Outside the Lines: The Design Portfolio of Mabel Picardal by Mabel Picardal

PROJECT

Gender Neutrality COURSE

PROJECT

Visual Systems 1

Tea Room Chocolate

INSTRUCTOR

COURSE

Megumi Kiyama

Package Design 1

SEMESTER

INSTRUCTOR

Spring 2013

Chamindri Wijemanne

D U R AT I O N

SEMESTER

6 weeks

Fall 2011

C AT E G O R Y

D U R AT I O N

Print Design

8 weeks

DELIVERABLES

C AT E G O R Y

Promotional Catalog

Package Design

Posters

PROJECT

Olio Pharmaceuticals COURSE

DELIVERABLES

OUTSIDE THE LINES

Chocolate Package Display Gift Box

THE DESIGN PORTFOLIO OF MABEL PICARDAL

Package Design 3 INSTRUCTOR

Thomas McNulty

PROJECT

SEMESTER

Do Not Touch

Spring 2014

COURSE

D U R AT I O N

Typography 4

8 weeks

INSTRUCTOR

C AT E G O R Y

Ariel Grey

Package Design

SEMESTER

Brand Development DELIVERABLES

C O N TAC T

Summer 2014

Bottle Labels

626.372.7745

D U R AT I O N

Bottle Boxes

mabelpicardal@gmail.com

6 weeks

mabelpicardaldesign.com

C AT E G O R Y

Typography ACADEMY OF ART UNIVERSITY

Print Design

School of Graphic Design

DELIVERABLES

79 New Montgomery Street

Promotional Catalog

San Francisco, CA 94105 USA

Name Badge Kinetic Video Poster

SENIOR PORTFOLIO

Mary Scott, Instructor Spring 2015

PROJECT

Queer COURSE

Graphic Design 2 INSTRUCTOR

Mathew Wakeman SEMESTER

Creativity and innovation calls for us to color, think, design, and be outside the lines.

Spring 2012

As children we are initially taught that we must color inside the lines of a drawing

D U R AT I O N

given to us; that in order to communicate correctly we must follow all the rules and

16 weeks

boundaries that are laid out for us. However, design and innovation is all about

C AT E G O R Y

cultural deviation and invention. Lines and boundaries are made to be scribbled all

Branding

over, pushed, broken, surpassed, and even totally forgetten.

Print Design Web Design

It is in the process of creating something new that we truly learn what our boundaries

DELIVERABLES

are, so that we can push them even farther.

Mobile Application Environmental Graphics Promotional Pieces

OUTSIDE THE LINES THE DESIGN PORTFOLIO OF MABEL PICARDAL

OUTSIDE THE LINES:

reproduced, stored in a retrieval system, or transmitted in an form as well as by any means of electronic, mechanical photocopying, recording, or otherwise without the permission of the copyright holder. DESIGNER

Mabel Picardal C O N TAC T

626.372.7745 mabelpicardal@gmail.com mabelpicardaldesign.com ACADEMY OF ART UNIVERSITY

School of Graphic Design 79 New Montgomery Street San Francisco, CA 94105 USA SENIOR PORTFOLIO

Mary Scott, Instructor Spring 2015 PRINTING & BINDING

Discover Printing Glendale, CA TYPEFACES

ITC Officina Sans ITC Officina Serif PHOTOGRAPHY

Mabel Picardal S O F T WA R E

Adobe Creative Cloud

“CREATIVITY IS THE GREATEST REBELLION IN EXISTENCE.”

—OSHA

CONTENTS

INTRODUCTION

006

01 HYLIGHT

009

02 OLIO

033

03 DO NOT TOUCH

049

04 TEA ROOM

077

05 GENDER NEUTRALITY 06 QUEER

103

07 TRINCHERO

125

08 WEAR

141

09 IDENTITIES

189

089

OUTSIDE THE L INES MABEL PICAR DAL

COL O R . TH I NK . DE S I G N. BE.

