LASALLE COLLEGE
Eunchae Heo (CHLOE) Shinyeong Park (ANNE)
ISSUE 1
RTSY
Design Elements
Doan Anh Bui (LILY) Sara Basakah (SARA)
Current Art News
Typography Print and Web design
Art that heals Octopus eats its own legs
Student Works
Famous Artists
Branding Design Condo Advertising
Painter Notable artists and Seminal works
2017
CONTENT
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8
GRAPHIC DESIGN ELEMENTS
FAMOUS ARTISTS
- ONE OF THE GRAPHIC DESIGN ELEMENTS : COLOR
: PAINTER : NOTABLE ARTISTS AND SEMINAL WORKS
BY. EUNCHAE HEO (CHLOE) BY. SARA BASAKAH (SARA)
INSTRUCTOR
Daryl Askey 12
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CURRENT ART NEWS
STUDENT WORKS
BY. DOAN ANH, BUI (LILY)
BY. SHINYEONG PARK (ANNE)
- ART THAT HEALS - OCTOPUS EATS ITS OWN LES
- BRANDING DESIGN - CONDO ADVERTISING
5 Typography Design elemenTs to consider for print & web design.
01 typefAce There are three basic kinds of typefaces: serif, sans-serif, and decorative. Notice the little embellishments at the end of lines on the serif font, circled in red. Those are actually called “serifs,” hence the name of the font category. “Sans” means “without,” which is why all fonts without serifs are called “sans-serif.” Decorative fonts are such that don’t really fit strictly in either of those categories, and are often elaborate, creative fonts used for titles. It’s best to use a maximum of three fonts in a given design project, and two is often even better.
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contrAst
02 Contrast makes text interesting and can help you communicate which ideas you want to emphasize. Varying size, typeface, weight, color, and style can give your designs a big impact as well as make your ideas organized. One of the most common mistakes (and the easiest to fix) is putting black text on a white background – this is too much contrast! If you look at most well designed websites, you’ll notice the black text on the white background isn’t really black – it’s grey. This technique takes down the contrast and makes it easier for the viewer to read.
Lots of contrast, and thus, impact!
No contrast = boring!
Clearly, elements of contrast make the first design stand out much more than the second design, where both words have the same styling.
GRAPHIC DESIGN ELEMENTS 5
03
Whitespace can be used to create balance or lead the viewers eye from one part of the composition to the next. It can invoke a feeling of elegance or add a level of communication to a typographic treatment.
WHITESPACE
Whitespace refers to the empty space around objects or text, and can take the form of margins, padding, or just an uncluttered area. It creates a pleasing visual experience and can even draw attention to text.
In the first box below, the text is crammed against the bounding box, making it hard to read. In the second box, the text has breathing room and the design even looks more stylish. We often think flashy colors and bold fonts are the only way to draw attention to text, but amazingly, white space can be the best way of drawing the viewer in, as it indicates that whatever is within the large field of empty space must be important. 6 DEVEMBER 2017
04
LEADING
Leading is the space between lines of text what web designers refer to as line height. The word leading originated when type was set by hand in printing presses. Lead strips were put between lines of type to add space. Without space between lines of type, it becomes difficult for the viewer to read and follow from one line down to the next. Adding
too much space makes large sections of text tedious to read. Many times, very tight or very open leading can yield beautiful typographic treatments, but should be reserved for small amounts of text, not large blocks of copy. This example from neotokio. it demonstrates how tight leading can create a great typographic treatment for a header.
05 Kerning is the process of adjusting the space between individual characters. The goal of kerning is to achieve more balanced type equalizing the appearance of whitespace between characters. This is especially important in headers and large type. While not as important in paragraphs
KERNING of small type, kerning can be quite functional when you’re attempting to avoid line breaks in your design. Kerning has, until recently, been mostly reserved for print designers due to the difficulty of kerning for the web. There are now some easier ways to kern for the web. One great tool is kern. js.
TYPOGRAPHY 7
DI BONDONE GIOTTO DI GIOTTO BONDONE
MASACCIOMASACCIO
BeforetoGiotto Before Giotto went paint went his to paint his He Italian was thepainter first Italian pai He was the first he was an apprentice own works, he own was works, an apprentice Masaccio was theofbest painte Masaccio was the best painter of Cimabue thought of Cimabue thought to be one of to be one of his generation because of his his generation because of his skill painters to break from the the first paintersthe to first break from the at imitating nature, recrea at imitating nature, recreating Italo-Byzantine was beItalo-Byzantine style.Giotto was style.Giotto befigures and movem lifelike figureslifelike and movements lievedinfluenced to be greatly lieved to be greatly by influenced by as well as a convincing sens as well as a convincing sense of this indeviation and in result added this deviation and result added three-dimensionalit three-dimensionalit Masaccio died Masaccio new to his art- he added something new something to his art- he added at twenty-six and little is kn at twenty-six and little is known emotion in andhisexpression in his subemotion and expression subthe exact circumstance about the exactabout circumstances of jects faces and body jects faces and body language. He language. He his death. He was one of the fir his death. He was one of the first to alsothe brought back the importance also brought back importance use linear perspective use linear perspective in his paint- in his pa of accurate of representation of life of accurate representation life employing suc ing, employing ing, techniques suchtechniques as drawing. This choice showed furdrawing. This choice showed furin art for the vanishing pointvanishing in art forpoint the first ther the change from the traditional Instea ther change from traditional time. time. Byzantine art style. The church at The bible, Byzantine art style. at lookthis time was lookthis church time was impro ing for an ing for an alternative stylealternative in art- style in artwere work,mannerism. different than mannerism. This work, different than This book was something was that something Caravaggiothat wasCaravaggio was iature able use to supply. use of high conable to supply. His of highHis conprint trast in lightknown and shadows, known as trast in light and shadows, as as we Chiaroscuro was intensely dramatic Chiaroscuro was intensely dramatic Some and theatrical. Caravaggio’s style was and theatrical. Caravaggio’s style was able t so unique influential unique that it merso influential and thatand it merited‘Caravaggisti’. its own name, ‘Caravaggisti’. ited its own name,
CARAVAGGIO CARAVAGGIO
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DECEMBER 2017
inter er of skill ating ments se of died nown es of rst to aintch as first
Filippo Brunelleschi (1377- 1446)
Instead of a strictly illustrated bible, with the recent printing improvements text and art were combined into one . The book includes over ninety miniatures. Colour added in post print included red and blue as well as gold illuminations. Some underdrawings are still able to be seen.
