitting, easy to wear as every day t-shirt with a pair of jeans by e.Go consumers.

New

Delivery in shops : beginning of july

COMPOSITION

INTIMATE APPAREL COLLECTION

FAST FOOD

E.Go NEW CASUAL/E.Go

MERCHANDISING

POS

T-shirt with short sleeves and V neck 10106863 (03102)

YOUR

Banner 58x140cm 76013574 (H0477/99)

YOUR

ISLAND STAND POSTER 38x125cm 76013573 (H0476/99)

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 COLOURS

M014 (K9) black combination

COMPOSITION

SIZES

Low Waist Maxi 94% Cotton 6% Elastane

EU : 3 - 7 FR : 2 - 6 US : XS - XL

PRICES

T-Shirt 100% Cotton

Low Waist MAXI 10106864 (02126)

M014 (K9) black combination

Delivery in shops : beginning of july

T-shirt with short sleeves and V neck 10106865 (03103)

• Designed by Spit and Géraldine Filippa. • These two students have worked from drawings to achieve these designs with multi-coloured lines. A woman lying down is placed on the boxer shorts. She mysteriously lets part of her face appear on the front of the product. • The theme of the boxer is the hidden beauty. • The t-shirt is in 100% cotton, to avoid a too skinny fitting, easy to wear as every day t-shirt with a pair of jeans by e.Go consumers.

MAORI Low Waist Maxi 94% Cotton 6% Elastane M022 (V9) violet/dark combination

EU : 3 - 7 FR : 2 - 6 US : XS - XL

T-Shirt 100% Cotton

Low Waist MAXI 10106867 (02127)

M014 (K9) black combination

Delivery in shops : beginning of july

T-shirt with short sleeves and V neck 10106866 (03104)

• Designed by Gimmick and Caroline Leary. • Tattoos and tribal patterns have inspired these two students. The design is placed on a stretch cotton low waist maxi. The design is also applied to a t-shirt. • The t-shirt is in 100% cotton, to avoid a too skinny fitting, easy to wear as every day t-shirt with a pair of jeans by e.Go consumers.

INTIMATE APPAREL COLLECTION

SHAPES

New

BEAUTÉ CACHÉE

E.Go NEW CASUAL/E.Go

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011

Low Waist MAXI 10106868 (02128)

COLOURS

M015 (W5) white/light combination

COMPOSITION

SIZES

Low Waist Maxi 85% Polyamide 15% Elastane

EU : 3 - 7 FR : 2 - 6 US : XS - XL

PRICES

T-Shirt 100% Cotton

Delivery in shops : beginning of july

T-shirt with short sleeves and V neck 10106869 (03105)

A pair of 3D glasses will be included in every packaging.

• Designed by Kutfinger and Sullivan. • These students have worked on a trendy and funny idea using a 3D image on boxer shorts! With the use of anaglyphe technology, they have given a three-dimensional effect to this comic book shark, who really seems to come out of the maxis and the T-shirt! It is a real playful innovation, close to the e.Go spirit and the slogan « play your life » • This anaglyphe image is printed to be seen in 3D with the use of 3D glasses with a red and cyan filter. This principle is established on the notion of stereoscopy which allows our brain to use the gap between our two eyes to perceive the 3D. • A pair of 3D glasses will be included in every packaging. • The t-shirt is in 100% cotton, to avoid a too skinny fitting, easy to wear as every day t-shirt with a pair of jeans.

INTIMATE APPAREL COLLECTION

SHAPES

New

3D REQUIN

E.Go NEW CASUAL/E.Go

New

INTIMATE APPAREL COLLECTION

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011

BLACK ADDICT NEW CHIC/ BLACK ADDICT

BLACK ADDICT : MORE THAN BLACK The Black Addict consumer is urban, trendy and very concerned by his seduction power. He is a fashion addict and knows brands, he likes to go out and to be seen. He chooses cuts which sculpt his body in order to look even more masculine. Colours are dark, black being the utmost as the main sign of men’s status and fashion.

The liquid fluidity announced by trends offices is used with the new permanent line : BLACK ADDICT LIQUID. The bestselling “up” shape remains : unique on the market, it enhances the male anatomy. Novelty : the MAXI UP with an extented leg compared to last season.

Black Addict will be Rock and Roll in winter 2011, under the influence of the regretted Alexander Mac Queen or designers like Balmain or Karl Lagerfeld. An inspiration of revolt and political incorrectness is linked to the collection. The collection is always built around black and grey colours, but is enhanced with warm colours on woven boxer shorts Sexy Black.

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 SHAPES

COLOURS

COMPOSITION

SIZES

94% Cotton 6% Elastane

EU : 3 - 7 FR : 2 - 6 US : XS - XL

PRICES

INTIMATE APPAREL COLLECTION

BLACK ADDICT GUILTY

BLACK ADDICT NEW CHIC/ BLACK ADDICT

M014 (K9) black combination

LOW WAIST MAXI UP 10106870 (02129)

Delivery in shops : beginning of july

New

• A stretch cotton maxi with a politically incorrect placed print « never plead guilty » • A visual Black Addict waistband with a mixed grey logo. • A trendy maxi for Black Addict customers.

BLACK ADDICT REVOLT 86% Polyamide 14% Elastane

EU : 3 - 7 FR : 2 - 6 US : XS - XL

M013 (Z9) grey combination

LOW WAIST HIPSTER UP 10106871 (02130)

Delivery in shops : beginning of july • A hipster with a placed print which reproduces the wine marks left on the wall of his hotel room by major rock star of the last few years Pete Doherty! The word « revolt » enhances the style. • A waistband with letters of the « Black Addict » logo as shaken. • A style with a real Rock and Roll spirit.

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 SHAPES

COLOURS

COMPOSITION

SIZES

86% Polyamide 14% Elastane

EU : 3 - 7 FR : 2 - 6 US : XS - XL

PRICES

M014 (K9) black combination

Delivery in shops : beginning of july

• The world cities well-known for their night-life still inspire the Black Addict collection. This season, it will be Berlin with a very fine placed print. The design reproduces a real part of the Berlin wall. • A waistband with letters of the « Black Addict » logo as shaken. • An original style for trendy clients who like going out and travelling.

New

LOW WAIST MAXI UP 10106872 (02131)

INTIMATE APPAREL COLLECTION

BLACK ADDICT BERLIN

BLACK ADDICT NEW CHIC/ BLACK ADDICT

BLACK ADDICT ROCK 90% Polyester 10% Elastane

M014 (K9) black combination

LOW WAIST HIPSTER UP 10106873 (02132)

Delivery in shops : beginning of july

EU : 3 - 7 FR : 2 - 6 US : XS - XL

• Hipsters with leather effect done in an incredibly soft fabric. • A waistband with silver Black Addict logo. • A Rock and Roll style which associates comfort and look. • In order to get a vintage result, it is natural that after several washes the shine of the fabric fades.

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011

COLOURS

SHAPES

M014 (K9) black combination

LOW WAIST HIPSTER UP 10106874 (02133)

Low Waist MAXI UP 10106875 (02134)

Delivery in shops : beginning of july

COMPOSITION

SIZES

75% Polyamide 25% Elastane

EU : 3 - 7 FR : 2 - 6 US : XS - XL

PRICES

• A maxi and hipster with a top of the range flocked print : a threadbare wallpaper design. • A very trendy black / khaki colour. • A very qualitative waistband with the logo Black Addict written like a calligraphy.

BLACK ADDICT SEXY BLACK N inner briefs 94% Modal 6% Elastane

EU : 3 - 7 FR : 2 - 6 US : XS - XL

New

100% Cotton

M014 (K9) black combination

NEW COLOURS SHORT 10099619 (01822)

• Successful last season, the Sexy Black range is continued with new colours • 100% cotton fabric with a special satin effect. • HOM innovation: mini boxer shorts ensuring a perfect support with their inner pouch. • A hyper sexy look with Black Addict colours.

ing s i t r adve aign camp ce an in fr

MERCHANDISING

POS M013 (Z9) grey combination

M006 (R9) red/dark combination

M018 (A9) orange/dark combination

M022 (V9) violet/dark combination

Delivery in shops : beginning of july

BannER 58x140cm 76013539 (H0446/FR/EN)

SHOWCARD 27x38cm 76013548 (H0453/FR/EN)

INTIMATE APPAREL COLLECTION

BLACK ADDICT LION

BLACK ADDICT NEW CHIC/ BLACK ADDICT

WALL STAND POSTER 60x180cm 76013559 (H0463/FR/EN)

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011

COLOURS

SHAPES

COMPOSITION

SIZES

100% Cotton

EU : 3 - 7 FR : 2 - 6 US : XS - XL

inner briefs 94% Modal 6% Elastane

M014 (K9) black combination

M018 (A9) orange/dark combination

M013 (Z9) grey combination

M006 (R9) red/dark combination

• New : the long Sexy Black. • 100% cotton fabric with a special satin effect. • HOM innovation: boxer shorts ensuring a perfect support with their inner pouch. • A very qualitative waistband with the logo Black Addict written like a calligraphy.

New

BOXER 10106880 (02138)

PRICES

INTIMATE APPAREL COLLECTION

BLACK ADDICT SEXY BLACK LONG

BLACK ADDICT NEW CHIC/ BLACK ADDICT

M022 (V9) violet/dark combination

Delivery in shops : beginning of july

New

INTIMATE APPAREL COLLECTION

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011

TEMPTATION NEW CHIC/TEMPTATION

TEMPTATION : DISCREET SEDUCTION Because men have a multi-faceted personality, because Business or HO1 consumers can be “angels” or “devils”, HOM reinvents an audacious seduction with Temptation.

Fabrics are subtly transparent to emphasise the male body.

The Temptation range is inspired this season by Iberian colours and fabrics : the purple and burgundy tones enhance the black.

Colours remains dark and sexy for this winter collection.

Waistbands are thinner for a “second skin” sensation.

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 COLOURS

SHAPES

M013 (Z9) grey combination

COMPOSITION

SIZES

73% Polyamide 27% Elastane

HIPSTER EU : 3 - 8 FR : 2 - 7 US : XS - XXL

PRICES

G-STRING EU : 3 - 7 FR : 2 - 6 US : XS - XL

M006 (R9) red/dark combination

HIPSTER 10106881 (02139)

Delivery in shops : beginning of july • A fabric as light as a feather printed with a text written like a calligraphy • Attractive and audacious shapes: G-strings and hipsters. • An ultrathin and soft waistband for a second skin sensation.

New

G-STRING 10106882 (02140)

VELVET 73% Polyamide 27% Elastane

EU :3 - 8 FR : 2 - 7 US : XS - XXL

M013 (Z9) grey combination

Delivery in shops : beginning of july MAXI 10106884 (02142)

INTIMATE APPAREL COLLECTION

PLUME POÉSIE

TEMPTATION NEW CHIC/TEMPTATION

HIPSTER 10106883 (02141)

• A maxi and hipster in a transparent fabric enhanced by a beautiful flocked speckled print. • Especially created for Hom : a knitted waistband to let the small spots of the print appear as a raised pattern. • A trendy product to assert your seduction power • Delicate fabric.

