Fall & Winter -2016-
Co-Founders, Mindy Lin & Bethany Hughes, two moms who together in 2011 turned a passion for personal protection into a place of purpose for others like them.
Our mission is to equip, empower and educate women to protect themselves and their families. Our Independent Damsel Pros are not only arming others and experiencing financial freedom, but also offering empowerment and healing to those affected by assault #becauseofdamsel. One by one, we are changing statistics and giving back to the many amazing partner organizations below that are making a difference in the lives of those who have been assaulted. As we continue to grow, our hearts and eyes are wide open for where God will take us next. Whether you are a customer, a hostess or an Independent Damsel Pro, we thank you for being a part of this journey!
MAKING A DIFFERENCE #BECAUSEOFDAMSEL
2 • Damsel in Defense
THE
BEST OF
Bundle 3
ITEMS FOR ONLY $80
Buy a Gotcha stun gun & receive a Hardcore pepper spray AND a Sock It To Me striking tool for
FREE!
Use SKU: 2016FW-SP, available July 15, 2016 through January 15, 2017, or while supplies last. Fall & Winter 2016 • 3
1 IN 5 1 IN 3 4 TIMES EVERY WOMEN WOMEN
College-aged women are
A violent crime occurs
more likely to be assaulted
26 SECONDS
are survivors of rape
experience domestic violence from their partners
1 IN 4
1 IN 6
are victims of sexual abuse
are victims of sexual abuse
GIRLS
BOYS
(nomore.org; fbi.gov; nsvrc.org) 4 • Damsel in Defense
Be A Part -of the-
Damsel
Movement
See page 21 for more information...
about joining our mission to keep others safe! Fall & Winter 2016 • 5
Take Me h wit
You! junk in the trunk
New! step off
Our Security On The Go products allow you to leave home with peace of mind even if you are under 18 and limited in what you can carry. Whether you are traveling and bringing along security for your hotel room or carting along kiddos and needing ways to keep them safe, Damsel in Defense is proud to be able to offer a variety of great safety solutions.
6 • Damsel in Defense
LIFETIME
Warranty SEE PAGE 15 FOR DETAILS!
junk in the trunk $65 AUTO EMERGENCY KIT
Be prepared for any roadside emergency with jumper cables, 5-in-1 waterproof whistle compass, battery-free LED flashlight, gloves, waterproof matches, 2 emergency blankets, 2 rain ponchos, snow/ice scraper, tool set, tire pressure gauge and 36-piece first aid kit. | JUNK2
road trip $30
EMERGENCY AUTO TOOL This tool belongs in the center console of every vehicle. It contains a window punch, powerful 3-function LED flashlight, LED emergency beacon, seat-belt cutter and alarm. | ROAD2
New! step off
$20
PORTABLE ENTRY ALARM
Perfect for dorm rooms, apartments and hotels. Suction mechanism and movement sensor secures doors, windows and sliders. Illuminates for nighttime usage. Window warning sticker to deter would-be intruders. | STEP2
Reduced Price! sassy spray DIVERSION KEEPSAFE
$15
Great for hotel stays and pool days, screw-on bottom access, weighted to feel full, foam cushions to muffle interior sound. | S-SPRAY
hard lil’ hand* $15 STRIKING TOOL & GLOVE
This striking tool features a glass-breaker tip and one-size-fits-all grip glove. | HARDLH-GRY * This item is subject to possible area restrictions. For
sassy spray
more information ask your Independent Damsel Pro or visit damselindefense.net/staterestrictions.
hard lil' hand road trip
Fall & Winter 2016 • 7
holla hers $15 PERSONAL ALARM
This keychain attaches anywhere and features a high-pitched alarm to sound for help and LED flashlight. Great for kids. | HOLLA-HERS
holla his $15 PERSONAL ALARM
This keychain attaches anywhere and features a high-pitched alarm to sound for help and LED flashlight. Great for kids. | HOLLA-HIS
gimme a sign $10
ROADSIDE ASSISTANCE FLAGS ake a statement to passers-by and avoid M having to engage in a potentially dangerous conversation. These two flags come with suction cups and a pouch. | GMA-SIGN
sock it to me $10 STRIKING TOOL
hese self-defense tools are made of durable T molded aluminum and easily attach anywhere. OMBRE BLACK SOCK2-OB
OMBRE PINK SOCK2-OPK
OMBRE PURPLE SOCK2-OPUR
OMBRE LIME SOCK2-OL
OMBRE TEAL SOCK2-OTL
BLACK SOCK2-BK
breakaway $5 LANYARD
This keychain attaches anywhere and allows you to grab your personal protection easily. BLACK BREAKAWAY-BK
PINK BREAKAWAY-PK
holla his
8 • Damsel in Defense
breakaway
holla hers
gimme a sign
sock it to me
Fall & Winter 2016 • 9
Spray and get away! take it and leave it
hot lil' hand pouch o' pepper
Our Pepper Spray, at 18% OC (oleoresin capsicum), are one of the hottest on the
market! All Damsel in Defense pepper sprays feature quick-release/one-hand operation, UV (ultraviolet) identifying dye, glow-in-the-dark nozzle and a water-based formula that is non-toxic and non-flammable. They cause no permanent injury and have safety features to prevent accidental discharge.
