Film seb

A film distributor is a company or individual who is responsible for the marketing a film, including things such as advertising and the actual release of the film. The aim is to make as much profit from the film as possible and increase the chances of the film being successful.

A film distributor may set the release date for the film and decide how the film will be reached by the target audiences. They will make a campaign to make the film as well known to the public as possible trying to increasing the chances of success. This would include advertising; they may choose to advertise in a specific area to target a certain target audience or they may choose to advertise so that a wide range of target audience, they will also decide in what media platforms they will advertise for example, magazines, TV and radio.

Reach relates to film distribution as the size of the reach can depend on how much profit the film makes and how successful it becomes. If the distributors of a film decide to have a big reach and advertise to a wide range of people it will defiantly be very expensive although it could allow for them to make more money as they have advertised to a bigger audience. Distributors may decide to have a large reach by advertising everywhere which can increase the amount of viewers of the film however, it can be a risk as if the film is not popular there could be the chance of receiving a smaller profit.

A marketing plan is designed by the company which describes their plan to achieve their specific marketing objective within a period of time. The plan will usually start with the identification of what the audience would like, this can be identified through things such as market research and questionnaires. The plan will also include the analysis of the current market situation. The marketing objective will be to create visibility and engage interest in the target audience for the film. There are many ways to market the film such as the use of posters, teaser trailers, online and mobile apps so that the film can be as accessible as possible and have a large reach. The film may also have critics watch the film so that they share their opinion and hopefully this will sway the public to watch the film if they give good feedback which normally does work however this is risky as it could also sway the public away from watching the film. They may also use social networking sites to market their product as there are a big range of audiences that use different sites such as Facebook.

A distribution plan is a plan created by the management team of the film where their aim is to transfer their product to retailers and then their consumers. They could do this by deciding the release date so it will appeal to consumers, for example, releasing a Horror film related to Halloween around the time of Halloween. They will also identify the films target audience so that they can expose their audience to the film effectively through advertisement and promotion for example if they had a young target audience they would do more advertising online as the younger generation is known to spend most of their time on the internet, they may also have to take into consideration the genre of the film and what target audience this genre usually appeals to. The distribution plan will also have to consider the budget for distribution therefore allowing them to know how much they have to spend on advertisement and how using this amount they can successfully reach their target audience.

Advertising is the materials in which the company decides to market their film with, for example they may choose to advertise in magazines and newspapers, radio, television or using social media sites. The company will choose advertising methods they believe will be most effective way of getting the product across to their target audience. Publicity is the methods that may be used to gain the public’s attention to the product, examples of this would be premieres, interviews and actors appearing on TV shows. Promotion is a way of raising awareness of the film, for example, selling merchandise with the film’s title or actor’s on it which then Magazines.