00 01 02 03 04 05 06 07 08 09

N OT RJ EO CD TU C T I O N PI R 007

OUTSIDE THE LINES

Creativity and innovation calls for us to color, think, design, and be outside the lines. As children we are initially taught that we must color inside the lines of a drawing given to us; that in order to communicate correctly we must follow all the rules and boundaries that are laid out for us. However, design and innovation is all about cultural deviation and invention. Lines and boundaries are made to be scribbled all over, pushed, broken, surpassed, and even totally forgetten. It is in the process of creating something new that we truly learn what our boundaries are, so that we can push them even farther.

OUTSIDE THE L INES MABEL PICAR DAL

PROJECT

Hylight Lamp COURSE

Package Design 3 INSTRUCTOR

Thomas McNulty SEMESTER

Spring 2014 D U R AT I O N

8 weeks C AT E G O R Y

Package Design Product Design Brand Development DELIVERABLES

Desk Lamp Packaging System

BOUNDARY

Create and design a desk lamp with a corresponding packaging system. CONCEPT

With inspiration expanding from tambour desks, sliding doors, blinds, columns, and skyscrapers, a modern product with classic functionality was created. The goal was not only to design a fuctional lamp, but also to unite old and new ideas into an interactive creation that ignites oneâ&#x20AC;&#x2122;s creative side. This lamp allows the strength of the its materials to shine. An interactive pure acrylic shade is elevated with a cast aluminum base. The simplified, interchangeable and interactive tambour style diffuser panels and tracking system create an interactive shade. These panels allow the user to creatively interact with the lamp to create a custom fixture that fits your mood and style. With a multitude of possibilites, ranging from the amount of light, direction, colors, and patterns, this lamp, along with its corresponding packaging hopes to draw all those looking for more creative sparks in their lives.

PROJEC T H ylight L amp

00 01 02 03 04 05 06 07 08 09

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T H ylight L amp

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T H ylight L amp

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T H ylight L amp

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T H ylight L amp

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T H ylight L amp

S PU AT RS KI DS E T H E L I N E S O MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T H ylight L amp

25 25

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T H ylight L amp

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T H ylight L amp

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T H ylight L amp

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T O lio P harmaceuticals

PROJECT

Olio Pharmaceuticals COURSE

Package Design 3 INSTRUCTOR

Thomas McNulty SEMESTER

Spring 2014 D U R AT I O N

8 weeks C AT E G O R Y

Package Design Brand Development DELIVERABLES

Bottle Labels Bottle Boxes

BOUNDARY

Design a pharmecutical packaging system for a particular illness or disease. CONCEPT

With 5 million Americans suffering from Alzheimer’s disease, a line of specially packaged products was designed for people who suffer from Alzheimer’s. The package design was created to appeal to both consumers, doctors, and pharmacists. By creating a system that uses colored shapes, a user will be able to more easily identify the correct medication, especially since with Alzheimer’s disease, a user usually takes a combination of medications. However, studies show that memory in general can be triggered with associations of color and shapes. By creating a system that uses colored shapes, a user will be able to more easily identify the correct medication, especially since with Alzheimer’s disease, a user usually takes a combination of medications.

00 01 02 03 04 05 06 07 08 09 10 11

PROJEC T O lio P harmaceuticals

InMind by

00 01 02 03 04 05 06 07 08 09

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T O lio P harmaceuticals

OUTSIDE THE L INES MABEL PICAR DAL

PROJEC T O lio P harmaceuticals

00 01 02 03 04 05 06 07 08 09

OUTSIDE THE L INES MABEL PICAR DAL

PROJEC T O lio P harmaceuticals

00 01 02 03 04 05 06 07 08 09

S PU AT RS KI DS E T H E L I N E S O MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T O lio P harmaceuticals

43 43

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T O lio P harmaceuticals

S PU AT RS KI DS E T H E L I N E S O MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T O lio P harmaceuticals

