3 minute read
JUMP INTO SPRING
23 -30 apr British Beef Week
A British steak isn’t just a tasty option for your customers, it means they’re helping the planet too. Around 85% of the water needed to produce British beef comes from the sky, and greenhouse gas emissions are half the global average. During this special week, promote your beef dishes with exclusive deals and let customers know our own beef is the most sustainable choice.
The King’s Coronation 06 may
It’s the first Coronation since 1953, so make a historic meal of it and the long Bank Holiday weekend that follows. Rename a cocktail or beer in King Charles’ honour or give a new slant on a traditional coronation chicken sandwich. Any venue flying the flag is sure to pull in customers looking to celebrate everything British. Don’t miss our red, white and blueprint for a right royal success on page 28.
Start Here
09-15 may
Coeliac Awareness Week
Around one in 10 of your customers could be on a gluten-free diet, avoiding barley, rye and wheat. It’s a growing market worth £835 million a year so it makes sense to include at least a few menu options. find inspiration on our website >
Sources: ladiesinbeef.org.uk, coeliac.org.uk, finder.com
15-21 may
National Vegetarian Week
Around 13% of Britons – that’s 8.6 million people –plan to go vegetarian, with dishes such as Buddha bowls and sag aloo shepherd’s pie encouraging them to make the change. Why not push pulses, meaty mushrooms and realistic meat substitutes in a veggie-only menu one or two days during this week? It might open up a whole new audience for the rest of the year.
Father’s Day 18 june 21-27 may British Sandwich Week
Everyone loves a sarnie but everyone adores a premium sarnie. It’s the inexpensive but big return flourishes such as side salad, dressing and tortilla chips that easily turn the favourite into something extra. Experiment with different types of bread – bagels, sourdough and wraps – and look beyond cheese and ham.
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Dad discounts are a show-stopping way to get the whole family through your doors, but make sure you shout about your promotions in advance on social media and in-venue. Most fathers like hearty, soul food on their big day – think pies, burgers, fish and chips and ‘treat yourself’ steaks – as well as being the centre of attention. Selfie points (featuring your brand logo) are perfect for capturing a memory when everyone comes together. For more great ideas turn to page 22.
29 May04 June
National BBQ Week
Go barmy for a barbie and try something new. As well as burger and sausages, look at making a crispy porchetta joint. It’s a healthier option, it’s great theatre and gives a crackling crust. Experiment with different charcoal types for a smokin’ flavour or throw wood chips or herb branches on the coals for a subtle new twist.
10 june
Regardless of who makes it to the final, the host for European club football’s greatest prize –Istanbul – should make for a great themed night. get your customers in the mood for their holidays with beer and kebabs. For the non-drinkers, offer refreshing Heineken 0.0.
Your chance to help shape the industry with new survey
Be Inclusive Hospitality has launched its annual survey to assess the state of equality, diversity and inclusion in hospitality. Anyone working in the industry, no matter their background or career level, can get involved. The results will show the current situation and help determine what positive steps should happen next. By filling out the 10 minute survey, you’ll also get a chance to win £250 in vouchers. Be quick – it closes 31 March!
Delicious new flavour twist on classic gravy
How can you possibly improve gravy? We think Bisto has managed it with its Southern Style Seasoned Extra Thick Gravy. The lightly peppered, country-style gravy is ideal for serving with chicken or meat-free alternatives. Its creamy, thick texture means it’s also brilliant for dipping. Why not jump on the French dip trend – a hot, meatpacked sandwich served with a pot of this gravy for dipping?
This gravy gives consistent results every time and you can just make up what you need, when you need it. Just add hot water and stir to create a rich and flavourful Southern style gravy.