Facts About Filmfare and IIFA Awards
Filmfare and IIFA Award Firmware is one of the most famous events carried out in India, IIFA Award takes place outside the walls of India except for the 20th award which was held for the first time in Mumbai, India in 2020. Here, Madhu Mantena, a successful film producer, a media entrepreneur who has produced several highest-grossing movies explains all that Filmfare and IIFA Awards entail.
A Plethora of Genuine Talent is Showcased
These awards have successfully showcased the best talents that India has to offer the world. The aim was to promote India cinema across the globe and it spans out across numerous categories.
The Sponsors are the ones behind the Events
The ceremony has been sponsored by private organizations and any businesses looking to boost their brand reputation and gain wider visibility can be a sponsor.� Madhu Mantena says. Other commercial tie-ups, including the sale of tickets, also cover up for the expenses and everything that goes into making awards worth it.
The fate of the artists are in the hands of both the public and the committee of experts