Fashion
Spring 2013
Palatable Pastels
Dressing for Spring in all the Right Hues
He’ll Knock Your Socks Off
Interview with Emory’s own Fashion Entrepreneur
College Fashion on a Budget
How to Pinch Your Pennies and Still Look Fabulous
Spring 2013
Two Emory Students’ Experiences In Paris and Sydney
CATWALK TO CAMPUS
Streetstyle Fashion Trend and the College Students Who Love It!
Spring 2012
BRIGHTEN YOUR WARDROBE
With Silver and Sequins
SPRING & SUMMER MAKEUP GUIDE Classy Spring Makeup to Kardashian Smokey Eyes
STANDING APART FROM THE NOISE Interview with DJ Swiss About His Passion for Music
MY LITTLE FOURTEEN-YEAR RELATIONSHIP How I got into the Fashion Industry
Fall 2012
Fashion
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ABROAD IN STYLE
Fashion
Contact magazinebubble@gmail.com
Fashion
Want to join Bubble magazine and become part of fashion at Emory?
Fall 2011
What Type of LBD Girl are You?
Breaking the Usual Stereotype and Using Your Wardrobe Wisely
From European High Fashion to the Heart of the American South
Insight into the Life of a Current Emory Student/ Vogue Model
Fall/Winter: Military, Baroque, Leather
Find Out This Season’s Latest Trends
Fashion
Min Jung Jamie Kwak Editor-in-Chief
Connie Fan Style Editor
Mary Nguyen Copy Editor
Stylists: Emily McCutcheon, Emily Bloom, Rachel Simoff
Mary Ballou, Madison Lampert
Makeup artsts: Sumer Azam, Jamie Shulman, Saneika Thomas Hair stylist: Domonique Davis
April Yang Feature Editor Joy-Annette Atsegbua, David Choe, Jess Eniss, Isabella Fraschilla, Morgan Hannah Goldberg, Jordan Naftalis, Luna Vorster, Lily Weinberg, Orly Weizel Brooker, Haesol Won,
Michael Simon Art Director Jennifer Abovich,
Jason Lee Photo Director
Emily Bi, Jasmine Cohen, Justina Ho
Emily Bloom, Charity Gates, Thomas Han, Hannah Harmatz, Bruce Zhen Zhang
Jamie Shulman Internal Affairs Director Lea Shim Web Editor Loren Hollenkamp, Mary Nguyen, Rhea Nihal Singh, Michelle Song
Ashley Bernard External Affairs Director Nageen Merchant, Kelan Shu, Eden Slawin, Jianing Yu
Solah Hwang, Christian Purcell, Elizabeth Raboy, Shaina Rubenstein, Lauren Wiener BUBBLE Spring 2013
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Editor’s Note
It’s a bittersweet moment for me to be writing this issue’s editor’s note, as it will be my final one. Nearing the end of the Spring 2013 semester, I look back at the last four years I’ve spent at Emory and reminisce about the memories I’ve made here, both good and bad. I can’t help but muse about how big a portion Bubble is of my memories at Emory. Having been a part of Bubble since its very beginning, it’s hard to believe how far we’ve come; the increased number of students and faculty involved and dedicated in bringing this magazine out every semester; the new relationships formed through this group effort; and the discovery of newfound talent and passion for each individual. It seems like only a semester ago that I myself started out as a writer and then as a feature editor for this magazine (then called 1836 Fashion and Lifestyle Magazine). Since then, Bubble has thrived into a publication that is officially recognized by the Emory College as the sole fashion magazine created by Emory students. Starting out by printing entirely on advertisement funds, the members of Bubble have worked hard to procure a charter with the Emory Media Council, to create our own fashion website to reach out to more people, and even to meet our readers and contributors face-to-face through on-campus workshops and activities. Taking part in all of this has been a great privilege of mine and I take pride in the achievements that we as a team have been able to make. I would like to take this opportunity to thank those who I’ve worked with throughout this journey, in particular my fellow founding members, Michael and Connie, for sticking out with me this long. To all of our editors—I’ve learned so much from each and every one of you—true-life lessons that I couldn’t have learned elsewhere. You have given me new insight on fashion, Emory, and even myself. Thank you for being there with me through thick and thin to make this happen! To all the writers, photographers, stylists, layout staff, IA staff, EA staff, and copy staff—none of this could have happened without you! Undoubtedly, Bubble will continue to thrive and influence the Emory community and I look forward to taking a back seat and watching it expand to become inseparable with the Emory community. Having said that, I’m more than happy to be publishing this Spring 2013 issue alongside such hardworking staff members, featuring exciting and stylish trends on-campus and other parts of the world through the perspective of the students at Emory. For this issue, we worked on incorporating more men’s fashion into our photo shoots and articles and further explored the achievements made by fellow students—from fashion blogging, working hands on in the fashion industry, and even starting their own fashion-related franchise. Not only that, we were also fortunate enough to do a collaboration project with a fellow Emory publication—the Spoke magazine—to coordinate a fashion shoot full of humor. To our readers, I hope you find our work enticing! As we end this school year with this issue, I hope everyone remembers that every ending is just a new beginning. Enjoy! Yours,
Min Jung Jamie Kwak Editor-in-Chief
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Table of Contents 6
Student Spotlight: Elizabeth Pruett
8
Spring Essentials for the Opposite Sex
10
Spring Blues / Young, Wild & Free
24
16
Emory Trends: A Fusion of Style
18
College Fashion on a Budget
19
Bubble’s Collaboration with Spoke
22
Stepping into the Industry
24
Globetrotters
32
The Latest from London
34
Cape Town Impressions
36
Palatable Pastels
44
He’ll Knock Your Socks Off
47
How to Pack Like Mary Poppins
48
Campus Capture
50
Senior Dedication
32
36
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elizabeth pruett (‘13) One of the very best parts of Emory is that our campus is a treasure trove of hidden talent. We were lucky to have the chance to sit down with one such gem, senior Elizabeth Pruett, who launched her own fashion blog in 2005. EB Rue (www.ebrue.blogspot.com) began as a means for Pruett to express her personal style and share her favorite fashion trends due to her middle school’s strict dress code. Since then, she has updated her blog weekly and has written a total of over 2,000 posts about clothing and accessories, important issues, and people who inspire her. Past post topics have included students spotted on campus, celebrities, sidewalk graffiti, designer runway shows, eating disorders, and Pinterest items. The wide range of topics speaks to not only Pruett’s good taste, but also her awareness of issues currently affecting the fashion industry and the consumer population. “It’s a creative outlet for me and I hope it impacts and helps others!” Pruett says.
