Tips and tricks for an effective ecommerce site

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Tips & Tricks For Effective Ecommerce Site


Tips & Tricks For Effective Ecommerce Site

E-commerce holds the promise of making customers

Customers appreciate the convenience of ordering online

Customers can order anywhere, anytime, with only a few button clicks Customers can enjoy the pleasure of the discovery, simplicity of the process & convenience of the delivery


Make It Clear Why Customers Should Purchase From You

Important to make clear from the outset

What value you’re providing to customers?

Why should they purchase anything from your website?

Do you offer low prices & Fast shipments to Your Customers?

Do we have a wide selection of products?

Are we a specialized set of products that are hard to find?


Present Many Ways To Find Products

Web sites must provide multiple ways to navigate

Customers look for products in many different ways

Customers know exactly what they’re looking for

They can type the name of the product into a search bar

Jump to that product’s page that they wish

Predictive input can help streamline the product selection

Customers have only a vague notion of what they’re looking for

Customers want to explore lots of browsable content to get a better sense


Keep IT Convenient

Customers love to be able to search vast stores of information

See many product detail pages that provide descriptions

Compare products

Customers can make decisions about the products and services

Customers will become frustrated and perhaps even leave

Finding one thing they like may motivate customers to look for

A site that facilitates collecting multiple items in a shopping cart


Some Advanced Features

Solved the basic mechanics of shopping and purchasing

You might want to look at some more advanced issues

People purchase products as gifts for other people

Gift giving involves numerous details, such as wrapping, receipts, personalized notes, returns Buying multiple gifts and sending them to multiple destinations


AVOID SURPRISES

Customers want to know what to expect when they start shopping

It will take at least a few minutes to complete the transaction

They don’t want to have a surprise toward the end

Full disclosure about site polices up front is important to shoppers

3 Areas of Concern: 1) Privacy and Security 2) Additional charges 3) Returns


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