47 47

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

OUTSIDE THE L INES MABEL PICAR DAL

PROJEC T D o N ot T ouch

PROJECT

Do Not Touch COURSE

Typography 4 INSTRUCTOR

Ariel Grey SEMESTER

Summer 2014 D U R AT I O N

6 weeks C AT E G O R Y

Typography Print Design DELIVERABLES

Promotional Catalog Name Badge Kinetic Video Poster

BOUNDARY

Create and design a promotional campaign for a typographic conference focusing on a choosen topic. CONCEPT

A design conference is created that is dedicated to examining print media’s future. When we hear the term interactive communication, we usually think digital, but paper is the original interactive communication medium. Through touch we get a sense of belief, but also we receive an emotional connection to things we touch. Print—an extremely tactile media—caters to this need, but with the rise of the digital age, print media must adapt and evolve to keep it’s staying power in our ever expanding technological age. One must interact with paper media—hold it, touch it, turn the pages, etc. Printed media, with the advances of both science and technology, has far surpassed simple 2D printing on paper. the term “Interactive Print Media” takes on a whole new meaning now. The promotion explores the possibilities of printed media in today’s world including new technological advances in the physical printed material such as paper stocks, special inks, and techniques, but also the idea of coexistence of print and digital media through implementing cross-media design such as qr codes, embedded multi-sensory devices, augmented reality apps, and more.

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T D o N ot T ouch

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T D o N ot T ouch

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T D o N ot T ouch

OUTSIDE THE L INES MABEL PICAR DAL

PROJEC T D o N ot T ouch

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T D o N ot T ouch

BO O U RT SD IE DR EL ETSHS E L I N E S MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PP RR OO JJ EE CC TT

H YNL ot I G HT Touch LAMP] D[ o

[ 61 1 ] 6

00 01 02 03 04 05 06 07 08 09 10 11

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T D o N ot T ouch

S PU AT RS KI DS E T H E L I N E S O MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T D o N ot T ouch

70 65

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T D o N ot T ouch

OUTSIDE THE L INES MABEL PICAR DAL

PROJEC T D o N ot T ouch

00 01 02 03 04 05 06 07 08 09

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T D o N ot T ouch

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T D o N ot T ouch

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T D o N ot T ouch

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T T ea R oom C hocolate

PROJECT

Tea Room Chocolate COURSE

Package Design 1 INSTRUCTOR

Chamindri Wijemanne SEMESTER

Fall 2011 D U R AT I O N

8 weeks C AT E G O R Y

Package Design DELIVERABLES

Chocolate Package Display Gift Box

BOUNDARY

Redesign a logo and packaging system for a brand of chocoloate and its products. CONCEPT

Tea Room is a chocolate manufacturing company that infuses tea into its chocolates. The chocolate is USDA organic certified, Non-GMO, Gluten and Hormone-Free. The fusion treats are carefully crafted to incorporate the perfect balance of tea & chocolate. A natural pairing for your palate’s pleasure, the chocolate blends remain faithful to the traditional chocolate experience, utilizing the infusion techniques only in aspiration of elevating the chocolate’s taste as well as enhancing its embedded health properties. In order to emulate the company’s focus on organic tea infusion, a a design approach was taken to infuse and imitate old tea shipping crates, modern chocolate decadence, and the organic movement.

