Triumph & Gibson

Triumph Motorcycles & Gibson

create a one-of-akind custom guitar & motorcycle for the distinguished gentleman’s ride

The Distinguished Gentleman’s Ride is an annual motorcycle event which raises money for charity and has multiple goals, these include raising awareness of prostate cancer and mental health, funding research and programs to help men live happier and healthier lives, breaking stereotypes of motorcyclists, and giving people a chance to raise funds for a worthy cause whilst riding their beloved machines.

Building on a shared passion for beauty, precision and performance, and inspired by the shared historical significance of the iconic 1959 Les Paul Standard and equally iconic 1959 Bonneville T120, the outcome of this unique partnership is a stunning one-of-a-kind custom edition of today’s generation of each legendary model. Created to support The DGR, in its global charity efforts for men’s mental health, prostate cancer awareness and fundraising, the 1959 Legends custom edition Les Paul Standard Reissue and Bonneville T120 feature a host of beautiful hand-detailed custom touches, designed and applied in Triumph’s factory workshop. Together, these will be offered as the highest fundraiser reward for the 2022 ride. This oneof-a-kind prize comes complete with a bespoke 1959 Legends Editions certificate of authenticity, signed

by Triumph CEO Nick Bloor, and Cesar Gueikian, Brand President of Gibson Brands.

TRIUMPH BONNEVILLE T120 ‘1959 LEGENDS CUSTOM EDITION’ The latest generation of this genuine motorcycle legend, the Bonneville T120, combines timeless character and style, with class defining modern capability and performance.

The 1959 Legends: Reflecting the passion that Gibson and Triumph designers share for beautiful design, precision, performance and world-class craftsmanship, the 1959 Les Paul Standard Reissue and Bonneville T120 were chosen to be hand-customised by Triumph’s

world-leading design team at the Triumph Factory Custom workshop in Hinckley, the global HQ and home of Triumph.

“From the very beginning we could see the DGR was something truly special that the team at Triumph were incredibly keen to be involved with, both for the cause it represented but also the great day of riding and fun of dressing dapper it delivered. We are proud to have been the main partner for the last eight years and honoured to have been able to play a part in helping grow such a positive and impactful force for good. Across our world, from our dealers to our staff, to Triumph fans and DGR riders globally it’s very easy to see how much passion and engagement there is for this significant event and riding cause. The renewal of our partnership with The Distinguished Gentleman’s Ride was a natural decision to take, based not only on the success and growth of participation that has raised Triumph’s profile, but also because we share that passion and are committed to supporting our team and the DGR community worldwide in their mission, to reach ever higher” Paul Stroud. Triumph Chief Commercial Officer

Further information www.gentlemansride.com www.bulldogtriumph.com www.bulldograt.co.uk