Contents 1 Building a career
About business
Vocabulary
Grammar
Speaking
Writing
Case study
1.1 The education business
1.2 Education and career
1.3 Tense review
1.4 Giving reasons in interviews
1.5 Cover letters
1.6 Mangalia Business School
2.1 IT solutions
2.2 Information systems and communication
2.3 Comparing solutions and getting help
2.4 Telephoning
2.5 Memos
2.6 Meteor Bank
PAGE 6
2 Information PAGE 18
Reviews 1 and 2
PAGES 30–31
3 Quality
3.1 What quality means
3.2 Quality and standards
3.3 Passive structures and have something done
3.4 Delivering presentations
3.5 Procedures and instructions
3.6 Zaluski Strawberries
4.1 The project team
4.2 Managing people and projects
4.3 Regulations, speculation and habits
4.4 Coaching
4.5 Reports
4.6 Trident Overseas
PAGE 32
4 Feedback PAGE 44
Reviews 3 and 4
PAGES 56–57
5 Selling more
5.1 Viral marketing
5.2 The marketing mix
5.3 Questions for persuading
5.4 Dealing with objections
5.5 Mail shots and sales letters
5.6 Backchat Communications
6.1 Self-financing
6.2 Funding a start-up
6.3 Future perfect and future continuous
6.4 Taking questions in presentations
6.5 An executive summary
6.6 Angels or demons
PAGE 58
6 New business PAGE 70
Reviews 5 and 6
PAGES 82–83
7 Financial control
7.1 Accountants
7.2 Financial documents and regulation
7.3 Cause and effect, ability, articles
7.4 Communicating in meetings
7.5 Minutes
7.6 Car-Glazer
8.1 Fair trade or free trade
8.2 Contracts and corporate ethics
8.3 Obligation and permission, inversion
8.4 Negotiating a compromise
8.5 Assertive writing
8.6 Green Hills Coffee
PAGE 84
8 Fair trade PAGE 96
Reviews 7 and 8
4
PAGES 108–109
Additional material
PAGES 110–115
Grammar and practice
PAGES 116–131
Recordings
PAGES 132–143
Wordlist
PAGES 144–150
The Wordlist is a module-by-module glossary of all the words in grey in this coursebook.
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