MADISON ESCHAN
PORTFOLIO
TABLE OF CONTENTS Course Work Self-Directed Projects Internships Fashion Board Publications
COURSE WORK
TEXTILES FOR APPAREL Course Description
Three hours lecture. Two hours laboratory. Basic and intermediate study of fibers, yarns, fabic structure, dyes, color application and finishes. Factors influencing selection, appearance, and care/serviceability. Testing textiles for apparel.
Course Project
Using a type fabric, create a storyboard on Illustrator that reflects a future design. Utilizing necessary materials, design a garment that will be sustainable for the chosen fabric. This design can be hand drawn, painted, or created on Illustrator. After creating the design, create a clothing brand and care label for the garment.
“The Crowning Moment”
The storyboard reflects “the crowning moment” with pictures chosen from Miss USA winners and Sherri Hill couture gowns. I chose these images because I wanted to create an evening gown with tafetta fabric.
The Crowning Moment M. Taylor Couture ‘95
mtcouture@yahoo.com
The garment I created on Illustrator features a sweetheart neckline with Swarovski crystal beading on the bodice, an overskirt, and a mermaid fitted skirt made with tafetta fabric. I researched the taffeta fabric, and created a care label for the “M. Taylor Couture” evening gown.
M. Taylor Couture Starkville, Mississippi size 0 style 4351 Product Content: 100% polyester Country of Origin: CHINA Manfacturer: Onlinefabricstore.net
100% POLYESTER WARM WASH, HAND WASH OR GENTLE MACHINEWASH HANG DRY DO NOT TUMBLE DRY WARM IRON DRY CLEAN MADE IN CHINA
VISUAL MERCHANDISING Course Description
Two hours lecture. Two hours laboratory. Principles of window and interior display, individual and group participation in designing and executing displays for commercial and educational purposes.
Course Project
Create a Belk lab space on Visual Retailing software. This lab space will be utilized by future Fashion Merchandising students in Moore Hall. The lab space must include the following fixtures: fitting rooms, 4-way and 2-way racks, shelving, and a cash wrap. The merchandise must come from the Belk website and rendered into the Visual Retailing software. Flooring, walls, and lighting costs will need to be presented to give a realistic view of the cost of the lab space.
There are two departments for the lab space to utilize both men and women apparel, accessories, and shoes. Each department has 4-way and 2-way racks, shelving, floor racks, a cash wrap, a TV, a wall shelving unit, and a table set.
The departments also have one fitting room and sitting area for the customers. These fixtures were chosen because students will be able to merchandise a variety of different fixtures.
This is an overhead view of the lab space that my group created. An overhead view allows the space between each fixture to be seen. This space in between fixtures is for handicap accessibility. To the right of the overhead view are 3 images. These 3 swatches include a hardwood flooring swatch, an accent wall brick swatch and a paint color swatch for the walls.
This image is the 4 different views of the lab space. A cash wrap view gives a perspective of the employee which is important for surveillance of the lab. Two different views from the men’s and women’s department which allows a better perspective of the types of merchandise included in the lab. Then, a right side view is included to give a perspective of a customer’s point of view of the lab.
MERCHANDISE PLANNING & BUYING Course Description
Three hours lecture. Capstone course in planning, buying and managing inventory in a fashion retail environment.
Course Project
Prepare a retail portfolio depicting realistic store ownership and operations, buying decisons incuding merchandise assortment and planning, and profitability of a 6-month planning period.
INAL COMNPASS OUTFITTER CARD S
W
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Acumin Pro Extra Light
Acumin Pro Condensed
ABCDEFGHIJKLM NOPQRSTVWXYZ
ABCDEFGHIJKLM NOPQRSTVWXYZ
This is my logo branding kit that features the logo for Cardinal Compass Outfitters, color scheme for the store, fonts used in the portfolio and inspiration for the store.
GET LOST.
This is the logo for Cardinal Compass Outfitters. The store sells merchandise for women who are always up for an adventure. That is why I chose a cardinal compass as our logo.
This is the storyboard for Cardinal Compass Outfitters. I researched color trends for fall and winter 2017 to create the color scheme.
l l a F
W &
r e t in
7 1 20
The colors include shades of blue with accents of maroon and shades of pinks. Cardinal Compass Outfitters is an outdoor athlesiure store for women in Austin, Texas.
