MAGAZINE PUBLISHERS:
Bauer The magazine publisher Bauer was set up in 1875 in Germany, it claims to have a wider breadth of markets than any other media owner. The magazines they have publish range from sporting magazines to magazines about photography. One of their most famous magazines is the music magazine Kerrang. Bauer publisher is alongside IPC media the biggest media publishers with the two owning over 50% of the industry. This magazine publisher not only publishes magazine but it also publishes brands in radio and TV. The publisher also claims to engages 19 million consumers every week and have the most influential brands in the whole of the UK. The publisher’s magazine heritage stretches back to 1953 with the launch of Angling Times and the acquisition in 1956 of Motor Cycle News, both still iconic brands within their portfolio. Today, Bauer Media spans over 80 influential brand names covering a diverse range of interests including heat (the must have weekly celebrity title), Parkers, MATCH!, CAR and Yours. Here we can see this publisher has a wide range of brands they have published which clearly reaches out to a variety of ages and classes.
Future PLC The magazine publisher future PLC was set up in 1985 in the UK. Future has been named the online publisher most likely to be visited by UK males ages 25 to 34 which are clearly the age range in which people are most likely to view magazines. The publisher not only publishes music magazines but they also publish a wide range of magazines with genres spreading from new technology to ones about photography. Magazine in which they publish include; EDGE, RHYTHM and TOTAL GUITAR. Future has firmly established itself as the destination for news, reviews and how-to-guides for the technology, games, entertainment and creative industries; last month reaching 57.2 million. Future claims its website is the place for gamming fans to go with Games Radar consistently hitting 6.5 million users a month. The publisher also has social networking site accounts with the publisher having over 4000 followers and on Facebook having just over 2500 likes.
Livingly media The magazine publisher livingly media is an online magazine publisher who only publishes online magazines such as Lonny. The publisher was founded in 2006 by Tony Mamone and Danny Khatib. Livingly Media is a digital lifestyle brand that owns and operates three top ranked sites; Zimbio which was launched in 2006, StyleBistro which became a top fashion/beauty/style site and Lonny Magazine in 2012.They claim to have more than 25 million users with site captures more page views per visit than any other among their respective competitive sets and each site named above audience is measured by comScore and Quantcast. Brands can connect with their massive audience through any of the following; desktop, tablet, mobile from this we can see the publisher is easy to access therefore they can target a large audience. Livingly Media claims to reach an audience of more than 33 million monthly readers across genres such as fashion, beauty, home, lifestyle, celebrity, and entertainment.
IPC media The magazine publisher IPC media is now known as Time Inc Uk and alongside Bauer owns 50% of the magazines being published in the Uk. IPC Medias portfolio stands at selling over 350 million copies each year. IPC media was founded in London 1968 and covers a wide range of magazines such as NME and cycling weekly. They claim to have a magazine for everyone and therefore have a large target audience with this publisher having over 60 iconic media brands. The publisher also has many global offices including ones in Los Angeles and Hong Kong which once again shows us they have a very large target audience which they are able to keep and address. The publisher also claims to engage with almost half of all the Uk adults in print and their award winning website reach over 28 million global users every month. IPC media claims to have over 130 million consumers each month across multiple platforms. Finally the publisher has 100 million on average monthly unique visitors around the world. The company also operates integrated publishing businesses that provide content marketing, targeted advertising programs, branded book publishing and marketing and support services.