PERSONAL WELLNESS COMPLETE PERSONAL TRAINING SOLUTION
www.technogym.com/personalwellness
3
Functional Training and Personal Training More and more facilities are looking at the additional revenue opportunities offered by the increasing popularity and demand for functional and personal training. At Technogym we can not only offer the most innovative solutions to support functional and personal training, but also the consultative services to assess the most appropriate business model, implement the business plan, recruit staff and assist in marketing.
Technogym your partner for the complete Personal Training solution.
Member experience More and more people see the benefit of personal training to: -
Improve their workout experience Recover their physical shape in a simple manner Re-discover natural movements Fight sedentary habits and find a new lifestyle balance Return to the origins of movement to learn more about themselves Improve performance and reach goals
Everybody needs guidance Knowledgeable, professional and organised personal trainers create a relationship with members to: - Listen and analyse customer needs - Define clear individual targets and goals - Create a tailor-made training programme, designed to optimise time and effort as well as explain all the benefits to motivate the member - Create a relationship based on mutual trust - Make the most of the equipment’s technical potential
A profitable investment A well organised, quality Personal Training service will help your Club: -
Attract new members through the functional and personal training services offered Differentiate the offer from that of competitors and provide added value to membership Complete the gym floor with dedicated spaces and equipment to be used for work with a personal trainer Improve customer satisfaction and retention by generating a consistent secondary revenue which will grow over time - Develop a professional upgrade program for your technical staff - Achieve a clear, quantifiable and quick return on investment
1
Personal Training, a profitable choice Critical success factors Success is not only about selecting innovative high performance equipment, it is also about the business model implemented and the objectives set. 1. Business Model Define a clear business model for success: 1 to 1 personal training, small group training or circuit classes – establish what will appeal most to members and what delivers maximum revenues. 2. Equipment Personal training requires the best equipment for movement, giving the widest freedom to the customer for the personal trainer to be able to add their knowledge and value. 3. Recruitment and Training Personal trainers must not only have good technical backgrounds, but excellent communication skills to engage with members and provide an excellent member experience.
Work with our Sales, Wellness Design and Consultancy Team to sufficiently plan all of the above and ensure Personal Training is a success.
2
4. Marketing The service of Personal Training must be promoted, taking advantage of “points of contact� in the service plan as well as day to day. 5. Sales The service of Personal Training must be promoted with a proactive approach highlighting the benefits. Incorporating free taster sessions and reduced rate sessions are key success factors. 6. Space A Personal Training requires a clearly identified space suitable for 1-to-1 work or work with small groups.
Personal Wellness by Technogym Implement the perfect plan for Personal Training success The ingredients: 1. A unique range of function and movement products.
3. Education to provide knowledge and upskilling for the training team.
2. Design and planning of the personal training space.
4. Consulting services to implement the selected business model.
5. Marketing tools to promote the service.
OPERATOR - Promotion
-
Equipment Education Marketing Tools Space
- PT Revenues - Retention
PERSONAL TRAINER
END USER
-
Staff Relations Reference Standard Development of a Programme Motivation
Benefits: Club
Personal Trainer
Members
1. Obtain a full personal training solution;
1. Dedicated space with innovative equipment for a variety of training formats;
1. A stimulating and fun training environment;
2. Increase secondary revenue and return on investment; 3. Enhance the member experience, increase retention and attraction.
2. Opportunity to demonstrate and grow knowledge and experience; 3. Motivational working environment to work directly with clients.
2. Enhanced experience offering added value to achieve goals quickly; 3. Creates a relationship with an experienced trainer able to listen, advise and motivate users and monitor progress.
3
Arke
4
Kinesis Stations, Kinesis One
Perfect equipment for Personal Wellness Technogym enhances the Personal Trainer’s skills with tools designed for limitless use, suitable for any need, client, level of fitness and age Kinesis and Kinesis One Kinesis is a complete training solution with virtually endless training possibilities thanks to its innovative cable system and full gravity technology. Incredibly space efficient
Kinesis One is a fundamental solution which offers unlimited movement possibilities to demonstrate personal trainer knowledge and added value to members.
