MODMAGNYC May 29, 2019 > A magazine is...
Schedule 10am
Introduction
10.30am Douglas McGray, California Sunday 11am Veronica Ditting, The Gentlewoman 11.30am Break 11.45am Nathalie Kirsheh, Glamour 12.15pm ‘94 [8,000 One-Offs]’ Documentary 12.30pm Uncovered: Ian Birch, Perrin Drumm & Jeremy Leslie talk covers 1pm
Lunch + Breakout session, Cath Caldwell
2pm 2.50pm
Indie mag session: Lindsay, Put A Egg On It & Good Trouble Jody Quon, New York magazine
3.30pm Break 3.45pm Charlie Brinkhurst-Cuff, gal-dem 4.15pm Nicholas Blechman, The New Yorker 5pm Drinks
@magCulture #modmagnyc #welovemagazines
Welcome to the second ModMagNYC!
10am – Introduction Jeremy Leslie > A magazine is a
promise.
ModMag is a celebration of magazines and the art and craft of creating them. This publication is your guide and schedule for the day. Like a magazine, the running order and pace of the day has been carefully considered, and our speakers carefully briefed. Each individual talk will have plenty to recommend it, but we’ve also set an underlying theme to the day as a whole. In this publication we’ve asked all our speakers to complete the sentence, ‘A magazine is…’ This introduces our theme: What does ‘Magazine’ mean today? We’ll hear many answers in addition to the prompted ones in these pages, all of which will demonstrate what a vital, everchanging format the magazine is. My contribution, above, refers to the pact made between magazine and reader, the promise of authenticity and trust. Break that promise and you lose the reader; and a magazine is nothing without its readers.
10.30am Douglas McGray California Sunday + Pop-Up Magazine > A magazine is whatever you want it to be. Douglas is co-founder and editor-in-chief of The California Sunday Magazine and the touring ‘live magazine’ Pop-Up Magazine. His features have appeared in The New Yorker, The New York Times Magazine, and the Los Angeles Times, and he has made radio stories for This American Life. Instagram @californiasunday
11am Veronica Ditting The Gentlewoman > A magazine is a universe of personal expressions. Veronica is creative director of biannual women’s magazine The Gentlewoman, which has been designed and produced in collaboration with her London studio since its 2010 launch. Her studio also works with fashion houses, artists and art institutions, and architectural firms on a wide range of projects, of varying scale and intricacy. Veronica will be discussing her working process with Jeremy Leslie. Instagram @the_gentlewoman
11.45am Nathalie Kirsheh Glamour A magazine is a cultural epicenter. It’s a witness to current issues and trends and a driver/foreteller of future ones. It is a coherent and continually evolving portfolio of a brand. Nathalie is the creative director of Allure, Glamour and Self. While completing her illustration and design degree at the Fashion Institute of Technology in NYC and Nottingham Trent University in the UK, she broke into the magazine industry at Harper’s Bazaar and Nylon magazines. She has since worked for a variety of magazines including Details, W, Seventeen and Popular Science. Nathalie will be focusing on her work for Glamour, as the magazine moves to a digital-only model. Instagram @glamourmag
We’re proud to present the New York premiere of this unique film.
12.15pm ‘94 [8,000 One-Offs]’ Eye magazine For its 94th issue, Eye magazine featured an article about MuirMcNeil’s digital type systems. The story prompted the idea to make a digitally printed, variable data cover based on their typefaces. The result was a series of 8,000 different front covers– every individual copy had its own, numbered cover design. This 15m documentary by Adrian Harrison brings together the team that collaborated on the project: Eye editor John L Walters, art director Simon Esterson, typographers Hamish Muir and Paul McNeil, and printers Pureprint. They explain the thinking behind the project, nicely summed up by Walters: ‘It’s printed. And it’s digital!’ Instagram @eyemagazine_
12.30pm Uncovered
Ian Birch and Perrin Drumm join Jeremy Leslie to look at contemporary cover design, sharing favorite examples and discussing their meaning(s).
