AN ART GALLERY THAT SPECIALIZES IN FEATURING SKETCHES FROM BOTH LOCAL AND FOREIGN ARTISTS WITH A COMMON PASSION FOR THE ARTS. THESE SKETCHES WOULD BE TAKEN FROM EACH FEATURED ARTISTS' SKETCHBOOK OF DOODLES, IDEAS AND EVEN THEIR PROCESS OF CONCEPTUALIZING THEIR THOUGHTS ON A DESIGN. ESQUISSE IDENTITY
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INTRODUCTION
2 INTRODUCTION 4 STRATEGY 8 MANIFESTO 9 INSPIRATION 13 MARK 16 COLOR 18 TYPOGRAPHY 20 DESIGN APPLICATION 31 PRODUCT IDEAS 36 ACTIVATION IDEAS
TABLE OF CONTENTS \ ESQUISSE IDENTITY
TOC
STRATEGY \ ESQUISSE IDENTITY
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STRATEGY
17 — 50 Years New York City
(and neighboring areas)
working class artists art enthusiast tourists art students wealthy people
DEMOGRAPHICS ESQUISSE IDENTITY
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STRATEGY
COMPETITIONS ESQUISSE IDENTITY
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STRATEGY
COMPETITIONS ESQUISSE IDENTITY
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STRATEGY
NOT ALL IDEAS ARE SEEN BY ALL. SOME ARE KEPT AND SOME ARE TREASURED. BURIED ON PAPER. BURIED ON MEMORIES. THE CONCEPT. THE RESULT. THE PROCESS? NO ONE KNOWS. MINUTES. HOURS. DAYS. WEEKS. MONTHS OF SKETCHING. REVISIONS VERSIONS ONLY FOR OTHERS TO PERCEIVE THE RESULT THAT WAS CONCEIVED. IT IS TIME FOR EVERYONE TO SEE THE BEAUTY BEHIND ANYTHING THAT WE CALL ART BECAUSE EVERYTHING THAT WE DO IS NEVER FINISHED. WE SHOULD UN—FINISH WHAT WE STARTED \
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MANIFESTO
NEVER FINISHED
DESIGN APPROACH \ ESQUISSE IDENTITY
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INSPIRATION
TYPOGRAPHY INSPIRATION ESQUISSE IDENTITY
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INSPIRATION
IMAGE INSPIRATION ESQUISSE IDENTITY
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INSPIRATION
GRAPHICS INSPIRATION ESQUISSE IDENTITY
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INSPIRATION
THE LOGO \ ESQUISSE IDENTITY
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MARK
LOGO WORD MARK ESQUISSE IDENTITY
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MARK
ALT LOGO ESQUISSE IDENTITY
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MARK
COLOR \ ESQUISSE IDENTITY
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COLOR
BLACK
WHITE COLOR BREAKDOWN C0 M0 Y0 K0 R255 G255 B255
COLOR BREAKDOWN PANTONE BLACK 6 C C81 M71 Y59 K76 R17 G24 B32
DARK MINT
LT MEDIUM GRAY
COLOR BREAKDOWN PANTONE 625 C C71 M34 Y80 K12 R79 G127 B112
COLOR BREAKDOWN PANTONE COOL GRAY 6 C C35 M29 Y28 K0 R169 G168 B169
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COLOR
FONTS \ ESQUISSE IDENTITY
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TYPOGRAPHY
HEADLINE BIKO BLACK
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
SUB HEADLINE ROBOTO BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 BODY COPY
ROBOTO REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
FONTS ESQUISSE IDENTITY
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TYPOGRAPHY
APPLICATION \ ESQUISSE IDENTITY
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DESIGN APPLICATION
UN FINISH WHAT YOU STARTED \
UN FINISH WHAT YOU STARTED \
MARKETING POSTERS ESQUISSE IDENTITY
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DESIGN APPLICATION
UN FINISH WHAT YOU STARTED \
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DESIGN APPLICATION
UN FINISH WHAT YOU STARTED \ ESQUISSE IDENTITY
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DESIGN APPLICATION
UN FINISH WHAT YOU STARTED \ ESQUISSE IDENTITY
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DESIGN APPLICATION
UN FINISH WHAT YOU STARTED \ ESQUISSE IDENTITY
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DESIGN APPLICATION
UN FINISH WHAT YOU STARTED \
ESQUISSE IDENTITY
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DESIGN APPLICATION
UN FINISH WHAT YOU STARTED \ ESQUISSE IDENTITY
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DESIGN APPLICATION
UN FINISH WHAT YOU STARTED \ ESQUISSE IDENTITY
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DESIGN APPLICATION
UN FINISH WHAT YOU STARTED \ ESQUISSE IDENTITY
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DESIGN APPLICATION
UN FINISH WHAT YOU STARTED \ ESQUISSE IDENTITY
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DESIGN APPLICATION
PRODUCT IDEAS \ ESQUISSE IDENTITY
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DESIGN APPLICATION
THANDO HADEBE HEAD CURATOR
138 SULLIVAN ST 800 420 5590 THANDO@ESQUISSE.COM
BUSINESS CARD ESQUISSE IDENTITY
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DESIGN APPLICATION
SKETCHBOOK STATIONERY SET ESQUISSE IDENTITY
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DESIGN APPLICATION
STYLUS, BUTTON PINS AND WHITEBOARD CORK BOARD ESQUISSE IDENTITY
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DESIGN APPLICATION
STOREFRONT ESQUISSE IDENTITY
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DESIGN APPLICATION
ACTIVATION IDEAS \ ESQUISSE IDENTITY
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DESIGN APPLICATION
PUBLIÂÂ-CAB ART ESQUISSE IDENTITY
Digital monitors are in every taxi cab in New York City. It usually always show the news, weather or preview of popular shows. Esquisse will utilize these and convert it to a digital tablet which riders can doodle on while they are in transit. Doodles done can be sent to them by email. At the end of each day, Esquisse will compile said doodles/ sketches and will be broadcast through digital billboards all over NYC. People who participate would also have a chance to be chosen to have their work exhibited at the art gallery and would also have a chance to get free cab rides.
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DESIGN APPLICATION
To help promote not just the launching but the overall brand, Esquisse will develop a phone and tablet application that would detect objects (using its camera) and will give the user the breakdown of it’s components or how it was built. The app will also have the ability to search and give instructions on how to make that object.
BREAKDOWN ESQUISSE IDENTITY
In line with this, Esquisse would host a “Breakdown Party” at Bryant Park and would set up painting, sculptures and other art related objects that people could test the app to.
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DESIGN APPLICATION
About 42% of New Yorkers take the subway to everywhere in the city. Esquisse would install digital media boards on subway station platforms that would have images of famous art. The media screens would tapped into the subway system and determine the arrival of the trains.
ERASED ESQUISSE IDENTITY
Everytime a train comes into proximity on one of the media board the art that is on display would be blown away to pieces simultaneously with the passing of the train.
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DESIGN APPLICATION
THANK YOU! ESQUISSE IDENTITY
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