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 COLOURS

M014 (K9) black combination

MAXI 10106885 (02143)

Delivery in shops : beginning of july

COMPOSITION

SIZES

81% Polyamide 19% Elastane

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

PRICES

• A transparent top of the range fabric worked with a placed print and flock. An arabesque design to illustrate the Iberian trend of the season. • A Temptation HOM label with a subtle diamond detail. • A luxurious product for a sophisticated man who likes to seduce. • Delicate fabric.

INTIMATE APPAREL COLLECTION

SHAPES

MERCHANDISING

POS

New

IBERIA

TEMPTATION NEW CHIC/TEMPTATION

BannER 58x140cm 76013535 (H0442/99)

SHOWCARD 27x38cm 76013545 (H0451/99)

ISLAND STAND POSTER 38x125cm 76013564 (H0468/99)

New

INTIMATE APPAREL COLLECTION

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011

BUSINESS NEW CHIC/BUSINESS

BUSINESS : FINE AND ELEGANT The Business range features the timeless classics of the brand with all the essential underwear shapes.

HOM still proposes a large permanent choice, with fabrics for all the smart man’s needs: 100% cotton, stretch cotton, sensitive, silk mix and of course Micro modal.

Business is designed for men who care about their appearance and wish to remain flawless at all times. In these troubled recession times, Business (HO1) consumers stray from vain and “bling bling” products and opt more than ever before for underwear with comforting fabrics and comfortable cuts.

New this season : a 100% cotton mercerised line and 100% cotton t-shirts packs.

The eternal chic of the business man has inspired this collection : Shirt blues are coordinated with city greys and checks designs. He will also appreciate the secret look of a modern Sherlock Holmes, walking in London’s streets and wearing warmer colours like burgundy, purple and orange associated with grey.

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 M007 (B5) blue/light combination

COMPOSITION

SIZES

39% Compact Cotton 47% Polyester 14% Elastane

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

PRICES

M014 (K9) black combination

Delivery in shops : beginning of july MAXI 10106886 (02144)

MINI 10106887 (02145)

• A maxi and a mini in a delicate check knitted in the blue colour of shirts and grey. • A fabric with 39% of cotton. • A beautiful waistband enhanced by blue for the blue variant and white for the grey variant. • A smart and timeless model for our Business customer.

RICH 81% Polyamide 9% Polyester 10% Elastane M013 (Z9) grey combination

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

M014 (K9) black combination

Delivery in shops : beginning of july MAXI 10106888 (02146)

MAXI 01 10106889 (02147)

• A stripe enriched by a delicate jacquard design, available in two colours. • 3 shapes available : a maxi with a visible waistband, one with a covered belt for more comfort, and a micro. • A line of sophisticated elegance.

MICRO 10106890 (02148)

INTIMATE APPAREL COLLECTION

COLOURS

SHAPES

New

GENTLEMEN

BUSINESS NEW CHIC/BUSINESS

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 M013 (Z9) grey combination

MINI 10106820 (02112)

SIZES

100% Mercerised Cotton

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

PRICES

M014 (K9) black combination

Delivery in shops : beginning of july MAXI 10106819 (02111)

COMPOSITION

• Novelty: for the total fans of pure cotton, a line in top of the range 100 % mercerised cotton. • Two colours of mercerised yarn are jacquard-knitted to obtain these sophisticated checks. • A maxi and a mini with a comfortable covered belt, with a small metal logo • To be coordinated with the permanent line LORD H Uni.

MERCHANDISING

POS

BannER 58x140cm 76013534 (H0441/99)

SHOWCARD 27x38cm 76013544 (H0450/99)

ISLAND STAND POSTER 38x125cm 76013563 (H0467/99)

INTIMATE APPAREL COLLECTION

COLOURS

SHAPES

New

LORD H

BUSINESS NEW CHIC/BUSINESS

New

INTIMATE APPAREL COLLECTION

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011

HO1 NEW CHIC/HO1

HO1 : Unique and innovative The legendary HO1 (the unique horizontal opening on the market), relaunched in Winter 09, remains an essential bestseller for HOM. More than one million of pieces have been already sold in the world! With its particular design, the HO1 range guarantees to active men a unique support and comfort in soft materials.

In winter 2011, the focus is on the HO1, the indisputable bestseller of the brand. To revitalise it and recruit new consumers on this shape, the collection is worked around the ÂŤ HO1 SAGA Âť! It is like a television series with an episode per month. Products will be presented in a metal DVD style box. The novelty styles of this series offer a real choice to men who already know HO1 or those wishing to discover it.

Thanks to the famous horizontal opening, HO1 products are as pratical for the righthanded as for the left-handed men. It enables them to save them valuable time!

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 SHAPES

COLOURS

COMPOSITION 67% Cotton 22% Micro Modal 11% Elastane

SIZES

PRICES

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

INTIMATE APPAREL COLLECTION

HO1 3 pour 2 3P

HO1 NEW CHIC/HO1

V001 (W5) white/light combination

HO1 MAXI 10106998 (M8844) PACKED IN PLASTIC BAGS FOR GERMANY ONLY 10107278 (M8846) V002 (K9) black combination

New

Delivery in shops : beginning of may

• A promotional pack : 3 HO1 for the price of 2! • The stretch cotton modal fabric of the HO1 Original. • A varied offer with a stripes pattern and plain colours. • The pack is proposed in two colours : white + black + stripes and black + black+ stripes • Available from May.

HO1 MAXI 10106998 (M8844) PACKED IN PLASTIC BAGS FOR GERMANY ONLY 10107278 (M8846)

HO1 JUNE 67% Cotton 22% Modal 11% Elastane

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

M008 (B9) blue/dark combination

Delivery in shops : beginning of may HO1 MAXI 10106891 (02149)

HO1 MINI 10106892 (02150)

• A nice cotton modal summer stripe to launch the HO1 Saga in June • Available in maxi and mini, with matching two-coloured waistband • Only the maxi will be packaged into the metal DVD box

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 SHAPES

COLOURS

COMPOSITION 94% Cotton 6% Elastane

SIZES

PRICES

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

M023 (M9) multi-colour combination

Delivery in shops : beginning of may

New

HO1 MAXI 10106893 (02151)

• In July, the HO1 customer travels and gets his boxer shorts stamped like he would with his passport! • A summery and fresh stretch cotton style, enhanced by a two-coloured waistband • Packaged in the metal DVD box

INTIMATE APPAREL COLLECTION

HO1

HO1 NEW CHIC/HO1

HO1 AUGUST 92% Cotton 8% Elastane

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

M013 (Z9) grey combination

Delivery in shops : beginning of may HO1 MAXI 10106904 (02152)

• Still on holiday, this HO1 of August re-interprets the tropical flower theme • The two-coloured waistband enhances the style • Packaged in the metal DVD box

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 SHAPES

COLOURS

M013 (Z9) grey combination

Delivery in shops : beginning of august HO1 MAXI 10106905 (02153)

HO1 MINI 10106906 (02154)

Delivery in Asia : may

COMPOSITION HO1 Maxi : 40% Polyamide 37% Modal 16% Cotton 7% Elastane HO1Mini : 40% Polyamide 38% Modal 15% Cotton 7% Elastane

SIZES EU : 3 - 8 FR : 2 - 7 US : XS - XXL

• It is September and clothes become wise again, the HO1 of September proposes a nice micro modal black/grey stripe. • A contrasting black/grey waistband. • Only the maxi will be packaged in the metal DVD box.

MERCHANDISING

POS

New

sing i t r e adv aign camp nce a in fr

PRICES

CUBE 30x30x30cm Banner 58x140cm 76013532 (H0440/FR/EN) 76013552 (H0456/FR/EN)

WALL STAND POSTER 60x180cm 76013558 (H0462/FR/EN)

HO1 OCTOBER 65% Cotton 22% Polyester 13% Elastane

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

M014 (K9) black combination

Delivery in shops : beginning of august Delivery in Asia : may HO1 MAXI 10106907 (02155)

HO1 MINI 10106908 (02156)

INTIMATE APPAREL COLLECTION

HO1 SEPTEMBER

HO1 NEW CHIC/HO1

• The October episode comes in a delicate black/white caviar effect fabric, obtained by the special technique consisting of knitting two yarns of different colours. • A cotton based fabric. • A contrasting black/grey waistband. • Only the maxi will be packaged in the metal DVD box.

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 SHAPES

COLOURS

COMPOSITION 75% Polyamide 14% Elastane 6% Metal 5% Polyester

SIZES

PRICES

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

M014 (K9) black combination

Delivery in shops : beginning of august Delivery in Asia : may

New

HO1 MAXI 10106909 (02157)

• The end of the year is more festive. The November episode is sparkling. • A fine burgundy stripe is delicately raised with lurex. • Packaged in the metal DVD box. • Delicate fabric.

INTIMATE APPAREL COLLECTION

HO1 NOVEMBER

HO1 NEW CHIC/HO1

HO1 DECEMBER 67% Cotton 22% Micro Modal 11% Elastane

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

M014 (K9) black combination

Delivery in shops : mid-october HO1 MAXI 10106910 (02158)

Delivery in Asia : may

• For Christmas, the HO1 of December adorns itself with a very qualitative burgundy velvet flock. • A micro modal cotton maxi with a contrasting black/burgundy waistband. • Packaged in the metal DVD.box

NEW

New

INTIMATE APPAREL COLLECTION

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011

SPORT

SPORT : SPORT CHIC The sport range addresses all men willing to combine technical fabrics and cuts with fashionable designs. This expert consumer takes care of himself and trusts well known brands such as HOM to offer styles which enhance his body.

This season, ski run clothes and their bright and tonic colours have inspired the collection. The winter will be cold, the big trend of the padding and the coloured padded jackets (success of the Moncler padded jackets) can be found on the packaging! The very chic sport look is also reinterpreted on the Freestyle line. Stretch cotton and sensitive fabric are the main materials of the collection.

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011

NEW

M020 (P9) pink/dark combination

sing i t r e adv aign camp nce a in fr

SIZES

94% Cotton 6% Elastane

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

PRICES

M018 (A9) orange/dark combination

MAXI 10106911 (02159) M019 (P5) pink/light combination

COMPOSITION

M008 (B9) blue/dark combination

• A new stretch cottonTechnicolor maxi, available in bright colours inspired by the world of ski. • The black binding gives more strength to the style. • A white and grey waistband for more contrast and look. • Winter boxer shorts packaged in a bag like a padded jacket! The padded jacket in all shapes or forms will be the must-have look of the season.

POS M014 (K9) black combination

Delivery in shops : beginning of july

Banner 58x140cm 76013540 (H0447/FR/EN)

CUBE 30x30x30cm 76013552 (H0456/FR/EN)

INTIMATE APPAREL COLLECTION

COLOURS

SHAPES

New

TECHNICOLOR SNOW C

SPORT

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011

NEW

M020 (P9) pink/dark combination

COMPOSITION

SIZES

73% Polyamide Sensitive 27% Elastane

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

PRICES

M018 (A9) orange/dark combination

HIPSTER 10106912 (02160) PROMOTION 10107280 (02169) M019 (P5) pink/light combination

M008 (B9) blue/dark combination

• A new sensitive Technicolor hipster, available in bright colours inspired by the world of ski. • The black binding gives more strength to the style. • A white and grey waistband for more contrast and look. • Winter boxer shorts packaged in a bag like a padded jacket! The padded jacket in all its shapes or forms will be the must-have look of the season. • For the promotion -50% on the second Hipster, the style will be packaged in a regular box.