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T T ea R oom C hocolate

OUTSIDE THE L INES MABEL PICAR DAL

PROJEC T T ea R oom C hocolate

00 01 02 03 04 05 06 07 08 09

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T T ea R oom C hocolate

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T T ea R oom C hocolate

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T T ea R oom C hocolate

OUTSIDE THE L INES MABEL PICAR DAL

PROJECT

Gender Neutrality COURSE

Visual Systems 1 INSTRUCTOR

Megumi Kiyama SEMESTER

Spring 2013 D U R AT I O N

6 weeks C AT E G O R Y

Print Design DELIVERABLES

Promotional Catalog Posters Buttons Flyers

BOUNDARY

Create and promotional catalog for a social issue. CONCEPT

This promotional book on Gender Neutrality addresses the issues of gender roles. Its goal is to teach and educate people against gender identity discrimination by learning gender neutrality and the acceptance of a complete gender spectrum system. Our society is becoming much more accepting to gender nonconformity than it has been in the past. However, the core message is to just be yourself and express yourself in any way you choose. Go beyond accepting a gender spectrum, choose genderrole transcendence: the view that individual identity should be conceptualized on a personal basis rather than on the basis of masculinity, femininity, androgyny or the like. The colorful candid photos are used to display fun, high energy atmosphere as well as the mixing and manipulation of gender roles.

PROJEC T G ender N eutrality

00 01 02 03 04 05 06 07 08 09

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T G ender N eutrality

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T G ender N eutrality

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T G ender N eutrality

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T G ender N eutrality

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T G ender N eutrality

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T G ender N eutrality

101

OUTSIDE THE L INES MABEL PICAR DAL

PROJECT

Queer COURSE

Graphic Design 2 INSTRUCTOR

Mathew Wakeman SEMESTER

Spring 2012 D U R AT I O N

16 weeks C AT E G O R Y

Branding Print Design Web Design DELIVERABLES

Mobile Application Environmental Graphics Promotional Pieces

BOUNDARY

Create and design a promotion for a new social networking site. CONCEPT

Queer is a social networking application for the LGBTQIA community. Queer is a place to connect our diverse community to opportunities, resources and each other to achieve our vision of a stronger, healthier, and more equitable world for queer people and our allies. Queer strategies inspire and strengthen our community by fostering greater opportunities for people to thrive, organizing for our future, celebrating our history and culture, and building resources to create a legacy for our current and for future generations. The promotion highlights promienent lgbtq figures to display visibility in society. With a tagline, â&#x20AC;&#x153;queer your mind,â&#x20AC;? the promotion hopes to promote a new way of thinking that allows the inclusion of diversity of all peoples.

PROJEC T Q ueer

103

00 01 02 03 04 05 06 07 08 09

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T Q ueer

105

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T Q ueer

107

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T Q ueer

109

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T Q ueer

111

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T Q ueer

113

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T Q ueer

black & white is overrated. be queer. add color.

“Two days after I was elected I got a phone call and the voice was quite young and it was from Altoona PA and the person said ‘thanks.’ And you’ve got to elect gay people so that that young child and thousands upon thousands like that child know that there’s hope for a better world; there’s hope for a better tomorrow… I know that you cannot live on hope alone but without it life is not worth living. And you and you and you gotta give ‘em hope.” Harvey Milk was a San Francisco supervisor who became a gay martyr. A liberal in 1973, he boldly ran for the city board at a time when the nation largely frowned upon gay people and no national gay rights political groups existed. On his third bid in 1976, he was elected. He immediately attracted national attention for his positions on gay rights. After Harvey Milk became the first openly gay man ever elected to any substantial political office, thousands of astounded people wrote to him. “I thank God,” wrote a 68-year-old lesbian, “I have lived long enough to see my kind emerge from the shad-

1977

Harvey Milk becomes first openly gay man elected to public office

ows and join the human race.” Milk opposed an electoral initiative that would have banned homosexuals from the teaching profession. A few weeks after the initiative was defeated, former city supervisor Dan White shot and killed both Milk and the San Francisco Mayor George Moscone. When White was cleard of all charges except manslaughter—by a jury that had no gays or lesbians on board—the gay community reacted with horror and anger. A riot ensued in which 120 people were injured. White later served five years in prison, was paroled, and then committed suicide.

1979

The first national homosexual rights march on Washington, DC is held.

He immediately attracted national attention for his positions on gay rights. After Harvey Milk became the first openly gay man ever elected to any substantial political office, thousands of astounded people wrote to him. “I thank God,” wrote a 68-year-old lesbian, “I have lived long enough to see my kind emerge from the shad-

1880

The Empire of Japan decrimiminalized homosexual acts, having only made them illegal during the Meiji Restoration.