Cardinal Compass Outfitters is located in a 1500 sq. foot retail space in Austin, Texas which was created using Visual Retailing software. The store features a back stock room, a sitting area, a cash wrap,
3 mirrors, 2 mannequins 2 fitting rooms, 2 double racks, 2 4-way racks, 2 2-way racks, 2 shelves, a sports bra rack, shoe department with wall fixture, a gondola, and a nesting table.
This is an overview of the Cardinal Compass Outfitters created using Visual Retailing software. This view features the customer flow, and each department in the store.
Operating Expenses
Fixed Expenses
Rent Cell Phone/Internet Insurance Plastic Tags Garment Tags Store Bags Office Supplies Wrapping Supplies Store Supplies Security System Credit Card Processing Total Fixed Expenses Variable Expenses: Utilities Payroll Expenses Advertising and Promotion Website Maintenance Visual Merchandising Total Variable Expenses TOTAL OPERATING EXPENSES
August
September
October
November
December
January
Total
% of Planned Sales
$1,800 $100 $150 $10.00 $100.00 $500 $50 $100 $100 $100 $300 $3,310.00
$1,800 $100 $150 $$$$$$100 $100 $300 $2,550.00
$1,800 $100 $150 $10.00 $100.00 $500 $50 $100 $100 $100 $300 $3,310.00
$1,800 $100 $150 $$$$$$100 $100 $300 $2,550.00
$1,800 $100 $150 $10.00 $100.00 $500 $50 $100 $100 $100 $300 $3,310.00
$1,800 $100 $150 $$$$$$100 $100 $300 $2,550.00
$10,800 $600 $900 $30 $300 $1,500 $150 $300 $600 $600 $1,800 $17,580
2.40% 0.13% 0.20% 0.01% 0.07% 0.33% 0.03% 0.07% 0.13% 0.13% 0.40% 3.91%
August $200 $5,463 $400 $65 $40 $5,968
September $200 $5,178 $300 $65 $30 $5,573
October $200 $5,248 $300 $65 $30 $5,643
November $200 $5,765 $600 $65 $60 $6,490
December $200 $5,178 $800 $65 $70 $6,113
January $200 $5,178 $400 $65 $30 $5,673
Total $1,200 $32,010 $2,800 $390 $260 $35,460
% of Planned Sales 0.27% 7.11% 0.62% 0.09% 0.06% 7.88%
$9,278.25
$8,123.00
$8,953.00
$9,039.50
$9,423.00
$8,223.00
$53,039.75
11.79%
This is an example of the operating expense report for Cardinal Compass Outfitters. My store is located in Austin, Texas, and I researched the area to create my numbers for report.
Profit and Loss Statement
Projected Fall 2017 Income Statement $ $450,000.00 $67,500.00
% 100.00% 15.00%
Projected Net Sales Cost of Goods Sold Opening Inventory Purchases Inward Freight Total Goods Handled Closing Inventory
$382,500.00
85.00%
$212,625.00 $163,090.00 $1,500.00 $377,215.00 $150,000.00
47.25% 36.24% 0.33% 83.83% 33.33%
Net Cost of Goods Sold
$227,215.00
50.49%
Gross Margin
$155,285.00
34.51%
Operating Expenses Fixed Variable
$53,039.75 $17,580.00 $35,459.75
11.79% 3.91% 7.88%
Net Profit Before Taxes
$102,245.25
22.72%
Planned Net Sales Less Reductions
This is an example of the profit and loss statement for Cardinal Compass Outfitters.
SENIOR SHOWCASE Course Description
Two hours laboratory. Hands-on laboratory to prepare final senior portfolio presentations for faculty review. Fashion Design and Merchandising concentrations only.
Course Project
Work as a class to plan a senior showcase for Mississippi State University faculty and parents. Break off into committees to plan venue, decorations, marketing, budget, projects, and food.
As a part of the marketing committee, I created the booklet for the event on InDesign. This is the poster that the marketing committee created for the event.