Arke Arke is the new solution for functional training. Developed by the Technogym Scientific Centre it is the best solution for full freedom of movement to perform day-to-day activities in the best possible way as well as to achieve optimum physical fitness, coordination, stability, balance, flexibility, strength, speed, agility, reaction time, cardiovascular and respiratory capacity.
Arke is organised in 4 different families inspired by the natural elements: Air, Water, Earth and Fire. The wide variety, appeal and user groups not only provides a great return on investment, but also provides opportunities for different training formats from one to one with a personal trainer, small group training or dedicated space on gym floor.
Kinesis Stations Kinesis Stations combine the benefits of functional strength training with the simple design of more traditional tools, enabling the user to progress from simple guided movement training to increasingly free training. This line comprises 6 tools to focus on 6 primary movements. Thanks to Full Gravity technology, each product allows for a wide range of exercises and progressions, the value of which can be maximised by a Personal Trainer. Kinesis Stations bridge the gap between training with selectorised equipment and pure functional training. With Kinesis Stations members will experience
Intuitive Functional Movement - easy to use equipment combining the benefits of functional strength with the simplicity of more conventional strength equipment. A wide variety of exercises and progressions, free and without limitations, can be performed either completely independently or in the presence of a Personal Trainer. Complete training which re-establishes the correct balance between body and mind – all reasons why Kinesis Stations, especially if set up next to the Personal Training area, are an ideal interaction point for users and Personal Trainers, and can help promote and sell a truly different service.
5
We plan your perfect space An atmosphere dedicated to Personal Wellness that combines design, function and customer experience Personal Wellness Space A clearly defined space on the gym floor, offering privacy, but still visible to stimulate and maximise the opportunities of contact between the Personal Trainer and customer to promote services.
Personal Wellness Room A dedicated private space requirements of the customers who want to train with the Personal Trainer in a more private, dedicated and exclusive environment.
Personal Wellness Studio A dedicated studio based facility designed for those who want to offer personal training in a private studio to sell sessions and packages of personal training. A design approach focusing on the optimisation of available space, combined with the most advanced trainers and the best of the functional resources offered by Technogym.
6
We prepare your Personal Trainer Support services for training and programming to support and upskill trainer knowledge Technogym provides a series of focused educational tools to support: - Exercises, progressions, routines; - One to one training; - Small group training; - Sales and marketing support materials.
Educational Tools - On-site training with fitness team on site - with selection of REPS accredited courses; - E-learning - online Wellness Institute platform; - Visual learning kit - complete library of exercises, progressions and routines using Technogym products; - Wekinesis.com web community - dedicated to personal trainers, owners and members to share contents, exercises, programmes, experiences, best practices and success stories from trainers all around the world.
7
We supply marketing tools Technogym provides the collateral to promote the service and to stimulate the member interest Promotion of the service - Promotional Banner - Promotional Literature, leaflets and brochures - Web banner
Promotion of the space - “PERSONAL WELLNESS SPACE� powered by Technogym - signage Arke Educational Posters (digital file)
Web banner Kinesis Stations. Banners to be placed on the Club website.
8
We create your business plan Technogym supports you in the development of an effective business plan Technogym’s consultation service offers the consultative services to assess the most appropriate business model, implement a business plan, recruit staff and assist in marketing the service.
1. Feasibility Plan and Audit An examination of the potential for your business with a forecast of implementing a given solution. Following the overview a more comprehensive 80 point audit to explore personal training as a business will be drafted.
2. Business Model Overviewing the personal training service organisation, revenues, pricing and definition of targets.
5. Sales and Marketing
3. Business Plan Strategy and marketing plan developed based on the business plan to reach targets.
4. Recruitment and Training Planning of personal trainer recruiting, selection of personal trainers and integration with the existing sales strategy.
In partnership with
Creation of tools to support and promote PT to attract members and make PT a success. Additionally on an ongoing basis: Organisation of PT service control and monitoring of the team and service to ensure service levels are maintained. Management of the PT team reporting outcomes to ensure targets are met.
YOUR Personal Training
Request your free personal training feasibility plan today!