Bubble: Clearly fashion and/ or design are things that you’re passionate about. What first piqued your interest in fashion or the fashion industry? Why is fashion important to you? Or why do you think fashion is an important aspect of culture and society? Do you think fashion is neglected or underappreciated? EB: Fashion has always been a part of my life. My mother is incredibly stylish, so I grew up surrounded by clothes, perfume, and magazines. Fashion was never separate from my daily life—it’s a part of it and a part of me. Going to a school where I was not able to wear what I wanted urged me to find an outlet where I could do so (or at least write about it and the items I coveted). Also, blogs had just been created at that time (which makes me feel old!), so I used the Internet as a means of expression. I believe
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that fashion is important to the world—not only to myself—because it is a way
in the Yoruba culture symbolize different economic and social classes). It is ingrained in culture. Bubble: Do you wish to pursue your blog project professionally in the future or is it more of a hobby? Did you ever predict or intend for EB Rue to become so successful and influential? How has your blog changed you, or what opportunities has the site presented?
for people to voice themselves and show their creativity. It is a way to cultivate an identity and explore one’s boundaries. Fashion has always shaped society and culture around the globe (think of Marie Antoinette and how she influenced European style and politics, or how markings and headwear
EB: I’m a senior, so my future is a bit up in the air as we speak! I would love to continue EB Rue and work in an industry that has social media and fashion ties, but even if I do not have the opportunity to professionally work in such a space, I will definitely keep up EB Rue—it’s been a part of me now for so long that I can’t imagine my life without it! And it has opened so many doors for me; it’s crazy to think that my judgment and this site that I started when
I was barely a teenager has gotten me so far and is so well known. I am truly humbled by it…I did not expect such greatness from it (such as being invited to New York Fashion Week and collaborating with the t-shirt company E.Vil on their Spring and Fall 2008 lines that were worn by Madonna and Jessica Alba), but it makes
appreciate fashion and like discussing the latest trends. Bubble: How would you describe your personal style or sense of fashion?
me work even harder on it and for it, because people count on me and I do not want to let my readers down. I also absolutely love what I am doing and want to bring EB Rue to bigger and better heights!
EB: My sister likes to describe my style as “classic,” which sounds a tad boring, but it really means old school preppy. I love my J.Crew cable knit sweaters, Barbour jacket, and riding boots for Fall and Winter, and my nautical stripes or sundresses with eclectic jewelry I find while traveling for the warmer months. I do not always wear the latest trends, but I can tell what is in style and what looks good on others, although I personally tend to stick to more of a uniform. When I go out, though, that’s when I get a bit wild and wear leather dresses, sequin crop tops, and 6-inch heels. But don’t worry, for nicer events I have a surplus of classy dresses that I love to pair with statement jewelry and heels.
Bubble: What are your thoughts on the fashion scene exhibited on Emory campus? Are you ever surprised by current trends or diversity in tastes?
Bubble: How have your own personal styles or tastes changed over the years, or since you’ve been at Emory? Do you feel a person’s environment affects his/her individual style?
“people count on me and I do not want to let my readers down.”
EB: I don’t think my personal style has changed very much since coming to Emory. I’ve always been pretty preppy and have liked my “classic” clothing, but I now have the confidence to mix it up with high-waisted pants and crazy shirts, and I definitely think my environment has influenced that. I think that an individual’s environment affects his/her style to an extent, but it also helps people find their true self, since it pushes limits and challenges tastes. This environment has made me realize that I feel more like myself in preppier pieces, but I’m now willing to take fashion risks and try new looks. Bubble: What advice would you give to someone who is interested in entering the fashion industry? EB: Stick to your guts; work hard; have an edge; and have fun. ■ April Yang
ebrue.blogspot.com
EB: I think that people at Emory have a great approach to fashion—for day, it’s laidback and reminiscent of New York street style with big boots, leggings, fun t-shirts, and slouchy bags. The day is more casual, but everyone dresses up at night—the girls love crop tops and high heels, while the guys don their button downs—and everyone looks stylish. Most people I have met
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SPRING ESSENTIALS FOR THE OPPOSITE SEX At the end of each season, instead of embracing the current weather, all we look forward to is the coming of the next season. In the summer we long for the coming of the fall with all its layering and scarves, and just when fall arrives, we anticipate the winter with its boots and furs. It seems as though that time has come again. Although the sun has been teasing us with its random days of warmth and pleasure—only to hide behind stinging winds and cold rain—warmer days are ahead of us! With that said, it is time to pack up the parkas and whip out this spring’s essentials! There are many ways to dress up or dress down an outfit, but every decent one needs a strong base. Any man dressing for this season will find these items serving as the foundation of their spring wardrobes: A perfectly good outfit can be ruined without the appropriate footwear. This season, it may behoove you to choose the ever-versatile suede bucks. An equally good alternative is the classic loafer. These might be a little more versatile than the suede bucks in that they can be dressed up or dressed down. For bottoms, the classic chinos go very well with these shoes. H&M Slim-Fit chinos are a great choice. Or, for those with deeper pockets, you can try Gant Rugger’s Summer Chinos. Whether it is a faded, washed-out button up or a pastel oxford, you can finish off this outfit with a bold colored shirt. Spring is the best time to be daring; everyone wants to see some color and life after a long and dark winter. These are what one might call essentials for this season, however, there are endless alternatives and options whether that is replacing the chinos for some 7-inch shorts or wearing boat shoes or loafers instead of the bucks—it is truly up to you. At the end of the day and at the end of every season, you have to wear what you like, what you feel comfortable in, and what fits you. That is the true essential. ■ David Choe
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SUEDE BUCKS BOLD COLORED SHIRTS
LOAFERS
CHINOS
Brass Brockton bucks | H&M slim-fit chino | J.Crew secret wash button up
Banana Republic penny loafers | H&M Slim-fit chino | Michael Kors watch | Lands’ End canvas belt | J.Crew Secret-Wash shirt BUBBLE Spring 2013
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Spring Blues 10 BUBBLE
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day
night
Makeup artists: jamie shulman ANd saneika thomas hair stylist: domonique Davis models: camille rogers and huyen nguyen photographers: thomas han, Jason Lee, bruce zhang
A “Cake-Free� Face 1. Cleanse and moisturize face thoroughly. 2. Foundation primer is key to a flawless face. 3. For oily skin, go for a powdered or cream-topowder foundation. For dry skin, opt for a liquid foundation. 4. Apply the foundation with a stippling brush. 5. Highlight by applying a concealer 2-3 shades lighter than natural complexion to T-zone areas. 6. Set cream or liquid foundation with a setting powder. 7. Apply blush and contour with a matte bronzer. 8. Finish with a finishing spray.