M014 (K9) black combination

Delivery in shops : beginning of july

PROMOTION FOR FRANCE AND BELGIUM ONLY Delivery in shops : mid-october

INTIMATE APPAREL COLLECTION

COLOURS

SHAPES

New

TECHNICOLOR SNOW S

SPORT

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011

NEW

MAXI / MAXI LONG / MINI

M015 (W5) white/light combination

MAXI 10106914 (02162)

COMPOSITION

SIZES

94% Cotton 6% Elastane

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

PRICES

INTIMATE APPAREL COLLECTION

COLOURS

SHAPES

M013 (Z9) grey combination

MAXI LONG 10106913 (02161)

M010 (G9) green/dark combination

T-SHIRT

M013 (Z9) grey combination

MINI 10106915 (02163)

T-shirt with short sleeves and round neck 10106916 (03107)

M015 (W5) white /light combination

• A cut and sewn effect for this new smart sport line. • A three-coloured waistband with a mixed yarn coordinated to the style. • New shapes for the sport : a maxi long and a mini slightly extended on the leg for a stripe effect. • A sport line with a very current look.

MERCHANDISING

Delivery in shops : beginning of july

WALL STAND POSTER 60x180cm 76013891 (H0492/99)

New

FREESTYLE

SPORT

NOS

INTIMATE APPAREL COLLECTION

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011

NEVER OUT OF STOCK

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011

COMPOSITION

SIZES

96% Cotton 4% Elastane

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

PRICES

INTIMATE APPAREL COLLECTION

COLOURS

SHAPES

COTTON STRETCH

M015 (W5) white/light combination

LOW WAIST MAXI 10082280 (01167)

LOW WAIST HIPSTER 10080152 (01166)

M014 (K9) black combination

Available in stock LOW WAIST MINI 10082281 (01169)

MICRO 10080153 (01168)

Tanktop 10082282 (03254)

SLEEVELESS ROUND NECK T-SHIRT 10094860 (03282)

• NOS range with an in-depth product assortment. • Cotton stretch products with perfect modern cut and high price/quality ratio.

NOS

FIRST COTTON

CHIC/BUSINESS NOS

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 T-SHIRTS + TROUSERS

COMPOSITION

SIZES

96% Cotton 4% Elastane

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

PRICES

INTIMATE APPAREL COLLECTION

COLOURS

SHAPES

COTTON STRETCH

M015 (W5) white/light combination

SHORT SLEEVED ROUND NECK T-SHIRT 10082334 (03256)

SHORT SLEEVED,DEEP V NECK T-SHIRT 10082283 (03255)

M014 (K9) black combination

Available in stock UNDERVEST

LONG SLEEVED ROUND NECK T-SHIRT 10080324 (03257)

M014 (K9) black combination

M013 (Z9) grey combination

M008 (B9) blue/dark combination

M022 (V9) violet/dark combination

• NOS range with an in-depth product assortment. • Cotton stretch products with perfect modern cut and high price/quality ratio. •New : the turtle neck long sleeves t-shirt, a new trendy basic style, available in many colours.

trousers 10080325 (01170)

M006 (R9) red/dark combination

Undervest 10106817 (03100)

Delivery in shops : beginning of july

NOS

FIRST COTTON

CHIC/BUSINESS NOS

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 0003 (01) white

G-STRING 10031102 (OA220)

0004 (09) black

Available in stock

COMPOSITION

SIZES

65% Cotton 25% Polyamide 10% Elastane

EU : 3 - 7 FR : 2 - 6 US : XS - XL

PRICES

INTIMATE APPAREL COLLECTION

COLOURS

SHAPES

• Unique bestselling G-string • Modern material mix in cotton stretch with polyamide • The combination of material and shape offers extreme comfort and a perfect fit

FIRST COTTON 2P COTTON STRETCH

96% Cotton 4% Elastane

M015 (W5) white/light combination

LOW WAIST MAXI 10094565 (M-8832)

MICRO 10094567 (M-8833)

M014 (K9) black combination

Available in stock

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

• Double packs in maxi and micro offer consumers a price advantage. • Ideal for special commercial operations. • Generate additional volume.

PURE COTTON 100% Cotton

M015 (W5) white/light combination

MINI 10094573 (01749)

MICRO 10094572 (01748)

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

M014 (K9) black combination

Available in stock •100% Pure mercerized cotton. • Cotton waistband for a natural feel. • Modernised shapes providing enhanced comfort and optimal fit.

NOS

NATURE FREDY NEW

COTTON STRETCH

CHIC/BUSINESS NOS

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 M015 (W5) white/light combination

MAXI 10094584 (01750)

SIZES

94% Micro Modal 6% Elastane

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

PRICES

M014 (K9) black combination

MAXI 01 10094585 (01751) M013 (Z9) grey combination

Available in stock : MAXI / MAXI 01 / MINI / T-SHIRT

MINI 10094586 (01752)

COMPOSITION

INTIMATE APPAREL COLLECTION

COLOURS

SHAPES

MICRO 10106818 (02110)

•Best support and fit through a soft Modal® stretch. • Soft HOM logo embossed waistband. •New : the micro.

NOS

SOFT MODAL

CHIC/BUSINESS NOS

MICRO will be delivered in shop : beginning of july

T-shirt with short sleeves and V neck 10094861 (03283)

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 COLOURS

SHAPES

M015 (W5) white/light combination

COMPOSITION

SIZES

62% Cotton 27% Polyamide 11% Elastane

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

PRICES

M014 (K9) black combination

Available in stock MINI 10066580 (01462)

• Superior, finest PIMA Cotton quality finished with cotton polyamide stretch for an ideal fit. •Elegant, thin matt and shiny stripes in a long lasting Supima cotton fiber. •Fine covered waistband for optimal comfort.

NOS

MAXI 10066578 (01460)

MICRO 10066579 (01461)

SILK 44

SILK

80% Micro Modal 14% Silk 6% Elastane M015 (W5) white/light combination

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

M014 (K9) black combination

Available in stock MAXI 10087694 (01291)

INTIMATE APPAREL COLLECTION

SUPREME COTTON

CHIC/BUSINESS NOS

MINI 10087696 (01292)

• The ultimate luxury : a silk Modal® stretch combination. • Contemporary, apparent covered waistband. • Modern silver HOM branded labeling.

MICRO 10087695 (01293)

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 COLOURS

SHAPES

PURE COTTON

M015 (W5) white/light combination

M014 (K9) black combination

Available in stock

COMPOSITION

SIZES

100% Combed Cotton

EU : 4 - 8 FR : 3 - 7 US : S - XXL

PRICES

INTIMATE APPAREL COLLECTION

HARRO NEW

CHIC/BUSINESS NOS

• Best Selling NOS T-Shirts. • PURE cotton T-Shirts with round neck. • Best price/quality ratio.

T-shirt with short sleeves and round neck 10075508 (03251)

HILARY

100% Combed Cotton

0003 (10) white/light combination

0004 (99) black combination

Available in stock

EU : 4 - 8 FR : 3 - 7 US : S - XXL

NOS

PURE COTTON

• Best Selling NOS T-Shirts • PURE cotton T-Shirts with V neck. • Best price/quality ratio.

T-shirt with short sleeves and V neck 10031117 (03063)

PURE COTTON 2P

PURE COTTON

100% Combed Cotton

M015 (W5) white/light combination

Delivery in shops : beginning of july T-shirt with short sleeves and round neck 10106994 (M8843)

EU : 4 - 8 FR : 3 - 7 US : S - XXL

•A pack of 2 100% cotton tshirts. •A tubular fabric to avoid seams on the body and for more comfort. •Modern necklines. •Good price/quality ratio.

T-shirt with short sleeves and V neck 10106996 (M8845)

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011

COMPOSITION

SIZES

79% Cotton 11% Elastane 10% Polyester

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

PRICES

INTIMATE APPAREL COLLECTION

COLOURS

SHAPES

M014 (K9) black combination

MAXI 10094589 (01753)

MAXI 01 10094590 (01754)

MINI 10094592 (01756)

MICRO 10094591 (01755)

Available in stock

• Intelligent polyester stretch cotton composition with a light natural feel. • Modern look with embossed logo waistband and enhanced shapes. • Shapes with fine covered waistband and modern labeling.

ROUND NECK T-SHIRT WITH SHORT SLEEVES 10094863 (03285)

ELEGANT STRIPES 80% Viscose 13% Polyester 7% Elastane

ECO URBAN

MAXI 10094604 (01757)

MAXI 01 10094605(01758)

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

M014 (K9) black combination

Available in stock • Contemporary pinstripe in new trendy colours (previous bachelor). • In stretch viscose.

MINI 10094607 (01760)

ECO URBAN

MICRO 10094606 (01759)

NOS

ELEGANT COTTON

CHIC/BUSINESS NOS

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 COLOURS

SHAPES

LUXURY COTTON

COMPOSITION

SIZES

100% Mercerised Cotton

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

PRICES

M015 (W5) white/light combination

MAXI 10106821 (02113)

•New : for the fans of cotton, a top of the range line in 100% mercerised cotton •To be coordinated this season with the LORD H line M013 (Z9) grey combination

NOS

M014 (K9) black combination

INTIMATE APPAREL COLLECTION

LORD H UNI

CHIC/BUSINESS NOS

Delivery in shops : beginning of july

T-shirt with short sleeves and V neck 10106822 (03101)

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 COLOURS

SHAPES

HO1 HORIZONTAL OPENING N°1

M015 (W5) white/light combination

COMPOSITION

SIZES

67% Cotton 22% Micro Modal 11% Elastane

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

PRICES

INTIMATE APPAREL COLLECTION

HO1 ORIGINAL NEW

CHIC/HO1 HO1 NOS

M014 (K9) black combination

Available in stock HO1 MAXI LONG 10080260 (01161)

• Unique, highly acclaimed HOM product with intelligent, patented horizontal opening. • Selected by consumers as the ‘most comfortable product ever’. • Successfully modernized and relaunched.

NOS

HO1 MAXI 10080261 (01162)

HO1 MINI 10080262 (01163)

HO1 COTON 2P

HO1 HORIZONTAL OPENING N°1

96% Cotton 4% Elastane

M015 (W5) white/light combination

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

M014 (K9) black combination

Available in stock HO1 MAXI 10094608 (M-8834)

• Attractive 2P cotton stretch offer with consumer price advantage. • Ideal for ADDITIONAL sales activity and recruiting new consumers. • Strategic proposition to avoid all cannibalization with HO1 Original.

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 COLOURS

SHAPES

M014 (K9) black combination

Available in stock

HO1 MAXI 10080329 (01182)

COMPOSITION

SIZES

69% Micro Modal 21% Polyester 10% Elastane

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

PRICES

• A bestselling black based pinstriped HO1 maxi in a timeless design. • Light-weight, ultra-comfortable soft Modal® stretch. • A modernised design and material composition to attract younger consumers.

HO1 ORIGINAL CHEVRON

HO1 HORIZONTAL OPENING N°1

73% Polyamide

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

NOS

sensitive 27% Elastane

M014 (K9) black combination

Available in stock HO1 MAXI 10094610 (01761)

• Stylish HO1 with an elegant herringbone pattern in a Sensitive® micro fiber. • Wearing benefits: support without compression and antiheat properties. • A modernised design and material composition to attract younger consumers.

