MADE IN MUNCIE IDENTITY MANUAL 2016
Made in Muncie is a pottery store located in historic downtown Muncie. Their goal is to “enable everyone to enjoy making memories that last,� by teaching throwing classes, having glazing avavilable during all hours of their business, as well as having the space for parties and children’s camps.
Why do we have Guidelines? - To understand the function of identity design - To explain the components - Definethe graphic design standards - To illustrate how the standards are applied
IDENTITY MANUAL 2016
Benefits of using Guidelines - Ensure continuity - Ensure clear and consistent application of identity design
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TABLE OF CONTENTS MISSION STATEMENT -------------------------------------------------------------------------- 2 Logomark Architechture Why do we have guidelines? Benefits of using guidelines COMPONENTS OF THE IDENTITY SYSTEM ---------------------------------------------- 4 THE LOGOMARK --------------------------------------------------------------------------------- 5 Sizing THE SIGNATURE --------------------------------------------------------------------------------- 6 Prefered Signature Alternate Signature IDENTITY ELEMENTS COMBINATIONS ---------------------------------------------------- 7 Sizing THE PREFERRED LOCK-UP CLEARSPACE ----------------------------------------------- 8 ALTERNATE #1 LOCK-UP CLEARSPACE -------------------------------------------------- 9 ALTERNATE #2 LOCK-UP CLEARSPACE ------------------------------------------------- 10 THE ABBREVIATED WORDMARK ----------------------------------------------------------- 11 Abbreviated Wordmark Clearspace TYPOGRAPHY
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COLOR PALETTE ------------------------------------------------------------------------------- 13 Core Color Palette Secondary Color Palette INTEGRITY OF THE IDENTITY DESIGN --------------------------------------------------- 14 IDENTITY FILES INDEX ----------------------------------------------------------------------- 15
IDENTITY MANUAL 2016
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COMPONENTS OF THE IDENTITY SYSTEM The Made in Muncie visual identity system consists of - The Logomark - The Signature and - The Monogram/ Wordmark
Logomark
The signature is available in a preferred version for most uses, and alternate versions, which may be used in specific applications. See pages 6 - 7 for detailed information on using various versions of the signature. Each configuration that combines the logomark and signature in a defined relationship is referred to as a “Lock-up.� See page 7 - 10 for detailed information on using the lock-ups. The monogram is a restrictive-use option and may be used in contexts with space constraints where the organization needs to be endorsed in a flexible manner. See page 11 for detailed information on using various versions of the wordmark.
Signature
Monogram/ Wordmark
IDENTITY MANUAL 2016
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THE LOGOMARK The Made in Muncie logomark is intended for use on applications where the width of the logomark is more than or equal to 1/4 inch. The artwork of the logomark has been modified for reproduction at this small scale and can be used as small as 1/4 inch wide. The logomark may never be used at sizes smaller than 1/4 inch wide. The logomark may be used independent of the signature in appropriate contexts. See page 7-10 for the available “lock-ups” which combine the logomark and the signature for appropriate use. The Made in Muncie logomark may be reproduced using the core color palette. See page 13 for the Pantone colors, CMYK, RGB, and HEX values.
IDENTITY MANUAL 2016
Sizing 1”
1/4”
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THE SIGNATURE The Made in Muncie signature (set in typeface Rubik) is available in 2 versions: 1) The preferred Signature is a three-line, centrally aligned version that should be used in the horizontal and/or the vertical lock-up with the logomark. 2) The alternate signature #1 is a four-line, flush right, centrally aligned version that should be used in the horizontal lock-up with the logomark. See pages 7-10 for the available “lock-ups� which combine the logomark and the signature for appropriate use. The Made in Muncie signature may be reproduced using the core color palette. See page 13 for the Pantone colors, CMYK, RGB, and HEX values. The Made in Muncie signature must always be used as a provided file, and never typeset by the user to ensure that the correct scale relationship and spacing are maintained. The letterforms have been arranged to work at different scales, so it is crucial that independent versions of the signature are not created from the typeface directly.
