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.13
AN UPSCALE RESTAURANT DESIGN BASED ON 1930’S CHICAGO GANGSTER & ART DECO STYLINGS.
4
WEEKLY SPECIAL Sushi-Grade Sesame Seared Tuna with Gingered Rice Tuna
prepared
to
your
liking
and
served with sesame and ginger sauces. Ask wait staff for more information
Ammunition bonnie & clyde Tender sirloin flavored with black peppercorn for a spicy flavor.
15.5
Baby face Nelson Four flavorful rib chops grilled as you wish.
8.25
Machine gun Kelly A timeless entrée, prepared to your liking.
Where the name comes from Since I was young I’ve had a problem of going out to eat and ALWAYS bringing home half of the meal that I did not finish, especially from one particular restaurant. This was one of my favorite places to eat and the best thing was I
could
eat
the
second
half
of
football sized burritos the next day. so
you
can
imagine
the
dismay whenever there was leftovers in the fridge that nobody seemed to eat. He nicknamed these aluminum football burritos
my
“SILVER
BULLETS.”
pretty boy Crisp, golden brown, and delightfully lemony.
18.5
JOHN DILLINGER Served with lump crab meat and drizzled with our house-made Béarnaise.
26.5
End Round
their
My dad is a very clean and organized individual,
10.5
This
grille is a dedication of my love for my father and his wonder sense of humor.
The Kiss off Strawberries, ice cream and our own Grand Marnier sauce.
4.5
Moll Perfect caramelized sugar crust over the creamiest of custards.
5.5
Plenty Rugged Rich chocolate cake layered with dark chocolate mousse and ganache.
7.5
Quenching Micky finn UV, Grand Marnier, Chambord, and a splash of cranberry juice.
8.5
The Speakeasy .13
Vox Vodka, DeKuyper Watermelon Pucker, and a splash of lemonade.
10.5
Rot Gut Vox Vodka with a hint of dry vermouth.
5
7.5
background
design narrative
design solution
Silver Bullet (n)- a name given to left over food wrapped in tin foil and placed in the fridge for a few days (commonly in the shape resembling a bullet). This humorous name left the door open to any kind of branding imaginable.
Silver Bullet Grille is an upscale restaurant that is based around a 1930’s art deco feel. The main elements of the branding revolve around the bullet, bullet bottom, and bullet hole using vector shapes and very saturated colors to give the era a modern twist. Silver Bullet is meant to a fun yet sophisticated hang out for people in their mid twenties to early thirties.
By taking the witty meaning behind the name of the grille, and turning it into a sophisticated upscale restaurant creates an unexpected design solution. Having the edgy name gives a desirable aspect to this restaurant that encourages customers to want to see what it’s all about. The branding is meant to look cohesive and trendy while remaining upscale.
6
one less decision you have to make today
A SMART PHONE APPLICATION THAT CHOOSES YOUR OUTFIT FOR YOU BASED ON A VARIETY OF OPTIONS.
8
Smart phone home screen showing app icon.
MadEase app loading screen
MadEase home screen with three starting options
background MadEase (v)- a combination of the words MAD and EASY, which translates to “very easy.” MadEase can also translate to the name Maddie’s (as in Maddie’s app design). The term is appropriate for this phone app because it‘s main use is to pick out the users outfit.
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First level screen under MY CLOSET option
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SHIRTS screen showing pictures of documented shirts
Second level screen once a shirt has been selected.
design narrative
design solution
The MasEase app is a smart phone application that is essentially a virtual closet to the user. The user documents their clothing by a variety of options and then uses the app as a mobile closet. The user also has the option to mark the worn items dirty or even get their friend’s opinion of an outfit by using the share choice. Targeting mainly women, the idea is to make life easier with one less decision each day.
Since the app’s main purpose is to make life less complicated, the design is suppose to remain equally less complicated. By limiting the choices and by understanding basic smart phone usability , MadEase is a very practical app with easy navigation. The coloring is to remain as gender neutral as possible even though it’s major target is women.
VISION IS THE ART OF SEEING WHAT IS INVISIBLE TO OTHERS
-Jonathan Swift
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12
phenomenal dogs
phenomenal treats
AN ALL NATURAL DOG TREAT PRODUCT LINE THAT TARGETS URBAN DWELLERS.