HO1 BICOLOR HO1 HORIZONTAL OPENING N°1

67% Cotton 22% Micro Modal 11% Elastane M014 (K9) black combination

HO1 MAXI 10094611 (01762)

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

M013 (Z9) grey combination

• Pure modern HO1 design attracting new consumers. • Bestselling Cotton/Modal®/Stretch product with bi-coloured waistband. • Masculine colour combination : charcoal grey and black. •New : the navy/pink colour.

HO1 MINI 10094612 (01763) M008 (B9) blue/dark combination

Products available in stock Mini in blue colour will be delivered in shops : beginning of july

INTIMATE APPAREL COLLECTION

HO1 PRINT MARKUS

HO1 HORIZONTAL OPENING N°1

CHIC/HO1 HO1 NOS

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 HIPSTER UP / MAXI UP

LOW WAIST MAXI UP 10099471 (01806)

LOW WAIST MAXI UP 01 10099472 (01847)

HIPSTER UP 01 / MAXI UP 01

M014 (K9) black combination

T-SHIRT 10099473(03300)

M014 (K9) black combination

LOW WAIST HIPSTER UP 10099469 (01805)

LOW WAIST HIPSTER UP 01 10099470 (01846)

T-shirt with short sleeves and deep V neck 10099473 (03300)

T-shirt with short sleeves and deep V neck 10099574 (03303)

M013 (Z9) grey combination

COMPOSITION HIPSTER UP / MAXI UP / T-SHIRT

93% Micro Modal 7% Elastane

SIZES

PRICES

EU : 3 - 7 FR : 2 - 6 US : XS - XL

INTIMATE APPAREL COLLECTION

COLOURS

SHAPES

HIPSTER UP 01 / MAXI UP 01 / T-SHIRT 95% Micro Modal 5% Elastane

T-SHIRT 10099574(03303)

M013 (Z9) grey combination

• A top of the range stretch micro modal fabric. • Up boxer shorts and hipsters enhanced by contrasting binding. • 2 t-shirts with calligraphy Black Addict print. • A very trendy permanent line.

NOS

BLACK ADDICT EXTRA BLACK

CHIC/BLACK ADDICT BLACK ADDICT NOS

Available in stock

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 BLACK ADDICT MORE THAN BLACK

CHIC/BLACK ADDICT BLACK ADDICT NOS COLOURS

SHAPES

COMPOSITION

PRICES

EU : 3 - 7 FR : 2 - 6 US : XS - XL

INTIMATE APPAREL COLLECTION

96% Cotton 4% Elastane

SIZES

M014 (K9) black combination

Available in stock

• The UP boxer shorts in stretch cotton. • A red bounded waistband with a Black Addict plaque. • A trendy style for Black Addict customers.

NOS

LOW WAIST MAXI UP 10099575 (01807)

BLACK ADDICT LIQUID SENSATION

SHAPES

COLOURS

LIQUID FLUID SENSATION

COMPOSITION

SIZES

86% Polyamide 14% Elastane

EU : 3 - 7 FR : 2 - 6 US : XS - XL

PRICES

M014 (K9) black combination

LOW WAIST HIPSTER UP 10106834 (02115)

PROMOTION 10107001 (02164)

Delivery in shops : beginning of july

• New : the liquid fabric, directly inspired by water, for a real sensation of fluidity on the skin. • A silver overflowing waistband with the Black Addict logo written as a calligraphy inside. • A futuristic and trendy style in a very comfortable fabric. • Promotion: for the maxi, a special packaging like a drink can.

NOS

LOW WAIST MAXI UP 10106835 (02116)

POS

High cut Tanga UP 10106823 (02114)

sing i t r e adv aign camp nce a in fr

Banner 58x140cm 76013537 (H0444/FR/EN)

INTIMATE APPAREL COLLECTION

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011

CHIC/BLACK ADDICT BLACK ADDICT NOS

CUBE 30x30x30cm 76013552 (H0456/FR/EN)

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011 SHAPES

COLOURS

SOFT SOFTSENSATION SENSATION

COMPOSITION 85% Polyamide 15% Elastane

SIZES

PRICES

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

INTIMATE APPAREL COLLECTION

FOR MAN NEW

CHIC/TEMPTATION TEMPTATION NOS

M014 (K9) black combination

MAXI 10080271 (01176)

HIPSTER 10080270 (01175)

Black colour is available in stock

NEW COLOUR

MICRO 10080273 (01177)

NOS

MINI 10080274 (01178)

• Shiny and elegant Meryl Micro fiber for a light, sensual feel. • Ultra soft, Modal® waistband with imbedded discreet logo. • A bestselling line. • New : the blue colour. M008 (B9) blue/dark combination

Blue colour will be delivered in shops : beginning of july

T-shirt with short sleeves and round neck 10080276 (03259)

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011

COLOURS

SHAPES

M001 (S5) skin/light combination

HIPSTER 10042425 (01027)

MICRO 10042426 (01028)

COMPOSITION

SIZES

68% Polyamide 32% Elastane

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

PRICES

INTIMATE APPAREL COLLECTION

PLUME II

INVISIBLE ULTRA LIGHT

CHIC/TEMPTATION TEMPTATION NOS

PK14 (99) black combination

Available in stock

NOS

•The lightest material just like a feather. • Unique wearing experience. • Bestseller : 2P String.

PLUME 2P

INVISIBLE ULTRA LIGHT

68% Polyamide 32% Elastane

V003 (S5) skin/skin

G-STRING 10060820 (M8810)

EU : 3 - 7 FR : 2 - 6 US : XS - XL

V001 (K9) black/black

Available in stock

•The lightest material just like a feather. • Unique wearing experience. • Bestseller : 2P String.

INTIMATE APPAREL COLLECTION COLLECTION BOOK A/W 2011

NOS COLOURS

SHAPES

SOFT MODAL

MAXI / MINI

M015 (W5) white/light combination

MINI 10060816 (01398)

MAXI 10060815 (01397)

COMPOSITION

SIZES

67% Cotton 22% Micro Modal 11% Elastane

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

PRICES

INTIMATE APPAREL COLLECTION

SPORT’N COLORS

SPORT

M014 (K9) black combination

NEW COLOUR • HO1 material in bestselling Sports line. • Terry towelling lined waistband provides ultimate comfort. • NEW : the Tanga and the navy colour.

NOS

TANGA

M008 (B9) blue/dark combination

M015 (W5) white/light combination

TANGA 10106854 (02117)

M014 (K9) black combination

Products available in stock except for the Tanga and the blue colour which will be delivered in shops : beginning of july

COLOR THERAPY COTON 3P 94% Cotton 6% Elastane

M015 (W5) white/light combination

LOW WAIST HIPSTER 10094613 (M-8835)

M014 (K9) black combination

Available in stock

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

• Strategic 3P cotton stretch proposition with consumer price advantage. • Ideal for special sales activity, mail order and recruiting new consumers. • Attractive offer for ADDITIONAL sales and volume.

COLLECTION INTIMATE APPAREL SOUS - COLLECTION VÊTEMENTS

MARKETING MATERIAL Collection Book A/W 2011

BROCHURE CORPORATE 76007710 (H0166/FR) 76007710 (H0166/EN) 76007710 (H0166/IT) 76007710 (H0166/DE) unit 1 = 10

YOUR

COLLECTION RÉASSORTISSABLE COLLECTION RÉASSORTISSABLE A/H 2011

Permanent catalogue ia AW 2011 76013418 (H0432/FR with French prices) 76013419 (H0433/EN with HONG KONG prices) 76013420 (H0434/EN with UK prices) 76013422 (H0435/DE with German prices) 76013423 (H0436/DE with Swiss prices)

76013424 (H0437/IT with Italian prices) 76013425 (H0438/FR) 76013425 (H0438/ EN) 76013425 (H0438/ DE) 76013425 (H0138/ ES) unit 1 = 25

consumer leaflet EGo 76013410(H0424/99) unit 1 = 25

PROMO & CAMPAIGN AW11 Collection Book A/W 2011

Start of school year

COLLECTION INTIMATE APPAREL SOUS - COLLECTION VÊTEMENTS

MAY JUNE JULY AUG SEPT OCT NOV DEC

XMAS

Saga IA HO1

HO1 Buy 2 get 1 free Launch of Liquid Technicolor Snow in padded pack Sexy Black Christmas pack

HW gift box Socks gift box Young Designers Collection

PROMO & CAMPAIGN AW11 Collection Book A/W 2011 CAMPAIGN

THE SAGA HO1 FROM JUNE TO DECEMBER 2011 A new style each month sold in a promotional packaging inspired by TV series

From 1st september to 15th november From 1st june to 31st august

From 1st september to 31st december

From 1st september to 15th november

Cube 30x30x30cm 76013552 (H0456 FR/EN)

1st to 30th september

Promotional Packaging 190x135x25mm

From 1st september to 31st december

Merchandising poster 38x125cm 76013620 (H0481 FR / EN/ DE/ NL / ES)

merchandising Poster 38x125cm 76013621 (H0482 FR / EN/ DE/ NL / ES)

Showcard 27x38cm 76013622 (H0483 FR / EN/ DE/ NL / ES)

Wall Stand Poster 60x180cm 76013558 (H0462 FR/EN)

BannER 58x140cm 76013532 (H0440 FR/EN)

COLLECTION INTIMATE APPAREL SOUS - COLLECTION VĂ&#x160;TEMENTS

SPECIAL DISPLAY

PROMO & CAMPAIGN AW11 Collection Book A/W 2011 COLLECTION INTIMATE APPAREL SOUS - COLLECTION VÊTEMENTS

USB KEYS FOR BROADCAST ON POS LCD SCREENS

2 USB keys will be available: •1 key for France + International containing the HO1 and eGo making ofs. It will be sent to department stores’ sales assistants and to sales reps at the end of June by the Customer Service department.