1492

The words “bisexual” and “heterosexual” are first used in their current senses in Charles Gilbert Chaddock’s translation of Kraft-Ebing’s Psychopathia Sexualis.

bla &w is o be add

013.

115

1977

Harvey Milk becomes first openly gay man elected to public office

1979

The first national homosexual rights march on Washington, DC is held.

013.

1880

The Empire of Japan decrimiminalized homosexual acts, having only made them illegal during the Meiji Restoration.

1492

The words Charles Gil

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T Q ueer

117

BO O U RT SD IE DR EL ETSHS E L I N E S MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T Q ueer

119 119

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T Q ueer

121

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T Q ueer

123

OUTSIDE THE L INES MABEL PICAR DAL

PROJECT

Millennial Wines CLIENT

Trinchero Family Estates COURSE

Package Design 3 INSTRUCTOR

Thomas McNulty SEMESTER

Spring 2014 D U R AT I O N

8 weeks C AT E G O R Y

Package Design Branding DELIVERABLES

Canned Wine Carrier Case

BOUNDARY

Design labels for canned wine that targets not only millenials, but also a broader audience. Three names have been provided along with their corresponding product. CONCEPT

In this sponsored project, Trinchero Family Estates, one of the the largest and most respected family run independent wineries in the United States, asked to design new canned designs. The wine should evoke a lifestyle and taste of the Millennials consumer, but still hold some elegance and style that tie it to the assumptions of wine quality and heritage. The brand should appeal to the Millennial audience but should not strictly pander or blast the target audience like an obvious advertisement. The brand should personify the ideals and lifestyle of quality and artistry that Millennial consumer embodies. GO SOLO

Wine | Pinot Grigio and RED Blend. Going Solo is not about being alone. Go Solo celebrates individuality with the belief that one has the power and strength to stand alone. Someone who drinks Go Solo, does not care what the rest of the group is doing, but instead forms his/her own path. LORA BELLE

Sparkling Wine | Sparkling Rose and Sparkling Brut. This is Lora Belle, as her name implies, she is beautiful and charming, but in a more modern sense. She drinks sparkling wine because every occasion is something to celebrate. Drinking wine is a gift for oneself. Lora Belle may be sound like an old-fashioned name, but she embraces it because she hopes as a modern young woman one can be both fun, fresh, and artistic while still exuding quality and sophistication. SOLEO

Sangria | Red Sangria. Soleo is about having fun. As a sangria, the Soleo drinker loves to MIX. IT. UP. They love the classic nature and elegance of wine, but believe adding a twist can make things more fun. Itâ&#x20AC;&#x2122;s about living in the moment. They enjoy the summer and nice cool drink in their hand. Soleo is fun. It is colorful and different. It is bold and engaging.

PROJEC T T rinchero

125

00 01 02 03 04 05 06 07 08 09

PROJEC T T rinchero

127

00 01 02 03 04 05 06 07 08 09

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T T rinchero

129

IT’S NOT ABOUT BEING ALONE.

CELEBRATE INDIVIDUALITY

WITH THE BELIEF THAT ONE HAS THE POWER AND

STRENGTH TO STAND ALONE. DO NOT FOLLOW THE CROWD. FORM YOUR OWN PATH.

BE A LEADER. BE A MISFIT. BE AN INNOVATOR.

BE CRAZY. BE BOLD. BE CLEVER. BE FRESH AND IMAGINITIVE.

BE THE PERSON OTHERS ADMIRE;

BE WHO YOU ARE.

DO WHAT YOU LIKE. CREATE A LIFESTYLE AND A NAME FOR YOURSELF THAT BEST SUITS YOU.

