“PRINTING THE NYT COSTS TWICE AS MUCH AS SENDING EVERY SUBSCRIBER A FREE KINDLE […] WHAT WE’RE TRYING TO SAY IS THAT AS A TECHNOLOGY FOR DELIVERING THE NEWS, NEWSPRINT ISN’T JUST EXPENSIVE AND INEFFICIENT; IT’S LAUGHABLY SO.” NICHOLAS CARLSON, 01.30.09
A FUTURE FOR PUBLISHING PATRICK SCAGLIA VICE PRESIDENT & CHIEF TECHNOLOGY OFFICER IMAGING AND PRINTING GROUP
“THE FORCES OF A NEW CENTURY ARE SHAPING A NEW KIND OF LITERATURE. IT’S FAST, CHEAP AND OUT OF CONTROL.
“THE PUBLISHING INDUSTRY IS IN DISTRESS. PUBLISHING HOUSES--AMONG THEM SIMON & SCHUSTER, MACMILLAN, HARPERCOLLINS, DOUBLEDAY AND HOUGHTON MIFFLIN HARCOURT--ARE LAYING OFF STAFF LEFT AND RIGHT. RANDOM HOUSE IS IN THE MIDST OF A DRASTIC REORGANIZATION […] PUBLISHERS WEEKLY (PW) PREDICTS THAT 2009 WILL BE ‘THE WORST YEAR FOR PUBLISHING IN DECADES.’
“[BUT] ACCORDING TO A NATIONAL ENDOWMENT FOR THE ARTS STUDY RELEASED ON JANUARY 12, LITERARY READING BY ADULTS HAS ACTUALLY INCREASED 3.5% SINCE 2002, THE FIRST SUCH INCREASE IN 26 YEARS.”
LEV GROSSMAN, TIME MAGAZINE, 02.02.09
OFTEN FRAMED AS DISPLAY VS. PAPER BUT IT MAY NOT BE THAT SIMPLE
VS
E-READERS HAVE GROWN SLOWLY SINCE 2006, WHILE SMALL DISPLAYS FROM SMARTPHONES (AND NETBOOKS) DOMINATE AND DWARF ANY OTHER DISPLAY FORMAT, INCLUDING E-READERS.
WHY DOES IT MATTER? THE DOMINANT FORM FACTOR SHAPES CONTENT DISTRIBUTION
PERHAPS A DEEPER ISSUE
ONE TO MANY FOR A CENTURY, THE PRINT INDUSTRY HAS BEEN SHAPED BY THE OPTIMIZATION OF THE EXPENSIVE PART OF THE CHAIN—PRODUCTION, DISTRIBUTION AND RETAILING—TO REACH A MASS AUDIENCE
authoring
publishing
production
distribution
retailing
ONE TO ONE, MANY TO MANY BUT THE WORLD IS QUITE DIFFERENT NOW—WE LIKE TO TALK TO EACH OTHER.
AUTHOR(S)
internet
READER(S)
THE ENTIRE VALUE CHAIN IS IN QUESTION
IT IS NOT A ZERO SUM GAME...
THERE ARE 1,596,270,108 INTERNET USERS WORLDWIDE* THIS LITERATE, CREATIVE POPULATION REPRESENTS A RADICALLY NEW CONTEXT MILLIONS OF PUBLISHERS
BILLIONS OF READERS
THEY ALSO HAVE SOME NEW CHARACTERISTICS: AUDIENCE FRAGMENTATION, BITE SIZE MEDIA
*Asia: 657,170,816; North America: 251,290,489; Europe: 393,373,398 (Worldwide internet users, http://www.internetworldstats.com/stats.htm)
...IF WE CAN STAY RELEVANT
IT ISN’T NEW—IT ALREADY HAPPENED TO VIDEO
YOUTUBE
MAGAZINES 02.09
BOOKS 05.09
AND IT’S STARTING TO HAPPEN TO PRINT
CASE STUDY: MAGCLOUD
AUTHORS UPLOAD A PDF, SET YOUR PRICE, AND PUBLISH! NO MINIMUM QUANTITY, NO FORCED SUBSCRIPTION, NO EDITORIAL CONTROL, AND NO PRODUCTION OR DISTRIBUTION HASSLE. READERS SEARCH AND PREVIEW ON LINE, THEN SUBSCRIBE OR JUST BUY ONE. MT. GLEASON MIDDLE SCHOOL KIDS INTERVIEW 7
1
Pragmatic Marketing’s 2008 Annual Product Management and Marketing Survey
YOUTH RUNNING™
2009
|
YOUTH TRACK & FIELD™
|
YOUTH XC™
this
workplace
MARCH/APRIL 2009
Volume 3
Documenting work in the 21st Century
Career Growth and the Product Manager Practical Rules for Product Management (part 4 of 4) Winning in a Down Economy: Are You Tuned in?
