INTRODUCTION
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Prime Insight Annual Salary Survey 2013
OVERVIEW
Foreword Many thanks for your interest in the Prime Insight Salary Survey 2013. For those who have responded to both this year’s and last year’s survey, I appreciate your continued interest and participation. To all the new participants an equal thank you for making this year’s survey bigger, better and more insightful than ever! 2012-2013 has clearly shared many of the same economic frustrations and challenges as the previous year, but has also given us great cause for celebration and interest too. It is encouraging to see that 37% of respondents are anticipating an improvement in economic activity during 2013, the average salary of a UK Insight & Analysis professional is showing an increase of 2.3% compared to 2012 and that the average bonus is also showing an increase, up 5.2% on last year’s findings. With an increase of 23% in participation levels I hope that you find this year’s executive summary beneficial when exploring present and future employment opportunities, either for yourself or for your company.
Introduction In April 2013, UK professionals from the Insight/Research, Analytics, Web/Digital and Category Insight industries participated in the second Prime Insight Annual Salary Survey. Together, their responses make up the Prime Insight Annual Salary Survey. This survey is the most comprehensive survey of its kind with responses totalling 1,138 (up from 922 in the previous year). The results from the Prime Insight Salary Survey provide statistics on salaries, bonuses and employment package benefits. It also offers an insight into the wider issues that are important to professionals in their role and their wider attitudes toward employment within the industry. The results from this year and future salary surveys, will provide information on current trends as well as a year on year comparison. The 2013 Prime Insight Annual Salary Survey results are to be announced late June 2013.
Cathy Keeling, Associate Director, Prime Insight, June 2013
Prime Insight Prime Insight is the leading professional recruitment consultancy for the Insights, Data Analytics and Market Research Sectors.
Methodology Prime Insight engaged BluSky Research to independently manage the Annual Prime Insight Salary Survey for the second year.
From our offices in the UK and Asia, we connect clients in Retail, FMCG, Media, Telecoms, Finance, Professional Services and Consultancies with the most effective people working in insights, analytics and market research.
BluSky Research, has over 5 years experience in managing online salary surveys, including surveys managed in Europe, Middle East, China and South Africa.
Established in 2008, Prime Insight is a knowledgeable advisor and strategic consultant. We work with all types of employer, advising on talent acquisition strategies, project managing volume recruitment and carrying out high level, highly confidential, retained searches. We are decisive & confident; creative & agile; straightforward & transparent. Prime Insight is a subsidiary of the London Stock Exchange quoted Prime People Plc. “People make the difference. We connect you to that difference”
Prime Insight Annual Salary Survey 2013
The second Prime Insight Annual Salary Survey was an online self completion salary survey. Respondents were invited to complete from across the industry, predominantly from the Prime Insight Client and Candidate databases. Digital marketing activities (incl. Twitter, LinkedIn & Facebook) assisted to drive awareness and completion. Respondents were incentivised to participate with “a chance to win a Mr & Mrs Smith (luxury travel) EVoucher valued at £500” and “all participants would receive a personal copy of the Executive Summary once the results have been announced”.
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INTRODUCTION
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(* versus last year)
Prime Insight Annual Salary Survey 2013
INTRODUCTION
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(* versus last year)
Prime Insight Annual Salary Survey 2013
SAMPLE PROFILE
Professional Activity Which one of the following best describes your main professional activity?
52% 53%
2012
53% of respondents who work within Insight/Research contributed to this years survey (up from 52% last year).
24% 21%
18%
While those who work as an Analyst contributed 24%, the second largest response group also up from 18% last year (+ 6% year on year).
12% 4% 6%
Insight/Research
Years Experience How many years experience do you have in your discipline? 63% of the respondents have 10 years experience or less in their chosen discipline (down from 64% last year).
Analyst
41%
Other
2012
2013
37%
26% 23%
20% 21%
10%
Up to 4yrs
5-10yrs
11-15yrs
9%
6% 7%
16-20yrs
Over 20yrs
38% 34%
Level of Responsibility What is your level of responsibility within the organisation for which you work?
2012
28% 27%
2013
23%
68% of respondents were either an Assistant/Graduate, Executive/Consultant or Manager (down from 73% last year or 5% year on year).
16% 9%
8%
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4% 5%
Web/Digital Analyst Category Insight
While those who have Over 20yrs experience has grown slightly from 6% last year to 7% this year.
Respondents who are Head of/Director illustrated the most robust growth up from 16% to 23% or + 7% year on year.
2013
6%
6%
Assist/Grad Exec/Cons.
Manager
Ass. Direc. Head/Direc.
1%
2% 2%
Partner
MD/CEO
Prime Insight Annual Salary Survey 2013
SAMPLE PROFILE
Gender Are you...? 53% of the respondents are Male and 47% of them are Female. Female 47% (-2%)
Male 53% (+2%)
Compared to last years results we can see a slight shift of 2% from females to males.
2012
Location Where do you mainly work?
