LOTUS SPA + YOGA
LOTUS SPA + YOGA TM. ALL RIGHTS RESERVED 2501 Stevens Ave Minneapolis, MN I do not take credit for the images in this book, this is a school project.
LOTUS SPA + YOGA 2015 Company Brand Guidelines
TABLE OF CONTENTS
1.0 COMPANY OVERVIEW
2.0 PROCESS
3.0 IDENTITY
4.0 STATIONERY
5.0 SOCIAL MEDIA
6.0 SPA + YOGA ITEMS
1.0 COMPANY OVERVIEW Company Summary
Lotus Spa + Yoga
1.1
Company Overview 1.0
COMPANY SUMMARY The Lotus Spa & Resort is a weekend yoga retreat for yoga lovers who are looking for a place to center and strengthen themselves, as well as get away for a weekend. The weekend is to focus on the growth of each individual, as everyone will be at different places in their yoga experience. The retreat will provide a variety of classes including beginners and advanced classes, yoga sculpt, candlelit yoga. There will be other events throughout the day such as massages, meditations, and meals. Each yogi is in control of choosing which classes and events he or she would like to attend. The goal is for each individual to feel refreshed, relaxed, and ready for the week ahead of them.
1.2
2.0 PROCESS What id Lotus Spa + Yoga? Target Market Qualities Logo Investigations 1-6
Lotus Spa + Yoga
WHAT IS LOTUS SPA + YOGA? Yoga retreat Spa Retreat Hotel
2.1
Process 2.0
2.2
Lotus Spa + Yoga
TARGET MARKET QUALITIES Location / Minneapolis, MN Age / 20+ Gender / Any Occupation / Yoga instructor, any Interests / Relaxing, community engagement, yoga Income / Any Ethnic Background / Everyone Attitude / Centered, positive
2.3
Process 2.0
2.4
Lotus Spa + Yoga
LOGO INVESTIGATION 1 Logos of competition + other yoga studios
2.5
Process 2.0
2.6
Lotus Spa + Yoga
LOGO INVESTIGATION 2 Logos of brands that the target audience likes
2.7
Process 2.0
2.8
Lotus Spa + Yoga
LOGO INVESTIGATION 3 Logos stylistically similar + general vibe
2.9
Process 2.0
2.10
Lotus Spa + Yoga
LOGO INVESTIGATION 4 Sketches +ideas of what the logo will look like
2.11
Process 2.0
2.12
Lotus Spa + Yoga
LOGO INVESTIGATION 5 Hand drawn logo with different typefaces
2.13
Process 2.0
LOTUS SPA + RESORT
LOTUS SPA + RESORT
S PA + R E S O R T
2.14
Lotus Spa + Yoga
LOGO INVESTIGATION 6 Hand drawn logo with different typefaces + a different arrangement
2.15
Process 2.0
LOTUS SPA + RESORT
LOT U S S PA + R E S O R T
LOTUS SPA + RESORT
2.16
3.0 IDENTITY Logo Color Palette Colored Logos Fonts
Lotus Spa + Yoga
FINAL LOGO Computer rendered logo Typefaces in Avenir Next
3.1
Identity 3.0
LOTUS S PA + YO G A
3.2
Lotus Spa + Yoga
LOGO / WORD MARK ALONE Typefaces in Avenir Next “LOTUS” / Tracking 270 / Avenir Next Regular “SPA + YOGA” / Tracking 260 / Avenir Next Ultra Light
3.3
Identity 3.0
LOTUS S PA + YO G A
3.4
Lotus Spa + Yoga
LOGO / ICON ALONE Computer rendered logo without word mark
3.5
Identity 3.0
3.6
Lotus Spa + Yoga
COLOR PALETTE Top / Colors for “yoga” part of hotel Bottom / Colors for “spa” part of hotel
3.7
Identity 3.0
3.8
Lotus Spa + Yoga
COLORED LOGOS Logo set in each color scheme Lighter colors are to go on darker backgrounds Darker colors are to go on lighter backgrounds
3.9
Identity 3.0
3.10
Lotus Spa + Yoga
FONTS Title / Avenir Next Regular / use for titles and bigger text Subtext / Avenir Next Ultra Light / use for body copy or smaller text
3.11
Idenitiy 3.0
AVENIR NEXT REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ,./!@#$%^&*(){}[];:+ AVENIR NEXT ULTRA LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ,./!@#$%^&*(){}[];:+
3.12
4.0 STATIONERY Business Cards Letterhead + Envelope Notepad + Envelope
Lotus Spa + Yoga
BUSINESS CARDS + MEMBERSHIP TAGS Avenir Next Ultra Light / 10 pt type Color scheme / Hotel + Spa (left) + Yoga (right)
4.1
Stationery 4.0
HELLO@LOTUSSPA.COM 4216 31ST AVE N MINNEAPOLIS, MN 55403 952 543 9678
4216 31ST AVE N MINNEAPOLIS, MN 55403 HELLO@LOTUSSPA.COM 952 543 9678
4.2
Lotus Spa + Yoga
LETTERHEAD + ENVELOPE Size / US Letter Avenir Next Ultra Light / 10 pt type Color scheme / Hotel + Spa
4.3
Stationery 4.0