BEING AN INDIVIDUAL CAN

IMPART CHANGE. BELIEVING IN A CAUSE THAT NO ONE ELSE DOES CAN

CAUSE OTHERS TO BELIEVE. THE INDIVIDUAL MAKES A WHOLE. NAPA VALLEY

CHARDONNAY

8.4 FL OZ (250 mL) 12.8% ALC/VOL

EACH UNIQUE PERSON OFFERS SOMETHING DIFFERENT,

YET IMPORTANT. GO SOLO. PLEASE DRINK RESPONSIBLY CONTAINS SULFITES GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.

VINTED AND BOTTLED AT SOLO WINERY, ST. HELENA, CA 94574 VISIT US AT GOSOLOWINES.COM MI-10¢, IA/HI-5¢ VT/ME-15¢ REFUND

DESIGN TEMPLATE: 8.4oz/250mL Can Size: 200/202x503

IT’S NOT ABOUT BEING ALONE.

CELEBRATE INDIVIDUALITY

WITH THE BELIEF THAT ONE HAS THE POWER AND

STRENGTH TO STAND ALONE. DO NOT FOLLOW THE CROWD. FORM YOUR OWN PATH.

BE A LEADER. BE A MISFIT. BE AN INNOVATOR.

BE CRAZY. BE BOLD. BE CLEVER. BE FRESH AND IMAGINITIVE.

BE THE PERSON OTHERS ADMIRE;

BE WHO YOU ARE.

DO WHAT YOU LIKE. CREATE A LIFESTYLE AND A NAME FOR YOURSELF THAT BEST SUITS YOU.

BEING AN INDIVIDUAL CAN

IMPART CHANGE. BELIEVING IN A CAUSE THAT NO ONE ELSE DOES CAN

CAUSE OTHERS TO BELIEVE. THE INDIVIDUAL MAKES A WHOLE. NAPA VALLEY

PINOT GRIGIO

8.4 FL OZ (250 mL) 12.8% ALC/VOL

EACH UNIQUE PERSON OFFERS SOMETHING DIFFERENT,

VINTED AND BOTTLED AT SOLO WINERY, ST. HELENA, CA 94574 VISIT US AT GOSOLOWINES.COM MI-10¢, IA/HI-5¢ VT/ME-15¢ REFUND

DESIGN TEMPLATE: 8.4oz/250mL Can Size: 200/202x503

IT’S NOT ABOUT BEING ALONE.

CELEBRATE INDIVIDUALITY

WITH THE BELIEF THAT ONE HAS THE POWER AND

STRENGTH TO STAND ALONE. DO NOT FOLLOW THE CROWD. FORM YOUR OWN PATH.

BE A LEADER. BE A MISFIT. BE AN INNOVATOR.

BE CRAZY. BE BOLD. BE CLEVER. BE FRESH AND IMAGINITIVE.

BE THE PERSON OTHERS ADMIRE;

BE WHO YOU ARE.

DO WHAT YOU LIKE. CREATE A LIFESTYLE AND A NAME FOR YOURSELF THAT BEST SUITS YOU.

BEING AN INDIVIDUAL CAN

IMPART CHANGE. BELIEVING IN A CAUSE THAT NO ONE ELSE DOES CAN

CAUSE OTHERS TO BELIEVE. THE INDIVIDUAL MAKES A WHOLE. NAPA VALLEY

MERLOT

8.4 FL OZ (250 mL) 12.8% ALC/VOL

DESIGN TEMPLATE: 8.4oz/250mL Can Size: 200/202x503

EACH UNIQUE PERSON OFFERS SOMETHING DIFFERENT,

VINTED AND BOTTLED AT SOLO WINERY, ST. HELENA, CA 94574 VISIT US AT GOSOLOWINES.COM MI-10¢, IA/HI-5¢ VT/ME-15¢ REFUND

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T T rinchero

131

OUTSIDE THE L INES MABEL PICAR DAL

BORDERLESS MABEL PICAR DAL

PROJEC T T rinchero

133

00 01 02 03 04 05 06 07 08 09

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

LORA BELLE SPARKLING BRUT NAPA VALLEY

With Lora Belle’s

Sparkling Wine, every

occasion becomes

something to celebrate.

