INDUSTRY NEWS
SERVO, India’s most preferred lubricant brand, marked its 50 th year since inception on January 12 th , 2022. SERVO, India’s No. 1 lubricant brand, was launched by Indian Oil, in 1972. SERVO is testament to India’s indigenous efforts in the petroleum sector, having been formulated at Indian Oil’s R&D Centre, one of Asia’s most advanced facilities, in Faridabad. Over the decades, SERVO has evolved to producing and marketing an extensive range of 1,200 active lubricant grades and has established an international footprint, with presence in 34 countries. SERVO, a Superbrand, is the undisputed leader and caters to core industries including Defence, Railways, Transport, Power, Coal, Mining, Automobiles and Steel. SERVO has been approved as 36 | January-February 2022 |
lubricant of choice by OEMs lubricants. Addressing the need for sustainability, SERVO has developed lubricant solutions suitable for BS-6 vehicles, EVs and the wind energy sectors. S M Vaidya, Chairman, IndianOil, said, “SERVO has a 50-year-long history of driving the industry forward in innovation, establishing itself as a brand that has withstood storms of competition and surpassed global benchmarks to reach the heights of glory. Keeping pace with the changing demands over the decades, SERVO is a true reflection of the ethos of Indian Oil to stay attuned to the dynamic changes in the market and customer aspirations.” “Expansion of energy-efficient offerings
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is essential to enhance the business competitiveness in a market that is driven by energy efficiency while delivering the highest performance. V. Satish Kumar, Director (Marketing), Indian Oil said, “The name SERVO has become a statement for the confidence that our stakeholders have in us, of a superior lubricant with cutting edge technology that performs the desired functionality, as expected, at all times. The brand positioning was always in line with this promise in mind. Successfully steering from World Class Lubricants, our tagline today – ‘Science of Extreme’ aptly reflects the innovation in technology and formulation of products to cater to most advanced vehicles, plants, and machinery across industries.
