Madison Barr Marketing Portfolio 2021
Portfolio Summary The following slides demonstrates recent
Marketing Strategy
I’ve executed marketing strategies and campaigns for various organizations in my career, at both the enterprise and service levels. My process, outlined above, always begins with understanding the business’s goal(s) and its target audience(s). A defined business goal will inform the integrated marketing tactics that lead to measurable results.
The subsequent slides outline recent marketing strategies and tactics that lead to measurable results.
Global Marketing Strategy – CHP Correctional Health Partners (CHP)
CHP Tactics- Sales/RFP Messaging
Marketing Strategy – CHP Website Correctional Health Partners (CHP)
www.chpdelivers.com
CHP Print/Display Tactics (click images to view)
CHP tri-fold brochure developed to be utilized as a sales tool for tradeshows.
CHP display banners for tradeshows and facility branding.
Marketing Strategy- TPA Growth (In Progress)
Correctional Health Partners (CHP)
CHP Tactics Right click images to view full size documents
Direct Mailer
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Ad Hoc Report – Case Study Example
Marketing Strategy – InnovAge Website InnovAge
Myinnovage.com
Additional InnovAge Tactics Digital Advertising
TV advertising
CHP Welcome Video – Website Feature
Radio Advertising
My role: Developed content for all CHP digital advertising including: • Google Search Ads • Retargeting • Digital ads were targeted by state, demographics, and socioeconomics.
My role: •Supported casting •Worked with ad agency and supervisor to secure song rights •Managed and implemented customizations for each state • Company purchased prime time slots, targeting caregivers and seniors in CO, NM, CA, VA, and PA
• My role: Script development, content review, and video continuity.
•My role: Script development, voice casting, and state customizations. •Radio ads air regularly on CPR and local stations in each target state: CO, NM, CA, VA, PA.
I invite you to view the commercial by clicking the link. https://youtu.be/K_8W U6xY5PU
I invite you to click the link to view the video. https://youtu.be/rGfB2ZtiiI A
Thank you!
For additional information or more portfolio items, please contact Madison Barr at madison.strouse@gmail.com or 720-289-8026.