Tip: Create m ore drama by ad ding darker sha dows on the crea se and brighte r highlights in the corner of t he eyes
line Eye Maybel ; Cover Tattoo Blast; h Girl Las yee MAC gel lackb in r e lin ancome L ; k trac lette; a Ombre P gloss Dior Lip
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day
Perfect Eyeliner Application Line eyes with a pencil liner by making short strokes and connecting them. Follow up by tracing the line with a liquid liner.
Tip: To secu re an updo, alwa ys use plenty of h air pins and slick do wn the hair wit ha generous a mount of mousse.
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e, suranc adow In ies, h r S e d s e s c u Too Fa Fabulo 5 2 Q105 P E n s io r t LA Colo Queen Collec Studio irl e Eye Coverg ybellin gne, Ma a elline p b m y a a h M C H Black, t s e press, B k x c E Bla olume ional V s s s ie e f s l o The Fa olor Pr ndon 022 ics 10 C Cosmet ette, Rimmel Lo ush al 1A Bl Blush P 10 X LSS59 nze, NY e Lip LG1 Sun Bro NYX Mega Shin & Lipstick gloss Lip Cosmo
night
Flawless Eyes 1. Prime the eyelids. 2. Fill in the eyebrows using a brow powder or a brown eye shadow. 3. Intensify bright eye makeup by applying a white or black base to the base of the eyelids. 4. Apply the crease color by gradually building on the color. Gently blend. 5. Apply the highlight color underneath the brow and near the tear ducts. 6. Line the eyes. 7. Apply generous coats of mascara and falsies, if desired.
Too Faced Shadow Insurance, NYX Jumbo Eye Pencil in Milk, Bh Cosmetics 120 Color Palette 2nd Edition, Maybelline EyeStud io Blackest Black, Maybelline Th e Falsies Volume Express, Revlon Fa lse Eyelashes, BH Cosmetics 10 Colo r Professional Blush Palette, Rimme l London 022 Sun Bronze, NYX Extrem e Lip Crème xlc09 Strawberry Jam
g curl, long-lastin a e t ea r c Tip: To y some g iron, spra , and run use a curlin r FIngertips u o y n o y a r all the hairsp e curl. After h t n w o d fiFIngers them ed, run your h is n fI e r a of the curls the top half h g u o r h t ok more only the curls lo e k a m o t to evenly curls use a brush en h T . ed m r unifo hem. distribute t
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Young, Wild, & Free
Hair produc ts: John Frieda Coll ection Frizz-Ease H air Serum, $8.99 ; Big Sexy Hair Volumiz ing Hairspray, $15; H erbal Essences Set Me Up Mousse, $4
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Eye Maybelline Tattoo; e Sephora ey shadow anel palette; Ch Lipgloss
Luscious Lips 1. Moisturize with a balm. 2. Line the lips to prevent the lip stick from running. 3. Apply desired lipstick. 4. Create fuller looking lips by applying a lighter shade of lip gloss to the center of the lips.
, NYX ow Insurance Too Faced Shad etics sm Co Bh , lk il in Mi Jumbo Eye Penc , on iti tte 2nd Ed 120 Color Pale tudio Blackest eS Ey e lin el yb Ma lume e The Falsies Vo lin el yb Black, Ma lor Co 10 ics et sm Express, BH Co Rimmel Blush Palette, Professional S591A LS X n Bronze, NY London 022 Su Lip LG110 ine Sh ga Me X , NY Blush Lipstick s Cosmo Lip Glos
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EMORY TRENDS:
A FUSION of It’s not uncommon to hear Emory referred to as a distinctively Northern school that just happens to be located in the Southern half of the United States. In turn, it is equally as common to consider Emory as a product of particularly Northern fashion trends. Think black leggings and combat boots in the cold weather, slinky soft tees,
does represent a large part of the fashion worn by the student body, there is more to Emory fashion than oversized sweaters and Ray-Bans. If you look around, you might just notice some markedly West Coast outfits and even, if you’re lucky, a token Southerngirl ensemble that looks to be straight out of the University of Georgia. Fashion at Emory mir-
and jean shorts in the summertime. Yep, you’ve seen it. The look has filtered throughout Emory’s campus, serving as a continuous reminder that many of the students here are from up North and have brought with them a wave of the current Northeastern taste in clothing. But while this style
rors on a smaller scale the different styles that originate from a different part of the US. Emory’s campus is extremely diverse, bringing together people from all across the country; the students here bring with them their own distinct styles, and these are often a byproduct of where they
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Style
each are from. So while at first glance, this campus may appear as somewhat of a homogenous bubble in terms of the way students dress, it is actually a place of fashion diversity, a fusion of different American styles. While the Northeastern look is not the only style of dress that Emory students choose to flaunt,
it most definitely is a popular choice. Seen often, it is easily definable and especially visible around Cox Hall at lunchtime. The trends are, of course, adjusted to match the warmer weather, so not all of the key pieces in the Northeastern wardrobe are featured amid Emory fashion. Dur-
ing the day, the “Northeastern” constitutes dark, extremely fitted skinny jeans or leggings, a combat or biker boot, and a looser top, think either a slightly baggy knit or a thin graphic long-sleeve. Add sunglasses, a shoulder bag or a slouchy backpack, and some black Kohl and you’re ready to strut through Asbury Circle on your way to class. Running late and don’t have time to put the complete look together? The fallback is Lululemon workout gear and a soft, faded zip-up. For evening activities, opt for darker pieces and sky-high heels. These Northern city staples have made their way down to Emory, creating for the school a character that reflects where many students are from and contributing to the popular notion that Emory fashion is in fact synonymous with the styles seen at Northern universities. “When I first came to Emory, I was expecting to see people dressed in a more Southern style,” said Tess Rosenbloom, a freshman from Pittsburgh. “I was expecting a bright, preppy look, like J.Crew dresses and cowboy boots. But when I got here, I realized that what Emory students wear is similar to the way people dress in Pittsburgh and in most Northern cities in general. Emory is like a Northern fashion bubble in the middle of the South.” Although the Northeastern look is definitely considered the most prevalent across Emory’s campus, it certainly is not the only look displayed here. Another popular
style that reflects the growing constituency of Emory students from the area is the West Coast look. It can be pulled off in various degrees of intensity, and it is not usually seen at its fullest effect. While not as easily definable as the Northeastern look, it is a style that includes some trademark pieces common among the Emory student body. It goes into somewhat of a hibernation during the colder months as a result of its origins—the look is still adjusting to the semblance of winter in Atlanta—but reappears in full force right around Spring Break. Think bright colors, from neon pinks to beachy yellows, and bold patterns. A typical West Coast look might include fun sneakers, faded skinny jeans, and a striped top, completed with sunglasses and bold jewelry. It is all about casual effortlessness, fun colors, and a lighthearted vibe that reflects the attitude along the West Coast. It’s a style that, especially in the summer, finds many overlaps with the Northeastern look, and the two become somewhat fused at Emory. However, when seen in full, the West Coast look is definitely distinguishable and is growing in esteem and recognition. “You can really tell how more and more people from the West Coast are coming to Emory,” explained Melissa Fenchel, a freshman from LA. “Mainly because a lot of the typical styles from there have made their way to our campus.”