Pepper sprays are subject to possible area restrictions. For more information ask your Independent Damsel Pro or visit damselindefense.net/staterestrictions. 10 • Damsel in Defense
LIFETIME
Warranty SEE PAGE 15 FOR DETAILS!
Reduced Price! take it & leave it PEPPER SPRAY COMBO PACK
$20
A keychain pepper spray with tear gas and a 2 ounce pepper spray with a wall mount. | TAKELEAVE2
Reduced Price! hot lil’ hand PEPPER SPRAY & GLOVE
$15
A one-size-fits-all non-slip grip glove makes this pepper spray ideal for walkers and runners. PINK HLH-PK
BLUE HLH-BL
PURPLE HLH-PUR
BLACK HLH-BK
pouch o’ pepper $10 PEPPER SPRAY
Available in 5 fashionable Damsel patterns. This keychain pepper spray easily attaches anywhere! CHEVRON POUCH-TLCHEVR
SPECTRUM POUCH-SPECTR
ANCHORS AWAY POUCH-ANCHR
HOPE POUCH-HOPER
HOUNDSTOOTH POUCH-HOUNDR
hardcore $10 PEPPER SPRAY
This keychain pepper spray features a hands-free clip and easily attaches anywhere. BLACK HARD-BK
BLUE HARD-BL
TEAL HARD-TL
PURPLE HARD-PUR2
CORAL HARD-COR
PINK HARD-PK3
GREY HARD-GRY
hardcore
Fall & Winter 2016 • 11
Stun and
then run! get a grip
gotcha
Our Stun Guns use high voltage and low amperage to deliver an electrical charge to the point of contact on an attacker. The energy stored in the stun gun is released into the attacker’s muscles, causing the muscle group in that area to do a great deal of work rapidly. All of our stun guns feature a disable pin to prevent them from being used against you. Stun guns are subject to possible area restrictions. For more information ask your Independent Damsel Pro or visit damselindefense.net/staterestrictions. 12 • Damsel in Defense
LIFETIME
Warranty SEE PAGE 15 FOR DETAILS!
gotcha $80 STUN GUN
High pitched alarm to sound for help, battery life indicator, USB wall and car chargers included to charge your stun gun. It includes a power-bank to charge other electronics and LED flashlight. | GOTCHA-BK
get a grip $65 STUN GUN
Ergonomic grip, charging indicator light, builtin/slide-out charger and LED flashlight. TEAL GAG-SG-TL
BLUE GAG-SG-BL
BLACK GAG-SG-BK
PURPLE GAG-SG-PUR
PINK GAG-SG-PK
striking distance $60
New! light it up
STUN BATON
2-inch reach allows distance between you and 1 an attacker. Includes LED flashlight. BLACK STRIKING-BK
New! light it up FLASHLIGHT STUN GUN
PINK STRIKING-PK
$60
Concealed stun technology, 6-inch tactical flashlight, USB wall and car chargers included. TEAL LIU-TL
PINK LIU-PK
bling it up $5 DISABLE PIN striking distance
You can spruce up your stun gun with this gorgeous disable pin that makes for an eyecatching wristlet. | BLING-PIN
bling it up
Fall & Winter 2016 • 13
STEP OFF at doors & on windows 14 • Damsel in Defense
PERSONAL ALARM in kid rooms
PEPPER SPRAY
We stand by you & behind our products! Our product quality and standards are very high. Our company stands behind our products by not only offering a Lifetime Warranty* but also an Incident Replacement Policy in the event you ever have to use or lose your product in self-defense. * Lifetime Warranty applies to stun guns, pepper sprays and security on the go products.
Ask Your Damsel Pro for Tips on Staging Your Home!
in nightstand
STUN GUN in kitchen drawer
STUN GUN near entryways Fall & Winter 2016 • 15
Our Daphne Concealed Collection allows you to carry your lethal and non-lethal protection with accessible close-by confidence while protecting your personal information in style. All of our purses come with custom designed hardware and purse lining and have a concealment pocket with a holster.
HARD SHELLY RFID wallet 16 • Damsel in Defense
HIDDEN
concealed kari $75 CONCEALED CARRY PURSE
Our first ever concealed carry purse for your lethal and non-lethal protection products. This chic bag allows you to tote around your concealed weapons in Damsel style. BLACK CKP-BKPK
COBALT CKP-BLGR
WHITE CKP-WHPK
TEAL CKP-TLGR
New! hidden jemma CONCEALED CARRY PURSE
$60
For those looking for a slimmer crossbody concealed carry purse, this bag is for you! BLACK HJP-BK
TAN HJP-TN
New! kari's clutch
CONCEALED CARRY CLUTCH
$45
Our Concealed Kari was such a huge hit that we’ve made her a smaller clutch for those looking for a more compact concealed carry purse. PINK CKC-PK
GRAY CKC-GRY
hard shelly $10 RFID WALLET
Confidently carry your credit cards with this fun and fashionable wallet that functions as a shield against credit card theft. PINK RFIDHC-PK
JEMMA purse
KARI'S clutch
GRAY RFIDHC-GRY
CONCEALED KARI purse Fall & Winter 2016 • 17
Sharing Awareness for Family Empowerment is our new family education-based product line that enables parents to have the shoulder-to-shoulder conversations that count with their children. Our books and resources give parents the opportunity to empower their children to take ownership over their own hearts and bodies, raise their awareness, and give them the ability to protect themselves against anyone who tries to harm them.