It is an illuminated manuscript gospel book produced around the year 700 in a monastery off the cost of Northumberland at Lindisfarne. The manuscript is one of the finest works in the unique style of orinsular art, combining Mediterranean, Anglo-Saxon and Celtic elements. The Gospels are richly illustrated in the insular style and were originally encased in a fine leather treasure binding covered with jewels and metals made by the Anchorite in the 8th century. The text is written in insular script, and is the best documented and most complete insular manuscript of the period
The Book of Kells was one of the early illuminated manuscripts and the most famous of the Insular style. It was more extravagant than any other illuminated material before it in detail and colour.
FAMOUS ARTISTS
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FAMOUS ARTISTS 11
The Octopus Eats Its Own Leg
T
he Vancouver Art Gallery announced this morning that it will be presenting the first-ever retrospective in Canada of influential Japanese artist Takashi Murakami. “Takashi Murakami: The Octopus Eats Its Own Leg” will debut at the Vancouver Art Gallery on February 3, 2018, and continue there until May 6, 2018. With fifty-five works, the show will trace Murakami’s oeuvre over three decades, from early paintings to a newly created five-meter-tall sculpture. There will also be two multi-panel paintings created specifically for the Vancouver Art Gallery exhibition.
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“Takashi Murakami: The Octopus Eats Its Own Leg” is organized by the Museum of Contemporary Art Chicago, where it recently became that museum’s most visited exhibition ever, outselling even “David Bowie Is.” In addition to Murakami’s art-world credentials—such as being exhibited at the Guggenheim Bilbao and other key museums and being the third contemporary artist to exhibit at France’s Palais de Versailles—he is known for more commercial projects including the cover of Kanye West’s Graduation album and a long-time collaboration with Louis Vuitton.
“The Octopus Eats Its Own Leg” promises to explore the influence of traditional Japanese painting and Buddhist folklore on Murakami’s art, his attention to craft and materials, and his engagement with issues such as media culture, globalization and nuclear threats. CURRENT ARTISTS 13
ART ART THAT THAT HEALS HEALS DALLAS CLAYTON Dallas Clayton is an author, illustrator, public speaker, mural painter, and adventure seeker. When he is not busy writing books (for children of all ages), touring the world, painting on buildings, or climbing trees, he is generally trying find happiness and share it with others. You can also follow along with daily updates via instagram.
@dallasclayton To know more about his works www.dallasclayton.com 14 DECEMBER 2017
“ Whatever your crisis might be, whether financial, physical, emotional, marital, work-related, familial, or about your identity, values or beliefs, I want you to know that there is a solution. Hope is the anchor that keeps your boat steady in the midst of a storm, to make decisions that lead you to succeed in life. We were created with the capacity to overcome every test and adversity; we just need to come out of desperation and enter into action. In my life experiences, I have had to deal with various crises, of all sorts. I have lived and gone through challenges that have stretched my faith and expanded my outlook. And it taught me how to see things from another perspective. I am not certain of the future and what it may brings but as an artist I hope my arts reminds you to be appreciate the little things in life, the people you love, things that makes you happy, the kid inside you because I think happiness is a state of mind, no amount of money can buy. Together we can spread love, heals the hurts and make something bigger then ourself. “ -Dallas Clayton CURRENT ARTISTS 15
16 STUDENT WORKS
White Pine Ice cream Eunchae Heo
Student works No.1
Logo design for ‘White Pine Ice cream’.
Why did you choose Ice cream - I like ice cream and the brand name. Why did you use lines? - I usually use geometric styles because it’s neat and tidy. How did you choose colours? - When I thought about ‘pine’ and ‘ice cream’, the colours that I used came to mind. What did you most enjoy during this work? - I really enjoyed developing the logo step by step.
STUDENT WORKS
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18 STUDENT WORKS
Katz Condo Ads
Student works No.2
Sara Basakha
Brochure/ Advertisement for ‘Katz’ Condo.
How would you describe your ad style? - Modern. How did you choose colours? - I wanted to use limited colours. I chose blue because It matches with logo colour. What did you most enjoy during this work? - I love challenging issues in design. What was the biggest challenge during this work? - It was my first time to design brochure, and thinking about the layout was difficult for me.
STUDENT WORKS
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Lasalle College Vancouver 2665 Renfrew St Vancouver BC V5M 0A7 Canada