sential Southern school, there are still a select few who can and do pull off the token Southern girl look. As it requires a certain amount of time and energy, it isn’t usually seen on a day-to-day basis. However, it reaches a prime on warm Spring afternoons. Think flowing dresses in bright florals or straight shifts in shades of pastel, and cowboy boots or strappy wedges. It epitomizes preppiness and achieves a certain grace and softness that the other styles commonly seen at Emory don’t. Although the look may be a rarity here, look closely enough and you might just find the token southern girl herself walking across the quad. These three key styles—Northeastern, West Coast, and Southern—represent many of the trends worn by Emory students and reflect the diversity of the student body; Emory is home to people from all over the country. And while these styles certainly account for a large part of the fashion scene here, they don’t encapsulate the international styles that are visible across this campus, brought here from around the globe. Emory is a fusion of styles, and ultimately, students here wear what they want. This freedom makes for a unique fashion atmosphere, a hub of taste that symbolizes Emory as a whole. ■ Orly Weizel Brooker
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College Fashion on Budget Every Saturday beginning at 2 o’clock in the afternoon, a small crowd forms in Woodruff Circle every half hour. Students keep an eye down the road in anticipation. Soon they see what they’ve been waiting for: the Cliff Shuttle to Lenox Square Mall. As the shuttle pulls to a stop near the crowd, students prepare to secure a seat in what will soon become a ‘standing room only’ bus. This is what it was like both times I braved the Cliff Shuttle to Lenox Mall, and I completely understand. What better is there to do after a week filled with deadlines, meetings, and exams than to indulge in retail therapy? Right? Right—but how do we pay for it? Flip through the pages of your favorite fashion magazine, and chances are that the outfit on one model exceeds your monthly income. That is, unless $1,800 jackets are a commonality in your life. If that is the case, this article may not apply to you. Fashion is not cheap. If you’re looking for quality, be ready to dish out the dough. As if that weren’t enough, quality is usually best indicated by brand name. Combining a wellrecognized brand with good quality clothing or accessories can start to add up fast! Being a student involves many expenses—planned and unplanned. After billed costs like tuition, housing, fees, and meal plans, there are outof-pocket costs, which include travel expenses, books, and personal costs. According to the Office of Financial Aid, an Emory student should expect to spend approximately $56,368 on
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billed costs and $3,540 on out-of-pocket costs. The personal subcategory of out-of-pocket costs is supposed to cost students about $1,440. That is $1,440 for “items such as laundry, telephone, grooming, and entertainment.” Though not explicitly stated, shopping for clothes would probably fit into this category—so is $1,440 enough to handle all the aforementioned areas and clothing? Is it too much? Is it unrealistic on a college student’s budget? Whether $1,400 or a fraction of that is enough to support your shopping habit really is not my or anybody else’s business, but if you’re looking for some tips on how to get the most for your money, take some advice from your fellow classmates. “Stalk your stores online,” advises college senior Melissa Justo. “I’ve realized that checking up on clothes regularly—kind of like online window shopping— helped me learn what an item should cost. Once you’re aware how much a silk top or a pair of denim shorts costs, you’re less likely to overspend.” College sophomore Shemlah Naphish suggests, “Always go[ing] through the sales first! Whenever I shop online or in the store, I always hit the sales rack first.” Justo, Kevin Satterfield, and Malcolm Jones, both sophomores in the College, also recommend heading to your favorite stores at the end of the season. If this is the path you choose to take, Jones also offered some practical advice: “Don’t gain weight!” “I think the outlets can be a great place to find items,” says college junior Catie Morette. “I always try to go at times like Black Friday, Labor Day, [or] Easter
when you can pick up…suits and everyday staples.” Morette’s advice is great, especially for students gearing up for their ‘real world’ jobs or in anticipation for interview season. Good quality suits, which cost even more because they often need to be tailored after purchase, are only expensive when you shop without knowing your market. You definitely will not be looking like a Tom Ford model in a suit that cost you $20, but you can get pretty close without breaking the bank. So there you have it! There is a method—albeit strategic and well thought out—to this madness, but what else would you expect from an Emory student? Fashion is fun, but going broke definitely is not! Give yourself a break though. While it is important to spend wisely, sometimes your self-control wavers and you just have to have that ______(fill in the blank). My best advice would be to prepare for these moments. Know what you are willing to splurge on and stick to it. If you’re like Naphish, then shoes are your thing, or if you’re a man after my own heart, like Satterfield, you are willing to splurge on ties and bow ties. At the end of the day, what is most important is that you make reasonable decisions and are happy in the long run—emphasis on the long run. And for all those items with really, really big price tags, that’s why we have birthdays, Christmas, Hanukkah, anniversaries, and holidays like Valentine’s Day and people who love us and know that it is far better to give than to receive! Happy shopping!
