B R A NDING by M adeline H ennelly
B R A NDING Horizon In t e rn a t ion al Jet C har t er s is a br and I c r ea t ed in 2 0 1 3 . T h e g oa l w as t o crea t e a r elaxing t r a vel exper ienc e f or t he mo d e rn wa n d ere r. Wit h t ha t goal in mind, I r es ear c hed var ious t ren d s in air t ra ve l an d f ound t ha t air t r a vel in t he 1 9 6 0 ’s w as p e rf ect . I t h e n re sea r c hed 1 9 6 0 ’s des ign and f ound t ha t an of f - red w it h b lack an d w hit e c olor palet t e w ent w ell w it h bot h t h e 1960’s t h eme a n d w it h t he moder n c us t omer s t his comp a n y w ou ld a t t ract . (U npublis hed)
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5700 S Cicero Ave Chicago IL 60638 773•838•0600 horizon.com
5700 S SCicero 5700 Cicero Ave Ave ChicagoILIL60638 60638 Chicago 773•838•0600
773•838•0600 horizon.com
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HORIZON INTERNATIONAL JET CHARTERS
5700 S Cicero Ave Chicago IL 60638 773•838•0600 horizon.com
B R A NDING T h e Brass St ach e is a s alon I br anded in 2 0 1 3 . The goal w as t o crea t e a laid - b ack sal on f or men bet w een t he a ges of 2 5 - 3 5 . I rese arch ed cu rre n t m ale f as hion as w ell as old r us t ic , des ign in o rd e r t o cre a t e t h e look and f eel of an old s aloon. A f t er f ig u rin g ou t t h e an t iq u e t heme f or t he br anding, I c hos e t o us e b la ck a n d d a rk g rey as t he main c olor s and a dus t y gold f or t h e acce n t co lor. I a lso c hos e t o put a bo w ler ha t in t he logo t o ke ep t h e ref in ed an t ique look I w as aiming f or. (U npublis hed)
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