PICÓN & ASSOCIATES Consulting
Strategy Consul/ng
Campaigning
Marke/ng
Methodical approach to understanding our client’s unique purpose, objec1ves and goals in all areas of PS, Issue Specific Management, Ac1on Research, Leadership Development, Sponsorship Coordina1on and Fundraising.
Design, develop and deploy innova1ve tools and techniques to determine Project Readiness, Monitoring Protocol and Evalua1on of Campaign Staff & Volunteers. Budgets are set in place, while vote targets are constantly right-‐sized.
Effec1ve, to-‐the-‐point online & print marke1ng brochures, signage, fliers, reports, billboards, posters and special graphic design project based work.
Full-‐service political consulting with over 30 years of expertise. Combining latest trends in poli1cal messaging and voter contact with old-‐fashioned grassroots organizing. Picón & Associates is a full-‐service poli1cal consul1ng firm that u1lizes the latest approach to poli1cal messaging and voter contact with tried & tested, old-‐fashioned grassroots organizing. Our team has decades of experience in developing and managing mul1ple issues and electoral campaigning, as well as, voter mobiliza1on programs. Our clients include key Congressional campaigns, Gubernatorial races, State par1es, unions, state legisla1ve
caucuses, candidates for municipal & state office and issue campaigns. We look at every project and client with intense focus to insure a winning strategy. Our methods in crea1ng a successful strategy come from careful prepara1on and planning, which include: 1). Evalua1on of strengths & weaknesses of a candidate or issue, 2). Objec1ves seOng with long & short-‐term goals, 3). Primary & secondary audience coordina1on which will help move a campaign along, 4). Targeted &
persuasive messaging that focus on “best interests” and economical issues pertaining to the campaign, 5). Messenger organizing for both experts & authen1c voices speaking from personal experience, 6). Message delivery training to direct contacts, media events, speaking engagements & adver1sing and 7). Constant Evalua1on & Reevalua1on to correct and rightsize efforts towards success.
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