14
background OmNom (n)- a sound made by human and animal alike when they are enjoying a tasty treat. Inspiration for this project came from a family dog named Toby who is always om noming on something.
phenomenal dogs
phenomenal treats
phenomenal dogs
phenomenal treats
phenomenal dogs
phenomenal treats
design narrative OmNom ‘s target audience is urban dwelling people that are starting their adult lives, some newlyweds, who are ready for the next step in starting a family. Before jumping right into having kids however, they get a dog and need to learn the proper nutrition and tricks to raising an animal. OmNom is an all natural and organic dog treat product line that encouraged it’s customers to understand that not all brands of food and treats are necessarily good for your furry friend. OmNom treats are not made with fillers or by products.
design solution Pet food lines packaging is often busy and distracting. The approach to OmNom was for a sleek modern style that did not overly complicate the treat packaging, but contains all of the important information relating to the treats and brand. The coloring of the brand is meant to stay minimal by just using a pop of color for each different flavor, which is also separated by color. OnNom is meant to me a trusted recognizable brand which is why the cute puppy licking it’s nose is the main element in the logo design.
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CHUNKY CHICKEN Give your pup something they really want. Give them the Om Nom promise of a healthier life.
phenomenal dogs
phenomenal treats These fresh tasty treats are the prefect
CHUNKY CHICKEN
net wt 8oz. (227g)
MUNCHY, CRUNCHY, FLAVOR PACKED TREATS that your dog will enjoy for any good deed. So give your FURRY CRITTER
:: NO CORN :: NO WHEAT GLUTEN
a tasty token of appreciation. They will thank you and continue to love you
:: NO SOY
unconditionally. OM NOM GUARANTEES SATISFACTION!
Guaranteed Analysis: crude protein 11.0% min. crude fat 1.1% min., crude fiber 0.6% max., moisture 7.1% max. Ingredients: flour, sugar, chicken liver, water, eggs Product of the USA $5.29 Founded in Breckinridge, CO Š 2011
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OM NOM DOG PARK
A MEMBERS ONLY DOG PARK LOCATED IN URBAN SETTINGS BASED OFF OF THE OM NOM DOG TREAT BRAND.
18
background Along with giving your furry friend healthy treats, OmNom also promotes a healthy lifestyle. Having a place for humans to exercise and bring their dogs is the first step in making a healthier lifestyle.
design narrative
3
5
OmNom dog parks are designed for urban settings in which animals can’t always get the exercise they need. The parks are designed to be human and dog friendly and they include several different amenities such as, exclusive membership cards, locker rooms, a splash pad, and open space to walk, train and exercise your dog. Not only do the OmNom dog parks encourage a healthier lifestyle for the target audience but they also encourage neighborhood interaction and bonding.
design solution To keep with the branding of the OmNom dog treat product line, the dog park utilizes all of the same design elements as the treats. The locker rooms are color coordinated by the kind of membership level chosen. The environmental design includes the same coloring and typography and use of vector illustration. The products and park are meant to express the same feelings toward to target audience.
2 4
Map of OmNom Dog Park
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Admin Office
1
Locker Rooms
2
Snak Shack & Seating Area
3
Splash Pad
4
Training, Puppy Potty Training & Play Date Areas
5
DOG PARK
1
DOG
P-A-R-K
B-A-T-H phenomenal dogs
member ID # 0123456789
STEAK
phenomenally clean
B-A-T-H phenomenal dogs
phenomenally clean
B-A-T-H phenomenal dogs
phenomenally clean
B-A-T-H phenomenal dogs
phenomenally clean
B-A-T-H phenomenal dogs
phenomenally clean
oatmeal formula
medicated formula
sensitive formula
flea formula
puppy formula
shampoo
shampoo
shampoo
shampoo
shampoo
net wt 3oz. (85g)
net wt 3oz. (85g)
net wt 3oz. (85g)
net wt 3oz. (85g)
net wt 3oz. (85g)
P-A-R-K member ID # 0123456789 CHICKEN
Complimentary dog shampoo found in locker rooms
P-A-R-K member ID # 0123456789 SALMON
W-A- L - K
Park car key membership card
Collar and leash price tags
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MUSIC IS TO THE SOUL WHAT WORDS ARE TO THE MIND.
