Time for Change?

When is the right time to invest in growing your business? Ronnie Harris, VJH Marketing.

As a business owner, you probably started the new year It may feel daunting, but if you hope to grow your business the way with plans to grow or develop your business. You may you had planned at the beginning of the year, you may need to invest well have reviewed your business plan ready to put into in professional help. That may be in the form a business consultant, place your business strategy for the coming year. Big financial advisor, or a marketing professional. And as I’m a marketing thumbs up because, it’s crucial that you take the time out of your professional, I’ll use this as an example. business to plan ahead. you. Staff changes, new clients, upgrading software, maternity/paternity There are certain areas of your business that have to keep going. You know your business and where you need to focus and keeping your business going will be high on the list, which boils down to retaining your current loyal clients whilst also bringing in new business. But if you’re busy managing all of the day-to-day challenges, when do you have the time to check in with your current clients or promote your business? The odd social media post, or event promo isn’t enough. How do you know if you are reaching your target audience? The term ‘spray and pray’ comes to mind; little to no regard for accuracy in the hope to score a hit. Back in the 2008 recession, one of the first areas organisations I’m not going to state the obvious about 2020, but I’d hazard a guess that rationalised was their marketing support. Business owners would your plans have had to shift dramatically. then give that role to some poor unsuspecting soul whose expertise But isn’t the permanent state of running a business that of flux? Just as made it through the rough times then put their focus on building back you deal with one issue, something else comes along that challenges their business, but this took time. leave… the list goes on. Most of the time, we Thankfully, most organisations realise the take changes in our stride so that we do not importance of maintaining their marketing detract too far from our planned business “The only constant in life is activity, but it often falls into the ‘too hard box’, goals and objectives. change.” hence the sporadic nature of their marketing efforts. Those businesses that are continuing So, does this year have to be so different? Heraclitus with their marketing activity remain visible and Yeah, okay! Hear me out. resilient to their clients, old and new.

was not in marketing. Business went into survival mode. The ones that For those brave souls who are continuing to invest in their business, whether that’s financial investment or investing time, remember your 2020 business goals.

You’ve got this.

Ronnie Harris • VJH Marketing ronnie@vjhmarketing.com 07970 752660 www.vjhmarketing.com

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