■ Joy-Annette Atsegbua
What happens when Fashion
teams up with
to do a fashion shoot?
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Stepping into the
Industry At the beginning of 2012, I had just been through half of my yearlong leave of absence from Emory. I was just about to look for something new after an intense four-month internship at a communications company in Korea when, one day, my friend
help her out. The shop was located in Cheongdam, famous for its affluent neighborhood and for being one of the cornerstones of Korea’s fashion industry. The moment I walked into the shop,
“Fashion has been one of my greatest interests— I would welcome any opportunity in the industry.” called and asked me to help her interview a foreign entrepreneur for her research. Because I am a journalism major, she knew I would be more comfortable talking to new people than she was. I was pretty reluctant to spare the time until I heard that the business he ran was a shoe shop. A SHOE SHOP! Now there was more than enough reason to
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I realized it was different from what I had imagined. No sexy stilettos, smart booties, not even a modest pair of flats! Instead, perfectly shined men’s shoes sat on the shelves like the gentlemen for which they were meant for. Back then, I had no knowledge of men’s shoes but I could tell they were different from my dad’s old dress shoes from the
supermarket—they were pretty handsome. After the interview, Reto Zimmerman, the owner of the shop, asked us if we could think of anyone who would be interested in working for the shop. I knew exactly who I wanted to recommend. Me! I went back home and sent him an email about my interest along with my resume. After a short interview the next day, I got the job. Fashion has been one of my greatest interests—I would welcome any opportunity in the industry. Not only did the men’s shoes look inviting but I also wanted to experience what it was like to work in fashion retail. I had a feeling that Zimmerman&Kim, the shop, would have something special that large fashion conglomerates could not offer. On the days I worked, the first thing I did was get the shop ready to greet the customers—from
vacuuming to aligning the shoes in unison in the perfect angle. After that I usually worked on projects that incorporated the skills I learned from school and prior work experience. Projects were versatile: writing newsletters for the customers, making presentations to introduce shoe care products to expand the business, selecting garments for special edition shoe bags, and shopping for anniversary parties and more.
Working at Zimmerman&Kim opened my eyes to how a fashion retail shop is run in terms of marketing, managing inventory, sales, finance and well beyond what I could summarize here. What’s more, I could easily expand the insight to future places I may be, whether it is a global fashion house or a magazine. Extreme attention to
detail, critical and keen thinking, and dedication to your work are key values necessary to any workplace. Sometimes my overflowing energy and curiosity puts me in the most random places in the world, but hey, life is an adventure. Go explore! ■ Haesol Won
Sales was a big part of the job as well. The nature of the products Zimmerman&Kim carried— high-end handmade shoes from prestigious European workshops like St. Crispin’s and Vass—did not lure every single pedestrian on the street, rather a small number of them (usually those who could afford the shoes) with a passion for good shoes. I had to be prepared to guide the customers to find their perfect pair and make the process pleasurable. I have to admit that there were cases where customers knew much more than I did. But they knew that I was only a rookie and kindly gave me tips about the shoes. One special skill I learned at Zimmerman&Kim probably singles me out from other young women—shoe shining! The shop offered shoe-shining services, and sometimes I helped Mr. Zimmerman with the job. Although I could never get anywhere near his work (the shoe mirrored your face), I learned a lot about shoe care for men and women alike. BUBBLE Spring 2012
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British, Indian & African-inspired Looks
Stylists: Emily Bloom, Connie Fan, Emily McCutcheon, Rachel Simoff Makeup Artist: Sumer Azam Models: Courtney Miller, Jennifer Ro, Dominique Barfield, Yvonne Eseonu Photographers: Emily Bloom, Hannah Harmatz, Charity Gates, Jason Lee
Globetrotters
On Courtney: Tank, H&M, $40; pants, Joe Jeans, $158; shoes; necklace, T.J. Maxx, $32; watch, own On Jennifer: Tank, American Apparel, $20; shirt, Vintage, $30; skirt, Lizard Thicket, $35; shoes, Forever21, $30; necklace, Ten Thousand Villages, $29; bangles, Ten Thousand Villages, $6 each On Dominique: Blazer, Lache, $198; shirt, Lache, $128; vest, own; pants, Dickies, $30; shoes, Dockers, $80 On Yvonne: Dress, Suakoko Betty, $149; shoes, Jessica Simpson, $98 BUBBLE Spring 2013
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BRITISH INSPIRED
On Courtney: Jacket, H&M, $40; tank, Express, $20; scarf, Paris boutique shop; shorts, 20K... Second Edition..., $100; belt, Urban Outfitters, $20; shoes, BP, $42; hat, Angela Kang, $30 On Yvonne: Jacket, Zara, $150; dress, Love Notes, $38; belt, J. Crew, $50; shoes, TopShop, $60; hat, Angela Kang, $42; earrings, own BUBBLE Spring 2013
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INDIAN INSPIRED
On Jennifer: Dress, H&M, $40; shawl, Ten Thousand Villages, $59; shoes, Bakers, $48; necklace, Ten Thousand Villages, $39
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AFRICAN INSPIRED
On Dominique Coat, Legendary Goods, $40; shirt, Pronto-Uomo, $60; tie, H&M, $10; pants, J. Crew, $60; shoes, Dockers, $80 n On Jennifer: Dress, Suakoko Betty, $119; sandals, Vince Camuto, $70; bangle, Ten Thousand Villages, $24
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The Latest
from London From the ancient buildings and exciting courses to the delicious local cuisine and the alluring accents, studying abroad in London has been such an amazing experience for me. Everything around me has been so fascinating, but one thing trumps all: the fashion. It’s constantly got me thinking “London, baby!”