Ian Birch Author > A magazine is a community where ideas are shared and a sense of heady discovery runs from the front cover to the back page. Ian began his career in the UK as a writer/reporter on Time Out before focusing on music first at Melody Maker and then Smash Hits. He moved to New York in the late 80s to edit Us magazine and later became Editorial Director at Hearst, working in both America and Britain on brands like Cosmopolitan, Esquire, Harper’s Bazaar, Men’s Health and Good Housekeeping. His book ‘Iconic Magazine Covers’ was published in late 2018. Instagram @ibmh15
Perrin Drumm Eye on Design > A magazine is a playground, a dance hall, a battle call, a rouser-rink, a deep think, a debate, a place to get wild, to get your kicks, to get a grip; an experiment in serious play. Perrin is the founder and director of AIGA’s Eye on Design, a website and magazine committed to telling the stories of the world’s most exciting designers and the issues they care about. Previously, she’s worked for Adobe, Conde Nast, SundanceTV, and The Paris Review. Instagram @perrindrumm @aigaeyeondesign
1pm Lunch
This breakout session looks at the boundaries of the form and format of magazines. Even in 2019, the familiar magazine can stretch our imagination and surprise us – magazines are not what they seem. In this small round table session you can handle the material, touch, wear and even smell the magazines (yes!). Here the humble magazine is more than the sum of its parts.
+ Cath Caldwell Workshop: What is a magazine? > A magazine is a periodical publication containing articles and illustrations, often on a particular subject or aimed at a particular readership. From the late 16th century: from French magasin, Italian magazzino, Arabic makzin, makzan‘storehouse’, from kazana ‘store up’. Cath is Senior Lecturer at Central Saint Martins, part of University of the Arts London, and author of three books about graphics including ‘Editorial Design’ (2014). She has been Design Director at Elle UK, and Elle Decoration and also worked in New York at Condé Nast Traveler. A long time supporter/collaborator of ModMag, Cath helped set up the first London conference in 2013.
2pm Indie mags session 3mags x 10mins
Ralph McGinnis Put A Egg On It > A magazine is a vegetable medley.
Ralph is co-publisher, co-editor and art director of ‘Tasty food zine’ Put A Egg On It. Raised in downtown New Orleans, he now lives and works in Brooklyn, New York. Instagram @putaeggonit
Beth is the founder, editor and creative director of Lindsay, a print and online magazine celebrating the importance of culture and place. The magazine is published in Melbourne, Australia, but read in over 120 countries. She also works as a photographer, designer and art director through her own creative studio Oak Park and teaches editorial design as part of RMIT’s Master of Design. Instagram @lindsaymagazine
Beth Wilkinson Lindsay > A magazine is different things to different people. But ultimately, every magazine — no matter who is making it or what its vision is — says something of its time and its place. Every magazine becomes a piece of printed matter that documents our history.