IDENTITY MANUAL 2016
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IDENTITY ELEMENTS COMBINATIONS Each configuration that combines the logomark and signature in a defined relationship is referred to as a “Lock-up.” Three versions of Made in Muncie lock-ups are available for use: 1) THE PREFERRED LOCK-UP: The three-line, centrally aligned signature placed on the right side of the logomark is the preferred lock-up and should be used whenever possible in order to build equity around it. The preferred lock-up is intended for use on application where the heighth of the logomark is more than or equal to 1 inch (width of the preferred lock-up is more than or equal to 2 1/2 inch). Each lock-up defines the relationship of the logomark and signature and is designed for use in specific applications based on size, scale, and position of each element. The Made in Muncie lock-ups must always be used as a provided file, and never typeset by the user to ensure that the correct scale relationship and spacing are maintained. The lock-up elements have been arranged to work at different scales, so it is crucial that independent versions of the lock-up are not created.
IDENTITY MANUAL 2016
2 1/2”
1”
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THE PREFERRED LOCK-UP CLEARSPACE To maintain the integrity of the Made in Muncie lock-ups, a certain amount of space around the lock-up must be kept clear of competing visual elements. The area around the lock-up should always provide ample space so that the balance and wholeness of the lock-up is not violated by the competing elements. The diagram on the right shows the correct amount of space that should surround the preferred lock-ups.
2x 2x
x
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ALTERNATE #1 LOCK-UP CLEARSPACE To maintain the integrity of the Made in Muncie lock-ups, a certain amount of space around the lock-up must be kept clear of competing visual elements. The area around the lock-up should always provide ample space so that the balance and wholeness of the lock-up is not violated by the competing elements. The diagram on the right shows the correct amount of space that should surround the preferred lock-ups.
2x 2x
x
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ALTERNATE #2 LOCK-UP CLEARSPACE To maintain the integrity of the Made in Muncie lock-ups, a certain amount of space around the lock-up must be kept clear of competing visual elements. The area around the lock-up should always provide ample space so that the balance and wholeness of the lock-up is not violated by the competing elements. The diagram on the right shows the correct amount of space that should surround the preferred lock-ups.
2x 2x
x
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THE ABBREVIATED WORDMARK The Made in Muncie abbreviated wordmark is developed to provide communicators with a restrictive, non-official use option that is bold and immediately recognizable with the organization. This version may be used in contexts where space constraints prohibit the use of the preferred or alternate lock-ups and the organization needs to be endorsed in a flexible manner (e.g. social media identity, embroidery).
1�
The abbreviated wordmark is intended for use on application that are less than or equal to 1 inch wide. The Made in Muncie abbreviated wordmark must always be used as a provided file, and never typeset by the user to ensure that the correct scale relationship and spacing are maintained. The elements of the abbreviated wordmark have been arranged to work at different scales, so it is crucial that independent versions of the wordmark are not created. THE ABBREVIATED WORDMARK CLEARSPACE To maintain the integrity of the Made in Muncie wordmark, a certain amount of space around the abbreviated wordmark must be kept clear of competing visual elements. The area around the wordmark should always provide ample space so that the balance and wholeness of the wordmark is not violated by the competing elements. The diagram on the right shows the correct amount of space that should surround the abbreviated wordmark.
IDENTITY MANUAL 2016
x x
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TYPOGRAPHY SIGNATURE The Made in Muncie signature uses the typeface Rubik. This typeface should not be considered an everyday typeface, but should be reserved for the Made in Muncie signature. Rubik should only be used in uppercase letters, and never be set as running copy. Rubik is designed by multiple designers on Google Fonts and is free for commercial use. The typeface can be downloaded from: https://fonts.google.com/specimen/Rubik For more information on the rights and licenses, please visit: http://scripts.sil.org/cms/scripts/page.php?site_id=nrsi&id=OFL_web Note: The Made in Muncie signature may never be manipulated or created directly from the typeface. The elements in the signature have been arranged to work at different scales. To ensure that the correct scale relationships and spacing are maintained, these elements must always be used as a provided file.
Rubik A�B�C D E F G H I J K L M NOPQRSTUVWXYZ abcdefghijklmno p q rst uvwxyz 1234567890
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COLOR PALETTE CORE COLOR PALETTE
Core Color Palette
The Made in Muncie identity system should be reproduced using the core color palette, which is black and white. SECONDARY COLOR PALETTE When finding an appropriate secondary color, first reference the chosen secondary colors that are complimentary to the core colors. The secondary color palette anticipates the need for a fuller range of colors that works in conjunction with the core colors of the Made in Muncie identity system. The secondary color palette may also be used for contexts where there is demand for a coordinated spectrum of related colors (e.g. website, print collaterals). Not all color combinations will work together, so this palette should be considered as an indication of the palette, but not an endorsement of all potential combinations possible within it. Please use this sampled color at your discretion. NOTE: Pantone (PMS), CMYK, RGB, and HEX values are provided and should be used in the appropriate context. Pantone and CMYK should be used for print collaterals; RGB values should be used online. Pantone colors are typically used for one-color print jobs, however the CMYK color values will be used for the majority of your print collaterals.
