Mabel Zorzano
914 743 1092 | mabelzorzano@gmail.com | mabelzorzano.com
Education School of Visual Arts, New York B.F.A.—Graphic Design—May 1994 Special Skills
ccomplished hands-on creative/art director with experience designing for a range of mediums, including A print, web, mobile/tablet, and video. Proven track record of innovative design for new and emerging mediums. Ability to prioritize, delegate and motivate. Excellent record at maintaining strict deadlines and budgets. Exceptional communication skills, ability to translate, negotiate and apply client feedback and criticism. Fluent in Spanish, proficient in Italian.
Technical Skills Expert in the most popular design software: Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat Pro), digital assets management software including Telescope and MediaBank. Proficient use of Microsoft Office. Advanced knowledge in all phases of print and web production, working knowledge of HTML, Flash, Adobe Go Live. Excellent grasp of social media venues for maximum visual impact.
Experience
Owner — Creative Director Mabel Zorzano Graphic Design & Communications, Shrub Oak, New York 05.1994 – Present Owner of design studio, specializing in educational print and digital products. Recent work: website design, digital books design and production, catalogs, brand development. Recent clients: U.S. Department of Agriculture, American Library Association, Hasbro/Playdoh®, Shot@Life (UN Foundation), XL Group, Scholastic, BIC®, IFAW (International Fund for Animal Welfare), Oxford University Press, and SONY Pictures.
Managing Art Director Weekly Reader Custom Publishing—Reader’s Digest Association, Pleasantville, New York 12.2007–6.2010 Manager of busy art department. Art directed custom created educational programs that help corporations, trade associations, not-for-profits and government agencies target their messages to schools and homes. Created posters, games, activities, teachers’ guides, and websites. Oversaw the creation of multimedia projects, web sites, web-based games and videos. Responsible for establishing and maintaining visual standards for dozens of programs. Supervised and managed a staff of multiple designers, freelance artists and web developers to maintain the high quality of Weekly Reader Publishing standards. Responsible for significantly reducing expenses while improving the programs’ quality. Created innovative formats for content delivery.
Art Director Reader’s Digest Association, Pleasantville, New York 02.2005–12.2007 Art directed and designed books, covers and jackets for Reader’s Digest Children’s Books and Reader’s Digest Trade Books imprints. Collaborated in concept and design of novelty children’s books that include toys, games and other entertainment and educational elements. Created packaging for adult craft kits. Researched and commissioned images from stock sources, photographers and illustrators. Worked with creative directors, publishers, editors, and sales and marketing teams to determine the design direction for individual projects. Designed promotional materials and point-of-purchase displays.
Art Director HarperCollins Publishers, New York, New York 09.2001–02.2005 Hands-on art director for HarperEntertainment, HarperCollins, HarperResource, HarperBusiness, Perennial and PerennialCurrents imprints. Art directed and designed book covers and jackets. Researched and commissioned images from stock sources, photographers and illustrators. Art directed photo shoots. Created packaging for youth books series.