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Coming from Emory, an American university, I have become accustomed to the relaxed and casual style of the classrooms and the campus in general. However, this is something you rarely see in London universities. As most universities are located in the center of the city, I often found myself surrounded by people who are dressed to the nines, showcasing their unique London style. On my way to school each day, I pass the center of the city. Quite honestly, it felt quite weird to be the only one wearing sweatpants and a hoodie on a daily basis. It was fun for me to just observe how people dressed in London, but I soon saw the effect it had on me, as I eventually tried to mimic their style. People here really need to learn how to stay warm because the weather in London stays like winter for nearly half a year. But this also gives them a chance to be more creative about their outfits with different accessories and accents like hats, boots, and scarves. Surprisingly, you don’t really see a lot of down coats or heavy ski jackets that people always wear in America; instead, the streets are full of people with well-designed and high quality coats or suits. This is why I ditched all my heavy jackets, put on leather boots, and started wearing tailored coats as well. In the classrooms, it’s always pleasant to observe how the students dress because they truly represent the growing fashion trends in London and all around the world. Different from the
styles in the U.S. where people focus more on being casual and comfortable, London students focus more on the combination of colors, the quality of the material, and the overall presentation of the entire ensemble. I would be lying if I said that I don’t miss those sunny Atlanta days where I could just open my eyes and put on anything that looked comfortable, but this urge to follow the fashion trend in the classrooms and on the streets of London is really becoming a positive motivation for me to wake up every morning and challenge myself. As I mentioned before, all of the Londoners have a very distinctive style that set them apart from the tourists—the administrative women with their amazing high heels and tight skirts, the British gentlemen with their poshed up suits and meticulous ties, and the artistic students with their colorful hair and whimsical outfits. This description is pretty accurate, except that a lot of them still keep to their own unique styles as well. In London, you can choose to fit in, or you can choose to just go wild, and the only thing that matters is your confidence. People would admire your creativity and fashion sense to stand out from the crowd instead of getting a lot of uncomfortable extra attention from the crowd. There seems to be no such thing as “over-dressed” in London because it always makes sense to look nice. Of course, this doesn’t mean that people in London are more
superficial because they care so much about how they look. It’s quite the contrary; I think the way they dress is part of their identity and part of the society’s culture here. As one of the fashion centers of the world, London offers what people from all over the world would expect here, and its style lies not only in the luxury stores with all the big brand names, but also in its citizens all over the city. London’s fashion style has truly enriched my study abroad experience in England. From now on, whenever I reminisce about my time in London, I know that I will always remember the fashion experience as a crucial part of my experience—something I can bring back with me to Emory.
■ Joyce Ren
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Cape Town ImpresSIons The students at the University of Cape Town to impress. Mo dress st South Africa n high schools quire students reto wear uniform s, so once they to university, th get ey take the op portunity to e their individua xpress lity through th eir outfits. The a lot of accesso y wear ries, including headbands, sc bracelets, and arves, hats. Many of the stores are and Australian B ri tish but African insp ired pieces are prevalent and also the accessorie s often feature patterns. Som African e trends I’ve n oticed are long vests, colored sk irts, pants, and pat terned legging students mix a s. The nd match patte rns and love to their pieces. Eve layer ry day I notice an interesting combination! new
Luna Vorster, Biology and Dance double major
und I’ve seen aro s le y st r la u ost pop e place! e all over th One of the m ’r y e th ; al ts ir axi sk into the casu ts fi t a campus is m th m e us. an easy it e UCT camp th They’re such s te a e rm t e that p have bough ts n e d yet chic vibe u st d great study abroa are a ton of re A lot of the e h T . e z ra itely xi skirt c nd I’ve defin a , g in into the ma p p o in e city for sh nce arriving si ts markets in th ir sk i x a at couple m s such a gre e k a m t picked up a ir sk k erent A plain blac lay with diff p to Cape Town. n fu o ls , and it’s a well! staple piece the skirts as n o rs lo o c d patterns an
Studies l a n io t a n r e t In Jess Ennis, er minor t a e h T d n a major
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r s after Easte u p m a c to rn udents retu colder When UCT st e fully prepared for the the com started, and break, they st ju n so a up e Fall se ut. Bundled o n e k weather. Th ro b n nts already bee ts, the stude e k boots have c ja l o o w ich, by es and weather, wh in their scarv e re g e -d ty n rentwe rted into Fah e v n confront the o C . e d es—a centigra venty degre se the way, is in n a th ss d le ightly ne who is use o y n a e heit, that’s sl iv g pe that would ills. While Ca h c temperature e th r e th ing wea p in tempera ro d e to beach-go th h it the s struggle w n it comes to e h Town native w le b a it indom inching, ture, they are ich has also struck. Unfl in , wh us without ra p m rainy season a c d n u they walk aro , why would ll the students a r e ft A . ts rel? jacke winter appa le b a n boots or rain io sh ceal their fa want to con gy
la, Biolo il h c s a r F a ll Isabe l Studies a t n e m n o ir v n major and E minor
To Shoe or Not to Shoe? That is the Question. Back in the good-ol’ USA we are exceedingly familiar with the warning, “No shoes, No shirt, No service.” It’s posted in virtually every establishment that sells or prepares food, and with good reason. This rule, surprisingly, does not apply in Cape Town. Students at UCT are frequently seen strolling from class to class wearing a fairly typical outfit, minus the footwear. The same can be said of visitors to local grocery stores, where the presence of bare feet seems to be a non-issue in the eyes of employees and patrons. I asked a friend of mine in the wakeboarding club what the deal was with the lack of footwear in the grocery store. He simply replied, “Why would you need shoes if you’re just going to pick up a few apples?” While he does have a point—comfort, especially for a quick grocery run, is key—I find the lack of shoes in establishments that serve food to be unsanitary and mildly discomforting. This can be attributed to two things: 1) You can take the girl out of America, but you can’t take America (and its fear of Britneystyle barefoot escapades) out of the girl. 2) I’m a shoe lover through thick soles and thin. So while I’ve made some attempts at fashion assimilation here in Cape Town (I totally rocked a hair wrap for 6 weeks), I’ll continue to don my Sperrys, my Jacks, and even my Chacos during the remainder of my time down here.
