MADA Selected Projects

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MADA ARCHITECTURE STUDIO

SELECTED WORKS


about us

portfolio

portfolio

contact

ABOUT US

We are MADA a young architecture office from Belgrade. We strive to take on projects that are different, with a lot of problems and restrictions and to make them work. We embrace a good challenge!

We have done everything from Venice Biennale, set design, exhibition design to landscape architecture and housing projects.

An office that can dream, that is enthusiastic, creative, resourceful and hardworking!

We hope to stay like this throughout the years to come.

We love collaborations, exchanging of ideas and diversity

So, do not hesitate to contact us on hello@mada.rs

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mada architecture studio

2011 / 2013

2011 / 2013

mada architecture studio

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contents

portfolio

selected works

portfolio

SELECTED WORKS 1. Kalemegdan Playground 2. Kuwait Matryr Monument 3. Jedan : sto / 100 - Venice Biennale 4. Library in Novi Sad 5. Slavija Square 6. Dagomys Beach Complex 7. Sochi Hotel Complex 8. Plavnica Resort

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Library in Novi Sad

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2013

Kuwait Martyr Monument

2013

Jedan:Sto /100

Reconstruction and Redesign

Competition by invitation

Serbian Pavilion @ Venice Biennale

City Library Extension Competition

BDW program “100 design playgrounds for the kids of Serbia” - first built demo project

Monument in the Shuhada Park

Ranko Radovic Award 1st Prize at the National Competition

Honorable Mention

Playground is designed by the highest level of EU standards (EN1176). The design of the playground

We were invited to offer several sketches/proposals with our visions how the monument should look like.

Solution that we offer is a table which with the surface of its plate almost entirely fills the pavilion.

A library implies an act of faith.

is a result of a careful analysis, numerous interviews with children’s parents and huge cooperation with public institutions.

The concept of martyrdom comes from the very beginning of islam.

Large surface is pretty. Immense surface is beautiful.

Kalemegdan Playground

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2012

2011

Victor Hugo

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2012-2013

Dagomys Beach Complex

2011

Sochi Hotel Complex

Plavnica Resort

National Competition

Competition by invitation

Competition by invitation

Competition by invitation

The solution we offered is one huge plate under the square, providing all the necessary requirements.

The designated atmosphere of the complex is to provoke spontaneous meetings and endless relaxation.

Key words for us were complexity, functionality and high quality, both in design and material. Besides being

Simultaneously solving the biggest problem of intersecting of pedestrian and car traffic.

Its light shape and basic chromatics are adressing to the nature with a modest appearance.

the sportsmen hub, it is designed to host business people and various demanding events.

Located on the shore of the Skadar lake, within the ring of the living waters, a representative Plavnica tourist complex covers almost seven hectares of carefully landscaped area. It is the one of the first eco resorts in

Slavija Square Reconstruction and Urban Revitalization

Dagomys, Russia

2011

Sochi, Russia

2006-2011 Sochi, Russia

whole Montenegro, and is still a role-model for future resort-like projects throughout the region.

All of our work is online at www.mada.rs and / or http://be.net/MADAarchitecture 4

mada architecture studio

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2011 / 2013

mada architecture studio

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Playground

portfolio

portfolio

Kalemegdan Playground

Kalemegdan

Playground is designed

by the highest level of EU standards (EN1176).

On the other hand,

the morphology of the new design is adapted to the morphology of the adjacent surroundings, famous hills of upper city of Kalemegdan fortress, the very core of Belgrade.

Project Info 2013 The design of the playground is a result of a careful analysis, numerous interviews with children’s parents and huge cooperation with public institutions. The bearer of the appearance is the landscape, so called “hills” that are designated to become one huge toy for kids, but at the same time to make kids more independent and skilfull.

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mada architecture studio

2011 / 2013

2011 / 2013

mada architecture studio

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playground

portfolio

portfolio

Isometric perspective

isometric perspective

Take a look

showing the basic intention of the design.

at a very zoomed detail of a hill.