22
-Modest Mouse
SJC CULTURAL EVENTS DIVISION
INTERNSHIP WORK DONE FOR THE ST. AUGUSTINE AMPHITHEATRE DURING THE 2012 AND 2013 CONCERT SEASON.
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background St. John’s County (SJC) Cultural Events Division is the division in which the St. Augustine Amphitheatre and Ponte Vedra Concert Hall are run. My graphic design internship started there in May of 2012.
design narrative As a graphic design intern, I started doing basic design work such as resizing images for the web sites and creating images that would be sent out in e-mail to notify viewers of upcoming shows. The longer I worked there the more I able to do graphically for the venues. Since the main graphic designer works from Atlanta and only when requested, I have slowly become the in house designer. I have worked on everything from postcards to flyers to editorially ads and so on.
25
design solution For the most part, I am free to design in whatever way I see fit. Over time I have learned what works for me and I have learned what my bosses (the clients) are looking for. I have been able to build a wide range of promotional materials and I have made a lot of connections in the music and design fields. The best part of the internship is that it has forced me to ask and answer my own questions. My music knowledge has helped me and it is great to combine design and music.
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CANADA = 317
APPROX. 11,517
308
55
84
49
41 21
52 5
5
173
14
19
73
173
4 4
186
12
233
298 52 59
54 135 89
414
APPROX. 4,386
141
139 273
18
250 1,322
235
144 852
159 107
73 124 112
16
5
2,446 ST. AUGUSTINE
682 99
220
557
42
49
74
22 26
30
488
152
245
188
70
269 3,306
570
64
137
180
9
15
73
9
64 80
1,417
347
296
18,000+ 1,417
46
251+
18,001
APPROX. 8,268
151-250 51-150
WORLD= 27
1-50 0
27
CREATED BY MADDIE FEES
CREATED BY MADDIE FEES
‘13 The St. Johns County Cultural Events Division is rolling out the “Amphitheatre Choice Seating Program” for 2013 at the St. Augustine Amphitheatre.
In this program, individuals can purchase a seat reservation for the season, which allows the Amphitheatre Choice member the first right of refusal to purchase tickets for that seat for all shows at the amphitheatre. In addition to having a premium seat, Amphitheatre Choice members will have access to premium amphitheatre parking, a private entrance line, one complimentary drink ticket per seat per show and a company nameplate on each seat purchased.
The Amphitheatre Choice seats are located in section 102, row F (A limited number of Amphitheatre Choice Seating memberships will be offered for 2013 and are currently available for purchase)
Sout h ern G e ntle me n’s Tr unk s ho w ST. A U G U ST IN E, F L ORIDA
For pricing or additional information, please contact Josh Bratovich at 904.209.0366 | jbratovich@sjcfl.us.
10 PM UNTIL | 09.13.13 & 09.14.13 | PUSH PUSH SALON & THE GARAGE
The Ponte Vedra Concert Hall’s Two Year Anniversary Open House
2
Complimentary food samples from local restaurants Live entertainment by Tropic Of Cancer
Tuesday February 12, 2013 6pm-8pm
The Ponte Vedra Concert Hall
Gift basket raffles featuring concert tickets and gifts from local businesses Cash bar
For information please visit www.pvconcerthall.com or call our box office at 904.209.0399
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The St. Johns County Cultural Events Division would like to invite you to experience Industry Night at...
Winter Wonderland Redeem this voucher at the St. Augustine Amphitheatre box office on Monday, November 26th from 2 pm-10 pm to receive two Ice Skating and two Ice Chute tickets.
Friday, November 23 to Sunday, January 6
For more information on Winter Wonderland at the St. Augustine Ampitheatre please visit our site at www.winterwonderlandflorida.com
TECH DECK PACKAGING
PACKAGING REDESIGN FOR TECH DECK FINGER BOARDS THAT IS INTERACTIVE AND IS SELF SUSTAINABLE.
30
background The challenge was to create a packaging redesign for a favorite childhood toy without using any glue flaps and only one piece of paper for a cost effective packaging design.
