CEDIA: The new global strategy

The new global strategy for CEDIA

By Wendy Griffiths, Vice President of Membership & Global Development, CEDIA

Countries recognised as an emerging market by the World Bank will have their CEDIA membership dues reduced to 50% in 2023

The CEDIA Executive Leadership Team and Board of Directors has completed a new strategic plan.

One key priority within this plan is global development and engagement in emerging markets, and we’re delighted to share more insight into our plans to work with the industry and expand its reach in the years ahead.

With the aim of developing a stronger global presence, CEDIA will invest in key countries and regions where there are significant opportunities and support its members within these local markets.

The team behind this new approach have focused on differentiating its two fundamental aspects, Global Engagement and Global Development.

In Global Engagement, we recognise the importance of the interaction with new and existing members in various markets to help raise CEDIA’s profile, encourage engagement with our programmes and build membership.

In parallel, we are also committed to Global Development where CEDIA will commit to investment into territories where there is an opportunity for significant growth and a more established and consistent presence.

Ultimately, both Global Engagement and Global Development work together in a targeted way to support professionalism in the market, positioning the home technology industry as a valuable business sector, offering a viable career path that many people can take.

Our new global development programme will be built on a clear core framework that takes into account key factors to enable this growth. These include: • Regional Pricing: from 1 January 2023, all countries recognised as an emerging market by the World Bank will have their membership dues reduced to 50%. CEDIA’s online education and resources will also reflect this discount and, in addition, the price for certification exams will also be lower. • Tiering System: we will introduce a tiering system to offer increased benefits and local customisation driven by membership growth, with members working alongside

CEDIA to grow the market regionally. • Ambassador Programme: we will create an Ambassador Programme, working closely with trade suppliers and international sales representatives to open the lines of communication among the industry and build professionalism. • Trade Supplier Alignment: we will align closely with CEDIA Trade Suppliers to identify and invest in the markets that are important to our global manufacturers, allowing us to support our trade suppliers at events that they are hosting within these countries. • License Agreements: we will offer partnership opportunities through licensing of CEDIA content.

This will enable us to promote the CEDIA education programme to a wider global audience. • Partnerships: we will also look for deep, longterm relationships in specific territories with partners who can support our three pillars – Advocacy, Connection and Education. The professional home technology market is growing internationally, bringing customers the solutions they are looking for and bringing our industry significant business opportunities. With the new Global Strategy in place, CEDIA is positioned to support that growth and help our members take advantage of those opportunities. We’re excited about the future of our industry in emerging markets and the potential this affords.

For more information on our global development strategy, please get in touch with me at wgriffiths@cedia.org or find me at ISE 2023. Let’s work together to grow the industry.We’re excited about the future of our industry in emerging markets and the potential this affords