• 1 key for France only containing the visuals from the advertising campaign will be sent at the end of August to department stores’ sales assistants and retailers

PROMO & CAMPAIGN AW11 Collection Book A/W 2011 COLLECTION INTIMATE APPAREL SOUS - COLLECTION VÊTEMENTS

Maxi HO1 : buy 2 get 1 free From 2nd May to 31st december 2011

10106998/V001 (White/Black/Black with white stripes)

10106998/V002 (Black/Black/Black with white stripes)

PROMO & CAMPAIGN AW11 Collection Book A/W 2011 SPECIAL DISPLAY

CAMPAIGN

From 1st october to 31 december

COLLECTION INTIMATE APPAREL SOUS - COLLECTION VĂ&#x160;TEMENTS

Launch of LIQUID From 1st October 2011 while stocks last. 1 maxi sold in a drinking can shaped packaging

From 1st to 31 st october

From 1st september to 15th november

Merchandising Poster 38x125 CM 76013598 (H0479 FR/ EN / DE / NL / ES)

Showcard 27x38cm 76013599 (H0480 FR/EN/DE/NL/ES)

Promotional Packaging 73x115mm

Banner 58x140cm 76013537(H0444 FR/EN)

Cube 30x30x30cm 76013552 (H0456 FR/EN)

PROMO & CAMPAIGN AW11 Collection Book A/W 2011 SPECIAL DISPLAY - INTERNATIONAL COLLECTION INTIMATE APPAREL SOUS - COLLECTION VÊTEMENTS

TECHNICOLOR SNOW From 1st November 2011 while stocks last. No special offer but a special display and padded packaging

From 1st November to 31st december

Merchandising Poster 38x125cm 76013624 (H0485 FR/ EN / DE / NL / ES)

Showcard 27x38 cm 76013625 (H0486 FR / EN / DE / NL / ES)

Promotional Packaging 130x190mm

PROMO & CAMPAIGN AW11 Collection Book A/W 2011 SPECIAL DISPLAY

CAMPAIGN COLLECTION INTIMATE APPAREL SOUS - COLLECTION VĂ&#x160;TEMENTS

TECHNICOLOR SNOW PROMOTION From 17th october to 31 december 2011 France + Belgium: Buy 1 get 50% off the second Product sold in usual packaging

From 1st to 30th november

From 1st september to 15th november

Merchandising Poster 38x125cm 76013624 (H0485/FR)

Showcard 27x38 cm 76013625 (H0486/FR)

Sticker Sticker stuck on packaging

Banner 58x140cm 76013540 (H0447FR/EN)

Cube 30x30x30cm 76013552 (H0456 FR/EN)

PROMO & CAMPAIGN AW11 Collection Book A/W 2011 Special Display COLLECTION INTIMATE APPAREL SOUS - COLLECTION VÊTEMENTS

Christmas POS material

From 15th november au 31st december

ARE YOU ADDICT ?

Be sexy in Black Addict!

A trendy and urban collection for all active men. A sexy shape and happy colours for the festive season. Ready to impress on your nights out !

Séduisez en Black Addict !

DE LA SITUATION

Un style actif, branchés, urbain : le produit idéal pour sortir. Une coupe sexy et des couleurs gaies pour les fêtes.

Short woven boxer

www.hom.com www.facebook.com/hom.underwear

Special Packaging

WINDOW STICKERS 76013557 (H0461 / 99)

www.hom.com www.facebook.com/hom.underwear

Be sexy in Black Addict!

HOM lance le concept LIQUID : une matière fluide, pour une sensation seconde peau qui procure bien être et confort. Votre corps est sculpté grâce à la coupe UP.

Séduisez en Black Addict !

Showcard 27x38cm 76014011 (H0495 FR/DE/ EN/NL/ES)

Hom launches LIQUID: a flowy material with a second skin sensation ensuring well being and comfort. A body sculpting effect provided by the UP cut.

Merchandising Poster 38x125 cm 76014010 (H0494 FR/ EN/DE/NL/ES)

PROMO & CAMPAIGN AW11 Collection Book A/W 2011 CAMPAIGN COLLECTION INTIMATE APPAREL SOUS - COLLECTION VÊTEMENTS

Christmas POS material From 15th november au 31st december

Wall Stand Poster 60x180 cm 76013559 (H0463 FR/EN)

Banner 58x140 cm 76013539 (H0446 FR/EN)

Showcard 27x38 cm 76013548 (H0453 FR/EN)

PROMO & CAMPAIGN AW11 Collection Book A/W 2011 Homewear gift box INTIMATE APPAREL COLLECTION SOUS - COLLECTION VĂ&#x160;TEMENTS

SOCKS GIFT BOX From 15th november to 31st december 2011 Products only available in gift box

From 15th november to 31st december 2011

Sizes: 225x320x80mm (Edward) 320x450x80mm (Chamonix) Socks gift box Size 90x230x30mm 10107724 Edward

Chamonix

PROMO & CAMPAIGN AW11 Collection Book A/W 2011 Additional POS material starting from 1st July BannerS 58X140 CM INTIMATE APPAREL COLLECTION SOUS - COLLECTION VÊTEMENTS

ISLAND STANDS POSTERS 38X125 CM From 1st July to 31st august Wall Stand Poster 60X180 CM

IBERIA 76013564 (H0468 / 99)

LORD 76013563 (H0467/99)

BLACK ROMANCE 76013571 (H6045 /99)

IBERIA 76013535 (H0442/99)

LORD 76013534 (H0441/99)

BLACK ROMANCE 76013542 (H6043/99)

SHOWCARDS 27X38 CM

FREESTYLE 76013891 (H0492 /99)

IBERIA 76013545 (H0451/99)

LORD 76013544 (H0450/99)

BLACK ROMANCE 76013551 (H6044/99)

PROMO & CAMPAIGN AW11 Collection Book A/W 2011 ego young designers

YOUR

BANNER 58X140 cm 76013574(H0477/99)

INTIMATE APPAREL COLLECTION SOUS - COLLECTION VÊTEMENTS

Starting from July 2011 No special offer but a special promotional material for the collection

YOUR

MERCHANDISING POSTER 38x125 cm 76013573(H0476/99)

PROMO & CAMPAIGN AW11 Collection Book A/W 2011 INTIMATE APPAREL COLLECTION SOUS - COLLECTION VÊTEMENTS

USB KEYS FOR BROADCAST ON POS LCD SCREENS

2 USB keys will be available: • 1 key for France + International containing the HO1 and eGo making ofs. It will be sent to department stores’ sales assistants and to sales reps at the end of June by the Customer Service department.

• 1 key for France only containing the visuals from the advertising campaign will be sent at the end of August to department stores’ sales assistants and retailers

PROMO & CAMPAIGN AW11 Collection Book A/W 2011 INTIMATE APPAREL COLLECTION SOUS - COLLECTION VĂ&#x160;TEMENTS

ego young designers Starting from July 2011 No special offer but a special promotional material for the collection e.Go dedicated website - Homepage

PROMO & CAMPAIGN AW11 Collection Book A/W 2011 ego young designers A specific packaging per design INTIMATE APPAREL COLLECTION SOUS - COLLECTION VÊTEMENTS

A website dedicated to the launch of Young Designers featuring a mini online test which will be promoted on Facebook! Each character’s profile is linked to a design by the Young Designers. It’s a good way to create a buzz around the collection. Below are some examples of questions extracted from the test (which consists of 11 questions) For his holidays, he’s rather A. swimming pool and parties B. camping and camp fire C. beach volley and beach D. constantly online He’s just been dumped, the first thing he says: A. plenty more fish in the sea B. we’ve had some fun C. it’s just as well, I prefer my girlfriend D. another night watching TV For him Facebook is for : A. chatting up women B. great tips C. posting photos of himself D. checking what his friends are doing Profiles resulting from the test: 3D Shark: The flashy flirt Beware, ladie’s man! Predator? This boy is not only always surrounded by his friends but he’s the one leading the pack... Fast Food: The mate He’s a genuine party animal. His mates are the most important thing to him. Most of them are proper friends for whom he’s got a lot of time... Beauté Cachée: The geek Here is a boy with a great personality. But there’s a problem. An introvert doesn’t naturally know how to sell himself... Maori: The handsome guy The love of beauty has no gender. Just like a girl a boy can enjoy clothes and beautiful things and looking after his appearance...

HOMEWEAR COLLECTION

HOMEWEAR COLLECTION COLLECTION BOOK A/W 2011

E-GO

HOMEWEAR COLLECTION

HOMEWEAR COLLECTION COLLECTION BOOK A/W 2011

E-GO The new generation predicted by trends offices has freed itself from the pressures of the past to be more creative and innovative. The e.Go man is more optimistic than ever, has no inhibitions and is slightly narcissistic. For e.Go, fashion is here to break rules, play with colours, messages and bold patterns. It’s a real field of expression in movement.

The connecting thread of the e.Go collection is still « art to wear » and wanting to have fun. The collection is coordinated to the underwear with affordable prices. Pyjamas have coloured and playful designs, like a rainbow or music headphones.

The homewear market has a real potential for under 30 consumers, that’s why HOM launches a collection dedicated to them this season.

HOMEWEAR COLLECTION COLLECTION BOOK A/W 2011 BROOKLYN N

SHAPES

CASUAL E-GO COLOURS

M013 (Z9) grey combination

COMPOSITION

SIZES

Top 99% Cotton 1% Elastane

EU : 3 - 7 FR : 2 - 6 US : XS - XL

PRICES

Trousers 100% Cotton

Delivery in shops : beginning of july

HOMEWEAR COLLECTION

• Pyjamas inspired by the BROOKLYN N underwear range. • A mixed grey 100% cotton style enhanced by coloured bindings. • Bermuda shorts with a visible e.Go waistband. • A trendy look to relax at home. SHORT PYJAMAS, ROUND NECK AND SHORT SLEEVES 10106174 (04745)

MUSIC 100% Cotton

EU : 3 - 7 FR : 2 - 6 US : XS - XL

M013 (Z9) grey combination

delivery in shops : beginning of july • A style with a t-shirt and woven boxer shorts, which is what e.Go consumers actually wear as pyjamas. • Woven boxer shorts printed with coloured headphones, coordinated with a waistband bearing multi-coloured logos. • A fun style to stay at home. SHORT PYJAMAS, ROUND NECK AND SHORT SLEEVES 10106310 (04747)

HOMEWEAR COLLECTION COLLECTION BOOK A/W 2011 DARK

SHAPES

CASUAL E-GO COLOURS

COMPOSITION

SIZES

100% Cotton

EU : 3 - 7 FR : 2 - 6 US : XS - XL

PRICES

M006 (R9) red/dark combination

Delivery in shops : beginning of july

HOMEWEAR COLLECTION

• A style with a t-shirt and woven boxer shorts, which is what e.Go consumers actually wear as pyjamas. • Woven boxer shorts with a DARK print, coordinated with an e.Go waistband. • A fancy style for home. SHORT PYJAMAS, ROUND NECK AND SHORT SLEEVES 10106311 (04748)

RAINBOW 100% Cotton

EU : 3 - 7 FR : 2 - 6 US : XS - XL

M013 (Z9) grey combination

Delivery in shops : beginning of july

SHORT PYJAMAS, V NECK AND SHORT SLEEVES 10106313 (04749)

• A melange grey 100% cotton line, with a multicoloured placed print rainbow. • A style for coloured dreams!

LONG PYJAMAS, V NECK WITH LONG SLEEVES 10106344 (04750)

BLACK ADDICT

HOMEWEAR COLLECTION

HOMEWEAR COLLECTION COLLECTION BOOK A/W 2011

CHIC

BLACK ADDICT Urban and very aware of his power of seduction, the Black Addict consumer is trendy and uptodate with brands and fashion. He pays particular attention to shapes that enhance his body as well as luxury materials.

The collection is always built around black and grey colors, but is enhanced with warm colors on Sexy Black pyjamas. Particular attention has been paid to fabrics : « the leather effect », cashmere, fluid fabrics, and so on...

The Black Addict collection will be Rock and Roll on winter 2011, under the influence of the regretted Alexander Mac Queen or designers like Balmain or Karl Lagerfeld. An inspiration of revolt and political uncorrectness is linked to the collection.

HOMEWEAR COLLECTION COLLECTION BOOK A/W 2011 BLACK ADDICT BLACK ROMANCE

SHAPES

CHIC BLACK ADDICT COLOURS

M014 (K9) black combination

Delivery in shops : beginning of july

COMPOSITION

SIZES

100% Cotton

EU : 3 - 7 FR : 2 - 6 US : XS - XL

• These pyjamas are completely printed with a woven effect, enhanced by a stripe with Black Addict written like a calligraphy.

