3 minute read
ALTERNATIVE DOES NOT HAVE TO MEAN INFERIOR
from MAEM MAGAZINE 9
by MAEM
Just be careful
Counterfeits, pirate parts, cheap imitations... Who cares if potential buyers associate alternative products with the negative terms I mentioned above? Let us take a look at the subject of such goods and their role in our lives. Private and professional, as well.
Alternative products are available in many areas of the world around us. I am not talking here about a leather belt of a well-known brand purchased at a bazaar in a tourist resort or glasses at a very bargain price bought on an auction site. A clear distinction should be made between manufacturers who, breaking the law, impersonate original brands and legitimate ones offering their products as alternatives. Does a high quality T-shirt without a label have to be worse than the one bearing the logo of a global corporation or do windscreen wipers from a supermarket have to work worse than those from a car showroom? Of course not.
Market’s need
Where did the alternative parts companies come from (there are quite a few, even in such a limited sector as ship fuel centrifuges)? Well, it is a natural market response to monopolistic attempts to exploit consumers. MAEM gives its customers freedom, freedom of choice, by offering an alternative to the original products. Therefore, what is monopoly and monopolistic practices? Let's look at these issues through the prism of a few examples. A cheap printer and toner cartridges that wear out quickly, worth 1/3 of its price; a new washing machine that breaks down right after the warranty period expires, and a washing machine from the same manufacturer purchased 15 years ago that still works today; electronic equipment in which the batteries cannot be changed. How about something closer to our industry? -
Repairable electronic cards that cannot be reconditioned by the manufacturer. Looking at the above examples, are we still sure that the issue of monopolistic practices is alien to us? Large concerns tempt machines and equipment at attractive prices in order to gain customers who will need expensive spare parts. They are the main source of income for machine manufacturers. Suspiciously cheap or unnaturally expensive?
Let's take a moment to look at the issue of ‘cheap replacements’. What does cheap actually mean? The more appropriate term is ‘cheaper than’ and the most accurate is simply competitively priced. The term ‘cheap’ always goes hand in hand with the opposite
‘expensive’. Maybe the item we describe as cheap isn't cheap at all but the equivalent to which we compare it has an inflated price? Manufacturers who produce their products in comparable conditions using similar technology and components, have similar production costs. The issue of price is purely a matter of pricing policy. MAEM has always opposed fair, partnership pricing to monopolistic practices.
Be careful
In the title, I intentionally noted that alternative does not necessarily mean inferior. Unfortunately, as in every area of life, there are products of better and worse quality. A belt from the bazaar is probably not even leather and glasses from an auction after a few weeks are fit only for the trash. Our bad experiences negatively affect all manufacturers, putting them on one level. Success lies in being able to find a company that approaches the issue of reverse engineering in a reliable and professional manner because it results in alternative products. We will not tell you about components made in home manufactures or in overseas countries. We will not take responsibility for competitors who focus only on attempts to reproduce products in a 1:1 ratio. We warn against using spare parts or goods from uncertain sources. These can lead to serious failures or even destruction of the machine to which they are fitted.
Do not believe it, check it
MAEM invests in top-class machinery and cutting-edge technology to give new life to spare parts often making them work longer and better than the original. We will present committed people who, disregarding the economic benefits of limited lifespan, produce parts for the longest possible life. People who are passionate about building relationships with partners based on trust, always putting the customer and their welfare first. MAEM is a fully transparent and open company. We are proud of our factory and are happy to show it to our guests. We believe that the customer has the right to know where and how the products they use are made. We warn against suppliers who promise the highest quality, avoiding questions about the origin of the products. Be consistent, you have the right to do so.