Years/ans anos/Jahre jaar
9+
NEVER STOP
SK A TING
Diecast Metal Trucks Essieux Metalliques Ejes De Metal Fundidos A Troquel Druckguss-metallscheiben
Real Grip Tape Veritable Bande Antieapante Cinta De Agarre Rutschfeste Oberflache
Adjustable Knigpin Pivot De Direction Reglable Pivote De Direccion Ajustable Verstellbare Kingpin
Bushings Bagues Bujes Bushings Tool Outil Herramienta Werkzeug Removable Wheels Roues Amovibles Ruedas Desmontables Abnehbare Rader
!
ADVERTENCIA: RIESGO DE ASFIXIA-
Piezas pequenas. No se recomieda para ninos menores de 3 anos.
!
ACHTUNG:
ERSTICKUNGSGEFAHR-
Kleinteile Nicht fur Kinder 3 Jahren geeignet.
! WAARSCHUWING: VERTIKKINGSGEVAAR-
Kleine onderdelen Niet geschikt voor kinderen jonger dan 3 jaar
MADE IN CHINA/FABRIQUE EN CHINE/HECHO EN CHINA/HERGESTELLT IN CHINA/GEMAAKT IN CHINA
Please remove all packaging materials before giving to children. Keep address and numbers for future reference. The item inside this package may vary from the photographs and/or illustrations. Entever tout l’emballage avant de donner le produit a des photographies et/tou des illustrations. Retire todo el material de empaque de dar el producto a los ninos. Conserve las direcciones y los numeros de telefono para futuras referencias. El articulo dentro de este empaque puede vaniar de las fotografias y/o ilustraciones. Bitte entferen Sie samtliche Verpackkungsmaterialien. ehe Sie das Spielzeug Kindern aushandigen. Bewahren Sie die Kontatinformationen so auf, dass Sie ggf, auf sie zuruckgrefren konnen. Der in dieser Packung enthtene Artikel kann von den Fotos und/oder Abbidungen abweichen. Het product conforms to safety requirements of ASTMF963, EN71 & CHPA. Ce produit est conforme aux nomes de securite ASTMF963, EN71 et CHPA. Este producto crumple con las normas de seguridad ASTMF963, EN71 y CHPA. Dieses Erzeugnis erfuilt die Sicherheitsnormen ASTMF963, EN71 und CHPA. Dit product is conform de veiligheidseien van norm ASTMF963, EN71 en CHPA. The following trademarks, related logos & characters are property of the company listed next to the identified trademark and are distributed by Spin Master Ltd les marques de commercesuivantes les logotype qui y sont associes et les personages sont la propriete de l’enterprise mentionnee a leurcote et sont distrbues sous licence par Spin Master Ltd. World Industries-ie distribution, Blind, Almost, Cliche, Darkstar & Speed Demon-Chomp Inc: Birdhouse, House of Hawk LLC, Tony Hawk Inc., Hook Ups-Blitz Distribution Inc., Baker Skateboards, Flip-Flip Skateboards Inc, Toy Machine, Foundation Super Co, Pig & Pig Wheels-Turn Yeto Inc, Plan B, CMDW LLC Black Label, BL Flame, Inc: Alien Workshop Habitat-The Burton Corporation; ZOO YORK. ZY Logo THC, LLC. Powell Peralta Powell Classic, Angelboy, Positiv BONES WHEELE-Skate One Corporation: 1031 Skates- Andy Mac Skateaboards-Andy Mac Productions, Inc. Santa Cruz Skateaboards, Creature, Bullet, Independant Truck Co: NSH Inc. Girl Skateboard Company Inc; Chocolate Skateboards, Girl Skateboards Company Inc.: Expedition One, Organika, Expedition One Inc: DKG-DKG Productions, LLC. Finesse Skateboards-Finesse Skateboards; Steadham Skate Industries-Steadham Skate Industries Inc; Premium Skateboards-Premium Skateboards, 5BORO NYC- 5boro Industries Inc; Shut LLC- Creation Skateboards-High Grade Distribution ATM- S.O.P. Distribution, Hosoi Skates-Hosoi Skates;Alva-Tony Alva; G&S-Gordon and Smith Industries Inc; Dogtown Skateboards-Darhorse Distribution Inc.; Blueprint-Pure Distribution, Traffic0Traffic Skateboards, Inc; Creature-Nhs. Inc; CityStars Skateboards-Kreamteam Inc; Krooked, Antihero, Real, Spitfire, Spitfire Firehead Logo-S.F. Delux Productions Inc; Zero, Mystery-Black Box, Inc.; Western Edition-Western Edition Skateboards; Sk8mafia 4 Life, LLC, Siren, Reliance-Lazyboy Distributio, BDS-Bulldig Skates, Think, City-Street Corner Distribution Inc.; Hopps Skateboards-JW Skateboard Production & LLC; SUGAR SKATE CO-Sugar Skateboards, Co 2011. Tehc Deck is a registered trademark of Spin Master Ltd. All rights reserved. TechDeck est marque deposee de Spin Master Ltd. Tous droits reserves. TechDeck es una marca registrada de Spin Master Ltd. Todos los derechos reservados. TechDeck ist eine eingretragene Marke der Spin Master Ltd. Alle Rechte vorbehalten. Onder licentie Spin Master Ltd. gedistribueerd.