Jordan Naftalis, History major and Environmental Studies minor
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palatable pastels Stylists: Emily Bloom, Connie Fan, Emily McCutcheon, Rachel Simoff Makeup artists: Sumer Azam, Saneika Thomas Hair stylist: domonique Davis Models: Emma Whitaker and Hattie Yu Photographers: Emily Bloom, Hannah Harmatz, Charity Gates, Jason Lee
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On Emma: Blazer, Final Touch, $40; dress, Lush, $50; shoes, Cathy Jean, $80, necklace, American Threads, $23
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On Hattie: Dress, Mustard Seed, $43; Shoes, Candie’s, $69.99
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On Emma: Shirt, skirt, Cefian, $30; bralette; shoes, Cathy Jean, $80; ring, American Threads, $15 BUBBLE Spring 2013
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On Hattie: Dress, Lush, $60; Shoes, Candie’s, $69.99; bag, $17; necklace, American Threads, $233 BUBBLE Spring 2013
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On Emma: Dress as shirt, AudOrey, $43; skirt, Necessary Clothing, $28; shoes, Cathy Jean, $80;hat, Angela Kang, $28
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On Hattie: Dress, ya los angeles, $50; Shoes, Candie’s, $69.99; crown, American Threads, $20; necklace, American Threads, $19 BUBBLE Spring 2013
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k c o n k l l he’
your socks off He works in a room filled with indicates that, at 4:30 p.m., this socks--piles and piles of twois his sixth customer service call toned socks, embroidered with of the day. various numbers and letters, cover nearly every surface of the high-ceilinged living room. Blues with yellow or black stripes are strewn on a worn, chocolate brown leather couch, while on a glass coffee table rest white socks striped with color— pink, red, green, yellow— untidily sorted by the color of their stripes. The black socks occupy much of the scratched hardwood floor, and the reds, in all their glory, perch on a suede beanbag chair in the corner. Each group of socks represents a customer order, ready to be packaged and shipped to their new owners.
JOSH WINTERMANTEL
Meanwhile, the keeper of the socks strides back and forth in his sock room, with a gait too relaxed to be described as pacing. With a Bluetooth headset glued to his right ear, he assures a customer that his order will be delivered on time, and makes a “blah, blah, blah” gesture with his hand, which
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ceo of custom elite socks
Dressed in a grey crew-neck sweatshirt with a dancing cartoon teddy bear and text that reads “The Bernie,” one wouldn’t guess that this 20-year-old is a successful entrepreneur who makes enough money to pay for
his own tuition at a private university. His faded black sweatpants sit far below his waist, revealing a few inches of plaid boxers, and at 6 feet 4 inches, his past basketball career is apparent. Though his outfit wouldn’t suggest that he is anything but an ordinary college student, among his socks he certainly is one of a kind. Josh Wintermantel, referred to by his friends exclusively as “Bernie,” is the founder and CEO of Custom Elite Socks, an online company that “offers the ability to customize over 60 color combinations of elite socks with numbers, initials and logos.” With a business model that originally included dyeing Nike Elite Basketball Socks different colors to offer color combinations that Nike did not, Bernie watched his business evolve into something much different than any other of its kind. “I’m obviously a monopoly on the Internet, think about it,
embroidery, no one embroiders socks, this is, like, a weird thing, this is not normal,” Bernie says of his flourishing business. The business began in February 2011, when Bernie was playing varsity basketball for Dublin Coffman, his high school in Dublin, Ohio. He and his teammate, Jared Leet, realized someone was making a lot of money on eBay selling orange Nike Elite Socks, a color Nike didn’t produce at the time, but was in demand to match team colors. “So I called my friend and I said ‘Jared, listen, basically if you can figure out how to dye these socks, I can sell them and we’ll make a lot of money. Like, this is a gold mine,’ that’s what I told him,” Bernie explains. Jared quickly mastered the art of Rit Dye, and Bernie undercut the other seller on eBay in order to make sales. Just for fun, he created the website customelitesocks.com, but didn’t really expect anyone to even find the website. It was not until the end of March, when eBay forced Bernie and Jared to stop selling Nike socks, that the website made any sales. Suddenly, three or four sales began to come in daily.
up-and-coming socks, which are now Googled 301,000 times a month, and my site was number one,” Bernie recalls. When he came to Emory University as a freshman in August 2011, Bernie was juggling varsity basketball,
The business continued to be steady throughout his freshman year at Emory, until Nike began making more and more color combinations of its Elite Socks in the spring.
in his first day he made $1,000...., “after that first day we knew that’s how we were gonna do it from now on...”
a full course load and his growing empire of socks. He would get puzzled looks as he stirred his pot of dye and socks in the kitchen of “And I was like ‘How am I getting his freshman dormitory, and sales? What in the world?’ and stretched himself thin trying to then I Googled “elite socks” and be a student, an athlete and an my site was number one. These entrepreneur.
“Every week or two they put a couple new colors out, you could see how my business model became less and less effective,” Bernie says. He knew something needed to change. He asked himself if people were buying the socks BUBBLE Spring 2013
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because they were Nike socks, or because people wanted the color combinations. Though he recognized that some people bought them for the brand, he decided that the majority of customers chose the socks because they could get the colors they wanted, colors that matched their school colors. But if Bernie could no longer sell Nike socks, something else would need to replace the “Swoosh” on the side of each sock.
his business forever. He published his website with his new business model, and in his first day he made $1,000, which is triple what he had been typically making selling the Nike socks. A single pair of custom socks costs $11.95, but team sales offer prices as low as $7.95 per pair when ordered in large quantities. Customers can choose to embroider socks with their initials, number, team logo or even the breast cancer awareness symbol.
