trends 02
Thirsty for... Follow the trends with low sugar, premium serves and old-fashioned favourites
Treat time After being stuck at home for large parts of the past 18 months, many customers have been keen to treat themselves. Seventy-six per cent of consumers are paying more for food and drink that is difficult to make at home and this increases to 78% in 16-34 year-olds. Take this ‘go premium’ trend and think how you can make the most of it across your drink categories. For soft drinks, have you got some special juices or carbonated options such as Sanpellegrino? In your beer lines, make sure you have at least one ‘premium’ beer. Fizz and cocktails should definitely be part of the mix. Showcase your best offers by getting bar staff to recommend them. Be inspired by our top Halloween cocktails on page 35.
Sweet enough It appears that the pandemic has made us think twice about our health. Adam Russell, Director of Leisure & Licensed at Britvic, says: “Sugar is a key consideration for shoppers, with 33% trying to reduce sugar in their diet1.” Senior Shopper Marketing Manager, Sharon Moore at Danone, agrees: “Health is firmly on the agenda for many customers, with 92% prioritising health when choosing soft drinks2.” Even though customers often like to treat themselves when drinking outside the house, it’s worth examining your drinks offering to give customers the choice. All the big brands are reducing sugar content and introducing no/low options: from Tango Sugar Free and Pepsi MAX, to Tropicana Lean and Volvic Touch of Fruit. If you stock low or no sugar drinks, let customers know they’re available.
1
IGD ShopperVista Health, Nutrition and Ethics Monthly Shopper Update, March 2020. 2The Grocer: The Trickle Down Effect – Bottled Water Category Report 2021
barandkitchenmagazine.com 15
15:20
B&K-issue-07-p12-17-Food-Drink-Trends_v8 SUB.indd 15
11/08/2021 16:58
