Comcast Logo Change

poor timing

By, Massimiliano Taddei

Comcast was an American cable operator company, which turned into one of the most hated customer services in the United States. In 2010 Comcast made the decision of changing names, hoping to show the customer that they had overcome their customer service issues. However, a logo swap usually doesn’t result in people forgetting a history of bad practices.

By changing the brand identity Comcast’s hope was that people would quickly forget their previous negative experiences with the brand. However, the brand could also have put more time and energy into improving customer support, company structure, or internal practices. Since after all, changing the name of a company does not change its reputation!

What can we learn from Comcast’s corporate visual identity change? Restore your reputation alongside spending money on changing a brand design. Or, simply focus on listening to your customers to avoid drastic changes in your visual brand identity only to dump a bad reputation!