Lingerie Adaptée
Lingerie Adaptée is an online retailer that specializes in creating custom fit and one of a kind lingerie.!
ABOUT US
To be the customers’ choice of custom, handcrafted and exquisite lingerie.
Sophistication " Loyalty! Feminine " " Professionalism! Perfection
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VISION
SHARED VALUES
MISSION We are in the business to provide women with specialty and custom lingerie, all while creating pieces that are adaptable to any ensemble. We guarantee that our handcrafted garments will fit precisely beneath her occasion dress by fitting each pattern to the customer’s body, all while being in the comfort of their own home. Through the process of private fittings, we are able to see how the materials stretch and give to each individual woman’s curves, producing lingerie that are both exquisite and truly form fitting. Each garment created will showcase the respect we hold for the design phase, knowledge of the female body, sophistication and innovation, and our continuous pursuit for exceptional quality.!
NATURE OF BUSINESS Lingerie Adaptée is an online retailer that specializes in creating custom fit & one of kind lingerie. Many women face the issue of not knowing what kind of undergarments to wear beneath abstract attire, therefore are often forced to disregard the item completely. Conversely, we guarantee to accommodate the ensemble with appropriate undergarments, but most importantly, create truly exquisite lingerie.
HOW IT WORKS Our clients are able to browse our selection of lingerie garments online, then can request a bra fitting appointment with one of our lingerie fit specialists.! Our team will travel to the home or designated choice of the client, creating a private and stress free fitting.!
COMPANY CULTURE
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We value professionalism, a positive attitude, and creativity. Client confidentially and service plays a crucial role in our culture model. ! We encourage, entice, and empower our employees by offering a positive work environment, sales incentives, and we depend on them to make good company decisions based on their best judgment. ! With our employees being the backbone to our company, we strongly believe in a positive, comfortable and enjoyable work environment.!
BUSINESS LOCATION Lingerie Adaptée is primarily an online retailer. Our customers are first able to browse our selection of lingerie garments online, then can request for a bra fitting appointment with one of our lingerie specialists. Our team will travel to the home or designated choice of the customer, creating a private and stress-free custom fitting. In addition to selling our products online, Lingerie Adaptée has partnered with several small formalwear and wedding boutiques. We will provide lingerie that is adaptable to any dress with a seamless fit, no matter how intricately designed. The customer will find the perfect undergarments and dress, all in a one-stop shop.
UNIQUE ASPECTS
The team at Lingerie Adaptée believes in creating the most exquisite lingerie on the market. Our team of lingerie artisans are trained to possess an in-depth knowledge of design and tailoring, the curves of the female body, and recognize the importance of being attentive to detail. With this said, we ensure that every bra will be truly form fitting and adaptable underneath any ensemble. How do we accomplish this? By having custom fittings with each customer, we are able to fit each pattern to the body, not a mannequin. We will create a revolutionary bra, through evaluating how materials fit and support a woman’s curves. After the first custom fitting, we hold a complete record database with the customer’s previous purchases. The record will include the item styles, color, material and exact measurements of the garment. This information can be accessed through a private, online customer profile. Lingerie Adaptée also shares a value of strong customer loyalty and relationships. Therefore when requesting a fitting appointment, our clients are able to specify the specialist they would like to meet with. This encourages the client to feel comfortable, private and relaxed.
INTENDED Â CUSTOMER Â Our products will cater to the specific needs of women between the ages of 25-50. They are highly engaged into their social life and are always seen at fashion shows, art events, galas and cocktail parties. They are educated, successful and have a great interest for fashion and their physical appearance. With holding high career positions and having a higher discretionary income, high-quality and long-lasting products are expected in a brand. Living a very busy and chaotic lifestyle means they do not have time to shop for lingerie products to pair with a dress. They value a service that is personalized and can be tailored around their personal schedule. Our customers appreciate the fine quality of fabrics, the perfect fitting lingerie, our professional bra specialists and the convenience of our company.
CUSTOMER PROFILE
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Name: Olivia Hunter! Age: 30 years old! Career: Junior Buyer for Neiman Marcus’ Midwest Division! Location: River North, Downtown Chicago! Salary: $80,000! Relationship Status: Single, however actively dating! Education Level: Attended Parson’s New School of Design for Fashion Marketing Stage of Life: Post college, slowly rising in fashion industry! Hobbies: Architecture sightseeing, interior design, yoga, traveling, hosting dinner parties, wine tasting! Favorite Restaurants: GooseFoot, Next, Telegraph! Favorite Designers/Brands: The Row, Celine, Jil Sander, Vince, Rag & Bone! What magazines does she read? Harper’s Bazaar, Oyster, WWD, W! Favorite artist: Amy Winehouse, Fiona Apple, Adelle ! Where do they shop? CB2, Crate and Barrel, Whole Foods! Shopping attitude: Window shops for inspiration and trend analysis! • Does not leisurely shop! • Focuses on quality and design elements of item over price! Political views: Reserved with vocalizing her political views, considers herself a conservative democrat!