IDENTITY MANUAL 2016
PMS: Black 6 U CYMK: 67, 61, 51,32 RGB: 78, 78, 86 HEX: 4E4E56
PMS: 656 U CYMK: 0, 0, 0, 0 RGB: 255, 255, 255 HEX: FFFFFF
Secondary Color Palette
PMS: 7533 U CYMK: 53, 52, 58, 22 RGB: 112, 101, 92 HEX: 70655C
PMS: 7536 U CYMK: 32, 29, 37, 0 RGB: 177, 168, 156 HEX: B1A89C
PMS: 447 U CYMK: 62, 51, 54, 24 RGB: 95, 98, 95 HEX: 5F625F
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INTEGRITY OF THE IDENTITY DESIGN The Made in Muncie identity is the official mark of the organization and should be rendered with utmost consistency and dignity. It should never be tweaked, stretched, or otherwise manipulated. This page shows typical mistakes to be avoided.
DO NOT ADD OUTLINES
DO NOT CHANGE PLACEMENT/ SPACING/ SCALING
DO NOT CHANGE TO ANY COLOR
MADE IN MUNCIE POTTERY THROW GLAZE CREATE DO NOT CHANGE TYPESET DO NOT STRETCH
DO NOT CREATE ALTERNATE LOCKUPS
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IDENTITY FILES INDEX Included on pages 15 - 17 are the following versions of Made in Muncie identity files: - Made in Muncie Preferred Lock-up - Made in Muncie Alternate Lock-up #1 - Made in Muncie Alternate Lock-up #2 - Made in Muncie Logomark - Made in Muncie Signature
Made in Muncie Preferred Lock-up mim_lockup_one.pdf mim_lockup_one.jpg mim_lockup_one.png
Made in Muncie Preferred Lock-up mim_lockup_one_white.pdf mim_lockup_one_white.png
- Made in Muncie Monogram Each of these versions is provided in a black & white option. All the files are provided in the following formats: PDF, PNG and JPG. Notes for file format usage: - PDF files are intended for use with print. They are a scalable vector format, which doesn’t lose quality when printed in large or small sizes. - PNG is intended for your website. It is a transparent graphic, which means that it’s not attached to any background color or flattened. - JPG is also intended mostly for online use, but they have been saved at the highest quality, providing you flexibility in its use. JPG is a flattened graphic and contains a white background. Depending on your use, you may need to scale the JPG or PNG formats down to the size you need and optimize them for your specific use.
IDENTITY MANUAL 2016
Made in Muncie Alternate Lock-up #1 mim_lockup_two.pdf mim_lockup_two.jpg mim_lockup_two.png
Made in Muncie Alternate Lock-up #1 mim_lockup_two_white.pdf mim_lockup_two_white.png
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IDENTITY FILES INDEX
Made in Muncie Alternate Lock-up #2 mim_lockup_three.pdf mim_lockup_three.jpg mim_lockup_three.png
Made in Muncie Signature mim_signature.pdf mim_signature.jpg mim_signature.png
IDENTITY MANUAL 2016
Made in Muncie Alternate Lock-up #2 mim_lockup_three_white.pdf mim_lockup_three_white.png
Made in Muncie Signature mim_signature_white.pdf mim_signature_white.png
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IDENTITY FILES INDEX
Made in Muncie Logomark mim_logomark.pdf mim_logomark.jpg mim_logomark.png
Made in Muncie Monogram mim_abbreviated_wordmark.pdf mim_abbreviated_wordmark.jpg mim_abbreviated_wordmark.png
IDENTITY MANUAL 2016
Made in Muncie Logomark mim_logomark_white.pdf mim_logomark_white.png
Made in Muncie Monogram mim_abbreviated_wordmark_white.pdf mim_abbreviated_wordmark_white.png
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