PACKAGEDesign
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ALDO COMFORT AND FIT PACKAGING
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52 LIQUEUR FUSIONS
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25 FILMS BY AKIRA KUROSAWA
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VASKA NATURAL DETERGENT
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JME
Aldo Group, Montreal, Quebec, 2009
The in-house design team at Aldo sought to convey a simple, utilitarian voice with this packaging for the store’s line of insoles and gels. The package is translucent for easy recognition of what is contained but also conveys a certain softness to communicate what the product can do for you.
Jennifer Sterling Design, SF, California, 2009
The client wanted the product to convey the nature of the ingredients, namely a blackberry liqueur. The bottle is a deep blue-black and is rounded to mimic the shape of blackberries. The top was created to feel like an actual blackberry.
Rodrigo Corral Design, New York. 2009
I’m usually suspicious of deluxe limited-edition boxed sets where money seems to be no object, but in this case the entire presentation is impeccably crafted.
Tomorrow Partners, California, 2009
Vaska is a green company with a green product and a mission to make green laundry detergents irresistible to mainstream shoppers. We started our brainstorm for the retail launch of Vaska’s line of botanical laundry detergents, Herbatergents.
Pearlfisher, London, England, 2009
Jme is an eclectic collection of products inspired by Jaime Oliver’s relaxed approach to eating, entertaining and enjoying life. The distinctive logo and corporate identity has a fresh, emotive and considered feel.
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KRU KHMER BATH SALT
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ARHOMA’S BREAD BAG
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A RATHER NOVEL COLLECTION
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YOUNG & SMYLIE LICORICE
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Graphaus, Astoria, New York, 2009
Kru Khmer is a fair-trade company that produces the very first natural, high-end Cambodian-made spa line, geared predominantly toward tourists. Kru Khmer uses Cambodian natural herbs and ingredients. Bath salt is one of their signature products, which is marketed throughout Siem Reap, famous for the heritage site Angkor Wat.
Ekorce atelier créatif, Montreal, Quebec, 2009
Arhoma is a gourmet store that brings together cheese, meat and baked goods under one roof. Its dedication to promoting the health of the community extends to its encouragement of organic farming and demand for environmentally friendly behavior from its suppliers.
Anthropologie, Philadelphia, Pennsylvania, 2009
A fragrance series crafted exclusively for Anthropologie. The first collection draws inspiration from a vintage scientific-book collection.
Vertis Inc, Tucson, Arizona, 2009
Young & Smylie, a licorice brand with more than 150 years of history, was to be given new life by the Hershey Company in the launch of its premium licorice product.
SLICE OF SUMMER Kimberly-Clark, Neenah, Wisconsin, 2009
Create differentiation through packaging of familiar facial-tissue cartons that will generate interest during the historically slower summer season.