MARKET PENETRATION STRATEGIES Partnering with boutiques and bridal shops will help us penetrate the market and reach our target audience. Customers will be able to sample the products and will be referred to the online store. Social media will also be used to reach our customers. Twitter will be a great way to reach our customers and provide them with product knowledge and promotions.
BRANDING
VALUE OF CUSTOMER FOR LIFE Jacqueline Finder! Lily Whay! 37! 27! Pediatrician! Entrepreneur! Order lingerie 2 times a year! Chicago resident! Average Price Per Sale: $420! Client of 2 years! Expected to shop with us until Orders lingerie 4 times yearly! age 52! Will spend a total of $14,280 Average Price Per Sale: $25! in 17 years! Will spend $8,000 by age 35!
MANAGEMENT AND LEADERSHIP Encourage and motivate staff! Empower employees to grow within the company! Allow exploration of other roles in company! Weekly meetings about client meetings, production and product materials!
HOURS OF OPERATION Online (24/7)! Appointment available between 10am-7pm, Monday- Saturday!
POSITIONS Â Receptionist & Client Service (hourly: $12-17)! Fit Stylist (hourly: $16-22)! Designer/Owner (salary: $61,000)! Inventory & Operations (hourly: $15-20)! Shipping (hourly: $12-16)! ***yearly bonuses are offered to all employees. They amount varies on performance.!
WEEKLY SCHEDULE
WEBSITE HOMEPAGE
WEBSITE CONTACT PAGE
PERCENTAGE O F S ALES B Y M ONTH !%!Of!Sales!By!Month! December' November' October' September' August' July' June' May' April' March' February' January'
PERCENTAGE OF SALES BY MONTH January!
2%!
$15,166.32!
February!
15%!
$113,747.40!
5%!
$37,915.80!
April!
11%!
$83,414.76!
May!
14%!
$106,164.24!
June!
10%!
$75,831.60!
July!
3%!
$22,749.48!
August!
3%!
$22,749.48!
September!
3%!
$22,749.48!
October!
6%!
$45,498.96!
November!
8%!
$60,665.28!
December!
20%!
$151,663.20!
100%!
$758,316.00!
March!
ESTIMATING ANNUAL SALES Number of Units! Monday!
Tuesday!
Wednesday!
Thursday!
Friday!
Saturday!
Sunday!
Total!
APP!
Black!
1!
1!
2!
4!
6!
8!
7!
$2,755 !
$95 !
Nude!
2!
1!
2!
4!
7!
9!
8!
$3,135 !
$95 !
Trend! 0! Full Coverag e! 2!
1!
1!
3!
3!
5!
4!
$1,683 !
$99 !
1!
4!
6!
6!
6!
8!
$1,287 !
$39 !
Cheeky! 2!
1!
3!
6!
8!
7!
7!
$1,326 !
$39 !
Thong!
2!
1!
4!
6!
8!
8!
8!
$1,295 !
$35 !
Shapers! 1!
1!
2!
3!
4!
2!
2!
$1,875 !
$125 !
Corsets! 0! Deterge nt! 3! Laundry Bag! 3!
0!
1!
1!
1!
1!
0!
$780 !
$195 !
1!
2!
3!
4!
4!
3!
$300 !
$15 !
1!
2!
4!
3!
4!
4!
$147 !
$7 !
One Week! $14,583 ! One Year Sales (52 weeks)! $758,316 !
$14,583 !
Average Ticket!
Monday! Tuesday!
Wednesday!
Thursday!
Friday!
Saturday!
Sunday!
8!
7!
10!
13!
14!
9!
5!
=!
Items Sold Weekly!
APP!
66!
$175 !
One Week Sales! $11,550 ! One Year Sales (52 weeks)! $600,600 !
PROFIT AND LOSS STATEMENT Profit and Loss Statement ! ! Annual! ! Net Sales! Cost of Goods Sold! Gross Profit! ! Itemized Expenses! owner's payroll! staff payroll! ! Rent! utililities! ! Maintenance/repair! Telephone/Fax! Security/Internet! POS System Maintenance! liability insurance! Insurance worker's comp! Office Supplies ! packaging! Marketing and Advertising! Travel and Ent! professional fees! merchant Services (visa processing)! Employee welfare! auto! taxes and licenses! postage and shipping! displays! ! Miscellaneous! Total Expenses! ! Net Profit/Loss!
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
! ! Total!
! ! Percentage! !
! 600,600! 312,312! 288,288! ! !
100%! 52%! 48%! ! !
66,066! 66,066! !
11.0%! 11.0%! !
18,018! 12,012! !
3.0%! 2.0%! !
1,000! 2,402! 1,802! 1,802! 1,400! 5,000! 20,420! 8,408! 25,826! 6,000! 6,000! 13,213! 5,405! 8,745! 300! 300! 1,500! !
0.2%! 0.4%! 0.3%! 0.3%! 0.2%! 1.6%! 3.4%! 1.4%! 4.3%! 1.0%! 1.0%! 2.2%! 0.9%! 2.8%! 0.0%! 0.1%! 0.2%! !
1,100! 272,786! !
0.2%! 45.4%! !
15,502!
2.6%!