PLEASE DRINK RESPONSIBLY CONTAINS SULFITES GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS. VINTED AND BOTTLED AT SOLO WINERY, ST. HELENA, CA 94574 VISIT US AT GOSOLOWINES.COM MI-10¢, IA/HI-5¢ VT/ME-15¢ REFUND

LORA BELLE SPARKLING ROSE NAPA VALLEY

8.4 fl oz (250 mL) 12.8% alc by vol

DESIGN TEMPLATE: 8.4oz/250mL Can Size: 200/202x503

PROJEC T T rinchero

135

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T T rinchero

139

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T W ear

PROJECT

Wear COURSE

Package Design 4 INSTRUCTOR

Thomas McNulty SEMESTER

Spring 2014 D U R AT I O N

10 weeks C AT E G O R Y

Package Design Branding DELIVERABLES

Package Design Systems

BOUNDARY

Collaborative group project to create and design a retail store with multiple brands. CONCEPT

Wear is not your typical lingerie store. We are a diverse, gender neutral focused retailer providing intimate apparel and sex-positive products. We cater to style, inclusion, comfort, and equality. We offer an assortment of unisex undergarments, as well as other related products. You will not find labels separating the mens ware and the womens ware. Instead, youâ&#x20AC;&#x2122;ll find that our store is designed to provide you with a safe and secure environment to browse our selection no matter your style, interests, sex or gender. GROUP MEMBERS

Anne deMaCarty Ziyi Guan Jose Lorenzana Mabel Picardal

141

OUTSIDE THE L INES MABEL PICAR DAL

S TO R E M A I N B R A N D

00 01 02 03 04 05 06 07 08 09

WEAR

D E PA R T M E N T

Gender Neutral Intimate Apparel S T O R E / P R I VA T E L A B E L

Main Store

PROJEC T WEAR

P R I VAT E B R A N D S

XES

ZOETIC

B/WILDER

D E PA R T M E N T

Adult Toys & Sexual Wellness

Health and Beauty

High End Gender Neutral Lingerie

S T O R E / P R I VA T E L A B E L

Private Label

143

OUTSIDE THE L INES MABEL PICAR DAL

WEAR

You rarely find lingerie stores that appeal to all genders. As our society has progressed

more and sex positivity has increased, Wear attempts to create a place that is all inclusive and welcoming. The storeâ&#x20AC;&#x2122;s goal is to provide you with exciting products and

an atmosphere where everyone is completely welcomed. Wear believes and conveys

the following messages: Beauty, love, and confidence all start from the inside out, and

so does what you wear. Start with our intimate apparel. We are all encompassing. We

are daring. We are confident. We are you.

07 08

D E PA R T M E N T

Gender Neutral Intimate Apparel

S T O R E / P R I VA T E L A B E L

Main Store

PROJEC T WEAR

WE ARE YOU. WE ARE YOU.

145

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PP RR OO JJ EE CC TT ear WE AR

147 147

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T WEAR

149

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T WEAR

151

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T WE ear AR

153

OUTSIDE THE L INES MABEL PICAR DAL

XES

With three lines of adult toys, XES provides that little extra something to make

sex more fun. As a small section in the store, XES believes sex should be fun and approachable to all adults.

03 04

D E PA R T M E N T

Adult Toys and Sexual Wellness

S T O R E / P R I VA T E L A B E L

Private Label 08

PROJEC T W e a r XES

155

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T W e a r XES

157

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T W e a r XES

159

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T W e a r XES

161

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T W e a r XES

163

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T W e a r XES

165

OUTSIDE THE L INES MABEL PICAR DAL

ZOETIC

Taking care of yourself is essential. Zoetic wants to promote health and beauty for

everyone. When your body is healthy and happy, your mind is too.

