Non-Profit Brandbook

Page 1

my

education Where the Most Important Factor is You



Getting Started Our non-profit organizations mission is to target less fortunate families in shantytowns all over the world, and provide their children with an education without any costs. Shantytowns are our main focus due to the crammed circumstances, and low income that often comes with living this kind of lifestyle. Parents with small children who do have jobs, often cannot work as long as they should, due to young children that need taking care of. The focus of ME (My Education) is to help not only children gain the start to an education, but also to allow parents a better chance to work without worrying about their children. We will build kindergartens in or near shantytowns. The school will go for six hours, four hours of educational learning and two hours of extra daycare for families whom need the extra help. The staff will include voluntary teachers both from America as well as the local country if there are any.


Attributes

Above Accepting Adoration Affectionate Agility Agreeable Appreciation Assurance Basics Beneficial Beyond Bright Building Calm Care Center Clarity Close Cognition Cohesive Collected Comfort Community Confidence Connect Connecting Core Decent Dedicated

Development Devoted Diligent Driven Easy Efficient Encouragement Environment Equal Etiquette Evaluative Exuberant Fair Family Flexibility Focused Forever Free Fun Future Goodness Grateful Guide Helping Heroic Hold Home Honest Improvement

Ingenious Intimate Justified Leader Learn Lively Loving Magical Mindful Momentum Motion Motivate Movement Notion Onward Open Organized Oriented Participation Peaceful Priceless Prime Productive Provision Quality Reach Real Respect Rise

Safe Secure Shining Smiles Soar Soothing Spacious Stable Star Success Sunny Support Thoughtful Tidy Time Transform Trustworthy Unbiased Understanding Unified Welcome You


focused

family

future


Developing our name Descriptive:

Magic Spell: Acronym: Metaphor:

Teach & Learn ABC, 123 Easy as 123 Educator Kiddie Care Safe School Safe-Shanty Building Blox educaTOUR R.E.C.E.S.S My Education (ME) Miss. Minerva MINERVA Veilige


me my

education


Creating the Tagline Imperative:

Learn the Basics Educate the Young Promote Progress Education without Worry

Descriptive:

Family Focused A Family Focused Education Townships with a Fresh Start Free Education Focused. Family. Free. Basic Childhood Education Clear. Basic. Learning. Six Hours a Day Free. Safe. Education

Specific:

Where the Most Important factor, is You. Where the Most Important factor, is Family. Where the Most Important factor, is Your Children. Early Education for a Better Nation


where the most important cfactor is YOU


lets get sketching



Developing our logo

emblem

emblem

emblem

pictoral mark

emblem

letterform


emblem

emblem

emblem

emblem

emblem

pictoral/emblem


Lets color it in!





Picking a Typeface My Education

Walkway Black abcdefghijklmnopqrstuvwxyz 0123456789

My Education

Europe Underground ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

mY EDUCATION

eight one abcdefghijklmnopqrstuvwxyz 0123456789

My Education

Futura Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

MY EDUCATION

Clemente Light abcdefghi jklmnopqrstuvwxyz 0123456789


my education eight one

my education ClementePDae Light


color


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81 11 62 0

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28 100 0

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76 96 0 0

e n e rg e t i c

c re a t i v i t y




me where the most important factor is you




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