FRIDAY, 8th AUGUST
INDIVIDUAL
PORTFOLIO ART DIRECTION Cherise Hoelfer SID: 13220273 Madison Wallace
THE CONCEPT This advertising material was developed to target potential visitors of Naturally Good Expo 2015. As Australia’s first trade only event, Naturally Good is dedicated to support and fuel the $10.2 billion natural, organic and healthy products marketplace. Naturally Good brings together all sectors of the natural and organic products value chain for retailers, distributers, manufacturers and suppliers. The expo provides resources to expand businesses, gain a better understanding of market opportunities and see the latest new products and trends. Therefore, to position the advertisements to reflect this data, the designs remain professional, simple and concise. As a business-to-business event, I have met the demands of effective marketing formats and mediums to suite the targeted attendees. These marketing tools were created in connection with the current branding, in effort to provide more effective material that could be of use to National Media. The original color palette of dark and light blue, orange and white remains with an added splash of green to compliment the visuals with a fresher tone. I have assured brand flow and continuity throughout the 5 pieces to mirror the natural, organic and health show concept. The same messaging, colors, fonts and images were used for this reason. The advertising material covers 5 separate channels that I felt were appropriate for business-to-business, also taking into account factors of efficiency, clients budget and overall appeal. I have specifically chosen two visual elements that have flowed through every piece, looking to give the brand a richer identity that potential attendees will recognize. These include a forest image with the sunshine beaming through the trees and a creative shape that showcases the 4 segments of the show.
EDM Email is a effective, convenient and personal medium to communicate with Naturally Goods audience. Applying an appealing color palette with the signature branding, readers will be intrigue of what is on offer. By clicking on any part of the email, you will be re-directed to the website, in additional to the eye-catching call-to-action button.
FOOD & BEVERAGES BEAUTY & PERSONAL CARE HEALTH & NUTRITION HOME & LIVING
$10.2 BILLION & GROWING! ARE YOU GETTING YOUR SHARE? REGISTER
REGISTER NOW AT www.naturallygood.com.au
MAGAZINE FLYER A full page advertisement will be placed in trade magazines that align with the natural, organic and health or retail industry. These may include the'Australian Organic' or 'Retail World'
FOOD & BEVERAGES HEALTH & NUTRITION
NATURALLY
GOOD
Natural & Organic Product EXPO REGISTER NOW & be apart of this
10.2 Billion Industry Visit: naturallygood.com.au
HOME & LIVING BEAUTY&PERSONAL CARE
FACEBOOK PAGE & LINKEDIN POST
These pieces were designed to develop a online presence and provide potential attendees a forum of communication with Naturally Good.
SNAIL MAIL The final advertising element is taking a more creative and engaging approach to promote the event. This snail mail is to be sent out to the appropriate trades, including Flannery's or Swisse head offices as an direct enticement and invitation to register.
B E A U P T E Y R & S O N A L C A RE
BACK
& ME HO ING
BUSINESS SERVICES
INSIDE
& D O S FO E G A R E BEV
LI V
HEALTH & NUTRITION
FRONT