Dear Yogi, Ab ipsunti orendebis por aut eicimos eicabore aut etur aut labore volesti onserio eseris eostibu scimus, cus minus suntia que evellup tatur? Errum ese nest reritiam quas id quiatur aut quia corum receris et omnim fuga. It reicianis rerae nones aut fugia adipsam remporum, est, sit alit que que naturio rrorem exerunt ellabo. Me est, que evendi imi, qui reptaque et que parum lante cumquaerorem ne simusa volorro temolent. Officiis sectur rest remporis rerovidis re, consequam explam, illupit fugia none vernatu risitat autat. Um dolupta tibus, officil laborum estis ut ut placcab orescim quam reperum aliquas ut quosam, natus simporem fuga. Qui blacerc hiliquist hilis et dello blabo. Luptatus ex escime con cumque nia et aut essit lacerum aperum dite soluptati beatemporis molendaepro et et dolentet laborpore, aspis ditatur, cor sitionsendam ressus, sam andita a ne laborest re officatem adi venietus, ute endiori rempora voluptatem quid etus mos modit eumquun turepre odis sit quo Onsequi dita quid ut et quo tet at voluptaturi te coria aut quia idelita sunte volo etur? Lorem abo. Ovidus aut ipsam quiatur? Ur? Et venecab orestiur simusdant quisto et ma eatium ab intotate quiature nossunt. Acesciendi odi qui quas aliqui as et fuga. Et ea volorrum eumquos ilitate mporae plaborionet acere verionse omnimus sitatum ut vellor sintiis ut omnitis escia dolupit volorem porrunt voluptas res earia as dolorumqui to ommo inimporia iumet fugitat ipis quae. Ovitat quunt ad que plignimodit atem aute dolendae. Itatat. Unt aut omnis sunt eos demolestem ra voluptatur? Busam am alicias dolupidicia delectecusda dunt. Voluptas doloreperes plaborro ipsae. Aliam doloribus ad quas dolorenis erchil moditiore ese excepel luptatquid molorio. Nempos eostiur? Aut quia iunt fugit omnihil ernam quatem con eum ernate vendaecab is vendae sit a et exerum repudamentem id quo blam delit aut moluptatum eicae id est asime volessequia que simporp ostetur. Sincerely, The Lotus Spa + Resort
4216 31ST AVE N MINNEAPOLIS, MN 55403 HELLO@LOTUSSPA.COM 952 543 9678
LOTUS YOGA + SPA 4216 31st Ave N Minneapolis, MN 55403
4.4
Lotus Spa + Yoga
NOTEPAD + ENVELOPE Size / US Letter Color scheme / Hotel + Spa
4.5
Stationery 4.0
4216 31ST AVE N MINNEAPOLIS, MN 55403 HELLO@LOTUSSPA.COM 952 543 9678
LOTUS YOGA + SPA 4216 31st Ave N Minneapolis, MN 55403
4.6
Lotus Spa + Yoga
5.0 SOCIAL MEDIA Facebook Instagram Pinterest
Lotus Spa + Yoga
FACEBOOK Prohile pucture / logo Cover photo / photograph of yogi or the studio
5.1
Social Media 5.0
LOTUS
5.2
Lotus Spa + Yoga
INSTAGRAM Prohile picture / logo Images + Posts / photographs of studio, products, atricles about yoga
5.3
Social Media 5.0
LOTUSSPA
LOTUS Spa & Yoga www.lotusspa.com
5.4
Lotus Spa + Yoga
PINTEREST Prohile picture / logo Images + Posts / photographs of studio, products, atricles about yoga
5.5
Social Media 5.0
Lotus Spa & Yoga
Lotus Spa & Yoga
5.6
6.0 SPA + YOGA ITEMS Front Door Door Hanger Key Card Apparel Bath Items Spa Bed Hotel Soaps Yoga Supplies Water Bottle + Thermos
Lotus Spa + Yoga
FRONT DOOR Color scheme / Hotel + Spa Logo window cling on door
6.1
Spa + Yoga Items 6.0
6.2
Lotus Spa + Yoga
DOOR HANGER Color scheme / Hotel + Spa Materials / acrylic
6.3
Spa + Yoga Items 6.0
6.4
Lotus Spa + Yoga
KEY CARD Color scheme / Hotel + Spa Materials / plastic card
6.5
Spa + Yoga Items 6.0
WE LC OME
6.6
Lotus Spa + Yoga
APPAREL Color scheme / Hotel + Spa + Yoga Materials / organic fabrics Logo embroidered
6.7
Spa + Yoga Items 6.0
6.8
Lotus Spa + Yoga
BATH ITEMS Color scheme / Hotel + Spa Materials / organic fabrics Logo embroidered
6.9
Spa + Yoga Items 6.0
6.10
Lotus Spa + Yoga
SPA Color scheme / Hotel + Spa Materials / organic fabrics Logo on ceramic pedicure bowls
6.11
Spa + Yoga Items 6.0
6.12
Lotus Spa + Yoga
BED Color scheme / Hotel + Spa Materials / organic fabrics Logo embroidered
6.13
Spa + Yoga Items 6.0
6.14
Lotus Spa + Yoga
HOTEL SOAPS Color scheme / Hotel + Spa Materials / natural products Logo printed on sticker
6.15
Spa + Yoga Items 6.0
6.16
Lotus Spa + Yoga
YOGA SUPPLIES Color scheme / Yoga Materials / natural + biodegradable products Logo printed on product (bottom + middle) + embroidered (top)
6.17
Spa + Yoga Items 6.0
6.18
Lotus Spa + Yoga
WATER BOTTLE + THERMOS Color scheme / Hotel + Spa + Yoga Materials / natural + biodegradable products Logo printed on product Multiuse / one can hold a hot or cold beverage
6.19
Spa + Yoga Items 6.0
6.20