MERCHANDISING

HOMEWEAR COLLECTION

POS SHORT PYJAMAS, ROUND NECK AND SHORT SLEEVES 10106345 (04751)

PRICES

LONG PYJAMAS, V NECK WITH LONG SLEEVES 10106346 (04752)

Banner 58x140cm 76013542 (H6043/99)

SHOWCARD 27x38cm 76013551 (H6044/99)

ISLAND STAND POSTER 38x125cm 76013571 (H6045/99)

BLACK ADDICT PETE Top 82% Cotton 11% Polyester 7% Elastane M014 (K9) black combination

Delivery in shops : beginning of july

LONG PYJAMAS, LONG ZIP AND LONG SLEEVES 10106349 (04755)

EU : 3 - 7 FR : 2 - 6 US : XS - XL

Trousers 94% Cotton 6% Elastane

• A homewear garment mixing knitted fabric and the innovative leather effect fabric. • The Black Addict logo is printed on the back of the style and a small skull is placed on the front. • A very Rock and Roll style. 84

HOMEWEAR COLLECTION COLLECTION BOOK A/W 2011

BLACK ADDICT COLOURS

SHAPES

M006 (R9) red/dark combination

M022 (V9) violet/dark combination

M013 (Z9) grey combination

LONG PYJAMAS WITH DOUBLE BUTTONS NECK AND LONG SLEEVES 10106351 (04757)

COMPOSITION

SIZES

Top 87% Viscose 7% Elastane 6% Cotton

EU : 3 - 7 FR : 2 - 6 US : XS - XL

PRICES

Trousers 93% Viscose 7% Elastane • Fluid pyjamas in stretch viscose that hang very nicely. • A Tunisian collar in woven fabric with a deep opening to be sexy even in pyjamas. • Colours are coordinated to Sexy Black woven boxer shorts.

Delivery in shops : beginning of july

HOMEWEAR COLLECTION

BLACK ADDICT SEXY BLACK

CHIC

HOMEWEAR COLLECTION

HOMEWEAR COLLECTION COLLECTION BOOK A/W 2011

CHIC

BUSINESS The Business range includes HOMâ&#x20AC;&#x2122;s timeless masculine styles. The designs are refined and often inspired by the themes of the underwear collection. Whether with stripes or checks they offer a very personal style. Business is aimed at men who care about their appearance and wish to remain impeccable.

At home they will also wear warm colours like burgundy, purple and orange associated with grey, inspired by the secret look of a modern Sherlock Holmes. Fabrics are warm : velvet, interlock, flannel, fleece,... for a cosy winter.

With global warning, we miss proper winters, and mountains and forests are appealing to us. Men need to isolate themselves from the urban crowd into country wooden chalets. They will wear homewear in the tones of grey and beige, associated with soft flannel checks.

HOMEWEAR COLLECTION COLLECTION BOOK A/W 2011 CHAMONIX

CHIC COLOURS

SHAPES

M008 (B9) blue/dark combination

M013 (Z9) grey combination

COMPOSITION

SIZES

Round neck pyjamas 80% Cotton 20% Polyester

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

PRICES

V neck pyjamas 100% Mercerised Cotton

Delivery in shops : beginning of july

LONG PYJAMAS, ROUND NECK AND LONG SLEEVES 10106353 (04759)

LONG PYJAMAS, V NECK WITH LONG SLEEVES 10106352 (04758)

HOMEWEAR COLLECTION

• An interlock mercerised style for the pyjamas. • A light stripe. • The velvet style will be packaged into a gift box. • An elegant and visual line.

round neck pyjamas packaged into a gift box

HOMEWEAR COLLECTION COLLECTION BOOK A/W 2011 COLOURS

SHAPES

M007 (B5) blue/light combination

COMPOSITION

SIZES

100% Cotton

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

PRICES

M013 (Z9) grey combination

Delivery in shops : beginning of july

• A qualitative fabric with a « caviar » effect that hangs perfectly. • Details of pipings and embroidery enhance the style. • The classic woven pyjamas reinterpreted by Hom in a smart way.

HOMEWEAR COLLECTION

MONSIEUR

CHIC

LONG PYJAMAS WITH BUTTONS AND LONG SLEEVES 10106355 (04761)

FROZEN 80% Cotton 20% Polyester

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

M013 (Z9) grey combination

Delivery in shops : beginning of july

LONG PYJAMAS WITH SHORT ZIP AND LONG SLEEVES 10106356 (04762)

LONG PYJAMAS WITH LONG ZIP AND LONG SLEEVES 10106357 (04763)

• A velvet grey line livened up by a bright placed stripe. • A perfect and comfortable fit with a long and short zip. • A chic outfit to relax at home.

HOMEWEAR COLLECTION COLLECTION BOOK A/W 2011 GSTAAD

SHAPES

CHIC COLOURS

COMPOSITION

SIZES

100% Cotton

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

PRICES

M013 (Z9) grey combination

Delivery in shops : beginning of july

LONG PYJAMAS, V NECK AND LONG SLEEVES 10106326 (04764)

HOMEWEAR COLLECTION

• A line mixing flannel checks and jersey cotton. • A bright check, on the theme of white winter available in three shapes.

LONG PYJAMAS WITH POLO NECK AND LONG SLEEVES 10106327 (04765)

LONG PYJAMAS WITH BUTTONS AND LONG SLEEVES 10106328 (04766)

HOMEWEAR COLLECTION COLLECTION BOOK A/W 2011 K GSTAAD

SHAPES

CHIC COLOURS

COMPOSITION

SIZES

100% Polyester Microfibre

EU : 4 - 8 US : S - XXL

PRICES

M013 (Z9) grey combination

SHORT BATHROBE 10106329 (04767)

• An indoors jacket and a kimono made of exceptionally soft and comfortable fleece.

HOMEWEAR COLLECTION

Delivery in shops : beginning of july

LONG BATHROBE 10106330 (04768)

TRADE 100% Cotton

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

M008 (B9) blue/dark combination

Delivery in shops : beginning of july

LONG PYJAMAS, V NECK AND LONG SLEEVES 10099651 (04102)

• Continued from last season. • A 100% cotton jersey with a qualitative placed stripe that is actually knitted into the material. • An easy to wear outfit in the same style as many HOM bestsellers.

HOMEWEAR COLLECTION COLLECTION BOOK A/W 2011 COLOURS

SHAPES

M008 (B9) blue/dark combination

COMPOSITION

SIZES

80% Cotton 20% Polyester

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

PRICES

M013 (Z9) grey combination

Delivery in shops : beginning of july

• A qualitative velvet outfit with all over stripes. • 2 elegant colours : a beige/grey and a light blue/navy.

HOMEWEAR COLLECTION

MORITZ

CHIC

LONG PYJAMAS, ROUND NECK AND LONG SLEEVES 10106332 (04770)

AUTHENTIC 80% Cotton 20% Polyester

M008 (B9) blue/dark combination

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

M013 (Z9) grey combination

Delivery in shops : beginning of july

• A top of the range velvet matching our Authentic kimono : the fabric is a mix of velvet and weft-knitted terry for a beautiful matt and glossy effect. • Available in 2 colours : dark grey and navy.

LONG PYJAMAS WITH SHORT ZIP AND LONG SLEEVES 10106075 (04771)

HOMEWEAR COLLECTION COLLECTION BOOK A/W 2011 K AUTHENTIC

CHIC

SHAPES

COLOURS

COMPOSITION

SIZES

LONG BATHROBE

100% Cotton

EU : 4 - 8 US : S - XXL

PRICES

M014 (K9) black combination

M008 (B9) blue/dark combination

LONG BATHROBE 10099645 (04096)

LONG BATHROBE with shawl collar 10106674 (04772)

M013 (Z9) grey combination

• The black K Authentic is continued • New : the K Authentic with a shawl collar, in navy and grey • A top of the range fabric which mixes velvet and weft-knitted terry for a beautiful matt and glossy effect. • A fabric created for HOM which will make this style the new must-have of the brand

HOMEWEAR COLLECTION

LONG BATHROBE with shawl collar

Delivery in shops : beginning of july

SHERLOCK / K SHERLOCK PYJAMAS

M008 (B9) blue/dark combination

Pyjamas 100% Mercerised Cotton

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

Bathrobe 100% Cotton

EU : 4 - 8 US : S - XXL

BATHROBE

M008 (B9) blue/dark combination

LONG PYJAMAS, V NECK WITH LONG SLEEVES 10106076 (04773)

LONG BATHROBE 10106077 (04774)

Delivery in shops : beginning of july

• A sophisticated and elegant line thanks to a purple and pink check with a navy ground. • Mercerised cotton for the pyjamas and 100% cotton terry towelling velvet for the kimono. • A bathrobe with original design, comfortable and practical with its fast dry quality. • Easy to wear styles to be chic every day.

HOMEWEAR COLLECTION COLLECTION BOOK A/W 2011 COLOURS

SHAPES

COMPOSITION

SIZES

Pyjamas double buttons

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

neck and v neck 100% Mercerised Cotton

M008 (B9) blue/dark combination

M013 (Z9) grey combination

Delivery in shops : beginning of july

LONG PYJAMAS WITH DOUBLE BUTTONS NECK AND LONG SLEEVES 10106079 (04776)

LONG PYJAMAS WITH BUTTONS AND LONG SLEEVES 10106081 (04778)

LONG PYJAMAS, V NECK WITH LONG SLEEVES 10106080 (04777)

double buttons neck pyjamas packaged into a gift box

PRICES

Pyjamas with buttons 100% Cotton Pyjamas with long zip 80% Cotton 20% Polyester

• A full range with vertical multicoloured stripes. • A nice association of grey/orangy and navy/blue colours, coordinated with HO1 June. • Jersey pyjamas made of qualitative interlock mercerised 100% cotton. The brand name is embroidered. • An impeccable look for these styles to wear everyday. • The pyjamas with Tunisian collar will be packaged into a gift box.

LONG PYJAMAS WITH LONG ZIP AND LONG SLEEVES 10106082 (04779)

HOMEWEAR COLLECTION

EDWARD

CHIC

HOMEWEAR COLLECTION COLLECTION BOOK A/W 2011 K EDWARD

CHIC COLOURS

COMPOSITION

SIZES

bathrobe 10106083

100% Cotton

EU : 4 - 8 US : S - XXL

SHAPES

PRICES

M008 (B9) blue/dark combination

bathrobe 10106553

LONG BATHROBE 10106553 (04781)

M008 (B9) blue/dark combination

M018 (A9) orange/dark combination

HOMEWEAR COLLECTION

LONG BATHROBE 10106083 (04780)

• These kimonos are adapted from the Edward line. • New : a lighter bathrobe with woven fabric outside and thin terry towelling inside on the blue colour (10106083). • A bathrobe in velvet terry towelling [10106553].

Delivery in shops : beginning of july

HARRY 100% Cotton

M008 (B9) blue/dark combination

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

M013 (Z9) grey combination

Delivery in shops : beginning of july

• Bermudas and trousers bearing the Rich underwear stripe coordinated with plain 100% cotton jersey t-shirts. • Affordable prices for this bestseller line.

