Madison MadisonMcMurray McMurray
internship internshipportfolio portfolio BRIGHT AGE DIGITAL CREATIVE AGENCY FALL 2020
DITIGAL INTERN
September 2020 through December 2020
SEO Blog Article Writing and Content Creation
2
Table of Contents BRIGHT AGE SEO Blog Articles
4-13
WOOODLAND HILLS MAGAZINE Content Creation
14-21
SOCIAL MEDIA DATA Content Creation
22-25
GALAXY THEATRES Content Creation
27
SEO BLOG ARTICLES 5
How to Leverage the Difference Between Owned, Paid, and Earned Media Whether you realize it or not, your digital strategy is likely comprised of three main types of media: owned, paid, and earned. Understanding what each of these are will allow you to leverage their differences and create an effective digital strategy. Here are a few tips on how you can use owned, paid, and earned media to your brand’s advantage.
content matches your target audience. You can boost your website’s performance once you are confident that your content is a good fit. You can do this organically through Search Engine Optimized (SEO) blog posts relating to your brand. Below is an example of a blog post from The OCI Group, a company that helps you build your financial department. The blog features information relevant to their brand and appeals to their clients. As a result, these blogs increase organic search performance. You may consider using a social media advertising agency, like Bright Age, to ensure you get the most from your owned platforms.
Owned Media Owned media refers to any media that your business owns and fully controls. The clearest examples of owned media include a brand’s website and owned social media profiles. Owned media is where your company pushes its message using branding and content marketing. The goal of owned media is to educate the leads you have generated. It is important to know how well your owned media is performing and how to boost its success. Using analytics helps you can track this success and better understand the traffic viewing your owned media. These analytics help determine if your
Paid Media Paid media is any content your business pays
to promote your brand and gain exposure. This includes both traditional forms of advertising and digital strategies like promoting posts on social media, Pay Per Click (PPC) ads, and more. The goal of paid media is to generate leads and drive consumers to your owned media. It is also a strong means of sparking earned media, which will be explained later. Your business should consider a variety of options when paying for media space. This is why it is common to consult a social media advertising agency for help when determining which paid platforms will best reach your target audience. Agencies can also help decide what content will engage your target audience and help you put this strategy into action.
implies credibility and increases social media engagement. As opposed to the previous two, earned media is entirely out of your control. However, this means it is extremely important to monitor and respond to. Paid media is a great way to spark earned media, or to get consumers talking about your brand. Below is an example of GoodRx’s earned media and how they responded to it. A consumer responded to someone’s tweet promoting GoodRx because of her positive experience. Social media advertising agencies offer services that monitor the conversation around your business, respond to consumers, and manage your brand’s reputation.
Earned Media Earned media is the most unique of this trio. It includes any conversation regarding your brand, product, or service created by someone outside of your organization. This conversation must take place on an account not owned by your business. Earned media includes social media mentions, shares, reviews, press, and more. Conversation surrounding your brand
Overall, it is essential to understand the difference bwtween these media types to effectively distribute your company’s resources. It’s a great idea to utilize a social media advertising agency, like Bright Age. This would be a smart means of ensuring that you get the most of each media form.
SEO BLOG ARTICLES 7
Perfecting the Art of Creative Blogging Blogging is an essential part of running a business. Many brands rely on blogs to increase website traffic, build a particular brand image, and to strengthen customer relationships. We all have different starting points when it comes to writing. To some people, writing is fun, easy, and among their strengths. To others, it may be a struggle and time-consuming headache. Wherever you are in your journey as a writer, we have a few tips to help sharpen your skills and improve your SEO blog article writing.
Getting Started Staring at a dreaded blank document with the blinking cursor staring back at you is one of the worst ways to get creativity flowing. The stark white document is merely an unfriendly reminder of how much you have left to do. Instead, consider starting somewhere that sparks ideas and excitement about your target market.
Knowing Your Audience Figure out what interests your target market using analytics on blogs you have previously posted. Consider which blogs performed particularly well. What were they about? How were they titled? What tone and style did you use? These are key indicators of how your next blog will perform. If you have not written a blog yet, you can reference the analytics on your website. Consider what pages receive a heightened amount of traffic. This is a strong means of determining what
attracts and engages your target audience.
A strong blog tells you a lot about a business through the content and tone of the writing. Your voice will reflect how well you know your audience and allow them to relate to you as a brand. This can be difficult which is why many companies use a digital marketing agency for help writing blogs.
Picking a Topic Use what you know about your audience to pick the perfect topic. Brainstorm by considering what your target market may already be searching for. For example, someone who loves going to the movies may be searching the internet to determine if it is safe to do so now. What has worked for Galaxy Theatres is the creation of a blog outlining the precautions movie goers should take to remain safe while enjoying a movie on the big screen. You don’t have to own a movie theatre to utilize Galaxy’s strategy. No matter what industry you are in, you can use your blogging capabilities to
share helpful information relevant to your audience and, in return, drive traffic to your site.