2013
69% 69%
83% of the respondents continue to either work in Great London or the South East, as per last year. 14% 14%
2% 3%
Greater London
South East
South West/Wales
1% 0% East Anglia
Temporary 2% (=)
2% 4% Midlands
3% 4% 4% 4% 1% 0% 3% 3% 0% 0% North West/East
Scotland
Unemployed 2% (=)
Freelance 5% (+1%)
Ireland
Europe
Other
The location profile effectively remains unchanged in comparison to last year’s survey results, except for a slight decline in the Midlands down from 4% last year to 2% this year.
Employment Type On what basis are you currently employed? 91% of respondents are employed on a permanent basis (down 1% from last year).
Permanent 91% (-1%)
Prime Insight Annual Salary Survey 2013
While Freelance respondents increased from 4% last year to 5% this year, up by 1%.
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SALARY, BONUS & BENEFITS
Average UK Insight & Analysis Salary What is your current Annual Base Salary?
2012
2013
£54,929
£53,647
The average salary of a UK Insight & Analysis professional is £54,929 (up from £53,647 last year, a 2.3% or £1,282 year on year increase).
The most significant jump in average salary occurs between those with Up to 4 yrs and 5-10yrs experience, jumping £17,555 in 2013.
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£32,292
Up to 4yrs
5-10yrs
£64,302
16-20yrs
£78,885
£77,142
£78,392
£64,914
11-15yrs
Other
£91,339
£53,656
£47,096
£49,197
£61,217
£49,222
£52,346 2013
Web/Digital Analyst Category Insight
£65,727
2012
Analyst
£50,811
Salary by Years Experience How many years experience do you have in your discipline? Respondents with Over 20yrs experience continue to secure the highest average salary at £91,339 (up from £78,885 last year).
£56,703
Insight/Research
2013
£49,882
Analyst or Web/Digital Analyst have both seen a decline in their average salary to £49,222 and £49,197 respectively.
£50,462
Besides Other, those respondents who work in Insight/Research receive the largest average salary at £56,703 (up from £50,462 last year).
2012
£33,256
Salary by Professional Activity Which one of the following best describes your main professional activity?
£63,076
The slight increase in the average salary could be attributed to the increase in the % of Head of/Director respondents up from 16% last year to 23% this years.
Over 20yrs
Prime Insight Annual Salary Survey 2013
SALARY, BONUS & BENEFITS
Salary by Region Where do you mainly work?
£56,533 £48,071
Midlands Greater London
£54,123 £53,984
Excluding Europe, interestingly those respondents from the Midlands receive the largest salary at an average of £56,533 per year (up from £48,071).
£52,373 £52,216
South East
£50,000 £49,733
Scotland
£49,833
East Anglia
£62,333
£49,741 £55,000
Ireland North West/East
£45,951 £48,575
South West/Wales
2013 2012
£44,571 £45,654
£75,755
Europe
£58,543
Other
£74,188
£61,860
Up by 10-14% 7% (-4%)
Change to Salary at Last Review What change (if any) was made to your ANNUAL BASE SALARY at your last pay review?
Up by >15% 7% (+1%)
Up by 5-9% 11% (+5%)
Unchanged 38% (-5%)
62% of respondents received a base salary increase (up 5% from 57% last year). As per last year only 1% of respondents had a base salary reduction, while 38% of respondents had no change made to their base salary, down by 5% from 43% last year.
Up by <5% 29% (+3%) Reduced 1% (=) Up not disclosed 8% (+6%)
Assist/Grad Exec/Cons.
Prime Insight Annual Salary Survey 2013
£109,591
£108,867
£105,308
£86,590
£77,872
£72,093
£57,416
£50,439
£50,067
2013
£40,635
£40,005
£27,972
2012
£26,032
While those in the South West & Wales receive the lowest average salary of £44,571 (down £45,654 last year).
Salary by Responsibility What is your level of responsibility within the organisation for which you work? Not surprisingly, MD/CEO earn the highest average salary at £108,867 (down slightly from £109,591 last year). Interestingly Partner responses have seen a significant increase from £86,590 last year to £105,308 this year.
Manager
Ass. Direc. Head/Direc.
Partner
MD/CEO
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SALARY, BONUS & BENEFITS
Average UK Insight & Analysis Bonus What was the approximate value of your annual bonus (or bonuses) over the last 12 months?
2012
2013 £8,480 £8,057
The average bonus of a UK Insight & Analysis professional is £8,480 (up from £8,057 last year, a 5.2% or £423 year on year increase).
£63,076
£64,302
£53,656
2013 £47,096
2012 £49,197
£61,217
£49,222
£52,346
£56,703
Bonus by Professional Activity Which one of the following best describes your main professional activity?
£50,462
The slight increase in the average salary could also be attributed to the increase in the % of Head of/Director respondents up from 16% last year to 23% this years.
Those who’s main professional activity is Insight/Research earn the highest average bonus of £8,298 (up from £6,890 last year).
All age groups secured a bonus increase on the previous year, except those with 11 – 15 yrs experience, dropping from £11,587 in 2012 to £9,875 this year.
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Up to 4yrs
£17,340
£12,493
£16,595
Other
£6,055
£11,587
2013
£6,035
£2,730
Respondents who have worked at the company for over 20yrs earn the highest average bonus at £17,340 (up from £12,493).