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mada architecture studio

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2011 / 2013

mada architecture studio

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playground

portfolio

portfolio

built

Children are happy and so are we!

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mada architecture studio

2011 / 2013

2011 / 2013

mada architecture studio

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kuwait

portfolio

portfolio

Kuwait Martyr Monument

proposal one

It is also important to know that Islam doesn’t allow any visual images and / or depictions of important figures in its history.

Isometric perspective

The concept of martyrdom comes from the very beginning of Islam.

Project Info 2013 We were invited to offer several sketches / proposals with our visions how the monument should look like. The concept of martyrdom comes from the very beginning of islam. It represents all the values worth sacrificing and renouncing for, therefore it is very respected and reputable.

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mada architecture studio

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2011 / 2013

mada architecture studio

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kuwait

portfolio

Martyrdom represents

Take a look

all the values worth sacrificing and renouncing for, therefore it is very respected and reputable.

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atmosphere

portfolio

at a very zoomed detail of the skin.

mada architecture studio

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2011 / 2013

mada architecture studio

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kuwait

portfolio

portfolio

Kuwait Martyr Monument

proposal two

Many theorists see

the “New� concept very different from the original ancient one, hence the context of this competition is also a bit sensitive.

Isometric perspective

Martyrdom became more popular during the last quarter of twentieth century, due to many wars connected to islamic world.

Project Info 2013 We were invited to offer several sketches / proposals with our visions how the monument should look like. The concept of martyrdom comes from the very beginning of islam. It represents all the values worth sacrificing and renouncing for, therefore it is very respected and reputable.

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mada architecture studio

2011 / 2013

2011 / 2013

mada architecture studio

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kuwait

portfolio

atmosphere

portfolio

Take a look

Martyr monument invited competition Kuwait City 2013 (Visualization EDiT + MADA studio)

at a very zoomed detail of the skin.

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mada architecture studio

2011 / 2013

2011 / 2013

mada architecture studio

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venice biennale

portfolio

portfolio

Jedan : Sto / 100

winning proposal

The solution is sculptural as one of its dimensions is emphasized i.e. enlarged to a monumental size.

ITS SIZE TRANSLATES IT INTO A SURFACE.

It’s height relates it to the notion of table. We occupied the interior of the pavilion with one designed gap.

Project Info 2012 Solution that we offer is a table which with the surface of its plate almost entirely fills the pavilion. By denying or inverting the scale we wanted to bring the object to its extreme meaning i.e. the universal, indivisible, sculptural, banal.

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mada architecture studio

2011 / 2013

2011 / 2013

mada architecture studio

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venice bienale

portfolio

portfolio

serbian pavilion

LARGE SURFACE IS PRETTY. IMMENSE SURFACE IS BEAUTIFUL! We wanted to emphasize a term - large empty area. The relationship between the table surface and the volume of the pavilion creates tension and defines its value. Perception is the theme that arises and that belongs to the atmosphere the most. Simple is associative and is subject to diversity in perception. Impossibility of perceiving the object as a whole and its transition to the surface is what makes it beautiful.

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mada architecture studio

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2011 / 2013

mada architecture studio

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competiton

portfolio

aerial view

portfolio

Library in Novi Sad

Aerial view OLD / NEW

Isometric perspective

Giving the volumetric apliance of the space.

Project Info 2011 It’s unique position gives a sense of importance. The interpolation of the old and the new, imagined, object was the main theme of the proposal, as well as the relation to the main square of the city.

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mada architecture studio

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2011 / 2013

mada architecture studio

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competiton

portfolio

portfolio

honorable mention

Street view

Seamlessly merging with the context.

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mada architecture studio

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mada architecture studio

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competiton

portfolio

portfolio

Slavija Square

concept

Design a huge fountain and choose a position for a famous and a bit controversial monument from the center of the present square.

Exploded schematic isometry

Clear construction design and a lace-like layer of roads above the plate.