Readability As you write, be sure to keep readability at the top of your mind. It is essential to consider the level at which you are writing in relation to who you are writing to. While you may have the skills to use impressive language, your target market may be more interested in a simple, easy to understand blog.
Keep it Interesting
Always keep in mind that proper SEO blog article writing drives traffic to your website. Select a topic in which you can seamlessly include relevant keywords to increase your search results organically. Your keywords should reflect what a customer may search on the internet when looking for the product or service you provide. Many businesses outsource SEO blog article writing to a digital marketing agency to guarantee strong results.
There are a lot of ways you can ensure your blog is fun and creative. First, use descriptive language to keep your audience engaged. A blog about a movie theater could refer to the “warm scent of popcorn” and the “sweet taste of bubbly soda” to hold attention. Next, include images throughout the blog. This is a great way to better explain a topic, increase entertainment, or give the reader a break from reading. Also, consider seasonality. Readers love relevant topics, like reading something about Halloween during October. Finally, make sure your headline builds curiosity and encourages readers to click on it.
Avoid Writer’s Block Once you have a topic, it is time to brainstorm the best way to portray the information. Determining which blog style works best for your topic and audience will help get the writing flowing and avoid writer’s block. Some blogs take a “How To” approach giving an in-depth explanation on a certain process or topic. Others utilize a “listing” format to share information in a quick, easy-to-read way. Blogs can also address a specific question or topic, much like the one you are reading now.
With these tips and tricks, you’re more than ready to get blogging. But, if it still feels like too much, reach out to a digital marketing agency, like Bright Age, for help!
SEO BLOG ARTICLES & POST 9
How to Write AttentionGrabbing Captions Copywriting goes far beyond just words; it’s an art. It determines the voice of your brand and establishes its personality. It sells an idea, befriends your audience, and gets them excited about the lifestyle you represent. Because of this, copywriting can be a stressful task. Many brands look to a content marketing agency to ensure they get the most of each word they use. As a digital agency with top-level copy writers, we have some copywriting tips to help you create attention-grabbing captions for your social media posts.
Why Are Captions Important? Copywriting is any writing that represents your brand’s voice, especially including social media captions. With so many brands active on social media, unique captions can be one of the most effective ways to stand out among your competition. A strong caption will grab the attention of your followers, increase engagement, and
boost your rank in the algorithm. The more your followers engage with your post, the more the algorithm likes it and will push it to similar users. Crafting the perfect caption could be the difference that gets your brand on the Instagram Explore Page to reach new levels of engagement.
How to Write the Perfect Caption First, know who your brand is. Not just your product, price, or any of those business basics. But rather, who your brand would be as a person. Are they bubbly, funny, and love bright colors? Or do they keep it calm, collected, and classy? There are so many ways to classify your brand identity, but it’s important to keep your messaging consistent while copywriting. Knowing this will help determine which caption strategies are relevant to your brand. If your brand is having an identity crisis and you don’t know what copywriting route to take, worry not. You can always contact a content marketing agency, like Bright Age, to help create content and copy fitted to your brand. Whether you’re a copywriter or you’re running your socials on your own, here are some quick tips to consider for each caption you write.
Tip #1: Be True to You Genuine writing that relates to your brand will resonate with your audience. Much like a person makes a first impression, your brand does the same through social media. One way
SEO BLOG ARTICLES 11 to make this impression authentic is to write your captions as if you’re talking to a friend. Consumers have shown an increasing interest in authenticity and list this quality among the reasons they follow or purchase from a brand. Galaxy Theatres always captions posts with their community in mind making it fun, friendly, and authentic.
Tip #3: Keep it Short and Sweet Next, remember to keep things short and sweet. You want to grab your audience’s attention but remember, if they’re scrolling through social media they don’t want to work or read a ton. While longer captions may be appropriate occasionally, shorter captions that pack a quick punch generally perform best for brands.
Tip #4: Make it Interactive Your caption is an opportunity to ask your followers a question and encourage them to respond in the comments. This is a great way to increase engagement, get feedback from your audience, and build a relationship. Galaxy Theatres sets a great example of this by asking their followers questions and creating conversation in the comment section.
Tip #2: Be Clear with Your Call Make the most of your audience’s attention by calling for clear action. Tell them where they should go after they see your post. This could be to click on your profile, to visit your website, or checkout your product. This gives consumers both a sense of direction and urgency by reminding them not to miss out on your brand’s offer.
You’ll be sure to grab the attention of your audience with these caption tips. Aim to make the most of every caption or reach out to Bright Age, a content marketing agency, to have that taken care of for you.
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