SPIN MASTER LTD., 450 FRONT STREET WEST, TORONTO, ON M5V 186 CANADA. Costumer Service/Service Clientele: 1.800.622.8339 Email: customercare@spinmaster.com Spin Master Inc., PMB #10053, 300 International Drive, Suite 100, Williamsville, NY 14221. Spin Master Toys Far East Limited. RM #113, 11/F, China Golden Plaza, 77 Mody Rd, Tsimshatsui E., Kowtoon, HK.
Imported by/Importe par/Importado por/Importiert von/Ingevoerd door
SPIN MASTER INTERNATIONAL, S.A.R.L., 16 AVENUE PASTEUR, L-2310, LUXEMBOURG www.spinmaster.com ! ! ! ! !
Visit us today & complete your collection www.techdeck.com
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CAUTION: Stickers not intended to be placed on skin ATTENTION: Les autocallants ne sant pas destines colles sur la peau PRECAUCION: Las calcomanias no san para la piel VORSICHT: Sticker sind nicht Aufkleben auf die Haut geeignet PAS OP: Stickers zijn voor op de huid bedoeld
! ! ! ! !
Warning: CHOKING HAZARD-small parts. Avertissement RISQUE DE SUFFOCATION- Contient de pieces. Advertencia: RIESGO DE ASFIXA- Contiene piezas pequenas. Achtung: ERSTICKUNGSGEFAHR- Kleinteile. Waarschuwing: VERTIKKGSGEVAAR- Kleine onderdelen.
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design narrative
design solution
The packaging design was to contain all of the information that the original design had but the lay out is meant to encourage children to want to keep the packaging as a way to display the fingerboards. This of course will diminish the waste created from this product making it a more sustainable packaging design. The design also utilizes the front three panels as a means of displaying the product and the back side is for the legal information. This makes the packaging more about the product in order to promote it better.
Inspiration for this project came from moire patterns and geometric three dimensional shapes. The triangle in the bottom of the packaging serves as a piece to use the tech deck on. The moire pattern gives a slight twist on the standard window of packaging design and creates an interesting pattern when walked around or shifted which draws the viewer in. It is subtle enough however as to not distract from the actual skateboard. The geometric squares also use a different kind of moire pattern in order to give the green shapes a little more depth and texture.
WE LIVE IN AN AGE WHERE THE ARTIST IS FORGOTTEN.
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H E I S A R E S E A R C H E R . I S E E M Y S E L F T H A T W A Y.
34
-David Hockney
TYPEFACE DESIGN
35
A PROPRIETARY TYPEFACE DESIGN FOR THE CTX BINDING BY K2 SNOWBOARDS.
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BOLD
AB C D E F G H I J K L M N O PQ R S TU VWXY Z NUMERALS AND CHARACTERS
background Steezy (v)- a word derived from the words “style” & “ease.” To perform a task with style and ease. A common slang word used in snowboarding when clean tricks are done or one’s shredding in general has a certain flare to it.
design narrative The typeface design is a proprietary typeface. This means that the design is for a specific product and that being the case the type is suppose to directly reflect the product. The CTX snow board binding by K2 is a very specifically designed binding and it is on the higher end of bindings. K2 is one of the most trusted snowboarding companies to date. The target audience is mainly females in their early twenties to early thirties who have a passion for shredding.
