trends 02
Thirsty for... We look into the latest trends in the world of mixers
The trusted classics During times of upheaval and uncertainty (like right now!) customers look for reassurance and familiarity. Well-known heritage brands provide comfort and security, so remember to mention the brand as well as the drink.* For on-trade, this means putting trusted brands front and centre, and providing comforting classics for customers to enjoy – think Britvic, CocaCola, Pepsi and Schweppes. Offer classic cocktails as well, such as a great Bloody Mary or traditional Cosmopolitan. *Source: What European food and drink brands can learn from 2008-09 recession, Mintel 2020
Bloody Mary Ingredients
• 50ml vodka • 200ml Britvic Tomato Juice • 20ml fresh lemon juice • 5ml Worcestershire sauce • Pinch of salt and black pepper • Celery stick, to garnish
Method
1. Shake ice and the first five ingredients until combined. 2. Strain into a highball with cubed ice. 3. Garnish with a celery stick.
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