CUSTOMER CARE
Bringing tourists to your door Vicki Miller, Director of Marketing & Digital at VisitScotland, offers tips on how your venue can attract people visiting your local area – wherever you are in the country! What channels should venues be considering when promoting themselves to tourists? Today, the majority of people plan their holidays digitally – even more so now with the increased need to book in advance and for venues to manage the flow of visitors. For this reason, businesses need to be both discoverable and bookable online. This means a strong web and social media presence.
Can national tourist organisations such as VisitScotland offer help and support? Yes! Our website (visitscotland.com) provides a free digital platform for businesses – large or small – to connect with audiences globally. In fact, we offer free listings that showcase businesses to 20 million users a year. Businesses
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