NATURAL & C I N A G R O HEALTHY S T C U D O R P EXPO
BRAND BOOK
TABLE
OF
CONTENTS
BRAND MISSION STATEMENT WHO ATTENDS ? WHO EXHIBITS LOGO MARK TONE OF VOICE COLORS TYPOGRAPHY
NATURAL & ORGANIC HEALTHY PRODUCT O
BRAND
MISSION
STATEMENT
NATURAL & ORGANIC Y H T L A E H S PRODUCT EXPO
Naturally Good is Australia’s first trade only event completely dedicated to supporting and fuelling the $10.2 billion natural, organic and healthy products marketplace. From retail and distribution to manufacture and supply, Naturally Good brings together all sectors of the natural and organic products value chain to expand their business, gain a better understanding of market opportunities and see the latest new products and trends.
EXIBIT FOOD & BEVERAGES BEAUTY & PERSONAL CARE HEALTH & NUTRITION HOME & LIVING BUSINESS SERVICES
W
HO
ATTENDS
?
NATURAL & ORGANIC Y H T L A E H S PRODUCT EXPO
TRADE ONLY
RETAIL Natural & Organic Stores Health Food Stores Vitamin & Supplement Stores Online Retailers Gourmet / Specialty Retailers Independent Retailers Supermarket Chains Pharmacies Salons/ Spas Pet Supply Stores / Grooming DISTRIBUTORS National & International Distributors Importers / Exporters Local Wholesalers FOOD SERVICE Hotels / Restaurants / Cafés Caterers Education Facilities / Canteens HEALTH Health Clubs / Gyms Dietitian / Nutritionist Alternative Health Clinic/Practitioner Medical Professional
In 2015, we’re bringing together the entire industry to inspire, empower and shape the future of natural and organic retailing. Trade attendees will make connections, discover new products and trends, and get upto-the-minute information and education on all things natural and organic.
GROW YOUR SALES KNOW WHAT’S NEXT BUILD YOUR ADVANTAGE NETWORK FOR SUCCESS
W
HO
E
XHIBITS
?
NATURAL & ORGANIC Y H T L A E H S PRODUCT EXPO
Manufacturers, suppliers and importers of natural and organic products, raw ingredients and business solutions.
L O G O
M A R K
NATURAL & ORGANIC Y H T L A E H S PRODUCT EXPO
NATURAL & ORGANIC Y H T L A E H S PRODUCT O EXP
Our identity is how we communicate with our consumers. We express our core values before speaking a word and set a high standard to preserve this image. The Naturally Good logo was designed to represent the expo content in a aesthetic manner. The Naturally Good logo should work across all media.
CURRENT MARK 2015
3-4 MAY 2015
ROYAL HALL OF INDUSTRIES MOORE PARK, SYDNEY
The style you choose will depend on the environment in which the logo appears. The main color (light blue R65 G171 B207) makes up Naturally Goods primary signature.
For sizing the minimum width should be no less than 1.5 inches to assure legitability.
The side box is an integral part of conveying
the brand image. To maximize its impact and to preserve its unique status, never use it alone or linked to other typography or icons
Food bites, indicating expo content.
Showcased in their marketing pieces, Naturally Good promotes their social media presence. The advertisements were designed in order to properly display social media icons with a call to action, to help build the brand community.
Our primary, authorized Naturally Good blue medeo (PMS: 562) is preferred when applied to a white background. When using blue medeo as a background, reverse out the logo to white.
LOGO
DO’S
&
DON’T’S
NATURAL & ORGANIC HEALTHY S PRODUCT EXPO
L URA NAT NIC & A ORG ALTHY S HE DUCT PRO XPO E
Don’t angle log
NATURAL & ORGANIC HEALTHY S PRODUCT EXPO
Don’t use logo without side box
NATURAL & ORGANIC HEALTHY S PRODUCT EXPO
Don’t use in-reverse logo on blue medeo background
T
ONE
OF
VOICE
NATURAL & ORGANIC Y H T L A E H S PRODUCT EXPO
Our voice is how we speak to people. Through our signage. Through our advertising. Through our circular. Even through our e-mails, presentations, and more. The signature language we use, our tone and voice provides the world with yet another way of recognizing our brand. One that is a positive, powerful and inspiring image. Most important of all is to write for the audience while incorporating our brand personality traits into the copy. Â
C O L O R S
NATURAL & ORGANIC Y H T L A E H S PRODUCT EXPO
PMS: 306C R: 65 G: 171 B: 207
Light Blue
PMS: 377 R: 63 G: 72 B: 16
Grass Green
PMS: 562 R: 13 G: 35 B: 40
Blue Medeo
PMS: 021C R: 223 G: 145 B: 36 Pantone Orange
PMS: 0000 R: 252 G: 252 B: 252
White
C O L O R S
Naturally Good, likes bold, lively & engaging color palettes, which reflect the brand & personality of the expo.
We request that the main color
palette remain between these five PMS colors. Variation of tone may be used.
This color palette is a modern yet
timeless expression of natural and
organic products. These represent the uplifting experience of
attending the show & sharing in this industry.
TYPOGRAPHY
NATURAL & ORGANIC Y H T L A E H S PRODUCT EXPO
CORPORATE
TYPOGRAPHY
Just as important as the integrity of the logo and color palette, typography plays a key role in bringing a fun, yet clean look to the Naturally Good brand.
FLAMA The Flama regular typeface is to be used as body text. With the other typefaces to
Flama regular Flama bold Flama medium
be used to enhance wording. While being
Flama light
typeface still has a fun personality, and a
Flama italics
a simple and elegant sans-serif, the
clean look, adding to the Naturally Good brand. CLEAR SPACE
Never allow typography or other
elements to “invade� the signature or the symbol.
NATURAL & ORGANIC HEALTHY S PRODUCT EXPO
www.naturallygood.com.au