EMBLEM, THE APPLE GURU AND PRATTS PODS

The Official Logo

for King Charles III’s coronation, to feature in street parties, social media and souvenirs, was inspired by King Charles’s love of the planet, nature, and his deep concern for the natural world, and was created by former Apple design guru, Sir Jony Ive, who is more usually associated with sleek tech designs of Apple gadgets such as iMacs and iPods. The logo features a rose, thistle, daffodil and shamrock - emblems from across the United Kingdom which form the shape of the St Edward’s crown used in the coronation. The floral design highlights the “optimism of spring” and reflects the King’s love of nature.

Sir Jony Ive has designed some of Apple’s most iconic products over the years and was a key influence on the firm’s simplistic design. Here in Wokingham, on Elms Walk in the centre of town, Pratts Pods Ltd (a well established independent business) sell and repair a whole range of Apple products from the very latest gadget to pre-loved, certified and refurbished tech you can rely onwith ‘rock solid guarantees’.

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