Fashion Design & Merchandising
SELF-DIRECTED PROJECTS
I created this quilt using a sewing machine, and a basic block quilt pattern. I sourced fabrics that were muted, and added a poppy red accent to add a pop of color. This quilt is 12� x 15�, and was machine quilted.
I created this window display was at R. Tabb & Co. in Starkville, Mississippi as a free-lance project. I used 5.5� x 12� boards to create the swings that were used to display items such as purses and shoes. Each dress form was styled for the spring 2017 season.
INTERNSHIPS
DEEP SOUTH POUT Location: Starkville, Mississippi Type: Creative Phone Number: 662-324-6055 Address: 329 University Drive, Starkville, MS 39759 Dates: August-December 2016 Length: 5 months Responsiblities: •Create daily social media posts •Manage retail floor visuals through merchandise, 6 mannequins, and visual display maintenance •Style 6 models and assist on collection photoshoots weekly
Examples of the styling and merchandising opportunities that I had at Deep South Pout. I changed instore displays, and created flat-lays for Instagram daily during the week.
Fall outdoor display for Pumpkinpalooza in Starkville, Mississippi. Customers took pictures in front of this while shopping at Deep South Pout.
I created this in-store display on a grass wall with thumb tacks. This display was for an upcoming football game at Mississippi State University where the colors are maroon and white.
Event: NOMAS and Fashion Board’s Trashion Show Models: Allie Rhett and Miriam Seale Store: Deep South Pout Place: School of Architecture Photographer: Blake McCollum
Event: Fashion Board’s “Fashion Board Airlines” Show Models: Meghan Wolf and Elizabeth Posey Store: Deep South Pout Place: RASPET Flight Laboratory Photographer: Kamau Bostic
Examples of the styling opportunities for weekly lookbook photoshoots during my internship.
BOURBON + BLUE Location: New Orleans, Louisiana Type: Fashion Merchandising Website: https://www.bourbonandblue.com/ Email: lifestyle@bourbonandblue.com Dates: March-August 2016 Length: 6 months Responsiblities: •Acquired and worked with 13 models for a photoshoot and a fashion show •Created 4 inspiration materials for current and future seasons •Produced 7 Product Development technical packages for manufacturers • Obtained 250 hours work experience
Fall and Winter 2016-2017 storyboard for Bourbon+Blue created on Illustrator. I researched Pantone colors of the year to create this board.
Also, I took inspiration from the outdoors to create a vector flannel flat which is at the bottom left and top right corners.
“Blue” storyboard for Bourbon+Blue created on Illustrator.
“Bourbon” storyboard created for Bourbon+Blue on Illustrator.
BOURBON + BLUE // BLUE VIBES 13S1 // TECH PACK
BELLA+CANVAS JERSEY SHORT SLEEVE RINGER TEE BLANKS / SCREEN PRINTED ART VENDOR: BOURBON + BLUE COUNTRY OF ORIGIN: USA GARMENT GROUP: WOMENS TEES CATEGORY: S/S TEES SIZE SCALE: S-XL SAMPLE SIZE: M / L MAIN SAMPLE COLORWAY
COLORWAYS
blue vibes B+B
HEATHER BLUE/NAVY
Tech pack created on Illustrator for Bourbon+Blue.
BOURBON + BLUE // CRATE SEAL 13S1 // TECH PACK
100% COTTON ANVIL BLANKS / SCREEN PRINTED ART VENDOR: BOURBON + BLUE COUNTRY OF ORIGIN: USA GARMENT GROUP: 01 - MENS TEES CATEGORY: S/S TEES SIZE SCALE: S-XL SAMPLE SIZE: M / L MAIN SAMPLE COLORWAY
COLORWAYS
NAVY
Tech pack created on Illustrator for Bourbon+Blue.
FASHION BOARD
Event: Fashion Board’s Rooftop Refinery Show Stores: Style Revel and Cobo’s Place: The Mill’s parking deck in Starkville, Mississippi Photographer: Blake McCollum
Event: Fashion Board’s Cotton District Show Stores: Revolution and R.Tabb & Co. Place: Cotton District in Starkville, Mississippi Photographer: Blake McCollum
madisoneschan@yahoo.com 256-590-6040