Love match
Ignite the Valentine’s passion at your venue with inspiring ideas and five perfect pairings
Get the candles out. Turn up the romantic (but not too cheesy) music. Separate the tables into twos. It’s time to spread the love! In 2021, Valentine’s Day got lost in lockdown so couldn’t be celebrated in normal style, although many venues made the best of it and provided customers with food and drink takeaways and meal kits. All being well, come February, you’ll be able to welcome loved-up couples back into your venue.
Widen the celebration As Valentine’s 2022 falls on a Monday, there is a great opportunity to stretch the occasion over the previous weekend to create additional sales and profit. For example, on the Saturday and Monday evenings, you could host the traditional Valentine’s meal; Sunday brunch or lunch could be transformed into a romantic meal for two; and Monday lunchtime you could sell takeaway treats as gifts for partners.
Think takeout Valentine’s Day is traditionally a time when people want to eat out, however, for those who might not be comfortable with that or would prefer a meal and drinks at home, consider providing beautifully presented meal kits and takeaway options, particularly if you have reached capacity in your outlet. If you’re offering take-home drinks, make sure you have the right licences. It’s a special occasion when customers like to spend more on those extra special touches – passion fruit cocktail kit, anyone?
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