2012
Web/Digital Analyst Category Insight
£15,252
Bonus by Years Experience How many years experience do you have in your discipline?
Analyst
£9,875
Insight/Research
£3,121
While Category Insight respondents earn the lowest average at £ 7,232 (though up from £4,957 from 2012).
5-10yrs
11-15yrs
16-20yrs
Over 20yrs
Prime Insight Annual Salary Survey 2013
SALARY, BONUS & BENEFITS
Ireland
Bonus by Region Where do you mainly work?
£8,600
£4,000
Greater London
£8,385 £7,725 £7,951
Midlands South East South West/Wa… North West/East East Anglia
£7,342
Excluding Europe, those in Ireland earn the highest average bonus at £8,600 (up by £4,000 from last year).
2013
£9,605
£7,812 £8,429
2012
£9,329
While respondents from Scotland earn on average the lowest bonus at £1,500 (down from £9,144 last year).
£5,836 £6,022 £4,739 £3,250 £1,500
Scotland
£9,144
Europe
£13,452
£7,309 £11,447
Other
£13,699
Bonuses Received What was the approximate value of your ANNUAL BONUS (or bonuses) over the last 12 months?
£10K+ 16% (+1%)
£2.5K£4.9K 12% (+2%)
Assist/Grad Exec/Cons.
Prime Insight Annual Salary Survey 2013
£38,393 Manager
Ass. Direc.
£22,833
£22,273
£20,131
£13,391
£12,174
£8,661
£6,644
£6,135
£4,127
2013
£3,718
£2,279
A total of 31% of respondents earned a bonus between £5k-£9.9k or £10+ over the last 12 months.
up by £2.5K 16% (=)
2012
£1,440
59% of respondents secured an annual bonus (up from 57% last year. While 41% of respondents did not receive a bonus, down from 43%.
Nil 41% (-2%)
£5K-£9.9K 15% (-1%)
Bonus by Level of Responsibility What is your level of responsibility within the organisation for which you work? MD/CEO secure the largest bonuses, on average £38,393 per year (up from £22,833 last year) While those starting off in the profession (Assistants/Graduate) on average secure £2,279 (up from £1,440 in 2012).
Head/Direc.
Partner
MD/CEO
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MARKET ATTITUDES
Important Job Aspects How important are each of the following to you in your job? Range of interesting work (81%), Salary (78%) and Management style (74%) are the most important aspects for an employee in their job.
Range of interesting work
81% 79% 78% 81%
Salary
74% 74%
Management style Career progression
71% 72%
Working environment
65% 64% 59% 63%
Responsibility
The least important aspects include Travel opportunities (11%), Latest technology (26%) and Range of clients (27%).
56% 57%
Location
47% 50%
Job security Training/Developm ent
40% 43% 27% 24%
Range of clients
26% 25%
Latest technology Travel opportunities
2013 2012
11% 14%
Employer of Choice Do you consider your current employer an employer of choice? No 21% (-3%)
Overall 79% of the survey respondents consider that their current employer is their employer of choice, up from 76% last year.
Yes 79% (+3%)
Employer of Choice How important are the following factors in making your current employer an employer of choice? Reward & recognition (66%), leadership/Management style (63%) and Business vision & Future potential (62%) are the most important factors in determining an employer of choice.
Reward & recognition Leadership/M anagement… Business vision &… Work life balance Company values/Ethics Colleagues/So cial dimension Personal developmen… Promotional opportunities
66% 67% 63% 65% 62% 63% 61% 59% 56% 55% 55% 52% 53% 55% 52% 54% 50% 45%
Brand values Internal communicat… Support in gaining your… Relocation possibilities C.S.R policy (Corporate…
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27% 29% 15% 20% 14% 18% 12% 13%
2013 2012
Prime Insight Annual Salary Survey 2013
MARKET ATTITUDES
Not at all 3% (=)
Job Satisfaction How satisfied overall are you with your current job?
Not very 16% (-1%)
Very 26% (-5%)
The majority of survey participants (81%) are fairly or very satisfied with their current employment. 19% say that they are not satisfied, down slightly from 20% in 2012.
Fairly 55% (+6%)
Moving Job How likely are you to change employer in the next 12 months?
Not at all 13% (-1%) Very 24% (-3%)
Not very 38% (+4%)
2012
49% of respondents state that they are either very or fairly likely to move job in the next 12 Months (down 4%).
Fairly 25% (-1%)
Economic Activity Change In your chosen professional activity, do you anticipate economic activity in the next 12 months to:
2013
57%
54%
Business sentiment or confidence has improved significantly, with 37% anticipating an improvement in economic activity during 2013 (up from 26% last year).
37% 26% 16% 9%
Increase
Prime Insight Annual Salary Survey 2013
Decrease
Remain unchanged
While 9% anticipate a decrease in economic activity (down by 7%, from 16% in 2012).
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Further Information Cathy Keeling Account Director Prime Insight 2 Harewood Place Hanover Square, London W1S 1BX T: +44 (0)20 7318 1779 ckeeling@primeinsight.com www.primeinsight.com