AIME Magazine 2019

“YOU HAVE TO BELIEVE IN YOUR PRODUCT. IF YOU DON’T BELIEVE IN YOUR PRODUCT, THEN IT’S A PROBLEM.”

MELISSA SANGER

GOODNESS

HARVEY WALLER

Benjamin Lebus (right) and the Mob Kitchen team

MEET THE MAN BEHIND THE MOB

Ben Lebus, founder of online culinary sensation Mob Kitchen, talks tinder marketing, date night recipes and food faux pas.

INTERVIEW BY HARRY LANGHAM

Ben Lebus, the man behind online, culinary sensation Mob Kitchen, took over his parents’ kitchen a year ago, cooking twenty recipes in a weekend as part of a harebrained scheme to become the next big thing in the online foodie world, one might not have said the same – we can only imagine the mess.

Mob Kitchen is born out of a simple idea: to feed four people for under £10. Through producing and publishing one-minute ‘how-to’ food videos online, Ben hopes to prove how easy it is to rustle up something quick, healthy and delicious in the kitchen. Sitting across a table at a café in Bermondsey,

CURTIS WU

I AM CURRENTLY...

JAIME LLAVONA

INTERIOR ARCHITECTURE STUDENT AT WESTMINSTER UNIVERSITY.

Learning new ways of seeing what’s around me. It puzzles me, as everything is constantly evolving and opening new ways of seeing things. I’m in the early days of the creation of this puzzle.

THIS YEAR MY GOAL IS TO...

Move forward every day, not back. It is a dream of mine to own a studio/ workshop/flat but I am not sure if it will happen this year.

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