2 minute read
Thirsty for… all things liquid
Thirsty for...
Customers are drinking up trends in fizzy water, pink prosecco and decaf tea this summer
Decaf tea
“Decaf tea has experienced the highest growth compared to all other types of tea, as consumers are now taking more notice of their caffeine intake,” says Yorkshire Tea Assistant Brand Manager Carly Murphy. “One of the main concerns is taste,” says Murphy, “and whether decaf can match the flavour of their caffeinated brew. Well, with the right blends, it can!”
Research from Dunnhumby Health found that two in five people stop having caffeinated drinks between 3pm and 7pm; take advantage of this change in consumer behaviour and ensure you have good decaffeinated options available, especially for the afternoon and evenings, so customers can manage their caffeine intake.
Hard Seltzers
Alcoholic sparkling water is a great alternative to alcoholic drinks when customers are looking for healthier options. These hard seltzers appeal to consumers who want to make healthier life choices, but aren’t willing to give up the ABV just yet.
They are growing in popularity, especially among younger demographics: recent IWSR data outlined an annual average growth rate of 90% for hard seltzers from 2020 to 2025 (Drinks Retailing News, Feb 2022). They can be served as an alternative to a G&T, and any beer or lighter alcoholic drink on your menu.
90%
Source: Drinks Retailing News, Feb 2022
Pink fizz
Pink prosecco is the new bubbles of choice. Prosecco DOC rosé sells 15% better compared to the same-brand white prosecco alternative (Drinks Retailing News, March 2022).
Marc Patch, director of GM Drinks, reports that production of rosé prosecco increased 25.4% in volume compared to 2020, despite it being a difficult year, including the impact of Covid-19. Accolade Wines also reports a 38% awareness and 27% appeal in pink prosecco among customers, which demonstrates it is no longer a niche product. Include rosé prosecco on your menu, so that customers can trade up to pink fizz when they want to celebrate or try something different.
Water of life
Forget tap water – sparkling and flavoured waters are making a splash across the industry. Sparkling water sales grew 121% YoY (CGA data, for the year up to March 2022).
“The waters category has seen a variety of innovations in plain and flavoured sparkling, such as Evian sparkling,” says Sharon Moore, Danone Senior Shopper Marketing Manager.
Sixty-nine per cent of 16- to 24-yearolds believe pubs and bars should stock more unique flavours of soft drinks, according to the Mintel Soft Drinks Review, April 2021. This demonstrates a great opportunity for outlets that shouldn’t be missed.
Wine food
According to CGA Trends to Watch 2022, 80% of on-trade wine-drinking occasions feature food, so Accolade Wines has prepared this handy guide for a winning formula every time, depending on the results you want to offer your customers
Light food
light-bodied wine (try Jack Rabbit Sauvignon Blanc)
REFRESHING
Spicy food
rosé (try Jam Shed Rosé) Hearty food
full-bodied wine (try Hardys Shiraz)
WARMING
Food
wine
CALMING MORE PROFIT
Source: Accolade Wines