UNITED KINGDOM TECHNOGYM UK Ltd. Doncastle House Doncastle Road – Bracknell Berkshire RG12 8PE Ph. +44 1344 300236 Fax +44 1344 300238 UK_info@technogym.com GERMANY TECHNOGYM Wellness & Biomedical GmbH Im Geisbaum 10 63329 Egelsbach Ph. +49 6103 201240 Fax +49 6103 2012410 info_d@technogym.com NETHERLANDS TECHNOGYM BENELUX B.V. Rhijnspoor 259 2901 LB Capelle aan den IJssel Ph. +31 (0) 10 422 32 22 Fax +31 (0) 10 422 25 68 info_blx@technogym.com BELGIUM AND LUXEMBOURG TECHNOGYM BELGIUM Leuvensesteenweg 555/2 1930 Zaventem Ph. +32 (0) 2 709 05 50 Fax +32 (0) 2 721 36 99 info_blx@technogym.com FRANCE TECHNOGYM FRANCE SAS 20, rue Rouget de Lisle 92130 Issy les Moulineaux Ph. +33 (0)1 45 29 90 00 Fax +33 (0)1 45 29 90 05 info@technogym.fr
SPAIN TECHNOGYM TRADING S.A. Parc De Negocios Mas Blau Ed. Avant 1 c/Selva, 12 08820 El Prat de Llobregat, Barcelona Free call: 900 89 88 99 Ph. +34 902 101 093 Fax +34 933 704 736 informacion@technogym.net PORTUGAL TECHNOGYM PORTUGAL U.L.D.A. Lagoas Park – Edif. 8 – Piso 1 2740-244 Porto Salvo Lisboa Ph. +351 70 778 50 56 Fax +351 21 893 40 39 informacao@technogym.net RUSSIA TECHNOGYM Z.A.O. BC ‘Vereyskaya Plaza’ Vereyskaya Street, 29, korp.154, Office 42 121357 Moscow Ph. +7 495 933 38 36 Fax +7 495 933 38 34 info@technogym.ru U.S.A. TECHNOGYM USA Corp. 830, Fourth Avenue South – Suite 300 Seattle WA 98134 Ph. +1 206 6231488 Toll free: 800 8040952 Fax +1 206 6231898 info@technogymusa.com UNITED ARAB EMIRATES TECHNOGYM EMIRATES LLC Umm Harair building, shop 9 Za’ Abeel Road Dubai, United Arab Emirates Ph. +971 4 3375337 Fax +971 4 3372660 infouae@technogym.com
JAPAN TECHNOGYM JAPAN Ltd. Shibakoen Bldg. 3F 3-5-5 Shiba, Minato-ku Tokyo, 105-0014 Japan Ph. + 81 3 5765 7788 Fax + 81 3 5765 7789 jp_info@technogym.com CHINA TECHNOGYM (Shanghai) INTERNATIONAL TRADING Co., Ltd. Room 101, No.98-4 Yanping Road, Jing An District, Shanghai. Zip Code: 200042 Ph. +86 21 5888 6355 Fax +86 21 5888 6950 sales_china@technogym.com HONG KONG TECHNOGYM ASIA Ltd. 30/F, Unit 3008 25 Canton Road, The Gateway Tower 2 Tsim Sha Tsui, Kowloon, Hong Kong Ph. +852 31162622 Fax +852 31162625 hleung@technogymasia.com AUSTRALIA TECHNOGYM AUSTRALIA PTY Ltd. Building E, Suite E204 24-32 Lexington Drive Bella Vista NSW 2153 Ph. +61 (02) 8883 0172 Toll free: 1800 615 440 Fax +61 (02) 9672 6410 info.au@technogym.com OTHER COUNTRIES TECHNOGYM SpA Via G. Perticari, 20 47035 Gambettola (FC), Italy Ph. +39 0547 650101 Fax +39 0547 650591 info@technogym.com
www.technogym.com
Technogym and The Wellness Company are trademarks of Technogym® S.p.A. registered in countries of the European Union and in the world. Technogym reserves the right to modify its products and documentation without notice. © 2010 Technogym
ITALY TECHNOGYM SpA Via G. Perticari, 20 47035 Gambettola (FC) Ph. +39 0547 56047 Fax +39 0547 650505 informazioni@technogym.com
0S000400AB-UK
Technogym in the World.