D E PA R T M E N T

Health and Beauty

05 06

S T O R E / P R I VA T E L A B E L

Private Label

07 08 09

PROJEC T W e a r ZOETIC

167

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T W e a r ZOETIC

169

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T W e a r ZOETIC

171

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T W e a r ZOETIC

173

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T W e a r ZOETIC

175

OUTSIDE THE L INES MABEL PICAR DAL

B/WILDER

Thereâ&#x20AC;&#x2122;s one thing every person has in common: a hidden animalistic nature. B/Wilder

wants its consumers to unleash their wild side and become more open to their primal instincts. Sex appeal is for everyone.

03 04

D E PA R T M E N T

High End Lingerie

S T O R E / P R I VA T E L A B E L 07

Private Label 08

PROJEC T W e a r B/WILDER

177

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T W e a r B/WILDER

179

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T W e a r XES

181

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T W e a r B/WILDER

183

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T W e a r B/WILDER

185

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T W e a r B/WILDER

187

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T I dentities

IDENTITIES

189

OUTSIDE THE L INES MABEL PICAR DAL

PROJEC T I dentities

191

OUTSIDE THE L INES MABEL PICAR DAL

PROJEC T I dentities

193

OUTSIDE THE L INES MABEL PICAR DAL

WCBO

PROJEC T I dentities

195

OUTSIDE THE L INES MABEL PICAR DAL

PROJEC T I dentities

197

OUTSIDE THE L INES MABEL PICAR DAL

PROJEC T I dentities

199

OUTSIDE THE L INES MABEL PICAR DAL

201

THAN K YOU

THANK YOU SO MUCH

To my parents, your unconditional love and support has given me the strength, confidence, and opportunity to pursue my dreams and be who I am today. To my family, your love has encouraged me, your accomplishments have motivated me, and your lives have inspired me. I love you all very much. To my friends and classmates who’ve kept me smiling, grounded and who have made this all possible: Matt, Sarah, Martine, Michelle D., Michelle M., Jaime, Filippa, Crystal, Kat, Kristen, Katie, Donaji, Izzy, Kelly, Max, Thao, and Sonia. To my friends and “gaybies” at AAU’s OutLoud, you gave my BFA experience extra meaning. To my teachers who especially inspired, pushed, and guided me throughout my experience at Academy of Art: Mary Scott, Carolina de Bartolo, Mathew Wakeman, and Ariel Grey. Thank you especially to Thomas McNulty. To my other role models: Krissy Ionta, Anna Browne, Jesse Weiner, and Nicole Ash. To Karen Thompson at Flintridge Sacred Heart Academy who first pointed me towards design, a special thank you. Your words are still with me today: “Later, no one else will really care who you are and what you do, but if stay true to who you are and do what you love, that’ll be more than enough for yourself.”

MABEL PICARDAL

626.372.7745 mabelpicardal@gmail.com mabelpicardaldesign.com

PROJEC T I dentities

205

OUTSIDE THE L INES MABEL PICAR DAL

00 01 02 03 04 05 06 07 08 09

PROJEC T I dentities

207

PROJECT

Do Not Touch COURSE

Typography 4 INSTRUCTOR

Ariel Grey SEMESTER

Summer 2014 D U R AT I O N

6 weeks C AT E G O R Y

Typography Print Design DELIVERABLES

Promotional Catalog Name Badge Kinetic Video Poster

PROJECT

Hylight Lamp COURSE

Package Design 3 INSTRUCTOR

Thomas McNulty SEMESTER

Spring 2014 D U R AT I O N

PROJECT

8 weeks

Wear

C AT E G O R Y

COURSE

Package Design

Package Design 4

Product Design

INSTRUCTOR

Brand Development

Thomas McNulty

DELIVERABLES

SEMESTER

Desk Lamp

Spring 2014

Packaging System

D U R AT I O N

10 weeks C AT E G O R Y

Package Design Branding DELIVERABLES

Package Design Systems

PROJECT

Millennial Wines CLIENT

Trinchero Family Estates COURSE

Package Design 3 INSTRUCTOR

Thomas McNulty SEMESTER

Spring 2014 D U R AT I O N

8 weeks C AT E G O R Y