SHORT PYJAMAS, V NECK AND SHORT SLEEVES 10106333 (04782) LONG PYJAMAS, V NECK WITH LONG SLEEVES 10106364 (04783)

HOMEWEAR COLLECTION COLLECTION BOOK A/W 2011 SORBONNE N

CHIC COLOURS

SHAPES

COMPOSITION

SIZES

100% Cotton

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

PRICES

M013 (Z9) grey combination

• The Sorbonne style is renewed with the colours of the season. • A button down style in a beautiful 100% cotton jersey. • Details which make the difference : an orange woven double collar and a brand embroidery on the chest. • An outfit for a stylish and modern man.

HOMEWEAR COLLECTION

Delivery in shops : beginning of july

LONG PYJAMAS WITH BUTTONS AND LONG SLEEVES 10106927 (04789)

GILT 100% Mercerised Cotton

M008 (B9) blue/dark combination

M018 (A9) orange/dark combination

Delivery in shops : beginning of july

LONG PYJAMAS, V NECK WITH LONG SLEEVES 10106424 (04784)

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

• Further to the success of the short GILT style in the summer 11 collection, the GILT now comes in a long version in the colours of the season. • A top of the range 100% mercerized cotton. • A 2 in 1 style like a t-shirt worn on top of another one. Some carefully thought out colour details. • A style inspired by prêt-à-porter that modernises the pyjamas.

HOMEWEAR COLLECTION

HOMEWEAR COLLECTION COLLECTION BOOK A/W 2011

SPORT

SPORT The sport range is aimed at men who care about practical materials and cuts as well as style and colours. Conscious about their appearance, these well-informed consumers take care of their body and find refuge in specialised brands such as HOM.

This season, ski runs clothes and their bright and tonic colours have inspired the collection. The chic sport look is reinterpreted around melange greys, reds and lime green. Details such as blazons, sewn and cut pieces or block stripe combinations are borrowed from sportswear.

HOMEWEAR COLLECTION COLLECTION BOOK A/W 2011 GREEN

SPORT COLOURS

SHAPES

M008 (B9) blue/dark combination

COMPOSITION

SIZES

99% Cotton 1% Elastane

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

PRICES

M013 (Z9) grey combination

Delivery in shops : beginning of july

• 100% cotton short pyjamas with details of coloured cut and sewn. • A qualitative Hom sport blazon. • A line coordinated with the Freestyle underwear range. • A smart sport look easy to wear every day.

TIGER

HOMEWEAR COLLECTION

SHORT PYJAMAS, V NECK AND SHORT SLEEVES 10106365 (04785)

COLOURS 100% Cotton

M006 (R9) red/dark combination

M013 (Z9) grey combination

Delivery in shops : beginning of july

LONG PYJAMAS, ROUND NECK WITH LONG SLEEVES 10106367 (04787)

EU : 3 - 8 FR : 2 - 7 US : XS - XXL

• The long pyjamas to be coordinated with Green pyjamas and the Freestyle underwear range. • Details of bands and collar liven up the style. • A qualitative Hom sport blazon. • A smart sport look easy to wear every day.

HOMEWEAR COLLECTION COLLECTION BOOK A/W 2011

K TIGER

SPORT COLOURS

SHAPES

COMPOSITION 100% Cotton

SIZES

PRICES

EU : 4 - 8 US : S - XXL

M008 (B9) blue/dark combination

Delivery in shops : beginning of july

• A bathrobe coordinated with the TIGER pyjamas. • A nice association of navy and red for this smart sport kimono. • Comfortable and practical with its fast dry quality.

LONG BATHROBE 10106368 (04788)

T-shirt 94% Cotton 6% Elastane

T-SHIRT

M018 (A9) orange/dark combination

M008 (B9) blue/dark combination

M020 (P9) pink/dark combination

M009 (G5) green/light combination

T-SHIRT 10106978 (04792)

SHORTs + trousers

HOMEWEAR COLLECTION

TECHNICOLOR SNOW EU : 3 - 8 FR : 2 - 7 US : XS - XXL

Shorts + Trousers 100% Cotton

• New : a sport offer of « mix and match » styles. • Trousers and bermudas with visible waistband are associated to Technicolor underwear. • To wear with coloured short sleeves T-shirts. • A good price/quality ratio on this line.

M013 (Z9) grey combination

SHORTS 10106976 (04790)

Trousers 10106977 (04791)

Delivery in shops : beginning of july

SOCKS COLLECTION

SOCKS COLLECTION COLLECTION BOOK A/W 2011

SOCKS COLLECTION COLLECTION BOOK A/W 2011 TRIPLE PACK FIL D’ECOSSE ONE SIZE

CHIC THE MULTIPACKS SHAPES AND COLOURS

REFERENCES

COMPOSITION

SIZE

CHO 10030864 (49280 TP1 - 05373)

94% Cotton Fil d’Ecosse 6% Elastane

ONE SIZE

PRICES

V001 (01) black / black / black

The HOM bestseller range : • Contemporary basic colours in a one size offer in a light silky fil d’Ecosse. • A triple pack to offer an attractive consumer price advantage.

TRIPLE PACK FIL D’ECOSSE ONE SIZE

V001 (01) black / charcoal grey / charcoal grey

Socks 10050631 (49280 TP4 - 05292)

94% Cotton Fil d’Ecosse 6% Elastane

ONE SIZE

SOCKS COLLECTION

The HOM bestseller range : • Contemporary basic colours in a one size offer in a light silky fil d’Ecosse. • A triple pack to offer an attractive consumer price advantage.

TRIPLE PACK FIL D’ECOSSE ONE SIZE Socks 10050633 (49280 TP5 - 05293)

94% Cotton Fil d’Ecosse 6% Elastane

ONE SIZE

V001 (01) medium brown / light beige / ecru

The HOM bestseller range : • Contemporary basic colours in a one size offer in a light silky fil d’Ecosse. • A triple pack to offer an attractive consumer price advantage.

100

SOCKS COLLECTION COLLECTION BOOK A/W 2011 TRIPLE PACK COTON ONE SIZE

CHIC THE MULTIPACKS SHAPES AND COLOURS

REFERENCES

COMPOSITION

SIZE

Socks 10075161 (46555 TP1 - 05155)

80% Combed Cotton 18% Polyamide 2% Elastane

ONE SIZE

PRICES

V001 (01) black / black / black

The basic cotton range : • Triple pack in a soft combed cotton for an increased comfort and perfect fit. • One size version to fit all men.

TRIPLE PACK COTON ONE SIZE Socks 10075639 (46555 TP2 - 05156)

80% Combed Cotton 18% Polyamide 2% Elastane

ONE SIZE

V001 (01) black / mottled charcoal grey / mottled grey

SOCKS COLLECTION

The basic cotton range : • Triple pack in a soft combed cotton for an increased comfort and perfect fit. • One size version to fit all men.

TRIPLE PACK COTON ONE SIZE Socks 10075640 (46555 TP3 - 05157)

80% Combed Cotton 18% Polyamide 2% Elastane

ONE SIZE

V001 (01) ecru / light beige / medium brown

The basic cotton range : • Triple pack in a soft combed cotton for an increased comfort and perfect fit. • One size version to fit all men.

101

SOCKS COLLECTION COLLECTION BOOK A/W 2011 TRIPLE PACK LAINE MAJORITAIRE

V001 (01) black / black / black

CHIC THE MULTIPACKS SHAPES AND COLOURS

REFERENCES CHA 10030830 (44253 TP1 - 05853)

COMPOSITION 40% Wool 34% Polyamide 23% Acrylic 3% Elastane

SIZES

PRICES

EU : 9,5 / 12,5 FR : 39-46

The basic wool range : • Price entry triple pack in an excellent resistant wool quality. • Sized for optimum fit and comfort.

TRIPLE PACK LAINE MAJORITAIRE

V001 (01) black / charcoal grey / charcoal grey

CHA 10083049 (44253 TP4 - 05197)

40% Wool 34% Polyamide 23% Acrylic 3% Elastane

EU : 9,5 / 12,5 FR : 39-46

SOCKS COLLECTION

The basic wool range : • Price entry triple pack in an excellent resistant wool quality. • Sized for optimum fit and comfort.

TRIPLE PACK LAINE MAJORITAIRE CHA 10094910 (44253 TP6 - 05000) V001 (01) black / brown / beige

40% wool 34% Polyamide 23% Acrylic 3% Elastane

EU : 9,5 / 12,5 FR : 39-46

The basic wool range : • Price entry triple pack in an excellent resistant wool quality. • Sized for optimum fit and comfort.

102

SOCKS COLLECTION COLLECTION BOOK A/W 2011 TRIPLE PACK COTON MODAL ONE SIZE SANS COMPRESSION

CHIC THE MULTIPACKS SHAPES AND COLOURS

REFERENCES SOCKS 10107544 (46670 TP1 - 05050)

COMPOSITION 50% Cotton Modal 48% Cotton 2% Elastane

SIZE

PRICES

ONE SIZE

V001 (01) black / black / black

New : the triple pack in Modal cotton A triple pack for consumers who like the softness and the antiperspirant properties of Modal cotton. •One size version to fit all men.

TRIPLE PACK COTON MODAL ONE SIZE SANS COMPRESSION

SOCKS 10107545 (46670 TP2 - 05051)

50% Cotton Modal 48% Cotton 2% Elastane

ONE SIZE

New : the triple pack in Modal cotton A triple pack for consumers who like the softness and the antiperspirant properties of Modal cotton. •One size version to fit all men.

TRIPLE PACK COTON MODAL ONE SIZE SANS COMPRESSION

SOCKS 10107546 (46670 TP3 - 05052)

50% Cotton Modal 48% Cotton 2% Elastane

ONE SIZE

V001 (01) black / brown / beige

New : the triple pack in Modal cotton A triple pack for consumers who like the softness and the antiperspirant properties of Modal cotton. •One size version to fit all men.

103

SOCKS COLLECTION

V001 (01) black / dark grey / light grey

SOCKS COLLECTION COLLECTION BOOK A/W 2011 FIL D’ECOSSE ONE SIZE

0004 (01) black

CHIC THE BASICS SHAPES AND COLOURS

1124 (04) navy

Z098 (69) charcoal grey

M004 (T9) brown/dark combination

REFERENCES

COMPOSITION

SIZES

CHO 10030863 (49280 - 05080)

94% Cotton Fil d’Ecosse 6% Elastane

ONE SIZE

PRICES

The basic fil d’Ecosse range : • Bestselling range in a double mercerised cotton yarn, also known as «fil d’Ecosse » • This quality provides a thin, subtle shine yet a resistant style. • Available in five masculine colours and in one size.

M013 (Z9) grey combination

FIL D’ECOSSE MAJORITAIRE CHA 10030820 (44192 - 05592)

1124 (04) navy

Z098 (69) charcoal grey

M004 (T9) brown/dark combination

EU : 9,5 / 12,5 FR : 39-46

The basic fil d’Ecosse range : • Price entry version of the «one size» fil d’Ecosse. • The everyday basic style in four sizes in a double mercerised cotton / polyamide mix.