“After that first day we knew that’s how we were gonna “I was thinking ‘what can beat the Nike symbol?’ and I decided do it from now on, we’re not that the only thing that can beat switching back, and ever since the Nike symbol was if someone then we’ve just been going,” Bernie explains. could choose what they want there, their own logo, their own Now, Bernie runs his business number, their initials,” he says. out of his rented “sock house” On June 8, 2012 Bernie flipped in Stone Mountain, GA., and the switch that would change
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has two full-time employees who manage sales, process orders, and update social media. He uses a few different embroiderers in the Atlanta area, all of whom he’s grown to trust for their skill and efficiency. Due to his success, Bernie realized if he wanted to get the most out of his business, he would need to dedicate himself fully. “I want to be really fucking good at whatever I put my time into,” he says, which means taking off a semester from classes at Emory to focus on his business. And if you’re making nearly $1,000 per day selling socks online, who needs a business degree anyway? ■ Morgan Hannah Goldberg
how to pack like
MARY POPPINS You have printed your boarding pass, booked the hotel, and made dinner reservations. The only thing standing in your way of the trip is a chore most people dread: packing. Packing efficiently is undoubtedly stressful for anyone, according to a survey about top air travel frustrations conducted by travelpulse.com. More than 70 percent of the people surveyed said that the biggest frustration when flying is people who bring too many carry-on bags through security. But travelers can avoid this annoyance by following these tips that will help you manage to squeeze all those necessary belongings in without pushing the zipper to its last leg! 1. When in doubt, leave it out: This may seem obvious, but so many people wind up packing those extra shirts they love so much, but do they ever actually wear them? No! Think of how long you will be gone and the types of activities or events on your schedule, and pack accordingly. “If I don’t know why I am taking something, I don’t take it,” says frequent flyer, Lee Schalop, who lives in New York City and
logged about 120,000 miles last year traveling for his biomedical research work. When you come home, there should be nothing in your suitcase that is not worn! 2. Pack thin clothing that can be layered: Instead of taking that bulky sweater, it is smarter to pack items that can be worn on top of each other, according to The Packing Book: Secrets of the Carry-on Traveler by Judith Gilford. “The best approach is to pack thin layers of clothing that can be added or peeled off as the temperature changes,” Gilford writes. 3. Take neutral colored clothes: Colorful clothes will be more difficult to match, reminds expertflyer.com. So stick to basics such as black, white, and gray, which will allow you to mix and match clothes easily if necessary. 4. Pack your socks in your shoes: Instead of just throwing balls of rolled up socks into your bag, stuffing your socks into your shoes will save much-needed space in your carry-on bag. According to travelsmith. com’s luggage guidelines most bags should have a combined length, width, and depth that doesn’t exceed 55 inches.
5. Re-wear and recycle: Believe it or not, you can wear that pair jeans more than once during the trip! Try to think of when it is possible to wear certain items of clothing more than once. “For instance, I’ll wear the same jeans and sweater on the plane going and returning,” Schalop explains. 6. Roll your clothes instead of folding them: This may seem crazy, but don’t knock it until you try it! Rolling your clothes nice and tightly will mean they take up less space than when folded. Plus, rolling everything gives you the added bonus of being less susceptible to wrinkled garments. It’s a double whammy! 7. Use packing aids: If you still feel overwhelmed, there are tools to help. Use websites such as independenttraveler.com/packing or apps like Pack & Go Packing List to help you organize what you need for your trip and stay on track while packing. Next time you’re trying to shove every last oh-so-necessary belonging into your luggage, try using these tips to make the process easier on you. Safe travels! ■ Lily Weinberg
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Campus Capture
Missoma Kundi, Class of 2013 English and Philosophy
STYLES ON CAMPUS
Hana Ahmed, Class of 2015 Biology
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Armaan Nathani, Class of 2016 Pre-Business
Angella Chun, Class of 2014 Finance and Economics
Photographs by Charity Gates, Thomas Han, Jason Lee, Leah Shim
Jeffrey Shiau, Class of 2013 History
La-Quan Bates, Class of 2014 Economics BUBBLE Spring 2013
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Senior Dedication
Even though my plans are up in the air rig ht now in terms of life after col lege, I am excited to graduate from Emory this spring. I will really miss being a part of Bubble and I will always remember meeting wi th the executive board every week to discuss the new iss ues because as we grew to know each other more, we were able to open up with each other more and express our opini ons and ideas. Our group was such a great mixture of peo ple and I will really miss our time together. I hope to fin d a great group of people like this ag ain in the future! Bu bble has made me realize that I want to work somewhere I ca n actively be creative. Whether I choo se to be a graphic de signer, an editor, or a web developer, I will be able to use my experience with Bubble toward any of my future endeavors . - Mary Nguyen
on the at I stumbled up I am so glad th r Bubble fo ar ye freshman application my idea it was only an Magazine when dents stu right group of if we waiting for the ow kn ’t dn ality. We di ry to make it a re r ve first funds to print ou would have the s been a ha it ppened. Since, enissue, but it ha y ul tr ve ney and I ha wonderful jour to in rn tu e e magazin joyed seeing th ed on caml and recogniz ia ec sp something ture staff fu e it to see what th pus. I can’t wa and I e in az with the mag do rs ito ed d an Simon e best! - Michael wish them all th
Having been with Bubble since the very beginning in my freshmen year at Em ory, I have watched it grow into Emory’s first-ever fashion magazine. The last three years have come and gone with the blink of an eye. Some of my most cherished moments at Emory are from my involv ement with Bubble: planning and setting up photo shoots, working with incredibly talented people , and marveling at each completed issue. I am so tha nkful for the inspirations, opportunities, and memories Bubble has given me. Lastly, a million and one thanks to the best style and beauty teams; it would have been impossible without all of you . - Connie Fan four e these past s. l for everyon fu d life lesson te n a ra t, g or so pp su , I am lthcare, ve lo ea e passions (h as given m y h m o h h w it of w rs e a ye ntinu son why all ation, I’ll co ere’s no rea th se e u th ca h After gradu be ) ng wit ing, writing great worki fashion, cook . It has been able to share ow g eh in m be so n mix ve had fu I’ d n those can’t a , ntinues to ff a co y Bubble st audience ’s vv a le -s bb n u io B e sh fa I hop their indih my peers. lves through se em th s es my ideas wit expr inspired to grow and be im Sh a - Le vidual style.
I am ecst ati graduati c to be ng from Emory! M college e y xperienc e is pack some of ed with the grea test feats triumph and s that I c ouldn’t imagine h ave d. I am leaving much str here onger, w iser, and confiden more t than I was first college. entering And for that, I c be more ould no grateful. t - Ashley Bernard
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the real ving Emory and entering I’m apprehensive about lea and ple peo new et me to ortunities world, but I’ll miss the opp in k pus. I’m planning to wor photograph moments on cam years, then get my Masters two for the hospitality industry l University. I’ll miss the fun of Management from Cornel ps the wonderful relationshi shoots from Bubble and all the on hy rap tog pho do day I got to make. I hope to one in of hotels! Also, deadlines side and own my own cha Lee are important. ^.^ - Jason
Queen Kang queenkang.etsy.com
Atlanta’s “Queen of Hats” Queen Kang blends Southern charm and style with Asian practicality and detail. queenkang7@gmail.com
r Website! u O t u O k c e h C