DIGITAL
www.filmandfestivals.com February – March 2009
Changing Jobs in Product Management: Evaluating, Farming, Interviewing, and Negotiating
STANFORD
atic
Se
ge e pa
31
for
de
tai
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issue one
m Prag The
Pilipinas
A P H OTO G R A P H I C E S S AY B Y S T U D E N T S FROM THE OHIO UNIVERSITY SCHOOL O F V I S UA L CO M M U N I C AT I O N
REVIEW PLUS:
THE
now
01.20.09
SHOE
ARTOF
Takeshi Kitano Kim Jee-Woon r is kete Mar
TM
PEAKING
ASiA
FOR THE LATEST NEWS • EVENTS • STATS
ASK A
COACH Chad Couser, 10-year old from Rochester, Minnesota ran ran a 5:53 mile to place second in the ‘Mickey Mile’ at Disneyworld
.COM
$3.95US
Looking over the Red Cliff: The new rise of Asian cinema
featuring:
Higher Ground Roasters
Festivals: Bradford, Deauville Asian, Hong Kong, San Diego Latino, SXSW, San Francisco Asian American
WHO/WHAT ARE PEOPLE PUBLISHING INTERNAL EMPLOYEE PUBLICATIONS; SPORTS, BUSINESS AND CONSUMER MAGAZINES; B2B; ONLINE BLOGS AND SOCIAL NETWORKS; NON-PROFIT ORGANIZATIONS; STUDENTS; SPECIAL INTEREST GROUPS/COMMUNITIES
A FRICTIONLESS MARKETPLACE FOR AUTHORS & READERS
CASE STUDY: MAGCLOUD + BARE MAGAZINE
internet
UPLOAD PDF
PREVIEW & BUY AT MAGCLOUD.COM...
print on demand
PRINTED MAGAZINE
...OR EMBED IN YOUR WEBSITE
INTEGRATING WEB PRESENCE WITH PRINT
CASE STUDY: MAGCLOUD + CNBC
PRINTED MAGAZINE
6
HOURS
UPLOAD PDF
CNBC INTERVIEWS AT THE 2009 WORLD ECONOMIC FORUM IN DAVOS, SWITZERLAND
PRINT ON DEMAND
INTEGRATING TELEVISION WITH PRINT
CASE STUDY: THE OBAMA TIME CAPSULE
“THE FIRST SERIOUS BID FOR A PRINT-ON-DEMAND BESTSELLER BEGAN PUBLISHING ON WEDNESDAY, AS RICK SMOLAN LAUNCHED THE OBAMA TIME CAPSULE, AS A CUSTOMISABLE BOOK WHICH WILL BE PRINTED ONLY AFTER IT IS ORDERED. “THE FORAY OF MR. SMOLAN, A PHOTO EDITOR WHOSE A DAY IN THE LIFE OF... SERIES HAS SOLD MILLIONS OF COPIES, INTO PRINT-ON-DEMAND, COULD VALIDATE THE GENRE IN THE SAME WAY THAT STEPHEN KING’S FIRST ELECTRONIC-ONLY BOOK BROUGHT INSTANT CREDIBILITY TO THAT THEN-NASCENT MARKET” JOSEPH MENN, FINANCIAL TIMES, 05.21.09
< PURCHASE AT AMAZON.COM
PERSONALIZE > WITH NAME & PHOTOS
< EACH BOOK IS PRINTED ON DEMAND
Against All Odds Productions – Rick Smolan – Jennifer Erwitt
A BEST SELLER WHERE EVERY COPY COULD BE PERSONALIZED?
“FROM NOW ON, IF YOU’RE GOING TO CONSIGN SOMETHING TO PAPER, YOU CAN’T PRESUME TO WASTE IT. IN FACT, YOU HAVE TO DO THE OPPOSITE: YOU HAVE TO ADD VALUE TO IT TO THE POINT OF IT BECOMING AN OBJECT PEOPLE WANT TO LITERALLY TOUCH” JOHN BATELLE, SEARCHBLOG, 01.30.09
H
© 2009 HEWLETT-PACKARD COMPANY