LIFE ON THE LFP ROAD

specialist decals to cover the boat Nick will row in with the logos and names of the various supporters. The graphics were printed onto HEXIS THE190EUO vinyl and laminated with HEXIS PCI90G2. Importantly, PressOn will recover these materials for recycling after the challenge is complete to save them from landfill.

In addition, HP Latex ink cartridges are also carton based and produced using 100% recycled cardboard, while all HP printers and supplies contain UL validated ocean bound plastic and recycled plastics, further reducing impact on the planet.

HP’s commitment to sustainability stretches beyond print and across its entire business, with the manufacturer having rolled out a series of focused initiatives in other areas to further enhance its environmental credentials. HP Chief Executive Officer Enrique Lores is himself a strong advocate of sustainability and has spoken openly about HP’s long term commitment to protecting the planet.

Regarding sustainability, he has previously stated: “It’s not always been easy, and we don’t always get it right. No company does. But we are making steady progress, knowing that the long term success of our business depends upon the wellbeing of the people and communities we serve.

Olivia Kelleher, HP Large Format Sustainability Lead, adds: “As Nick will be spending so long on the water, it’s important for him to work with suppliers and partners that keep up to date on the latest innovations and reduce the impact on the environment. Working with suppliers and manufacturers that have adopted closed loop systems to recycle waste materials back into the printing process is one way of doing so as it reduces waste and increases resource efficiency.”

The Atlantic Challenge

“The DPS group held a casual trade event at Epson’s Hemel Hempstead HQ in mid November, showcasing not only the latest models in large format printing but hosting experts from guest partners including Contex, Colortrac and Fiery among others.

It was a good opportunity to talk to experts from several service providers in a relaxed atmosphere, as well as explore Epson’s extensive demonstration suites with machines dedicated to graphics, photographs, fine art and direct to garment print.

Genial host, DPS director Maneesh Patel was in good form, attentive to all his visitors, with support from the specialists at Epson themselves.” www.dpsb.co.uk

• 020 3157 4038

• sales@dpsb.co.uk boat, aptly named Kraken, ready for the challenge, Nick is already testing out the boat as part of his training programme.

“I’ll start the Atlantic crossing around 10th December, and I expect the row to take between 55 and 80 days. I’m rowing solo and plan to row for around 15 hours per day,” Nick said. “I’ll be consuming around 6,500 calories each day of the crossing, but I still expect to lose about 15kg.

“I’m attempting the 721 Challenge to support the international conservation charity World Land Trust, of which Sir David Attenborough is a patron. I’m also proud to be an ambassador for the organisation.

“I am absolutely delighted with the final outcome of the printed decals and cannot wait to take on the Atlantic Challenge!” www.hp.com