Roderick Stanley Good Trouble > A magazine is an increasingly archaic and largely redundant mode of mass communication, now primarily of interest to weirdos, misfits, ne’er-dowells, vagabonds, delinquents and otherwise unemployable wretches with too much time on their hands, questionable ethics, and messianic delusions of grandeur. There’s also a negative side. Roderick got his start in magazines at Sleazenation and The Face, writing about nightlife and the weirder bits of youth culture. He was later editor of Dazed & Confused for seven years. He now lives in New York, contributing to The Times and other publications, and created Good Trouble, the annual newspaper about arts and activism, the day after the 2016 US presidential election. Instagram @goodtroublemag
2.50pm Jody Quon New York Magazine > A magazine should catch you off guard. A great magazine should find you talking to yourself. The best magazine should render you speechless. Jody has extensive experience in reportage, portraiture and style imagery. She was deputy photo editor at the New York Times Magazine prior to joining New York magazine as photography director in 2004, where she was a key part of the team that relaunched the magazine. She has won numerous honours for her work and has cemented New York magazine’s reputation for attention-grabbing photography. Instagram @jodyquon
3.45pm Charlie Brinkhurst-Cuff gal-dem > A magazine is a space for disruption. Charlie is an award-winning writer, editor and columnist who focuses on issues surrounding race, social justice and media. She is the deputy editor of gal-dem, the UK magazine written and produced exclusively by women of colour and non-binary people of colour aiming to diversify the journalism landscape. Instagram @galdemzine
Nicholas is a New York-based art director, illustrator, and designer. Formerly the art director of the New York Times Book Review and the Times op-ed page, he is currently the Creative Director of The New Yorker. Since 1990 he has also published, edited, and designed the political underground magazine NOZONE, featured in the Smithsonian Institution’s Design Triennial. His illustrations have appeared in GQ, Travel + Leisure, Wired, and The New York Times. Instagram @nblechman
4.15pm Nicholas Blechman The New Yorker > A magazine is‌
newspaperclub.com
MAY PRESENTED
29, BY
2019 MAGCULTURE
In collaboration with Parsons School of Art, Media, and Technology at The New School & AIGANY CURATOR
Jeremy Leslie PRODUCER
Stephanie Hartman CONFERENCE
Host: Liv Siddall Event design: magCulture Studio magCulture team: Lesley Allan, Ewan Leslie, Jamie Atherton, Thea Smith, Esa Matinvesi Photographer: Justin J Wee Volunteers: AIGANY members MAGAZINE
Design: magCulture Studio Print: The Newspaper Club THANK
YOU
All our speakers, our partners, Geovanna Borden, Stacey Panousopoulos, Rosie Garschina, Alison Branch, Cath Caldwell, Keisha Dean, Michael Brown, Robert Newman, Mike Spriggs, Tommy Dobrzynski, Andrew Ross, Jessica Petrullo, Jean-Michelle Lopez ©2019 magCulture
MAGCULTURE 270 St John Street London EC1V 4PE +44 (0)203 7598022 magCulture.com info@magCulture.com @magCulture
DON’T
MISS
MODMAG
LONDON,
THURSDAY
7
NOVEMBER
Create once. Share everywhere. Transform content into stories to share on all platforms.
National Geographic Traveler 2h
BORN TO
STORY ISSUU.COM
WITH FOR
HUGE THANKS TO OUR PARTNERS THEIR SUPPORT OF MODMAGNYC
TO
AND THANKS OUR MEDIA PARTNERS
ABOUT
MAGCULTURE
Launched as a blog by Jeremy Leslie in 2006, magCulture quickly developed an international audience keen to read about the creative side of magazine publishing. Today, as well as continuing to post daily magazine reviews and interviews on the online Journal, magCulture is also a design studio, a magazine shop and events producer. Everything we do celebrates magazines while questioning what their future might be. The shop presents a unique range of carefully selected magazines for sale; our monthly magCulture Meets events help foster a supportive community of magazine readers and publishers; and the two annual ModMag days (London and New York) offer deeper examinations of the state of the industry. Our monthly Podcast features Jeremy Leslie and Liv Siddall talking about new magazines, meeting key figures, and highlighting themes in the industry. Underlying all these activities, the magCulture Studio continues to work for international publishing clients. All these parts come together under the banner ‘We love magazines’, a statement reflecting our belief in editorial design as an ever-developing discipline that has always and continues to adapt to new technologies and circumstances. magCulture.com info@magCulture.com
SH MAGCULTURE OP Our MagMagMag pop-up collaboration with Vitsœ continues until Saturday June 1. Browse and buy from our unique selection of magazines from around the world. Bring this publication for a 10% discount. Vitsœ, 17 w8th St, New York 10am–6pm
@magCulture #modmagnyc #welovemagazines