Project Info 2012-2013 The solution we offered is one huge plate under the square, providing all the necessary requirements, simultaneously solving the biggest problem of intersecting of pedestrian and car traffic. Clear construction design and a lacelike layer of roads above the plate are showing our intention to make the square familiar to the visitors.

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mada architecture studio

2011 / 2013

2011 / 2013

mada architecture studio

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slavija competition

portfolio

portfolio

arial view

Slavija square is one of the biggest traffic knots in Belgrade, therefore in whole serbia. Reconstruction of the site has been a topic of several competitions and numerous discussions.

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mada architecture studio

2011 / 2013

2011 / 2013

mada architecture studio

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dagomys

portfolio

portfolio

Dagomys Beach Complex

beach

Atmposphere of the complex

Showing the spirit of the multifunctional hub.

The whole complex

is energy low consuming and environment-friendly, including solar farms, renewable sources of water supplying and kynetic use of eolic energy.

Project Info 2011 The designated atmosphere of the complex is to provoke spontaneous meetings and endless relaxation. Its light shape and basic chromatics are adressing to the nature with a modest appearance.

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mada architecture studio

2011 / 2013

2011 / 2013

mada architecture studio

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dagomys

portfolio

portfolio

complex

The designated atmosphere

of the complex is to provoke spontaneous meetings and endless relaxation. Its light shape and basic chromatics are adressing to the nature with a modest appearance.

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mada architecture studio

2011 / 2013

2011 / 2013

mada architecture studio

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sochi

portfolio

portfolio

Sochi Hotel Complex

arial view

Besides being the sportsmen hub, it is designed to host business people and

various demanding events.

“God’s finger”

that is smoothly hovering over the present beach that is used to emphasize the equilibrium of the new-born structure and the adjacent environment.

Project Info 2011 Key words for us were complexity, functionality and high quality, both in design and material. The main bearer of the reconstruction is the structure called “god’s finger” that is smoothly hovering over the present beach.

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mada architecture studio

2011 / 2013

2011 / 2013

mada architecture studio

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sochi

portfolio

portfolio

hotel complex

Big picture

showing the “God’s finger” hovering over the Black Sea.

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mada architecture studio

2011 / 2013

2011 / 2013

mada architecture studio

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plavnica

portfolio

portfolio

Plavnica Resort

interior

It can easily accommodate

in its exclusive premises large groups of tourists.

The design of the complex follows harmonious and functional lines.

Project Info 2006-2011 Located on the shore of the Skadar lake, within the ring of the living waters, a representative Plavnica tourist complex covers almost seven hectares of carefully landscaped area.

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mada architecture studio

2011 / 2013

2011 / 2013

mada architecture studio

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plavnica

portfolio

portfolio

eco resort

It is the one of the first eco resorts in whole Montenegro, and is still a role-model for future resort-like projects throughout the region.

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mada architecture studio

2011 / 2013

2011 / 2013

mada architecture studio

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awards

portfolio

contact

portfolio

AWARDS

Members of MADA studio have independently or together won numerous awards and recognitions in the fields of architecture, graphic design and film, among which would like to higlight:

RANKO RADOVIC PRIZE FOR MULTIMEDIA AND EXHIBITIONS SERBIAN PAVILION AT VENICE BIENNALE 2012 COMPETITION, 1ST PRIZE KIKINDA CITY MUSEUM EXTENSION COMPETITION, HONORABLE MENTION NOVI SAD CITY LIBRARY COMPETITION, HONORABLE MENTION REHAU STUDENTS PROJECT COMPETITION, 1ST PRIZE ESAL STUDENTS PROJECT COMPETITION, 2ND PRIZE ISOVER NATIONAL STUDENT COMPETITION, 2ND PRIZE BASE (BIENNALE D’ARTE DEGLI STUDENTI EUROPERI) IN ROME, 1ST PRIZE

tel: +381638926825 Trg Republike 3 11000 Belgrade Serbia www.mada.rs

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mada architecture studio

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2011 / 2013

mada architecture studio

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ALL RIGHTS RESERVED MADA ARCHITECTURE STUDIO 2013

MAD ARC STU

SEL WOR


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