LUNCH PAIL & PUZZLE PACK 18 • Damsel in Defense
PROACTIVE
New Product Line! lunch pail & puzzle pack $15 HEART DEFENDER CHILDREN’S SET
Send the fun and empowerment of the SAFE Hearts Heart Defenders with your kids wherever they go. BLUE SHPLB-BL
PINK SHPLB-PK
my friend's new toy $10 CHILDREN'S STORYBOOK
Follow Faith as she comes to the aide of Olivia who is in a tricky situation with a friend who wants to disrobe at a play date. | SHB-MFNT
madison's big brother $10 CHILDREN'S STORYBOOK
Follow Elizabeth as she helps Isabella navigate a tricky situation when a boy tries to kiss her while they are home alone. | SHB-MBB
proactive parent guide $5 BODY BOUNDARIES EDITION
This helpful resource is packed full of tips and guidance for parents as they navigate through safety conversations with their children about body boundaries and other topics. | SHPG-BBE
Damsel in Defense is proud to give 5% of all SAFE Hearts product proceeds towards funding counseling services for those affected by childhood sexual assault.
PARENT GUIDE
MADISON'S BIG BROTHER storybook
MY FRIEND'S NEW TOY storybook Fall & Winter 2016 • 19
PROTECTION PERKS
Share to Earn!
Please note: Hostess pays tax and shipping. Protection Perks cannot be combined with any other promotion, discount or special offer.
20 • Damsel in Defense
When you share a Damsel in Defense Empower Hour with your friends and family you also earn FREE and 1/2 price items for yourself.
Party Sales |
Hostess Credit
|
1/2 Price Items
$1000+
20% ($200+)
6
$800-$999
15% ($120-$149.85)
5
$600-$799
15% ($90-$119.85)
4
$400-$599
15% ($60-$89.85)
3
$200-$399
10% ($20-$39.90)
2
$100-$199
—
1
Party Sales: Combined sales total from your party or Empower Hour event Hostess Credit: Percent of total event sales hostess receives in free product 1/2 price Item: Number of items hostess can purchase at 50% off retail
Start YOUR Damsel business for... ONLY $149! FREE SHIPPING INCLUDED
HOST A
$1,000 Party Earn Your Starter Kit FOR FREE!
&
Fall & Winter 2016 • 21
EVERY 2 SECONDS another American becomes a victim of
identity fraud.
52% OF YOUNG PEOPLE report being cyberbullied.
1 IN 5 CHILDREN are solicited sexually
while on the internet.
1 IN 10 KIDS UNDER 16 are already victims of identity theft
and don't know it.
Statistics sources can be found on digitaldamsel.net
22 • Damsel in Defense
A SINGLE, SIMPLE-TO-USE PROTECTION PLAN Our digital era puts us and our children at risk like never before. There are threats all around us that we aren’t even aware of. Digital Defense is our complete solution for you and your family against those unseen dangers through a single, simple-to-use protection plan. • Would you like to be notified if your child was being harassed or solicited online? • Would you like to be freed of proving your innocence if your identity is stolen and a crime is committed in your name? • Would you like to save time, money and frustration with unlimited technical support for all of your devices? Now you can rest easy knowing that not only your family’s identity and credit, but also your computers, mobile devices, social media accounts and more are protected against today’s growing, online threats.
...because there is so much more in life to protect than just your identity.
Check Out the Commercial
INDIVIDUAL PLAN PER MONTH $29.95 VALUED AT OVER $65!
FAMILY PLAN PER MONTH $59.95 VALUED AT OVER $90! Fall & Winter 2016 • 23
Only $149
+FREE SHIPPIN G plus your loca l tax ($315+ Value)
*Kit items may be substituted and are subject to change.
JOIN OUR Your Starter Kit includes everything you need to start your business... SAFE Hearts Parent Guide SAFE Hearts Storybook
Go-to Guide 25 Catalogs
“Road Trip” Emergency Auto Tool
25 Brochures
“Get A Grip” Stun Gun
50 Business Cards
6 “Hardcore” Pepper Sprays
20 Invites
3 “Pouch O’ Pepper” Pepper Sprays
25 Order Forms/Sales Receipts
“Holla Hers” Personal Alarm
Help Wanted Pin
6 “Sock It To Me” Striking Tools
Contact your Independent Damsel Pro if you live in a restricted area for information on a "No Stun No Spray" Starter Kit!
OR GO TO JOINDAMSEL.COM! damselindefense.net | © 2016 Damsel in Defense®