M013 (Z9) grey combination

SOCKS COLLECTION

0004 (01) black

80% Cotton Fil d’Ecosse 17% Polyamide 3% Elastane

COTON CACHEMIRE BUSINESS ONE SIZE Socks 10107547 (46671 - 05053)

78% Cotton 13% Cashmere 7% Polyamide 2% Elastane

ONE SIZE

• The absolute luxury : a sock with cashmere composition. • Nice melange colours for these incredibly soft and light socks. • One size version to fit all men. M014 (K9) black combination

Z098 (69) charcoal grey

M004 (T9) brown/dark combination

104

SOCKS COLLECTION COLLECTION BOOK A/W 2011

CHIC THE BASICS

SOIE SUPER LIGHT ONE SIZE

SHAPES AND COLOURS

REFERENCES

COMPOSITION

Socks 10034995 (46118 - 05418)

98% Silk 2% Elastane

SIZE

PRICES

ONE SIZE

The super light silk range : • Extremely popular style due to its excellent quality in elegant and resistant soft fine silk. • One size for optimal fit. 0004 (01) black

Z098 (69) charcoal grey

M004 (T9) brown/dark combination

LAINE ONE SIZE

0004 (01) black

1124 (04) navy

00RX (02) grey

0064 (03) brown

94% Wool 6% Elastane

ONE SIZE

The basic wool range : • The plain single unit in an excellent resistant wool quality. • Available in five masculine colours in one size for all men.

M013 (Z9) grey combination

LAINE COTON ONE SIZE (EXTERIEUR LAINE / INTERIEUR COTON DOUCEUR) Socks 10107548 (46672 - 05054)

78% Merino wool 20% Combed cotton 2% Elastane

ONE SIZE

• Thanks to its particular knitting with wool outside and cotton inside, this sock associates the heat of woollen socks to the comfort of cotton socks. • Available in 5 colours. M014 (K9) black combination

M008 (B9) blue/dark combination

Z098 (69) charcoal grey

M004 (T9) brown/dark combination

M013 (Z9) grey combination

105

SOCKS COLLECTION

CHO 10030875 (49281 - 05081)

SOCKS COLLECTION COLLECTION BOOK A/W 2011

CHIC THE BASICS

BIO BAMBOO ONE SIZE SANS COMPRESSION

M014 (K9) black combination

Z098 (69) charcoal grey

SHAPES AND COLOURS

M004 (T9) brown/dark combination

REFERENCES

COMPOSITION

Socks 10068730 (46550 - 05150)

75% Viscose Bamboo 23% Polyamide 2% Elastane

SIZE

PRICES

ONE SIZE

The basic Bio bamboo range : • A modern look and a new comfort sensation thanks to the fresh and soft touch of the « Bio » bamboo viscose yarn. • Socks without leg compression.

M015 (W5) white/light combination

COTON MODAL ONE SIZE SANS COMPRESSION Socks 10075641 (46563 - 05163)

1124 (04) navy

Z098 (69) charcoal grey

M004 (T9) brown/dark combination

ONE SIZE

The basic cotton Modal range : • A cotton Modal based range providing dry feet, anti perspiration benefits. • Comfort and perfect fit thanks to the Modal yarn and its elasticity. • Socks with no compression on the leg.

M013 (Z9) grey combination

SOCKS COLLECTION

M014 (K9) black combination

50% Cotton Modal 48% Cotton 2% Elastane

MILK BUSINESS Socks 10107549 (46673 - 05055)

M014 (K9) black combination

M008 (B9) blue/dark combination

Z098 (69) charcoal grey

M004 (T9) brown/dark combination

M013 (Z9) grey combination

49% Combed Cotton 24% Milk Protein Fibre 25% Polyamide 2% Elastane

ONE SIZE

• Hom innovates and launches milk socks on the market obtained from casein, the main protein of milk. • This protein has many advantages : it allows to breathe and the humidity to be absorbed, it has natural antibacterial agents and moisturizing properties! • A small cow is knitted under the foot as a fun detail.

106

SOCKS COLLECTION COLLECTION BOOK A/W 2011

CHIC THE BASICS

MI BAS FIL D’ECOSSE BUSINESS ONE SIZE

SHAPES AND COLOURS

REFERENCES

COMPOSITION

Socks 10107550 (46674 - 05056)

97% Cotton Fil D’Ecosse 3% Elastane

SIZE

PRICES

ONE SIZE

• Hom launches the fil d’ecosse knee-length socks. • This cotton quality procures a subtle shine and also a great resistance. • Available in 4 colours.

M014 (K9) black combination

M008 (B9) blue/dark combination

M013 (Z9) grey combination

M004 (T9) brown/dark combination

MI BAS LAINE BUSINESS ONE SIZE 60% Merino wool 38% Polyamide 2% Elastane

ONE SIZE

• Hom launches the wool knee-length socks. • This range made of excellent quality and resistant wool. • Available in 4 colours.

M014 (K9) black combination

M008 (B9) blue/dark combination

M013 (Z9) grey combination

M004 (T9) brown/dark combination

107

SOCKS COLLECTION

Socks 10107551 (46675 - 05057)

SOCKS COLLECTION COLLECTION BOOK A/W 2011

CHIC NEW

MI BAS LORD BUSINESS ONE SIZE

SHAPES AND COLOURS

REFERENCES

COMPOSITION

Socks 10107552 (46676 - 05058)

75% Cotton Fil D’Ecosse 23% Polyamide 2% Elastane

SIZE

PRICES

ONE SIZE

• Fil d’écosse knee-length socks coordinated to LORD underwear. • Available in 4 colours.

M014 (K9) black combination

M008 (B9) blue/dark combination

M013 (Z9) grey combination

M004 (T9) brown/dark combination

SEPTEMBER BAMBOO BUSINESS ONE SIZE Socks 10107553 (46677 - 05059)

66% Viscose Bamboo 9% Cotton 23% Polyamide 2% Elastane

ONE SIZE

M014 (K9) black combination

M008 (B9) blue /dark combination

Z098 (69) charcoal grey

M004 (T9) brown/dark combination

SOCKS COLLECTION

• Nice stripes associated with HO1 september for these bamboo socks. • Details of coloured seams. M013 (Z9) grey combination

GENTLEMEN BUSINESS ONE SIZE Socks 10107554 (46678- 05060)

58% Mercerised Cotton 40% Polyamide 2% Elastane

ONE SIZE

• A dotted line business stripe for these fil d’écosse socks. • Available in 5 colours.

M014 (K9) black combination

M008 (B9) blue /dark combination

Z098 (69) charcoal grey

M004 (T9) brown/dark combination

M013 (Z9) grey combination

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SOCKS COLLECTION COLLECTION BOOK A/W 2011 CHAMONIX LAINE MELANGEE BUSINESS ONE SIZE

CHIC NEW SHAPES AND COLOURS

REFERENCES

COMPOSITION

Socks 10107555 (46679 - 05061)

51% Merino Wool 11% Combed Cotton 36% Polyamide 2% Elastane

SIZE

PRICES

ONE SIZE

• Fine horizontal stripes from the Chamonix homewear outfit. • Available in 5 colours.

M008 (B9) blue/dark combination

M014 (K9) black combination

Z098 (69) charcoal grey

M004 (T9) brown/dark combination

M013 (Z9) grey combination

IBERIA TACTEL TEMPTATION ONE SIZE Socks 10107557 (46681 - 05063)

98% Polyamide Tactel 2% Elastane

ONE SIZE

• The Iberia underwear design is reused in jacquard on these very soft Tactel socks. • Available in 4 colours. Z098 (69) charcoal grey

M004 (T9) brown/dark combination

M013 (Z9) grey combination

SOCKS COLLECTION

M014 (K9) black combination

TIGER SPORT ONE SIZE Socks 10107556 (46680 - 05062)

63% Viscose Bamboo 35% Polyamide 2% Elastane

ONE SIZE

• Socks to be coordinted with Sport homewear, with the elegant Hom sport blazon. • Available in 5 colours.

M014 (K9) black combination

M008 (B9) blue/dark combination

Z098 (69) charcoal grey

M004 (T9) brown/dark combination

M013 (Z9) grey combination

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SOCKS COLLECTION COLLECTION BOOK A/W 2011 BLACK ADDICT COLORS COTON MODAL ONE SIZE

CHIC NEW SHAPES AND COLOURS

REFERENCES

COMPOSITION

SIZE

Socks 10107558 (46682- 05064)

34% Cotton 34% Modal 30% Polyamide 2% Elastane

ONE SIZE

PRICES

• An explosion of colours for Black Addict, in one of our consumers’ favourite material : the Modal cotton. • Available in 5 colours. Z098 (69) charcoal grey

M006 (R9) red/dark combination

M018 (A9) M022 (V9) M008 (B9) orange/dark combination violet/dark combination blue/dark combination

BLACK ADDICT ROMANCE FIL D’ECOSSE ONE SIZE Socks 10107559 (46683 - 05065)

68% Cotton Fil D’Ecosse 30% Polyamide 2% Elastane

ONE SIZE

M014 (K9) black combination

Z098 (69) charcoal grey

M004 (T9) brown/dark combination

SOCKS COLLECTION

• Coordinated with the Black Romance pyjamas these socks feature a mix of different writings. • Available in 4 colours. M013 (Z9) grey combination

BLACK ADDICT PETE FIL D’ECOSSE ONE SIZE Socks 10107574 (46688 - 05070)

65% Cotton Fil D’Ecosse 33% Polyamide 2% Elastane

ONE SIZE

• Small Rock and Roll skulls for this pair of socks with matching underwear and pyjamas. M013 (Z9) grey combination

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SOCKS COLLECTION COLLECTION BOOK A/W 2011 RAINBOW E.GO COTON ONE SIZE

NEW SHAPES AND COLOURS

REFERENCES

COMPOSITION

Socks 10107562 (46686 - 05068)

65% Combed Cotton 33% Polyamide 2% Elastane

SIZE

PRICES

ONE SIZE

• The e.Go rainbow illuminates the ankle ! • Colored toes and heels for more fun. M014 (K9) black combination

MUSIC E.GO COTON ONE SIZE Socks 10107561 (46685 - 05067)

65% Combed Cotton 33% Polyamide 2% Elastane

ONE SIZE

• Headphones on socks ! • Colored toes and heels for more fun.

SOCKS COLLECTION

M014 (K9) black combination

DARK E.GO COTON ONE SIZE Socks 10107560 (46684 - 05066)

70% Combed Cotton 28% Polyamide 2% Elastane

ONE SIZE

• Coordinated to DARK styles of underwear and homewear. • Colored toes and heels for more fun. M014 (K9) black combination

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SOCKS COLLECTION COLLECTION BOOK A/W 2011 SOCKS GIFT BOX ONE SIZE

CHIC NEW SHAPES AND COLOURS

REFERENCES Socks 10107724 (46689 DP1 - 05071)

COMPOSITION CHAMONIX 51% Merino Wool 11% Combed Cotton 36% Polyamide 2% Elastane

SIZE

PRICES

ONE SIZE

FIL D’ECOSSE 94% Cotton Fil d’Ecosse 6% Elastane • A gift-box with 2 pairs of socks for Christmas : plain black fil d’ecosse socks + a pair of Chamonix socks with nice coloured stripe. • An easy and affordable gift.

V001 (K9) black combination

SOCKS COLLECTION

Only sold in gift box

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