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LIGHT
TOP
BOTTOM
mountain graphic from CO licenses plate
Being that the binding is a higher end product, all capital letters is truly the only fitting case for the typeface. Also the boldness of the lettering matched the bold enthusiasm that the target audience has. The type is meant to be very different and decorative. It cannot be use for just anything. Steezy is characterized but its bold sturdy cap height and long and narrow baselines. Although the typeface is designed for the CTX binding by K2, it can be easily incorporated into the snowboarding culture.
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steezy stomp pad
S
STEEZY
design solution
typeface graphic of name
TYPOGRAPHIC PANEL INSTALLATIONS
TYPOGRAPHIC IMAGERY USED TO INSPIRE FORMER DRUG AND ALCOHOL ADDICTS TO USE ART AS A LIFESTYLE.
40
background Inspired from the book A Million Little Pieces by James Frey. Six hundred of the most meaningful words are combined into one paragraph and then used to create typographic panels based around one specific sentence or passage.
design narrative The typographic panels each represent a very specific meaning relating to the book by James Frey. The book describes the time he spent in a rehabilitation center after his life comes crashing down because of his addiction. The book is truly inspiring and has a lot of prominent imagery created in the mind. The type panels are often used to provoke certain emotions even though representational imagery is not used. The viewers are suppose to feel inspired and pushed to be creative themselves.
41
design solution Having beautiful type panels is just the first step. The panels are turned into decal images and placed into rooms with no other decoration so that the type can speak for itself and make a statement. The idea is to use them in art therapy centers for former drug and alcohol addicts as a means of inspiring them to turn to art for self expression. Getting over an addiction is not an easy thing, so the therapy centers will help them transitions to a life after rehab.
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IT’S SO HARD TO FORGET PAIN, BUT IT’S EVEN HARDER TO REMEMBER SWEETNESS.
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WE HAVE NO SCAR TO SHOW FOR HAPPINESS. W E L E A R N S O L I T T L E F R O M P E A C E . -Chuck Palahniuk
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MAGAZINE REDESIGN FOCUSING ON TYPOGRAPHIC DESIGN
46
background AP Magazine is a small music magazine that is created out of a house by a group of individuals who are die hard music lovers. The magazine’s purpose is to educated other music addicts about their favorite bands and up and coming artists.
47
48
design narrative
design solution
AP Magazine contains a lot of wonderful information relating to current music and music trends . However, the overall design struggles to communicate a clear and concise message to the viewers. By focusing on typography specifically, the goal was to redesign the magazine in such a way that it could be a form of a template for future articles and issues.
The redesign has a strong focus on way finding. The cover is direct and interactive. It forces the viewer to flip the magazine over in order to see which page number the featured artists are one. By having to flip the magazine over, the backside of the magazine is able to hold valuable information to the viewer like tour dates of the main featured band. The columns and main stories have clear separation to makes the magazine have a little more depth to it. Another main focus of the redesign is to encourage new subscribers by offering free music downloads of the featured artists.
AN ALTERNATIVE PRODUCT LINE OF OPI NAIL POLISH THAT IS CONVENIENT AND TARGETS A YOUNGER GENERATION OF WOMEN.
50
background OPI is a trusted nail polish brand by many women. However, they only really relate to older generations. ColorAddict is a brand extension that focuses on a younger generation of girls with a convenient ordering method.
design narrative ColorAddict is a product line off of OPI nail polish. The challenge was to create a product line with the same trusted values as OPI nail polish but geared toward a younger generation who are internet savvy and embrace self expression as a part of their lifestyle. These girls typically don’t play by the rules, they create their own. The product is a nail polish kit that can be subscribed to online and received monthly that includes polish shots, four remover pads, a nail file/cuticle press, and cuticle oil.
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design solution Inspiration for this project came from observing medical devices and prescription medications. The idea is a monthly prescription to a nail polish kit in which you would get four different colors of polish and all of the tools required to self manicure. The target audience would visit the website and subscribe to get these polish kits for a monthly fee. The brand is called color addict to relate to medicine and the addiction that sometimes comes with using it. The kit is for girls who have a COLOR addiction and the trend setters. Advertisements are meant to be eye catching and just vague enough to drive traffic to the website for more information since the product line is completely new.
it’s tactile in every fiber of your being you feel it in your bones
Introducing Panicky Pink Subscribe now at coloraddictnation.com
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